Professional Documents
Culture Documents
1
CERTIFICATE
We Pranjal Bhutani , Nitish Vats , Palak Sethi , Nitin Tokas, Medha gadi , Mohmmad Farhan
Meherbaan dazz, Mitul Lamba, Nikita Aggarwal from BA(JMC) VI Sem, Division – A, 2nd
Shift, of the Tecnia Institute of Advanced Studies, Delhi hereby declare that the Final Project
Advanced Studies is an original work and the same has not been submitted to any other Institute
for the award of any other degree. A presentation of the Final Project Report was made on ―
Study on Impact of technology in Indian Politics and the suggestions as approved by the faculty
Date:
Pranjal Bhutani
Nitin Tokas
Palak sethi
Megha gadi
Mohmmad farhan
Meherbaan dazz
Nitish vats
Mitul Lamba
Nikita aggarwal
2
CERTIFICATE
Certified that the Final Project Report submitted in partial fulfilment of Bachelor of
Delhi by Pranjal Bhutani , Nitish Vats , Palak Sethi , Nitin Tokas, Medha gadi , Mohmmad
Farhan , Meherbaan dazz, Mitul Lamba, Nikita Aggarwal, has been completed under my
ACKNOWLEDGMENT
3
It gives me immense pleasure to put forward this practical venture. But surely, it would not
have been possible without proper guidance and encouragement. So, I would like to thank my
guide without her support this assignment would not have been a success. I express my deep
gratitude to all concerned person, whose help and guidance have contributed a lot. I am very
lectures of my college for providing all facilities for making the project successful.
I would like to express my sincere thanks to all the faculty members of BA(JMC)Department,
Tecnia Institute of Advanced Studies, IP University for the interest and commitment shown in
the project, which made it possible for me to complete this project successfully.
Date:
Pranjal Bhutani
Nitin Tokas
Palak sethi
Megha gadi
Mohmmad farhan
Meherbaan dazz
Nitish vats
Mitul Lamba
Nikita aggarwal
4
CONTENTS
1. Chapter I: Introduction
5
12. Appendices
6
CHAPTER I:
INTRODUCTION
7
The last decade has witnessed rapid Internet penetration in India. Over the
past four years, Internet usage in India has rose from 100 to 200 million,
which is too fast as compared to time it took to rose from 10 to 100 million.
A report from the Internet and Mobile Association of India (IAMAI)
estimates that by the end of June 2014, India would have 250 million
Internet users, and also it is expected to overtake the US as the second
largest Internet base in the world.
Indians are rated as one of the most active social media users in the world.
The Internet’s socio-economic impact is becoming more and more visible
in India. The Internet is helping people in India in almost all aspects of life
such as education, socialisation, healthcare, communication, entertainment
and development. Now, after transforming many facets of Indian life, the
Internet has found new use and is emerging as a tool for political
strategists and leaders of political parties.
As India’s Internet penetration and its users are growing rapidly, people
are entitled with the Internet’s ability to help them connect and learn
about politics, political parties, and their leaders. The Internet has opened
the door of politics in India for all. Almost all major political parties in India
have their presence over internet through websites, Facebook pages,
Twitter accounts and blogs.
Have anyone ever thought that the mare tweeting of a few words can
provoke and organize “mass revolts”, and finally oust totalitarian regimes?
In politics, the Internet can be used in many ways, for example for
mobilizing people, fundraising, advertising, recruiting, messaging,
geographic targeting and grassroots organizing. This is now happening in
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India as political parties are trying to use the Internet to add new
members, create larger volunteer bases,
and asking people for donations, votes and support. For example, the
AAP asks for nominations, suggestions and donations for the upcoming
2014 general elections through its official website. Now after realizing its
impact all political parties are regularly updating their websites and
developing new plans and strategies to maximize the Internet for political
benefits. Along with websites, politicians are using the Internet to express
their views and opinions via different social media platforms like Facebook
and Twitter.
The Internet is definitely emerging as a new force in Indian politics, but an
important question is whether it is good for Indian politics? As per
Christina Maza , “The Internet is giving a voice to previously marginalized
people and groups and allowing for the articulation of alternative political
discourses to a wider audience than ever before.” This is to some extent
applicable in the Indian political scenario. The Internet in India is offering
opportunities for people to participate in interactive political social media
campaigns and become political activists. It is also helping voters to better
know and chose candidates. Metrics such as voter data and candidate
details such as attendance in Parliament, criminal records, when available
on social media, will change the way the voter sees towards a candidate
(IRIS Knowledge Foundation & IAMAI, 2013). As per present circumstances,
it can be easily seen that Internet use will shortly bring a paradigm shift to
Indian politics. Presently, the Internet is providing new opportunities for
political mobilization and participation in India. In fact, changing a lot of
things for both leaders and voters. These, however, are still early days for
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the Internet in Indian politics, and one cannot predict with certainty how
much will Internet will impact Indian elections which are usually designed
around sentiments, public rallies, and low voter turnouts, television, print
or radio ads, popular welfare schemes.
