Gartner Data &

Analytics Summit
March 18 – 21, 2019 | Orlando, FL
events.gartner.com/go/bi17

2019 conference highlights

By the numbers
Keynote speakers
Session highlights
Back at the office
Our Exhibitors
Smarter with Gartner
Save the Date
© 2019 Gartner, Inc. and/or its affiliates. All rights reserved. 1
By the numbers

4,150 attendees

7%
Top 5 job titles Top Gartner one-on-one key initiatives
10 %
25% 25% Management 1. Data and Analytics Leaders
20% Director 2. Data and Analytics Strategies
10% 10% C – Level 3. Analytics and BI Solutions

10% Analyst 4. Data Management Solutions

5. Artificial Intelligence
20% 7% Architect
6. Analytics and BI Strategies

Top 4 sectors Top 5 Meetup topics

1. Banking/ Finance / Insurance 1. How to Achieve Data Literacy Across the Organization
2. Manufacturing 2.  Using Analytics to Optimize the Customer Journey
3. Government 3.  How to Optimize the Choice of Data & Analytics
4. Healthcare Platform – Both in the Near and Long Term?
4.  What is Data-Centric Architecture? Why is it Relevant?
5. How to Begin to Transform to a Data and Insight Driven Culture?

© 2019 Gartner, Inc. and/or its affiliates. All rights reserved. 2

Gartner Keynotes
Opening Keynote: Lead with Purpose to Achieve Clarity in
a World of Ambiguity
In a world characterized by uncertainty, risk, doubt and “fake news,” the role
of data and analytics has achieved heroic proportions— a reliable way to
bring new levels of clarity, trust and purposefulness to every corner of the
enterprise. In this opening Keynote, four members of the Gartner analyst
team explored why ambiguity is an inevitable by-product of today’s
Donald Feinberg ever-changing digital business environment, and offered pragmatic advice Michael Moran
Distinguished VP on how to lead with purpose in an ambiguous world. VP Analyst, Gartner
Analyst, Gartner

Don’t get caught in a “data trap.” It’s clear that building a data driven
organization is the best way to thrive in the digital age, but even good
metrics can create “Data Traps” that lead to unintended consequences and
lack of effort. The solution? Change the culture, said Gartner Analyst Donald
Feinberg, and adopt an experimental mindset.
“Most individuals and most organizations are
not truly data-driven. We only use data as a
Machiavellian tool to validate our chosen path;
this is a problem we must fix.”
– Donald Feinberg

Use your customers’ data wisely. Data and privacy concerns are nothing
new, but finding the right balance between privacy protection and the
Carlie Idoine Key takeaways
Sr Director Analyst, benefits of personalization is increasingly a challenge. Be the guide and
Gartner guardian of your customer’s data to create trust, advised Gartner Analyst 1. “Principles Lead, Rules Follow” is key for
Valerie Logan, and treat their data as they want it to be treated. data and analytics leaders to lead with
purpose in an ambiguous world.
Why AI is good news for the human race. Will Artificial Intelligence spell
doom for humans who are rendered obsolete? Not at all, said the Gartner 2. Seek transparency, and be the guide and
Analyst Carlie Iodine. In fact, AI has the potential to automate tedious guardian of your customer’s data
manual tasks, giving humans more time for creative pursuits and more
3. Overcome complexity and ambiguity to
satisfying endeavor.
define purpose and drive business value

Valerie Logan 4. C
 reate a data-driven organization while
Sr Director Analyst, avoiding the consequences of “data traps”
Gartner
Gartner Keynotes
Willful Disruption: Seven Digital Disruptions You Might Not See Coming
Just because you can’t see digital disruptions coming doesn’t mean they aren’t there—and forward-thinking IT leaders are
advised to see them as opportunities, not threats. In this thought-provoking Keynote, Gartner Analyst Daryl Plummer urged
attendees to prepare for seven potential disruptions in 2019 and beyond—whether they’re perfectly obvious or harder to detect.
“Digital disruption is the critical discipline for modern success,” said Plummer, “because it’s happening more frequently
and faster than ever before.”

