Media Schedule Template

Client Bupa
Product Bupa Health Insurance
Period 3 Month
Target Market all over

Media Audience (qty)

TV / Pay TV (Station / Program) Viewers
4000
1600
800
Radio (Station / Program) Listeners
3500
1500

Print (Newspapers / Magazines) Readers

1200
800
Digital (Website / App / Social) Views, Clicks
6000
5300
2400

Outdoor / Transit Traffic

Instructions
Client Who is the campaign for
Product What are you advertising
Campaign Period When is the campaign on
Target Market Who is your target audience or market - Demog
Planned Insertion
Number of Ads that week 30
 12 Month Campaign
Maximum budget $s

Insurance

Market (State / City) Format (length, size etc)

NSW Sydney Etc 30sec, 60 sec etc
Melbourne 30sec
Victoria 30sec
Brisbane 30sec
30sec, 60 sec, Live read etc
Melbourne 20sec
Victoria 20sec

FP, 1/2P Strip etc

Melbourne 2 page
Victoria 2 page
Leaderboard, Banner, Pop-up, Media Rich etc
Melbourne Website+app
Victoria Website
Brisbane social

Billboard, Bus stops, Bus wrap etc

Bupa
Bupa health
3 months
get audience or market - Demographics, geographic, psychographics, life stage etc

insert number of ad appearances that week. E.g. 30 for 30x30sec TVC

 Prepared by:

January February March

Position/Time Cost Per Ad 4 11 18 25 6 13 20 27 4 11 18 25
Day, Prime, Evening etc
Day,Evening $500 3 3 3 3 3 3 3 3 3 3 3 3
Day,Evening $500 2 1 2 2 3 2 3 2 1 2 3 1
Day,Evening -
Breakfast, Drive, ROS etc
400.00 2 1 2 2 3 2 3 2 1 2 3 1
400.00 2 1 2 2 3 2 3 2 1 2 3 1
-
IFC, EGN, BC etc 200.00 3 4 1 2 1 2 2 4 1 3 1 3
400.00
-
Top, Side, In front etc
Top 150.00 3 4 1 2 1 2 2 4 1 3 1 3
Front 150.00 2 1 2 2 3 2 3 2 1 2 3 1
side 150.00 3 4 1 2 1 2 2 4 1 3 1 3

Address / Suburb etc

-
 April May June July August September October
4 11 18 25 6 13 20 27 4 11 18 25 4 11 18 25 6 13 20 27 4 11 18 25 4

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
2 1 2 3 3 2 3 2 1 2 3 2 1 2 1 2 3 1 2 3 1 2 1 2 1

2 1 2 3 3 2 3 2 1 2 3 2 1 2 1 2 3 1 2 3 1 2 1 2 1
2 1 2 3 3 2 3 2 1 2 3 2 1 2 1 2 3 1 2 3 1 2 1 2 1

1 1 1 2 1 2 1 2 1 2 1 2 1 3 1 3 1 2 1 3 1 3 1 2 1

1 1 1 2 1 2 1 2 1 2 1 2 1 3 1 3 1 2 1 3 1 3 1 2 1
2 1 2 3 3 2 3 2 1 2 3 2 1 2 1 2 3 1 2 3 1 2 1 2 1
1 1 1 2 1 2 1 2 1 2 1 2 1 3 1 3 1 2 1 3 1 3 1 2 1
October November December Total Ads Total Cost
11 18 25 6 13 20 27 4 11 18 25

3 3 3 3 3 3 3 3 3 3 3 144 $72,000
2 2 2 1 1 2 2 1 2 2 1 90 $45,000

2 2 2 1 1 2 2 1 2 2 1 90 36000
2 2 2 1 1 2 2 1 2 2 1 90 36000

2 2 1 1 2 1 2 1 2 1 2 84 16800

2 2 1 1 2 1 2 1 2 1 2 84 12600
2 2 2 1 1 2 2 1 2 2 1 90 13500
2 2 1 1 2 1 2 1 2 1 2 84 12600

Total Spend 244500