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14 November 2016

Americas/United States
Equity Research
US Equity Strategy

US Equity Strategy
Research Analysts
STRATEGY
Lori Calvasina
212 538 6396
lori.calvasina@credit-suisse.com Valuation Rundown
Sara Mahaffy, CFA
212 325 6824 Following the sharp rotation seen within the US equity market in the
sara.mahaffy@credit-suisse.com immediate aftermath of the Presidential Election, we have updated our
Joseph Eddy valuation models for the size and style trades, as well as key themes and
212 325 5608
joseph.eddy@credit-suisse.com industry groups, as of the Nov 10th close. Top takeaways:
■ Broad Context: S&P 500 valuations remain elevated – an ongoing
overhang for the intermediate/longer term - but remain below peaks,
pointing to some potential for stocks to move up short term. The median
S&P 500 P/E is 17.6x, below its post Tech bubble & 2016 peaks of ~18.5x.
■ Size: Despite strong outperformance immediately post the Election, small
caps remain deeply compelling relative to large. While some short term
profit taking in small caps wouldn't surprise us, we think small cap is likely
to continue outperforming large on an intermediate to longer-term basis
given its deep valuation appeal and its more domestically focused revenue
bias, given the trade views of the new administration.
■ Style: Growth remains cheap vs. value on P/E and PEG, but this condition
was in place before the election and hasn't been driving the trade in our
view. Higher interest rates, greater optimism around a recovery in earnings
for value companies, sector rotation (into Banks, out of Tech), and our
sense that a shift out of growth and back to value has been long overdue
make us believe value can continue to outperform (at least as long as the
path for interest rates remains higher).
■ Themes: Despite the strong rally in cyclicals and the sharp
underperformance of defensive dividend yields plays, cyclicals remain
deeply compelling vs. defensives on valuation. Meanwhile, the high
dividend yield trade remains highly overvalued relative to non-dividend
payers. We continue to favor cyclicals and non-dividend payers given the
shift higher in interest rates, and a breakdown in defensive earnings
revisions trends, a driver of the defensive trade in the first half of the year.
■ Industry Groups: Valuations for bond proxies have improved, but not
enough to tempt us (Utilities, Food Beverage & Tobacco remain most
onerous, reinforcing our underweights). The valuation case for Financials
has become less compelling, but generally remains intact reinforcing our
over weights, for now (Diversified Financials looks most undervalued,
Banks look best in large cap). Pharma/Biotech valuations are neutral on
our models, reinforcing our market weight. Capital Goods valuations have
worsened, and the group is now the most overvalued group in large cap (a
counterbalance to our positioning work indicating that the group has been
deeply under owned, and keeping us comfortable with our underweight).
Small cap Semis and Software/Svcs valuations are retreating from peaks.

DISCLOSURE APPENDIX AT THE BACK OF THIS REPORT CONTAINS IMPORTANT DISCLOSURES, ANALYST
CERTIFICATIONS, LEGAL ENTITY DISCLOSURE AND THE STATUS OF NON-US ANALYSTS. US Disclosure: Credit
Suisse does and seeks to do business with companies covered in its research reports. As a result, investors should be aware
that the Firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report
as only a single factor in making their investment decision.
14 November 2016

What's Priced In
Following the sharp rotation seen within the US equity market in the immediate aftermath
of the Presidential Election, we have updated our valuation models for the size (small vs.
large), style (growth vs. value), and thematic (cyclical vs. defensive, high vs. non dividend
payer, high and low international vs. domestic) trades, as well as the 24 industry groups
(within both large cap and small cap). Our data is as of the November 10th close, the post-
election high.

Broad US Market Context


Though our work suggests that valuations remain an overhang for US equities on an
intermediate to longer-term basis, it also tells us that there is some potential for US
equities to rally a bit higher in the short term.
Our large cap valuation model has slipped off of its 2016 highs, but remains elevated.
After the post-Election rally seen so far, our multi factor S&P 500 valuation model is at
1.31 standard deviations above its 30 year average, in a range consistent with below trend
12 month forward returns. Over the summer, our model crossed 1.5 standard deviations,
levels typically accompanied by 12 month forward declines. On balance, valuations are
still a headwind for the US equity market, but to a lesser extent than they were over the
summer.

Figure 1: Large Cap Valuations Have Eased a Bit, Figure 2: Large Cap Valuations vs. 12 Month
Are But Still Elevated Forward Returns
Large Cap Valuation - Long Term Model Large Cap Valuation Test - Long Term Model
S&P 500; unweighted median LTM P/E ex negative EPS, Average 12 month forward return of the S&P 500 from
P/B, LTM P/S, NTM P/E ex negative EPS specified range on our multi factor valuation composite
3 75%
30%

2 50% 25%

1 25% 20%

0 0% 15%

-1 -25% 10%

-2 -50% 5%

-3 -75% 0%

-5%

12 Month Forward Return (right axis)


Valuation Composite (left axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

Within the model, the NTM P/E has improved from 18.5x to 17.6x – due largely to strong
EPS growth expectations next year. This is also the mid-point of the recent range and the
range in place from 2003-2007 when markets generally traded in the 15.8-18.5x range.
Outside of the Financial Crisis and the shocks of 2010-2011, since the recovery off the
Tech bubble lows US equities have generally stayed within this more normalized range,
never breaking below the long-term average of 15.5x. Going forward, if the rally persists,
we think that 18.5x is a reasonable ceiling to anticipate for the median S&P 500 P/E.

US Equity Strategy 2
14 November 2016

Unless earnings expectations are adjusted higher (which is hard to imagine since growth
of 9.5% is already expected on a weighted median basis for the S&P 500 on IBES
consensus), this could imply a move of 5.6% higher in the S&P 500 from Thursday's close,
to 2288. Should equities take a breather from the post-Election rally, we would look for
support in the S&P 500 at a median P/E level of around 16.6x, about 5-6% below
Thursday's close and just north of 2000 on the index.

Figure 3: S&P 500 Forward P/E Over Time Figure 4: Upside Scenarios for the S&P 500
Large Cap NTM P/E S&P 500 Upside Scenarios Based On Peak NTM P/E's
Ex Negative EPS, Unweighted Median, S&P 500
2004 -
22
2016 Peak Early 2015 2006
20
Median NTM P/E 18.55 18.35 18.56
18

16 Date 7/31/2016 5/31/2015 12/31/2003

14
Implied Price Level 2288 2263 2290
12
Implied Upside % (From
5.6% 4.4% 5.7%
10 Thursday's Close)

Notable peaks at 18.6x (12/03), 18.4x (12/04), 18x (5/2007), 18.4x (7/13), 18.4x (2/15), 18.6x Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
(7/29); Notable troughs at 16.1x (8/04), 15.8x (7/2006), 16.7x (9/15 & 1/16) Compustat; updated as of November 10th, 2016

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,


Compustat; updated as of November 10th, 2016

Figure 5: Downside Scenarios for the S&P 500


S&P 500 Downside Scenarios Based On Trough NTM P/E's
2004 - LT Avg
Early 2016 2015 2011 2010 2006 (since '84)
Median NTM P/E 16.64 16.57 11.73 12.97 15.84 15.46