Daryl Plummer Disruption 1 Disruption 5

Distinguished VP Quantum computing can solve optimization problems at a
Analyst, Gartner significantly faster speed, revolutionizing drug discovery and
spurring other advances.
Disruption 2
Real-Time Language Translation has the potential to eliminate
intercultural language barriers and the need for translators,
streamlining communication between international workers.
Disruption 3
Nano Technology will manipulate matter on an atomic,
molecular and supramolecular scale, a fast-growing technology
with the potential to disrupt… everything.
Disruption 4
Swarm Intelligence is the collective behavior of decentralized,
self-organized systems, natural or artificial. By 2023, it will
extend markets and support optimization problem-solving.
Human Machine Interfaces can give those unable to physically
move the ability to control computers with their minds, inciting
people without disabilities to employ HMI to achieve
“superabilities.”
Disruption 6
Software Marketplaces: According to Plummer, $450 billion+
of software licenses will go to a subscription model, forever
changing software distribution and ownership.
Disruption 7
Smartphone Disintermediation: will cause a huge shift in how
people use their smartphones given their reliance on virtual
personal assistance, smart watches and other
wearable technologies.
“If you are not good at causing disruption or
reacting to it, then you are in a
negative position.”
– Daryl Plummer

© 2019 Gartner, Inc. and/or its affiliates. All rights reserved. 4

Guest Keynote speakers
Big Data: The Good, the Bad and the Ugly
Key takeaways:
In Tuesday’s Guest Keynote, Annie Duke, academic, author and former
professional poker champion, explored why big data has the potential to 1. Big data can overcome human irrationality when
overcome robust irrationality, helping us process information and solve for we are faced with the issue of uncertainty
the problem of uncertainty. She also pointed out that our personal “beliefs”
can compromise the value of data, driving how we process and use the 2. The “human element” must be in control of
information we collect. And, she said, the smarter we are, the bigger the analysis in order to interpret and model the data
Annie Duke problem. “Data is not always the truth,” Duke said. “When data tells people 3. H
 umans and algorithms have different
Decision Strategist the opposite of what their beliefs are, people tend to fall apart.” decision-making strengths that must be
Author, Speaker combined

Creating a Culture of Innovation

Innovation is easy to want, but harder to achieve. How do you get it done?
Create a culture of innovation focused on new projects. In this thought-
provoking Guest Keynote, New York Times best-selling author Jake Knapp
shared his thinking behind the “Design Sprint,” a process that gives decision-
makers a short-cut through the time-consuming cycle of discussion, debate
and planning--compressing a year’s worth of planning into a single week.
Jake Knapp “What I advise teams to do is to start with a design sprint and do a second
New York Times
one to fix things,” said Knapp. “Then do a loop. Acknowledge that the loop
best-selling Author will be more of an oval but have confidence. It will help you save time by
not executing on the wrong thing.”
Key takeaways:
1. Clear your calendar for a week, and for
those five days replace it with a checklist
of specific activities
2. Think of a full-fledged idea on your own, then
bring it up to your team after it’s well
thought out
3. Try to bring the joy and excitement back to
work; treat your work with intention and reality

Who Needs A Runway?! Take Off From Where You Are!!!

