EricLuke

19 Parker Hill Ave #1 Boston, MA 02130

(845) 304-5894 | eluke08@gmail.com
@itsEricLuke | linkedin.com/in/eluke

NORTHEASTERN UNIVERSITY! BOSTON, MA

Candidate for Bachelor of Science Degree in Business Administration GPA 3.264
Dual Concentration: Marketing & Entrepreneurship, Class of 2013
Dean’s List 2008-2010 | Dean’s Academic Merit Scholarship
Karen T. Rigg Shining Torch Scholarship 2009

ACTIVITIES + ORGANIZATIONS
Beta Theta Pi Fraternity - Social Chairman
NU Barkada - Public Relations Officer
Tastemakers Music Magazine - Marketing Team

SKILLS
Microsoft Office: Excel + Powerpoint + Word + Access
Adobe: Photoshop + Illustrator, Windows OS & Mac OS X

WORK EXPERIENCE

Keurig Coffee Roasters, Inc. Developed social media presence: built corporate facebook page and launched
Digital Marketer promotion initiatives for the page. Worked with PR firm to develop strategy and
Reading, MA activities.
Jan 10 - Jun 10 Produced marketing materials to support products, services, and brand. Utilized Adobe
Photoshop & Illustrator to create both print materials and digital assets for online use.
Wrote, organized, and proofread copy on print and digital marketing materials.
Facilitated the production and guided development of digital
marketing demos through collaboration with independent agencies and contractors.
Served as a contact for various agencies to coordinate public relations,
advertising, digital marketing, and branding activities.

One World Cuisine Created and ran promotional campaigns and restaurant loyalty programs.
Media Marketer Built a social media marketing platform for each restaurant and brand.
Boston, MA Created facebook pages and twitter to reach fans, community members,
Oct 09 - Dec 09 restaurateurs, bloggers, and local media.
Communicated with clientele, distributed promotions, and spread news about
restaurants, stores, and club events though online and social media channels.

College Marketing Solutions Worked street promotions for various brands and companies such as Honest Tea,
Brand Intern Pretzel Crisps, Sabra Hummus, Rockstar Energy Drinks, and College Fest.
Boston, MA Distributed sample products to consumers in the field, spread promotional
Sept 08 - Oct 09 materials around college campuses.
Utilized social networking to spread news around campuses about events,
music entertainment, and product promotions.

Kollins Communications Operated Apple and Sony systems to encode digital video and process media.
Technical Assistant Delivered digital video and media materials to clients in the region.
Mahwah, NJ
Quality controlled and reviewed advertisements and media samples.
Jun 08 - Aug 08
Performed administrative work, reviewed invoices, recorded inventory supplies.
Maintained office and equipment, sent and received shipments.