RuralShores Skills Academy

To Train And Gainfully Employ Youth across India.

About Us
• Who are we
• What are our impact areas
• What services and value do we offer
• How we have helped our customers
• What do students say about us
• Why should you Associate with us

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 Who Are We
Transforming Youth into
confident and caring
professionals

• Born in 2013 to a socially impactful family with the key intent to impact the under-
served youth
• Enhanced focus on girls and impact on youth with disabilities
• Provide training and employment opportunities in BPO, Retail and Hospitality with
appropriate skills
• Enabling Soft skills and Professional Skills for career progression
• NSDC Skill Development Partner
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 RSA Impact Areas
Sourcing Youth:
• Educated rural and semi-urban youth.
• Youth with special abilities (deaf, physical).
• Girl Child (rural, rescued).

Training Domains
• Domestic BPOs, Telecom, Soft-skills
• Field Retail Sales, Stores, FMCG, Finance
• Marketing and Sales for Retail Industry

Managing Services with Employment

• Youth selected as per customer needs (incl. Sales)
• Trained and managed as staff.
• Services in rural areas and towns (marketing, audits)

Overall Value Add:

• Practical implementation for Marketing, Auditing
and Sales staff as part of the training process.
• Use of technology for training, assessment and
certification in Service Sector Skills.
• Field coverage in Rural and Urban areas.
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Rapid and Focused Impact with Consistency in Delivery
RuralShores Skills Academy Offerings

Classroom and Field Audits & Workforce

On-the-job Monitoring Resource
Training Management
Training and Audits and Workforce
certification monitoring of managed as staff.
Field coaching field force to track Service sector
and on-the-job performance rural enablement
training
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GETS – Our Unique Training Methodology
Guide
Support Counsel youth on
Focus on positives and why the role exists
help build their strengths. and hence growth
Encourage, Encourage, options
Encourage.

Train Educate
Show them how to do
Let them do it
it professionally with
without fear of
elements that
failure. They need to
differentiate
do to make it run
performance
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Domains and Training
• Domestic BPO • Retail and FMCG
• Customer Care Executive (Voice • Retail Sales Associate
and Non-Voice) • Retail Trainee Associate
• Process and Product Training • Field Marketing Agents
• In-store Demonstrator training
• Telecom
• Product Training
• Customer Care Executive (Voice)
• Sales Training for frontline staff
• Process and Product Training
• Process and Product Training
• Hospitality
• Food and Beverage
• IT
• MIS
• Housekeeping

Soft Skills, Communication Skills, Personal Effectiveness Program,

Basic IT and Desktop Processing 4/26/2019 7
Field Audits and Monitoring
• Marketing Audit
• Audits of implementation of marketing activities in the field
• Implementation Audit
• Field audits of product/service implementation
• Field Staff Audit
• Audit of field sales and marketing staff activities

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Workforce Resource Management
• Source and hire workforce according to requirements
• Permanent and Temporary
• Keep on our roles during implementation of services
• Alignment and support services
• Manage services as per client processes
• Use of technology to watch and drive performance
• Reports for Customer needs

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HUL Field Case Study - Process
The engagement is in training and monitoring the field marketing process. The marketing activity is a below the line
activity where women who are the marketing folks, actually go and speak with potential consumers and also
demonstrate the product they are talking about – eg. Dove soap or Surf Excel and so on. They track their interactions
through a smart phone that HUL has provided them.

RSA role is to train the people for effective and efficient performance. This is not only about describing HUL as a
large FMCG company but focused on product spiel, benefits, overall engagement process from start of the day to
completion of the day. Most important elements here are using the smart phone for tracking and also the actual
conversations they have with potential customers in the field. The trainers do field trips daily with the marketers as
well.

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HUL - Daily Field accompaniment and Monitoring
The trainers do field trips daily to enable the marketers to follow the process taught and also that they learn the
softer skills and do not indulge in any sales in bulk to just meet their targets and not do the marketing process that
they need to do.