Date 1/31/2016 9/30/2015 9/30/2011 8/31/2010 7/31/2006

Implied Price Level 2053 2044 1447 1600 1954 1907

Implied Downside %
-5.3% -5.7% -33.2% -26.2% -9.9% -12.0%
(From Thursday's Close)
Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Compustat; updated as of November 10th, 2016

Size
Valuations Still More Favorable For Small Cap Than Large Cap Despite
Recent Outperformance – Trade Has Room To Run
Small cap valuations have moved up on the back of the post-Election rally, but don’t look
highly overvalued yet. Our multi factor Russell 2000 valuation composite has risen to 0.90
standard deviations above its 30 year average. At these levels, small cap gains have
averaged 5% over the next 12 months.
Importantly, despite the strong outperformance seen in small caps relative to large caps in
the immediate aftermath of the Election, small caps still appear cheap vs. large on our
model. After falling to its 1990 low earlier this year, our multi factor R2000/S&P 500

US Equity Strategy 3
14 November 2016

valuation model has climbed to reach a level -0.68 standard deviations below its 30 year
average. On average, small/large relative returns have been 4% from these levels over the
next 12 months. The valuation case for small relative to large continues to run fairly deep
at the industry group level.
While some short term profit taking in small caps wouldn't surprise us given the sharp
move seen over the past week (especially if short term/backward looking economic data
like the ISM takes a breather), we think small cap is likely to continue outperforming large
on an intermediate to longer-term basis given its more domestically focused revenue bias,
the protectionist leanings of the new administration, and investor fears over its implications
for trade policy. The international revenue gap between small caps and large caps is
meaningful – 19% for Russell 2000 companies, compared to 31% for S&P 500 companies
as of 2015's fiscal year end.

Figure 6: Small Cap Valuations Have Climbed Figure 7: Small Cap Valuations vs. 12 Month
Recently But Are Well Below Peak Forward Returns
Small Cap Valuation - Long Term Model Small Cap Valuation Test - Long Term Model
Russell 2000; unweighted median LTM P/E ex negative EPS, Average 12 month forward return of the Russell 2000 from
P/B, LTM P/S, NTM P/E ex negative EPS specified range on our multi factor valuation composite

3 75% 45%

40%
2 50%
35%

1 25% 30%

25%
0 0%
20%
-1 -25% 15%

10%
-2 -50%
5%
-3 -75%
0%

-5%

12 Month Forward Return (right axis)


Valuation Composite (left axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

US Equity Strategy 4
14 November 2016

Figure 9: Small/Large Valuations vs. 12 Month


Figure 8: Small Caps Remain Attractive vs. Large Forward Returns
Small/Large Relative Valuation - Long Term Model Small/Large Relative Valuation Test - Long Term Model
Russell 2000 vs. S&P 500; unweighted median LTM P/E ex Average 12 month forward return of the Russell 2000 relative
negative EPS, P/B, LTM P/S, NTM P/E ex negative EPS to the S&P 500 from specified range

3 33% 20%

2 22%
15%

1 11%
10%

0 0%
5%
-1 -11%

0%
-2 -22%

-5%
-3 -33%

-10%

12 Month Forward Relative Return (right axis)


Valuation Composite (left axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

Figure 10: Small/Large Forward P/E's By Industry Figure 11: Small/Large Forward P/E's By Industry
Group vs. History Since 2004 Group vs. History Since 1984
Small vs Large Cap Relative Valuation Small vs Large Cap Relative Valuation Rankings
NTM P/E ex Neg EPS, Z Score since '04, R1, R2 NTM P/E ex Neg EPS, Z Score since '84, R2000, R1000
Transportation Tech HW & Equipment
Tech HW & Equipment Semis & Semi Equipment
Semis & Semi Equipment Software & Services
Software & Services Food Beverage & Tobacco
Household & Personal Products Transportation
Food Beverage & Tobacco Insurance
Consumer Services Automobiles & Components
Insurance Consumer Services
Automobiles & Components Health Care Equipment & Services
Banks Household & Personal Products
Telecommunication Services Banks
Materials Utilities
Media Materials
Utilities Retailing
Diversified Financials Consumer Durables & Apparel
Health Care Equipment & Services Media
Consumer Durables & Apparel Food & Staples Retailing
Food & Staples Retailing Capital Goods
Pharma, Biotech & Life Sci Pharma, Biotech & Life Sci
Retailing Telecommunication Services
Commercial & Professional Services Diversified Financials
Capital Goods Commercial & Professional Services
Energy Energy

(4) (3) (2) (1) - 1 2 (2) (1) - 1 2

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

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14 November 2016

Figure 12: International Revenue Exposure By Market Cap


International Revenue Exposure For Small, Mid, Large & Mega Cap
Based on FY 2015 Revenues
40%

35%

30%

25%

20%

15%

10%

5%

0%
Russell 2000 S&P 600 Russell 2500 Russell Mid Cap S&P 400 Russell 1000 S&P 500 Russell Top 200 S&P 100

Europe, Middle East & Africa Asia Pacific & Australia Central & South America Unassigned

Source: CS US Equity Strategy, S&P Capital IQ, Russell; based on FY 2015 revenues

Mid Cap Valuations Still Expensive, But Also Below Peak


Similar to what we are seeing in large cap, mid cap valuations have slipped from the highs
achieved in 2015 (which has also been the high end of the historical range), but remain
elevated. Our multi factor Russell mid cap valuation composite is at 1.18 standard
deviations above its 30 year average, in a range where mid-caps have averaged 2% gains
on a 12 month forward basis.
Relative to small cap, mid cap valuations have improved sharply but remain elevated,
suggesting that small caps are still the better bargain for now.
The good news for mid-caps is that they now look slightly undervalued relative to mega
caps. Mid cap returns typically outpace those of mega caps on a 12 month forward basis
from these levels. Although large cap managers seldom dip down into true small caps,
they do often add mid cap exposure to their portfolios in risk on environments, and we
think the valuation data supports making such a move now.