Key takeaways:
In this inspiring final Guest Keynote, former beat cop, fighter pilot and creator
of “Zero to Breakthrough” methodology Vernice Armour urged the audience to 1. Create a culture that values and respects all
step up and “get gutsy.” Our global community needs us to take personal team members: One Mission, One Goal,
responsibility and accountability, she said, and to think and execute differently. One Team!
In the digital world, where ambiguity and uncertainty are rampant, 2 To be an effective leader, decide what you
Vernice “FlyGirl” understanding the importance of a “gutsy feeling” matters more than ever. want, put your stake in the ground
Armour There will always be disruption, change and obstacles, said Armour, but how and execute
Officer, former United we navigate those obstacles can make all of the difference between failure and 3. When things get tough, acknowledge the
States Marine Corps success. The bottom line is that we have to move into action from where we are. obstacles and don’t give them power.
You have permission to engage.
Women in Data Breakfast: With Men Who
Care About Diversity
Gender bias and discrimination is all too real—and for women in the
technology workplace, the problem is getting worse, not better. In this Key takeaways:
Tuesday morning breakfast presentation, Rayona Sharpnack of IGP and
IWL explored the causes and impacts of gender bias, and offered advice 1. To create a gender partnership, practice
on how to create and sustain a community characterized by greater compassion, curiosity, courage
inclusiveness, diversity and collaboration. and collaboration
2. B
 oth men and women should learn and
The goal, said Sharpnack, is to create authentic “gender partnerships” in leverage each other’s inherent skill sets
Rayona Sharpnack which men and women can learn and leverage each other’s skill sets and
Founder and CEO and talent
talent--and everyone works together to help create true reciprocity. The
Institute for Gender journey to gender partnership, Sharpnack continued, involves four 3. M
 en must step up for women and offer
Partnership and the them more opportunities to “put their hat
practices. The first, she said, is for men to have compassion for deserving
Institute for Women’s in the ring”
women who may have been overlooked or undervalued. The second is to
Leadership
be curious about what you see and know that others might not. The third is
to have the courage to speak out against gender bias. And practice four?
“We must foster truth tellers and have candid
Collaboration. Understand that we are in this together, said Sharpnack, and
and uncomfortable conversations.”
that gender issues will only be resolved when we work as one.
– Rayona Sharpnack
Three Rules of Gender Partnership Creation

- Women must empower other women as leaders, with and for each other

- Women must engage men as their allies and supporters

- We must identify and transform institutional blind spots and barriers

© 2019 Gartner, Inc. and/or its affiliates. All rights reserved. 6

Gartner Magic Quadrant Power Sessions
Review sessions
Where are critical technology markets headed? Which products and
providers will pull ahead—and which will fall behind? In these Gartner
powered sessions, attendees got a first-hand look at how Gartner Magic
Quadrants can provide a wide-angle view of the forces, trends and relative
positions of competitors in critical market areas. With clear graphics and a
uniform set of evaluation criteria, the team explained, this proprietary
assessment tool clearly communicates how well technology providers are
executing against their stated visions, and how successfully they are
performing in Gartner’s view.

Divided into four parts, each Magic Quadrant showed how vendors are
ranked, based on their effectiveness in each area-- and identified as
visionaries, niche players, leaders or challengers. This year’s sessions explored
a variety of trends and changes that are impacting nine key data and analytics
platform markets.

“A Magic Quadrant isn’t just a diagram. It’s an analysis of a

market for both now and the future.”

© 2019 Gartner, Inc. and/or its affiliates. All rights reserved. 7

BI Bake-Off: Modern Analytics and BI
In this fifth annual Analytics and BI bake-off, analyst Cindi Howson walked the
Orlando Summit audience through the findings of four exhibiting vendors
based on a global data set, and proposed action steps in response. This year,
the Kaiser Family Foundation and the Economist contributed their data
from a groundbreaking survey on loneliness, which was combined with
Gartner’s Consumer Values Survey data, focused on loneliness and
technology impacts. Here are the results:
Francois Ajenstat Microsoft found that the loneliest age group consists of those who are Will Thompson
Chief Product Officer between 35 and 44 years old, but that degrees vary by country, gender, and Program Manager, Microsft,
Tableau employment status. Microsoft Corporation

Qlik found that lonelier people tend to have poorer health. Using their new
The BI Bake-Off Story
Insight Advisor, they found older people with high income, who are divorced
and healthy are the happiest. Gartner’s annual analytics and BI bake-offs
allow select BI vendors to showcase their
Tableau analyzed the risky versus positive behaviors lonely people engage in
solutions around a timely topic, all using a
(drinking, overeating versus exercising). Technology does seem to relate to
consistent data set to facilitate a side-by-side
higher rates of loneliness.
Josh Good comparison. Data sets are chosen to
Senior Director, ThoughtSpot used a search-based interface to ask the relationship between demonstrate how the data and analytics
Product Marketing happiness and loneliness. Even very happy people sometimes feel lonely. community can use data to accomplish
Qlik Technologies Using the SpotIQ augmented analytics capabilities, they found that increased “good” for both individuals and communities.
usage of technology combined with long-term unemployment relates to
loneliness.

