SYNOPSIS ON

“AN EXAMINATION ON BRAND AWARENESS OF

PACKAGED DRINKING WATER AT BISLERI
INTERNATIONAL PVT LIMITED, DEVANAHALLY”
A Synopsis Submitted to the Bangalore University in partial
Fulfillment of the requirement for the Award of degree in
MASTER OF BUSINESS ADMINISTRATION

BY,
SATHISHWARAN S
[17ATCMD042]

Under the guidance of

Dr. AJAZ AHMED KHAN

ASSOCIATE PROFESSOR
Govt R C College of Commerce & Management

GOVERNMENT RAMNARAYAN CHELLARAM COLLEGE OF

COMMERCE AND MANAGEMENT,
RACE COARSE ROAD, BENGALURU-01
T ITLE: An Examination on Brand Awareness of Packaged Drinking Water at Bisleri
International Pvt Limited, Devanahally.

1. INTRODUCTION

Water is the most important liquid in the world. Without water, there would be no life, at least
not the way we know it. In today's living condition, the need for Pure Drinking Water is
becoming the issue for the common Man.

India is the tenth largest bottled water consumer in the world. In 2002, the industry had an
estimated turnover of Rs.10 billion. Today it is one of India's fastest growing industrial sectors.
Between 1999 and 2004, the Indian bottled water market grew at a compound annual growth
rate (CAGR) of 25 per cent - the highest in the world. With over a thousand bottled water
producers, the Indian bottled water industry is big by even international standards.

The project in Bisleri international Pvt ltd. Bangalore was focused on analyzing and
understanding the brand awareness level of the customer regarding the products of the company
the study focus on analyzing requirement of industry and the organization and understanding
current market condition and expectation of the customer to increase the awareness level of
company to increase sales and earn maximum profit.

2. STATEMENT OF PROBLEM
The major problem of the todays packaged drinking water industry is inadequate consumer
perception and consumer awareness.
A drinking water which seeks to succeed needs thorough knowledge of current and potential
markets for its services, it must be able to identify customer and distinguish them from
consumers.
This led to research problem formulation about what kind of image consumers have and how
aware they are with regarding to Bisleri water at Bisleri International Pvt Ltd, Devanahally.

3. OBJECTIVES OF THE STUDY

 To learn about the domestic packaged drinking water market, its market share and Brand
Bisleri in detail. To study why people are leaving the organization and to know the ways to
retain employees.

 To find about consumers' and retailers' brand preference To study various H R practices
and present conditions in the organization.

 To see whether there is a threat to the mineral water market from water purifiers and soft
drinks.
4. S COPE OF THE STUDY

 The study explores about the consumers and retailer’s perception towards the packaged
drinking water brands.
 The study also explores what consumers expectations with regarding to packaged drinking
water.
 The study also finds out whether people give preference to health or cost of the water.

5. LIMITATIONS

 The data depends completely on the respondent’s view, which may be biased.

 Time constraint is one of the major limitations.

 Limited number of respondents

6. R ESEARCH METHODOLOGY

 Research design: Research design is purely and simply the framework or plan for a study
that guides the collection and analysis of data. The Survey Research will be used in this
project, because retailers and consumers feedback are necessary for obtaining the data.

 Types of Data collection:

 Primary: First hand information was received from the employees and consumers
through questionnaires and personal interviews.
 Secondary: The data from internet was collected to get a better insight and the
company’s website.

 Sampling technique: Simple random sampling

Simple random sampling refers to the sampling technique in which each and every item of
the population is given equal chance of being included in the sample.
 Sample size: The sample size of my project is 40.

 Research instrument:
The Structured questionnaire is used as the research instrument for the study.

 Mode of Survey: The mode of survey for the retailers and consumers was the filling up of
the questionnaires.

Signature of Student Signature of Guide

Sathishwaran S Dr. Ajaz Ahmed Khan