US Equity Strategy 6
14 November 2016

Figure 14: Mid Cap Valuations vs. 12 Month Forward


Figure 13: Mid Remains Expensive But Below Peak Returns
Mid Cap Valuation - Long Term Model Mid Cap Valuation Test - Long Term Model
Russell mid cap; unweighted median LTM P/E ex negative Average 12 month forward return of the Russell mid cap index
EPS, P/B, LTM P/S, NTM P/E ex negative EPS from specified range on our multi factor valuation composite

3 75% 45%

40%
2 50%
35%

1 25% 30%

25%
0 0%
20%

-1 -25% 15%

10%
-2 -50%
5%

-3 -75% 0%

-5%

12 Month Forward Return (right axis)


Valuation Composite (left axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

Figure 16: Mid/Small Valuations vs. 12 Month


Figure 15: Mid Remains Expensive vs. Small Forward Returns
Mid/Small Relative Valuation - Short Term Model Mid/Small Relative Valuation Test - Short Term Model
Russell mid cap relative to Russell 2000; unweighted median Average 12 month forward return of the Russell mid cap index
LTM P/E Ex Neg EPS, P/B LTM P/S, Normalized P/E, NTM relative to the 2000 from specified range
EV/Sales, NTM P/E Ex Neg EPS, NTM P/CF
10%
3 15%

2 10% 5%

1 5%
0%
0 0%

-1 -5% -5%

-2 -10%
-10%

-3 -15%

-15%

12 Month Forward Relative Return (right axis)


Valuation Composite (left axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

US Equity Strategy 7
14 November 2016

Figure 18: Mid/Mega Valuations vs. 12 Month


Figure 17: Mid Looks Slightly Attractive vs. Mega Forward Returns
Mid/Mega Relative Valuation - Long Term Model Mid/Mega Relative Valuation Test - Long Term Model
Russell mid cap relative to Russell Top 200; unweighted Average 12 month forward return of the Russell mid cap index
median LTM P/E ex negative EPS, P/B, LTM P/S, NTM P/E relative to Top 200 from specified range
ex negative EPS
14%
3 30%
12%

2 20%
10%

1 10% 8%

6%
0 0%
4%
-1 -10%
2%

-2 -20% 0%

-3 -30% -2%

-4%

12 Month Forward Relative Return (right axis)


Valuation Composite (left axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

Style
Growth Still Looks Cheap vs. Value, But This Hasn't Been Driving The
Shift Into Value
We don't think that valuation is the best indicator to make a call on the growth – value
trade. Sector inputs, sentiment drivers, and flows matter much more to this trade in our
experience. Still we do monitor valuations using relative forward P/E and PEG ratios
between the two size segments, valuation metrics which have worked a bit better than
others at predicting 12 month forward returns between the two size segments. There has
been no meaningful change on these indicators after the election. Prior to the election,
growth looked cheap relative to value on both P/E and PEG in small cap, mid cap and
large cap.
We do not view this as a reason to veer away from value, however, as this condition was
in place prior to the election. In our view, recent value outperformance has been driven by
(1) strong outperformance by Financials and under performance by Tech (these are the
two biggest sector weights in value and growth, and relative performance between these
two sectors tend to move in tandem with the value/growth relative performance trade over
time), (2) the upward move in interest rates – given that trends in interest rates – both the
Fed Funds target rate and the 10 year yield – have moved in tandem with the value/growth
relative performance trade over the past decade, (3) our sense that the growth leadership
seen in the equity market was overdue for a shift back to value coming into 2016, since
the growth outperformance cycle that began in 2006 was the longest style cycle (growth or
value driven) in the history of the Russell indexes coming into 2016, and (4) the high
degree of optimism surrounding the anticipated recovery in EPS growth for value
companies (though growth expectations are technically higher for growth companies than
value companies, the ramp up in value EPS growth is expected to be stronger in value
companies than growth companies).

US Equity Strategy 8
14 November 2016

Figure 19: Small Growth Looks Attractive vs. Value Figure 20: Small Growth Looks Attractive vs. Value
on a Relative P/E Basis on a Relative PEG Basis
Small Cap Growth/Value Relative Forward P/E vs. 12 Small Cap Growth/Value Relative PEG Ratio vs. 12
Month Forward Return Month Forward Return
NTM Ex Negative EPS, Unweighted Median Ex Negative EPS, Unweighted Median

1.39 25% 1.01 20%

20%
1.34 0.96 15%
15%
1.29 0.91 10%
10%
1.24
5% 0.86 5%
1.19
0% 0.81 0%
1.14
-5%
0.76 -5%
1.09
-10%
1.04 0.71 -10%
-15%

0.99 -20% 0.66 -15%

0.94 -25%
0.61 -20%

Forward Return (right axis) NTM P/E ex Neg EPS (left axis) Forward Return (right axis) PEG (left axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

Figure 21: Mid Growth Looks Attractive vs. Value on Figure 22: Mid Growth Looks Attractive vs. Value on
a Relative P/E Basis a Relative PEG Basis
Mid Cap Cap Growth/Value Relative Forward P/E vs. 12 Mid Cap Growth/Value Relative PEG Ratio vs. 12 Month
Month Forward Return Forward Return
Ex Negative EPS, Unweighted Median Ex Negative EPS, Unweighted Median

1.36 20% 1.03 20%

1.31 15%

1.26 10% 0.93 10%

1.21 5%

1.16 0% 0.83 0%

1.11 -5%

1.06 -10% 0.73 -10%

1.01 -15%

0.96 -20% 0.63 -20%

Forward Return (right axis) NTM P/E ex Neg EPS (left axis) Forward Return (right axis) PEG (left axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

US Equity Strategy 9
14 November 2016

Figure 23: Large Growth Looks Attractive vs. Value Figure 24: Large Growth Looks Attractive vs. Value
On A Relative P/E Basis On A Relative PEG Basis
Large Cap Cap Growth/Value Relative Forward P/E vs. Large Cap Growth/Value Relative PEG Ratio vs. 12
12 Month Forward Return Month Forward Return
Ex Negative EPS, Unweighted Median Ex Negative EPS, Unweighted Median

1.37 20% 1.05 21%

1.32 15% 1.00


14%
1.27 10% 0.95
7%
1.22 5% 0.90

1.17 0% 0.85 0%

1.12 -5% 0.80


-7%
1.07 -10% 0.75
-14%
1.02 -15% 0.70

0.97 -20% 0.65 -21%

Forward Return (right axis) NTM P/E ex Neg EPS (left axis) Forward Return (right axis) PEG (left axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

Figure 25: Rate Hike Helped Spark Rotation Back To Figure 26: Rate Hike Helped Spark Rotation Back To
Value In Small Cap Value In Large Cap
Small Cap Value/Growth Rel Perf vs. Fed Funds Target Large Cap Value/Growth Rel Perf vs. Fed Funds Target
Price Returns, R2000V, R2000G Price Returns, R1000V, R1000G
1.9 6 1.60 6
1.8 5 1.50 5
1.7 1.40 4
4
1.30
1.6 3
3 1.20
1.5 2
2 1.10
1.4 1
1.00
1.3 1
0.90 0
1.2 0
0.80 -1
1.1 -1

R1000V/R1000G Rel Perf (Left Axis) Fed Funds Target (right axis)
R2000V/R2000G Rel Perf (Left Axis) Fed Funds Target (right axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, Thomson Reuters Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, Thomson Reuters

US Equity Strategy 10
14 November 2016

Figure 27: The Latest Growth Outperformance Cycle Figure 28: Growth/Value Relative Performance
Was the Longest Seen in 3 Decades Peaked at the End of December
Based on Monthly Total Returns All Cap Growth vs. Value Relative Performance
R3000 Growth Monthly Total Returns, R3000 Growth, R3000 Value
Growth R3000 Less Value
Growth Outperformance Cycles # Months Perf Value Perf Rel Return
1.4