Review bake-off sessions

Angela Hooper
Director of Systems
Engineering Cindi Howson
ThoughtSpot, Inc VP Analyst, Gartner
© 2019 Gartner, Inc. and/or its affiliates. All rights reserved. 8
Back at the office
Now that you’ve had some time back in the office to review and consider the
research and recommendations you heard heard at the conference, we hope
you have clear action items to implement in the near term and future.
To get the most from your experience and to share with your colleagues,
we suggest these next steps:

1. Download presentations via 3. Connect

Gartner Events Navigator
Did you miss a session? You can still access some of the
event documentation and listen to available audio recordings
from many of the presentations. Please note that it may take
up to two weeks for all sessions to be uploaded.
Documentation and audio will be available for a full year.
2. Key lessons
Recap the notes you made from the Presentations you
found most inspiring and your Gartner one-on-one meetings.
Have you implemented anything yet? If not, we recommend
creating an action plan for the next 3, 6, 9 months based off
of your key findings from this week.
We hope you found time at the conference to grow your peer
network. Now is a great time to circle back with both peers
and exhibitors to keep the conversations going — or even
reach out to new contacts. You can connect within the
Gartner Events Navigator app or website.
4. Follow up with us
If you need help turning your ideas into actions, contact
us at GartnerConferences@gartner.com.
Gartner clients can learn more about planning for upcoming
D&A trends in the 2019 Planning Guide for Data and
Analytics.

© 2019 Gartner, Inc. and/or its affiliates. All rights reserved. 9

Our exhibitors
Premier Plus Silver

Premier

Platinum

© 2019 Gartner, Inc. and/or its affiliates. All rights reserved. 10

Smarter With Gartner highlights
Why Data and Analytics Are Key to Digital Stay ahead of the latest trends

Transformation Executives and leaders across the organization

read Smarter With Gartner to stay ahead of
the pressing topics, technology and trends
Information as an asset is still in the “early adoption” phase, which makes it a competitive that impact their organizations’ growth
differentiator for leading organizations as they focus on digital transformation. In turn, data and and transformations.
analytics become strategic priorities.

“Data and analytics leaders need to assert themselves into corporate strategic planning to ensure
that data and analytics competencies are incorporated within the highest-level public-facing The Future of Data and Analytics is NOW
enterprise plans,” says Douglas Laney, distinguished VP analyst at Gartner.
Data and analytics leaders are driving digital
Here are some key recommendations aimed to help you build and elevate your organization’s transformation, creating monetization
data and analytics competency: opportunities, radically improving customer
experience and reshaping industries. The time
Collect and socialize examples of the Measure and communicate the value
is right for them to exploit data in order to
internal and external economic benefits of the organization’s information assets
inform smarter actions that drive better,
from data and analytics that your to help shift the culture into believing and
consistent organizational outcomes.
organization (or other similar organizations or behaving as if information is an actual asset.
industries) has generated. Learn More in this Gartner Featured
Build, buy and borrow advanced
Insight Report.
Offer or insist on being involved in analytics competencies (such as data
corporate strategic planning to ensure science or machine learning) beyond
that data and analytics competencies are traditional business intelligence and embed them
incorporated, if not already featured, within these throughout the business.
plans. Communicate this information internally
and publicly in annual reports, investor
conferences, etc.

Curious on learning more on how to apply key digital transformations to your organizations? Read this article in full on Smarter With Gartner.
© 2019 Gartner, Inc. and/or its affiliates. All rights reserved. 11
Save the date!
Continue to think big, execute smart
and deliver growth. See you next year!
Gartner for data & analytics leaders provides
objective, expert advice and proven tools you need
to seize the right opportunities with clarity and
confidence to stay ahead of trends that matter.

Save the date for 2020

Join us March 23 – 26, 2020, in Grapevine, TX.
Take a look at our calendar to explore the range of
conferences we hold to find those most relevant to
you and your business.

© 2019 Gartner, Inc. and/or its affiliates. All rights reserved. 12