CHAPTER II
MEDIA RESEARCH
Abstract
10
This research deals with the impacts of misusing modern technologies on
members of the society and their negative influences on economic, religious and
social aspect, as well as their impact on people's behaviour and the responsibility
of the society in monitoring the children who are in need of attention by everyone
through the guidance of appropriate educational ways. Moreover, this research
shows the need of joining all efforts collectively in order to protect the entire
society from the dangers of modern technologies and work together to take
advantage of its resources properly. This usually starts from the family and
schools and ends with the universities, mass media and the various institutions
that guarantee the rights of children from all different areas. However, this
research emphasizes the fact that everyone should take his/her responsibilities
towards using these methods properly whether at home or outside.
The continued growth of technology has had a significant impact on the political
ratings that candidates achieve. The article Impact of Technology on Politics
attempts to analyse how these two spheres of modern life, technology and
politics, interrelate and what the outcomes are of this interrelationship.
One of the ways in which technology influences politics is the financial side.
Raising funds to use for campaigning is an important factor for political
candidates. It comes with the need to create a vertical response to the whole
country or target region. This is a major hurdle experienced by political
candidates. The Internet aided Howard Dean to get donations that he required to
gain access to a large part of the campaign region. By broadcasting through
technological marketing, candidates get suitable donors to support different parts
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of their campaigns. Publicity on the Internet is a cheap method, as they do not
have to re-publish, unlike what is provided by the print media. This is placed in
various commonly-accessed links (Housley, Par. 1).
INTRODUCTION
12
The more advanced technology becomes, the more it seems to have control over
our lives. Today, the use of technology is widely available and insistently
promoted throughout our society. While technology makes life easier for people,
it also creates some problems for our society such as the decline in ordinary social
behaviours. Yet, modern societies realized the significance of intellectual
technology which is a form of new knowledge that achieves goals or solves many
problems.
Another way to look at the matter is in relation to thinking about the Internet as a
tool for free advertising. It is no secret that presidential bids are the most
expensive, as they are run to cover the whole region. On the other hand, political
videos easily generate online rating gains, and such political Internet
advertisement will reach the target audience if launched properly. Individuals
perform the needed publicity as each person shares the video, and so on. The
extra generated videos are not paid for, while on social networks even the original
posting is free.
It is clear that gaining political publicity through the use of technology has
become easier, especially since technological devices are so accessible and
widespread. The article analysed is prudent in arranging technological tools into
separate groups that work as an effective means of communicating between a
political figure and the target audience. However, with the use of the Internet, any
political figure can become recognizable within just a few minutes. In only a few
hours, public opinion on a particular political figure is already formed within one
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of the social groups of voters. Not just the good, but also a bad reputation can be
formed in a blink of an eye using modern technology. It often happens that the
bad “gossip” spreads much faster. With the huge impact that technology has on
societies and public opinion in particular, it is crucial to be cautious in the use of
information about any political figure, or you risk making a positive
advertisement into a negative advertisement with just one click.
OBJECTIVE OF RESEARCH
14
To recognize the use of modern technological techniques by members of the
society and their impacts on the social aspects.
15
OBJECTIVE AND FUNCTION OF THE COUNCIL
To the society and their impacts on the social aspects. The use of modern
technological technique becomes a recognize the use of modern
technological techniques by members of cornerstone of human social life.
However, human societies experienced significant and rapid development of
these techniques, making it more convenient in social communication.
Because of the adoption of these techniques, communities’ relationships
become unstable in all aspects of life and also it is difficult to determine the
impacts of their use. Furthermore, the occurrence of new and increasing
patterns of behaviors and values influenced the social interaction process.
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most people who are addicted to the use of the Internet are the ones who
suffer from social isolation because they spend long times using these
techniques and their communication is limited to the written conversations
with no sensory feelings.