July 31 1979 - Nov 30 1980 16 66.6% 32.1% 34.5%


1.2
Aug 31 1988 - Dec 31 1991 40 102.5% 49.5% 53.0%

1.0
Sept 30 1993 - Feb 29 2000 77 317.0% 141.2% 175.8%

July 31 2006 - Dec 31 2015 113 131.7% 65.8% 65.9% 0.8

Growth 0.6
Less Value
Value Outperformance Cycles # Months Rel Return
0.4
Nov 30 1980 - Aug 31 1988 93 89.3% 212.6% -123.3%

0.2
Dec 31 1991 - Sept 30 -1993 21 5.2% 36.3% -31.2%

Feb 29 2000 - July 31 2006 77 -36.5% 73.2% -109.8% -

Source: CS US Equity Strategy, Russell, Bloomberg, performance as of 10/31/2016 Source: CS US Equity Strategy, Russell, Bloomberg, performance as of 10/31/2016

Figure 29: Tech, HC Much Greater Weight in Small Figure 30: Tech Much Greater Weight in Large Cap
Cap Growth; Fin's Much Greater Weight in Value Growth; Energy, Fin's Much Greater Weight in Value
Russell 2000 Growth Russell 2000 Value Growth Less Value Russell 1000 Growth Russell 1000 Value Growth Less Value
Sector Weight Weight Weight Sector Weight Weight Weight
Consumer Discretionary 14.7% 10.6% 4.1% Consumer Discretionary 20.6% 4.9% 15.7%

Consumer Staples 3.1% 2.9% 0.2% Consumer Staples 9.6% 8.9% 0.8%
Energy 1.2% 5.2% -4.0% Energy 0.6% 13.5% -12.8%
Financials 4.9% 30.1% -25.2% Financials 2.7% 23.4% -20.7%
Health Care 23.4% 4.9% 18.5% Health Care 16.8% 11.5% 5.3%

Industrials 15.5% 12.6% 2.9% Industrials 10.4% 9.5% 0.9%


Info Tech 25.5% 10.6% 15.0% Info Tech 31.5% 10.0% 21.5%

Materials 4.9% 4.5% 0.3% Materials 3.6% 2.9% 0.7%


Real Estate 5.3% 11.1% -5.7% Real Estate 2.8% 5.1% -2.3%
Telecom Services 0.8% 0.7% 0.0% Telecom Services 1.2% 3.9% -2.7%
Utilities 0.8% 6.9% -6.1% Utilities 0.1% 6.5% -6.4%

Source: CS US Equity Strategy, Russell, Capital IQ/ClariFi, as of 3Q16 Source: CS US Equity Strategy, Russell, Capital IQ/ClariFi, as of 3Q16

US Equity Strategy 11
14 November 2016

Figure 31: The Growth/Value Relative Trade Has Largely Been Driven by the
Tech/Financials Relative Trade Over Time
All Cap Growth/Value Relative Performance vs.
Tech/Financials Relative Performance
Russell 3000, total returns
0.90 1.50

0.85
1.25

0.80

1.00
0.75

0.70 0.75

Growth/Value Perf Tech/Fin Perf

Source: CS US Equity Strategy, Russell, Capital IQ/ClariFi, as of 3Q16

Note that we use the


MSCI definitions of
Themes
defensives (Staples, Outperformance of Cyclicals & Underperformance of Defensive High
Energy, Health Care, Dividend Payers Seems Likely to Persist
Telecom, and Utilities)
and cyclicals The first half of 2016 was dominated by leadership in defensives over cyclicals, and high
(Consumer dividend yields relative to non-payers. Recently, both trades have wobbled, in part due to
Discretionary, extreme valuations that have been seen among defensives and dividend payers.
Financials, REITs,
Despite the recent rally cyclicals relative to defensives, and the sharp underperformance
Industrials, Tech, and
of defensive dividend yields plays like Utilities, Staples, and REITs, our valuation work
Materials).
suggests that cyclicals remain deeply compelling relative to defensives on valuation.
Meanwhile, the high dividend yield trade continues to look highly overvalued relative to
non-dividend payers.
We think that the outperformance of cyclicals and the underperformance of defensive high
dividend payers is likely to persist and note that (1) earnings revisions have stayed
resilient for large cap cyclicals while moving lower for defensives – a reversal of conditions
in place in 1H16 when trends were strong for defensives and weak for cyclicals, (2) higher
interest rates – given that falling rates have clearly supported the outperformance of high
dividend payers, (3) faltering flows into defensive sector funds and low vol ETFs – which
helped spark the strong outperformance of defensives and dividend payers in early 2016,
and (4) our sense that there is no longer a crowding problem in cyclicals among mutual
funds, as was the case to start the year when the percent of funds overweight cyclicals

US Equity Strategy 12
14 November 2016

crossed 70% in small cap funds and approached that threshold in large cap (a problem in
that this tends to represent the peak).

Figure 32: Small Cap Cyclicals Are Still Cheap Figure 33: Large Cap Cyclicals Are Still Cheap
Relative to Defensives Relative to Defensives
Small Cap NTM P/E: Cyclicals vs. Defensives Large Cap NTM P/E: Cyclicals vs. Defensives
Unweighted Median, Ex Neg EPS, R2000 Unweighted Median, Ex Neg EPS, R1000
1.4 1.4

1.3 1.3

1.2 1.2

1.1 1.1

1.0 1.0

0.9 0.9

0.8 0.8

0.7 0.7

0.6 0.6

Cyclicals vs. Defensives Relative NTM P/E Average since 1984 Cyclical vs Defensive Relative NTM P/E Average since 1984

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016\ Compustat; updated as of November 10th, 2016\

Figure 34: Small Cap High Dividend Names Are Figure 35: Large Cap High Dividend Names Are
Pricey vs. Non Dividend Payers Pricey vs. Non Dividend Payers
Small Cap NTM P/E: High Div Yield vs. No Dividend Large Cap NTM P/E: High Div Yield vs. No Dividend
Unweighted Median, Ex Neg EPS, R2000 Unweighted Median, Ex Neg EPS, R1000

1.2 1.1

1.1 1.0
1.0
0.9
0.9
0.8
0.8
0.7
0.7
0.6
0.6
0.5
0.5

0.4 0.4

0.3 0.3

0.2 0.2

High Div Yield vs. No Dividend Relative NTM P/E High Div Yield vs No Dividend Relative NTM P/E
Avg since 1984 Avg since 1984
Avg since 2004 Avg since 2004

CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Compustat; CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Compustat;
updated as of November 10th, 2016 updated as of November 10th, 2016

US Equity Strategy 13
14 November 2016

Figure 36: Falling Interest Rates Have Boosted High Figure 37: Flows to Risk Oriented Smart Beta ETFs
Dividend Yielders vs. Those That Have No Have Turned Negative (Mostly Low/Minimum
Dividends Volatility Funds)
Large Cap High Div/No Div vs. 10 Year Yield Strategic Beta Flows: Risk Oriented
2.00 4.5
Bn $, Passive & ETF
3
4
1.90
3.5
2
1.80 3