The marketers and our trainers are tracked on a portal regularly. We have in-house MIS person tracking the portal
data. The managers who are managing and mentoring the field trainers look at this data and have regular calls. HUL
reviews the outcomes at their level once in a fortnight.

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 Value that RSA Delivers
Helps you reach rural
Reach and semi-urban areas
Adequate reviews and
across the country
visibility of performance,
feedback and corrective
mechanism

Business
Governance
Impact
Greater business impact
through on-job field
monitoring and tracking
Cost savings due to rural
operations and enhanced
learnings of working in the Cost
area
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Case Study
Business Need Solution Implemented Our Impact

• Approach:
• Customer Objective: • Our Impact:
Field and house-to-house • Beyond the classroom
marketing awareness of training, we accompany Consistent growth
branded products that and participate in the in marketing reach
have a unique advantage field to provide them and focused
for the household demo in the field.
awareness of
members especially • Our trainers are
women. maintained on the marketers daily.
• The challenge: project all the year • Number of
Marketing staff to visit a long. They also shoot marketing staff
targeted number of actual videos for
training.
grew 30%.
homes daily across India.
It is difficult for Customer • Mobile based • Productivity
team to know if this is technology channelizes grew 15%.
done and effectively. ability to watch the • Number of
• The scale: Cover 18 marketing process.
• Our Scale:
trainers grew
states, over 3000
marketing staff with a • We have about 70
from initial 4
large daily target of trainers on the project trainers to
products defined for each in the field across 18 current 70+
districts uniquely. states for the marketers trainers.
training and reporting
to customer.
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 Testimonials
“My name is Shanthamma from Thaladummanahalli, Sidlagatta Taluk. I started working at the age of 18 since I am having my disability. I
spent Rs. 6,000 to learn the basic computers in an institute in my native place but I did not touch the computer even one day. When
Ruralshores mobilizers came to our village and explained about their course, I visited the office and took my admission in their course. I am
the first person to come for the class to practice the computers. With help from RuralShores my typing has improved and I am now typing at
the speed of 35 words/minute. I have also improved my confidence level and English communication skills with this training program.”

“Myself Gangarathna from Mylappanahalli. I am a married women and have a 3 year old child. My husband is a farmer. In my family I am
the only person to complete Graduation. I was confused what to do next after my graduation. One day Ruralshores Mobilizer has visited
our house and explained about the DDU GKY scheme. Then I came the center with my husband and joined for the course. I never imagined
the centre would be so nice. I came to know the value of job and the course. I gained respect of people with my good position in the job.
Our relatives used to taunt me about studying at this age, being a married women. After the changes in my personality all the relative were
quiet. All this credit goes to my trainers.”

“We started working with RuralShores Skills Academy four years back. We had a unique challenge of rolling out our marketing activities in
rural areas, of sourcing field staff, training them and then monitoring their performance across the country. RuralShores initially started with
training the field staff using their unique methodologies and soon supported us in sourcing and monitoring them too through their
technology solution. They have been able to reach across remote locations with multiple languages making them our preferred training
partner.”
Marketing Manager, A large FMCG group in India
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 Why should you Associate with us?
Multiple channels for outreach
RSA deploys field training for retail, class room
training for universities then training center model
for BFSI and other service sector domains, and a
Access to all geographies large number of field trainers who accompany
We operate in India. We have a deep trainees for on-the-job-training – providing a rich
access to rural areas, giving your array of training methods
organization access to untapped
geographies Low cost with high quality
About 30% higher numbers can be trained
within typical training budgets. Also, operations
PAN India model facilitated with dedicated trainers at lower than
In five startup years, RSA has centers in 9 daily dedicated costs
states and has training services delivered
in 18 states. This indicates ability to
expand as per need
www.ruralshoresskillsacademy.com

Productivity– Access– Channels

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Thank You

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