Professional Documents
Culture Documents
Presented By:-
ANUP RAI
HISTORY 2
ESTABLISHMENT – 1930
FOUNDER - M Manal
TYPE - Private
SECTOR - FMCG
HEADQUARTER - Bangalore
AREA SERVED - Global (92 countries)
PRODUCE - Heath care
products(Himalaya
Herbal Healthcare)
Most popular for - Neem face wash
ISSUE INVOLVE IN THIS CASE 3
ponds
11%
garni…
clean and clear
himalaya…
16%
pears dove ever youth lekame fair n lovely ponds garnier clean and clear himalaya others
Studies on 9
The Perception of Consumers regarding the
Face Wash
The Indian population had experienced a radical shift
regard to lifestyle changes last decade.
About 60% of Indian are below 35 and youth comprised a
significant proportion.
For Urban population professional personal grooming and
used of branded personal care products had become
everyday requirement.
10
Face Wash Industry; Brand & Segment
The face wash market in India is currently about 1,800
cr.
Urban are more consumption of face wash then rural
household.
Key brand in the market – Himalaya, Garnier, Lakme ,
Johnson & Johnson, Pond's, Everyuth.
Himalaya was one of the main brand for face wash
contributing to 23% of market
Himalaya Company Growth..
11
1. Himalaya Herbal
Positioned as natural and herbal products that were soap
free.
The Neem variant, the cream variant , the lemon face wash
and the fruit face wash.
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HAVE A NICE DAY