2.5
1.70 1
2

1.60 1.5
-
1
1.50
0.5
(1)
1.40 0

(2)
Large Cap High Div Yield vs. No Dividends 10 Year Yield

Source: CS US Equity Strategy, S&P Capital IQ/ClariFi, Russell, Thomson CS US Equity Strategy, Morningstar; through September 2016
Reuters/Datastream, as of 10/31/2016

Figure 38: Defensive Revisions Have Faltered Figure 39: Cyclical Revisions Are Holding Up
Large Cap Defensives: % EPS Est Revisions To The Large Cap Cyclicals: % EPS Est Revisions To The
Upside Upside
FY1, R1000 FY1, R1000
90%
90%
80%
80%
70%
70%
60% 60%

50% 50%

40% 40%

30% 30%

20% 20%

10% 10%

0% 0%

1 Mth 3 Mth
1 Mth 3 Mth

Source: CS US Equity Strategy, S&P Capital IQ/ClariFi, Russell, Thomson Reuters/IBES, as Source: CS US Equity Strategy, S&P Capital IQ/ClariFi, Russell, Thomson Reuters/IBES, as
of 10/31/2016 of 10/31/2016

US Equity Strategy 14
14 November 2016

Trade Fears Coming At A Time When Internationally Exposed Stocks


Look Vulnerable On Valuations
Separately, it is worth noting that concerns about the future of US trade policy are coming
at a time when stocks with high international exposure look vulnerable from a valuation
perspective. As we show below, stocks with high international exposure within both small
cap and large cap look overvalued relative to domestically focused names using forward
P/E.
Within large cap, our work shows that stocks with high international performed in line with
domestics in the first two days after the Election, while stocks with low international
exposure performed the best. Given that there have been no indications in the aftermath
of the election that the new President is likely to soften his rhetoric on trade, we worry that
relative performance of the high international bucket could worsen. Note that throughout
2016, one of the strongest correlations that we found between the two candidates' polling
numbers and performance was the link between the high international/domestic trade and
Clinton's polling numbers.

Figure 40: Small Cap Valuations: High International Figure 41: Large Cap Valuations: High International
vs. Domestic vs. Domestic
Small Cap NTM P/E: High Int'l vs. Domestic Exposure Large Cap NTM P/E: High Int'l vs. Domestic Exposure
Unweighted Median, Ex Neg EPS, R2000 Unweighted Median, Ex Neg EPS, R1000

1.3 1.2

1.2
1.1

1.1
1.0
1.0

0.9
0.9

0.8
0.8

0.7 0.7

0.6
0.6

High vs. Domestic Relative NTM P/E Average since 2006 High vs. Domestic Relative NTM P/E Average since 2006

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

US Equity Strategy 15
14 November 2016

Figure 42: Small Cap Stocks With High Int'l Sales Figure 43: Large Cap Stocks With High Int'l Sales
Moved More In Sync With Clinton Moved More In Sync With Clinton
Small Cap High Int'l Exposure Performance Relative To Large Cap High Int'l Exposure Performance Relative To
Domestic Exposure vs. Clinton Polls Domestic Exposure vs. Clinton Polls
R2000, total returns, high int'l rel no int'l revenue exposure R1000, total returns, high int'l rel no int'l revenue exposure
1.15 52 1.04 52

50 1.02 50
1.10

48 1.00 48

1.05
46 0.98 46

44 0.96 44
1.00

42 0.94 42

0.95
40 0.92 40

0.90 38 0.90 38

High international relative to domestic exposure Clinton High international relative to domestic exposure Clinton

Source: CS US Equity Strategy, Capital IQ/ClariFi, Russell, Thomson Reuters, exposure Source: CS US Equity Strategy, Capital IQ/ClariFi, Russell, Thomson Reuters, exposure
based on FY 2015 revenues, performance through November 4th based on FY 2015 revenues, performance through November 4th

Industry Groups
The most noteworthy development within US equity markets in the immediate aftermath of
the US election has been the sharp sector rotation that has been seen – out of defensive
yield plays like Utilities, REITs and Staples (given the strong move higher in yields on the
back of expectations for a ramp up in inflation), along with Tech – an issue that we
explored in last week's Carving Up The Consensus report, and where Semis earnings
revisions have suddenly stumbled after a strong upward move in the first half of the year –
an issue that we explored in our recent EPS Report Card. Meanwhile, Financials, Health
Care, Industrials, and Materials have strongly outperformed alongside hopes of regulatory
relief, fiscal stimulus (primarily through infrastructure spending), and a planned revamping
of Health Care policy.
From a valuation perspective, the pump was already primed for many, though not all, of
these shifts, and in this context we have been monitoring valuation levels closely.

US Equity Strategy 16
14 November 2016

Figure 44: Small Cap Industry Group Valuations Figure 45: Large Cap Industry Group Valuations
Relative to Benchmark– Summary of Our Models Relative to Benchmark – Summary of Our Models
Small Cap Industry Group Valuation Model Rankings Large Cap Industry Group Valuation Model Rankings
Russell 2000, Relative to Benchmark, Z Score vs. Post 2004 Russell 1000, Relative to Benchmark, Z Score vs. Post 2004
Average, ex REITs Average, ex REITs
Semis & Semi Equipment Capital Goods
Telecom Svcs Materials
Food Beverage & Tobacco Energy
HC Equipment & Svcs Food Beverage & Tobacco
Materials Utilities
Software & Services HH & Personal Products
Autos & Components Pharma, Biotech & Life Sci
Capital Goods Commercial & Professional Svcs
Utilities Food & Staples Retailing
Banks Banks
Media Insurance
Pharma, Biotech & Life Sci HC Equipment & Svcs
Insurance Autos & Components
Transportation Semis & Semi Equipment
Food & Staples Retailing Transportation
Energy Retailing
HH & Personal Products Consumer Durables & Apparel
Tech HW & Equipment Diversified Financials
Commercial & Professional Svcs Telecom Svcs
Consumer Services Consumer Services
Diversified Financials Tech HW & Equipment
Consumer Durables & Apparel Software & Services
Retailing Media
-2 -1 0 1 2 3 -3 -2 -1 0 1 2 3

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

Bond Proxies – Some Valuation Improvement Seen, But Not Enough To


Get Us Intrigued
For the most part, defensive yield plays had looked highly overvalued on our industry
group valuation models ahead of the Election, causing us to take a cautious approach (we
downgraded Utilities, Food Beverage & Tobacco, and Food & Staples Retail to
underweight back in April). There has been some improvement on most of the groups that
fit this theme, but the degree of this improvement has varied greatly and at this time we
see no time to veer away from a generally cautious stance (we remain underweight
Utilities, Food Beverage & Tobacco, and Food & Staples Retail, and market weight REITs,
Telecom, and Household & Personal Products).
The most compelling valuations can be found in large cap Telecom, though this condition
has been in place for some time. In our view it is the most natural place to look for a
contrarian opportunity, but we don't think valuation will spark a rotation back into this group
on its own.
REITs have shown the most improvement within this theme. The group has fallen sharply
on price to FFO (to the low end of their post Financial Crisis range in large) and look far
more intriguing than they did in the late summer months, when this indicator returned to
the high end of its post Financial Crisis range.
Food & Staples Retail and Household & Personal Products have also shown some
improvement, and are back down to neutral on our large cap valuation models. But they
don't look cheap yet and our models do not point to a reason to step into either at this
time.
Although Utilities valuations have fallen sharply on both our small cap and large cap,
valuations are still slightly elevated on our models.
Food Beverage & Tobacco appears to be the most overvalued defensive yield play at the
moment – it remains the third most overvalued group on our small cap models across all

US Equity Strategy 17
14 November 2016

sectors, and the fourth most overvalued group in large cap. We would be most cautious
here and on Utilities.

Figure 46: Small Cap REITs – Price/FFO Has Slipped Figure 47: Large Cap REITs – Price/FFO Has Fallen
Below Its Long Term Average Sharply, Now In Line With Long Term Average
Price/FFO: Small Cap REITs Price/FFO: Large Cap REITs
Unweighted Median, R2000 Unweighted Median, R1000
20 20

15 15

10
10

5
5
-
-

R2000 P/FFO - Median Average since 2008 R1000 P/FFO - Median Average since 2008
Average since 2010 Average since 2010

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 201 Compustat; updated as of November 10th, 2016

Figure 48: Small Cap Utilities Relative Valuations Figure 49: Large Cap Utilities Relative Valuations
Have Fallen Sharply, But Still Elevated Have Fallen Sharply, But Still Elevated
Small Cap Utilities Relative Valuation Model Large Cap Utilities Relative Valuation Model
Eq. wtd. median LTM P/E Ex Neg, P/B, Norm P/E, NTM Eq. wtd. median LTM P/E Ex Neg, P/B, Norm P/E, NTM
EV/Sales, NTM P/E Ex Neg, NTM P/CF; vs. R2000 EV/Sales, NTM P/E Ex Neg, NTM P/CF; vs. R1000
3 45% 3 45%
2 30% 2 30%
1 15% 1 15%
0 0% 0 0%
-1 -15% -1 -15%
-2 -30% -2 -30%
-3 -45% -3 -45%

12 Mo. Fwd Return (shading, right axis) Model (line, left axis) 12 Mo. Fwd Return (shading, right axis) Model (line, left axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

US Equity Strategy 18
14 November 2016

Figure 50: Small Cap Food, Beverage & Tobacco Figure 51: Large Cap Food, Beverage & Tobacco
Valuations Have Eased, But Remain Expensive Valuations Have Eased, But Remain Expensive
Small Cap Food, Beverage & Tobacco Relative Valuation Large Cap Food, Beverage & Tobacco Relative Valuation
Eq. wtd. combination of median P/B, LTM P/S, Norm P/E, Eq. wtd. combination of median P/B, LTM P/S, Norm P/E,
NTM EV/Sales, NTM P/CF; vs. R2000 NTM EV/Sales, NTM P/CF; vs. R1000
3 33%
3 33%
2 22%
2 22%
1 11% 1 11%
0 0% 0 0%

-1 -11% -1 -11%
-2 -22%
-2 -22%
-3 -33%
-3 -33%

12 Mo. Fwd Return (shading, right axis) Model (line, left axis) 12 Mo. Fwd Return (shading, right axis) Model (line, left axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

Financials – Valuation Story Less Compelling, But Remains Intact


We were overweight Banks – as well as Insurance and Diversified Financials – coming
into the Election given deeply compelling valuations, our expectation that the groups would
benefit from Fed rate hikes, improving earnings revisions trends (which has started to
rebound after hitting Financial Crisis lows earlier this year).
Despite the strong outperformance seen in Financials in the immediate aftermath of the
Election, the valuation story generally remains intact, though it is clearly not as compelling
as it was before the Election. Despite moving up, our large cap valuation indicators remain
at least slightly attractive for all three industry groups (Diversified Financials has
rebounded the least, and remains one of the most compelling groups across all sectors).
Within small cap, valuations for Banks and Insurance have returned to neutral on our
models, but Diversified Financials continues to look deeply compelling.

Figure 52: Small Cap Banks Relative Valuations Figure 53: Large Cap Banks Relative Valuations
Have Risen a Bit, Appear Fairly Valued Have Climbed Sharply, But Remain Attractive
Small Cap Banks Relative Valuation Large Cap Banks Relative Valuation
Eq. wtd. median LTM P/E Ex Neg EPS, P/B, LTM P/S, Eq. wtd. median LTM P/E Ex Neg EPS, P/B, LTM P/S,
NTM EV/Sales, NTM P/E Ex Neg; vs. R2000 NTM EV/Sales, NTM P/E Ex Neg; vs. R1000
3 60% 3 60%

2 40% 2 40%

1 20% 1 20%

0 0% 0 0%

-1 -20% -1 -20%

-2 -40% -2 -40%

-3 -60% -3 -60%

12 Mo. Fwd Return (shading, right axis) Model (line, left axis) 12 Mo. Fwd Return (shading, right axis) Model (line, left axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

US Equity Strategy 19
14 November 2016

Capital Goods – Dramatically Worse Valuations Keep Us Comfortable On


The Sidelines, Despite Hopes For Heightened Infrastructure Spending
We were underweight Capital Goods ahead of the Election, as expensive valuations and
falling earnings revisions trends outweighed the under owned nature of the group in our
minds. Within large cap, the valuation profile of the group has worsened materially since
the Election, and it is now the most overvalued industry group in large cap on our models,
at 2 standard deviations above its long-term average. We also worry that earnings
revisions have more room to fall given the recent strengthening of the US Dollar, as
revisions trends for this group have been very inversely correlated with Dollar moves over
time.

Figure 54: Small Cap Capital Goods Relative Figure 55: Large Cap Capital Goods Relative
Valuations Still Close to Neutral Valuations Have Surged to Extreme Highs
Small Cap Capital Goods Relative Valuation Large Cap Capital Goods Relative Valuation
Eq. wtd. median P/B, LTM P/S, NTM EV/S, NTM P/E ex Eq. wtd. median P/B, LTM P/S, NTM EV/S, NTM P/E ex
Neg EPS, NTM P/CF; vs. R2000 Neg EPS, NTM P/CF; vs. R1000
3 30% 3 30%

2 20% 2 20%

1 10% 1 10%

0 0% 0 0%

-1 -10% -1 -10%

-2 -20% -2 -20%

-3 -30% -3 -30%

12 Mo. Fwd Return (shading, right axis) Model (line, left axis) 12 Mo. Fwd Return (shading, right axis) Model (line, left axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

Figure 56: Dollar Strength Would Likely Pressure Figure 57: Capital Goods Revisions Have Shown the
Capital Goods Earnings Revisions Further Strongest Inverse Correlation w/ Yr-Yr USD moves
Capital Goods Earnings Revisions vs. USD Earnings Revisions Correlation w/ USD Yr/Yr Change
Upward EPS Revisions (3 Mth Avg), US Dollar Yr/Yr Chg By Industry Group
Correlation since 2004 = -70% 20%
90% 25%
0%
80% 20%
70% 15%
60% 10% -20%
50% 5%
40% 0% -40%
30% -5%
20% -10% -60%
10% -15%
0% -20% -80%
HC Equip & Svcs

Diversified Fin
Capital Goods

Energy

Tech HW & Eq

Retailing
Cons Svcs
Transportation
Real Estate
Materials

Com & Prof Svcs

Cons Dur & App

Utilities
Autos & Comp

Semis & Semi Eq


HH & Pers Prod

Software & Svcs

Food Bev & Tob


Media

F&S Retailing
Pharma/Bio

Telecom Svcs

Banks
Insurance

Capital Goods Earnings Revisions (Left Axis)


USD Dollar (Right Axis)

Source: CS US Equity Strategy, S&P Capital IQ/Clarifi, Russell, ThomsonReuters/IBES, as of Source: CS US Equity Strategy, S&P Capital IQ/Clarifi, Russell, ThomsonReuters/IBES, as of
October 2016 October 2016

Pharma/Biotech – Valuations Don't Get Us Excited, But Don't Scare Us


We were market weight the Pharma/Biotech group coming into the Election, noting that
the extreme crowding problems that helped prompt out downgrade to underweight in
October 2015 hadn't been fully resolved. But the group stood out as being one of the more
reasonably valued defensive areas of the US equity market prompting our more recent

US Equity Strategy 20
14 November 2016

upgrade to market weight. Not much has changed on the valuation front for this group in
the aftermath of the Election, and for now we remain comfortable with a market weight.

Figure 58: Small Cap Pharma/Bio Relative Figure 59: Large Cap Pharma/Bio Relative
Valuations Still Neutral Valuations Still Neutral
Small Cap Pharma, Biotech & Life Sciences Relative Large Cap Pharma, Biotech & Life Sciences Relative
Valuation Model vs. 12 Month Forward Relative Return Valuation Model vs. 12 Month Forward Relative Return
Equal weighted median LTM P/E Ex Neg EPS, P/B, P/S, Equal weighted median LTM P/E Ex Neg EPS, P/B, P/S,
NTM EV/Sales, NTM P/E Ex Neg EPS; R2000 NTM EV/Sales, NTM P/E Ex Neg EPS; R1000
3 60%
3 45%
2 40% 2 30%
1 20% 1 15%
0 0% 0 0%
-1 -20% -1 -15%
-2 -40% -2 -30%
-3 -60% -3 -45%

12 Mo. Fwd Return (shading, right axis) Model (line, left axis) 12 Mo. Fwd Return (shading, right axis) Model (line, left axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

Tech A Key Source Of Funds


Within Tech, what jumped out at us the most on our valuation updates was that our
models for small cap Semis and Software are both in retreat – in the case of Semis after
approaching past peaks, in the case of Software & Services after hitting 1 standard
deviation above its long-term average. This reinforces our growing sense of caution on
Semis in particular – where our earnings revisions indicator has recently started to fall
from peak levels – and the Tech sector generally. Additionally, as we noted in last week's
Carving Up The Consensus report, all three Tech groups are strong candidates for being
crowded from a positioning perspective within the active stock picking community of hedge
funds, mutual funds, and sell-side analysts, in that most of our positioning indicators
(hedge fund net exposure, the percent of mutual funds overweight, and sell-side net buys
relative to the broader market) are in the upper end of their historical range.

Figure 60: Small Cap Software & Services Relative Figure 61: Small Cap Software & Services Relative
Valuations Appear To Have Peaked Valuations Appear To Have Peaked
Small Cap Software & Services Relative Valuation Small Cap Semis & Semi Equipment Relative Valuation
Eq. wtd. median LTM P/S, NTM P/E ex Neg EPS, FY2 PEG; Eq. wtd. median P/B, LTM P/S, NTM EV/Sales, NTM P/CF;
vs. R2000 vs. R2000
3 60%
3 33%
2 40%
2 22%
1 20%
1 11%
0 0% 0 0%

-1 -11% -1 -20%

-2 -22% -2 -40%
-3 -33% -3 -60%

12 Mo. Fwd Return (shading, right axis) Model (line, left axis) 12 Mo. Fwd Return (shading, right axis) Model (line, left axis)

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES, Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, ThomsonReuters/IBES,
Compustat; updated as of November 10th, 2016 Compustat; updated as of November 10th, 2016

US Equity Strategy 21
14 November 2016

Figure 62: Semis Revisions Appear To Have Peaked Figure 63: Hardware Revisions More Resilient
Semis & Semi Equipment Upward EPS Est Revisions Tech HW & Equipment Upward EPS Est Revisions
FY1, Upward as a % of total, S&P 1500 FY1, Upward as a % of total, S&P 1500
100% 100%
90% 90%
80% 80%
70% 70%
60% 60%
50% 50%
40% 40%
30% 30%
20% 20%
10% 10%
0% 0%

Rolling 4-week Revisions Rolling 13-week Revisions Rolling 4-week Revisions Rolling 13-week Revisions

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, Compustat, Thomson Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, Compustat, Thomson
Reuters/IBES Reuters/IBES

Figure 64: Small Cap Positioning By Industry Group Figure 65: Large Cap Positioning By Industry Group
Ahead of the Election Ahead of the Election
Small Cap Consensus Views (Z Scores) Large Cap Consensus Views (Z Scores)
Sell Side Sell Side
Composite Ratings Hedge Fund Composite Ratings Hedge Fund
Crowding Relative to Mutual Fund Net Crowding Relative to Mutual Fund Net
Industry Groups Score Market Overweights Exposure Industry Groups Score Market Overweights Exposure

Software & Services 1.4 1.3 2.3 0.5 Semis & Semi Equipment 1.2 0.5 1.2 1.9
Semis & Semi Equipment 1.0 1.6 0.8 0.7 Tech Hardware & Equipment 1.2 1.7 0.7 1.2
Food & Staples Retailing 0.9 -1.3 2.1 1.8 Food & Staples Retailing 1.2 2.3 0.5 0.7
Real Estate 0.8 0.7 NA 0.9 Banks 1.2 0.9 0.8 1.7
Banks 0.6 0.7 0.4 0.7 Retailing 1.0 0.5 1.0 1.7
Tech Hardware & Equipment 0.6 -0.7 0.9 1.6 Real Estate 1.0 1.4 NA 0.6
Automobiles & Components 0.5 0.0 1.5 -0.1 Pharma & Biotech 1.0 0.7 0.9 1.3
Health Care Equipment & Svcs 0.4 1.3 2.1 -2.0 Software & Services 0.9 1.0 -0.2 1.9
Commercial & Prof Svcs 0.4 0.1 1.6 -0.5 Utilities 0.7 -0.4 1.5 1.0
Consumer Durables & Apparel 0.2 -0.6 -0.2 1.4 Health Care Equipment & Svcs 0.5 1.6 -1.8 1.7
Media 0.2 1.2 -1.4 0.7 Food Beverage & Tobacco 0.4 -0.4 0.0 1.7
Materials 0.1 -0.7 0.0 1.1 Media 0.4 0.4 1.5 -0.7
Energy 0.1 -0.7 -0.3 1.4 Materials 0.2 -0.4 0.1 1.0
Food Beverage & Tobacco 0.0 0.1 0.3 -0.3 Household & Personal Products 0.1 -0.7 -0.3 1.5
Pharma & Biotech 0.0 1.6 -1.0 -0.6 Commercial & Prof Svcs 0.1 -0.8 0.0 1.2
Consumer Services 0.0 -0.7 -0.7 1.3 Consumer Services 0.1 0.0 -1.4 1.8
Diversified Financials -0.1 -2.2 -0.2 1.9 Diversified Financials -0.2 0.0 -0.8 0.3
Insurance -0.3 0.9 -0.4 -1.3 Consumer Durables & Apparel -0.2 0.4 -1.0 0.0
Utilities -0.6 0.0 -2.0 0.3 Telecom Services -0.4 -0.5 -1.0 0.2
Transportation -0.6 -2.2 1.0 -0.5 Insurance -0.5 -1.4 0.0 -0.2
Telecom Services -0.7 -1.1 -0.9 -0.3 Transportation -0.7 -0.6 0.5 -1.8
Capital Goods -0.8 -2.2 1.2 -1.3 Automobiles & Components -0.7 0.0 -0.3 -1.7
Retailing -0.8 -1.8 -0.4 -0.3 Energy -0.8 -1.2 0.0 -1.3
Household & Personal Products -1.5 -1.2 -1.7 -1.5 Capital Goods -0.8 -1.9 0.1 -0.6

Source: CS US Equity Strategy, Morningstar, CS Prime Services, Russell, S&P Capital Source: CS US Equity Strategy, Morningstar, CS Prime Services, Russell, S&P Capital
IQ/Clarifi; as of 11/4/16 (SS & HF), 3Q16 (MF) IQ/Clarifi; as of 11/4/16 (SS & HF), 3Q16 (MF)

We have been market weight Semis and Software & Services since April, when we
removed our overweight and moved to a market weight. Our neutral stances have been
driven by our sense that large cap valuations remain attractive (conditions still in place).
We have also stuck with an overweight of Tech Hardware & Equipment given attractive
valuations in both small cap and large cap, and more resilient earnings revisions trends.
But we confess that we are rapidly losing enthusiasm for these calls, given our growing
sense that the shift from growth back into value has legs heading into 2017 and that Tech
stands to be a primary source of funds and Financials the destination for it. We are also
US Equity Strategy 22
14 November 2016

becoming more mindful of the strong inverse correlation between interest rates and the
relative performance trends of the Software & Services and Tech Hardware & Equipment
groups over the past decade. If history is any guide, the same interest rate driver that has
been pushing investors into Financials, seems poised to take a toll on the broader Tech
sector at the same time.

Figure 66: Small Cap Industry Groups' Interest Rate Figure 67: Large Cap Industry Groups' Interest Rate
Sensitivities Sensitivities
Small Cap Industry Group Correlations to Fed Funds Large Cap Industry Group Correlations to Fed Funds
Target Rate Target Rate
Since 2003, Perf relative to benchmark, Russell 2000 Since 2003, Perf relative to Benchmark, Russell 1000
Telecommunication Services Diversified Financials
Commercial & Professional Services Insurance
Diversified Financials Banks
Real Estate Real Estate
Consumer Services Commercial & Professional Services
Banks Capital Goods
Automobiles & Components Semis & Semi Equipment
Energy Consumer Durables & Apparel
Media Automobiles & Components
Semis & Semi Equipment Telecommunication Services
Transportation Energy
Technology Hardware & Equipment Utilities
Consumer Durables & Apparel Materials
Insurance Health Care Equipment & Services
Capital Goods Media
Health Care Equipment & Services Retailing
Materials Transportation
Retailing Consumer Services
Food & Staples Retailing Household & Personal Products
Pharma, Biotech & Life Sciences Pharma, Biotech & Life Sciences
Household & Personal Products Food & Staples Retailing
Utilities Technology Hardware & Equipment
Food Beverage & Tobacco Food Beverage & Tobacco
Software & Services Software & Services
-100% -50% 0% 50% 100% -100% -50% 0% 50% 100%

Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, Thomson Reuters Source: CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, Thomson Reuters

US Equity Strategy 23
14 November 2016

Appendix A
For more details on the size, style, thematic, and industry group calls described here, and
our thoughts on other industry groups, please see our latest US Equity Strategy Stat Pack
for mid-November. Below we highlight our scorecards for the size, style, and industry
group calls.

Figure 68: CS US Equity Strategy Broad Market/Size Views

Source: CS US Equity Strategy

US Equity Strategy 24
14 November 2016

Figure 69: CS US Equity Strategy Style Views

Source: CS US Equity Strategy

US Equity Strategy 25
14 November 2016

Figure 70: CS US Equity Strategy Sector/Industry Group Views

Source: CS US Equity Strategy

US Equity Strategy 26
14 November 2016

Appendix B
While we think it is too early to make any big sector conclusions about the potential impact
of corporate tax reform, given the high number of investor questions that we have received
on the topic below we have included two charts that rank the 24 industry groups in small
cap and large cap by their effective tax rates, using data from the companies' latest filings
as tracked by S&P Capital IQ / Clarifi. In both small cap and large cap, Retailing, Telecom,
Media, and Transportation have some of the highest effective tax rates, while
Pharma/Biotech, Software & Services, REITs, and Semis have some of the lowest.

Figure 71: Small Cap Industry Groups' Effective Tax Figure 72: Small Cap Industry Groups' Effective Tax
Rates Rates
Small Cap IGs Ranked By Effective Tax Rate Large Cap IGs Ranked By Effective Tax Rate
R2000, Wgt Median R1000, Wgt Median

Telecommunication Services Retailing


Transportation Telecommunication Services
Media Transportation
Retailing Commercial & Professional Services
Food & Staples Retailing Media
Commercial & Professional Services Food & Staples Retailing
Food Beverage & Tobacco Consumer Services
Banks Utilities
Automobiles & Components Banks
Consumer Durables & Apparel Health Care Equipment & Services
Capital Goods Food Beverage & Tobacco
Consumer Services Diversified Financials
Health Care Equipment & Services Automobiles & Components
Insurance Materials
Household & Personal Products Technology Hardware & Equipment
Materials Capital Goods
Utilities Household & Personal Products
Diversified Financials Insurance
Software & Services Energy
Energy Semis & Semi Equip
Technology Hardware & Equipment Consumer Durables & Apparel
Semis & Semi Equip Pharma, Biotech
Pharma, Biotech Software & Services
Real Estate Real Estate
0% 10% 20% 30% 40% 0% 10% 20% 30% 40%

CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, Compustat; updated as of November CS US Equity Strategy, Russell, S&P Capital IQ/ClariFi, Compustat; updated as of November
10th, 2016 10th, 2016

US Equity Strategy 27
14 November 2016

Disclosure Appendix
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US Equity Strategy 30

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