To be aware of the ideas spreading among members of the society about the
positive and negative impacts of modern technological techniques. Research and
investigation have shown that people's views and ideas conflict on the positive
and negative use of these techniques. On one hand, some of people emphasized
the need to stay up to date with modern life, as a result of the accelerated pace of
life in all aspects as a method to reduce distances, save time and effort in terms
of access to information and the completion of the transactions. On the other
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hand, some of them believe that modern technologies have formed a severe blow
to social and family system and the cause of the high incidence of divorce and
they recommend the need to impose sanctions on these technology techniques so
as not to leave their children in a world of illusions and assumptions and lessens
the social and family ties. According to the religion point of view, some people
think that modern technologies are abomination of Satan and that they have
contributed to the deterioration of values and lack of ethics while others see it as
a constructive means that we should take advantages of them.
To be familiar with the family's role in reducing the risks of the modern
technological techniques. It is the parents' role to keep good relationships with
their family members and protect them from engaging in the Internet and mobile
atmosphere and other modern means. Basically, there must be a constructive
dialogue policy between parents and children on one hand and between couples
on the other hand along with giving equal opportunities to all members of the
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family in terms of freedom of expression and discussion. In addition, time
management helps to bridge the leisure and occupancy in what is useful. Hence,
it is necessary to encourage family members to take advantage of their free time
and access to training courses. For example, parents can guide their children to
the best way to use these techniques without intolerance or rigidity by clarifying
the pros and cons and try to hold them part of the responsibility and internal
control.
REVIEW OF LITERATURE
a theoretical base for the research. The researcher has taken the old
compilations of researches related to her topic to study what others have said
about the current media, or if they know what is PCI, what changes they would
like media.
the daily news and current media in India. For this, the researcher has
Literature. The researcher has taken help of Internet to get the reports and
19
facts about the topic and to also get the information about the previous
researches and then made a questionnaire to get the public opinion for self
research.
HYPOTHESIS
1. ALTERNATIVE HYPOTHESIS-
This says that the conclusion of the topic chosen will not support the
2. NULL HYPOTHESIS-
20
This says that the conclusion of the topic chosen will support the
topic. It will give the same result as the topic says. These are used
Since the researcher‘s topic is related to facts, the research will have
only one hypothesis, that will conclude the situation of impact of technology in
Indian Politics in current media scenario.
METHODOLOGY
Secondary data refers to data that was collected by someone other than the user.
Common sources of secondary data for social science include censuses,
information collected by government departments, organizational records and
data that was originally collected for other research purposes. Primary data, by
contrast, are collected by the investigator conducting the research.
Secondary data analysis can save time that would otherwise be spent collecting
data and, particularly in the case of quantitative data, can provide larger and
higher-quality databases that would be unfeasible for any individual researcher
to collect on their own. In addition, analysts of social and economic change
consider secondary data essential, since it is impossible to conduct a new survey
that can adequately capture past change and/or developments. However,
secondary data analysis can be less useful in marketing research, as data may be
outdated or inaccurate.
21
CONCLUSION
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CHAPTER III: T.V PROGRAME
TV PROGRAME
INTERVIEW
Interviewer (Intro):
First of all I would like to tell you that Rohan is a BJP supporter
and he also promotes and does his campaign in college for BJP.
Technology has impacted everything from how we hear about political
and worldwide events to how to register to vote. The new breed of
politicians have embraced technology and harnessed the power of new
communication mediums through channels like iTunes, Facebook,
Twitter, YouTube, or podcasting websites, to sway public opinion.
Some have fallen victim to technology, while others have reaped
benefits. The Internet has liberated communication channels from the
powerful gate-keepers in traditional radio and television media
networks. Social media enables peer-to-peer dialogue, public
23
discourse and political messaging to reach more potential voters during
campaigns.
Ans- well, the clever use of technology, politicians have woken up entire
generations of new potential voters. A candidate without some sort of
online presence would now be at a terrible disadvantage over other
candidates who are exploiting technology to help them gain attention,
money, support and votes.
With the world rapidly moving towards a majorly digital and technological era –
social media marketing, search engine optimisation (SEO), political blogs,
awareness, pay-per-click and other forms of digital marketing campaigns are on
the rise.
Q- How’s the josh? What do you think will BJP be able to win this lok
Sabha elections again?
Ans- well, I think the response we are getting is good response from
each state and if everything goes well bjp will win in mostly all the states
and hopefully our next pm would also be Narendra Modi only.
Ans- There are over 30 crore monthly active users on Facebook and more than 20
crore on WhatsApp in India. Even the Narendra Modi app alone can reach 1 crore
people in a day.
With such a wide reach, should social media platforms be made to censor political
content 48 hours ahead of polling as part of the strategy to maintain the so called
"campaign silence"?
24
"Today, when social media is increasingly one of the most significant factors for
impacting the electoral decisions of voters, it is important that the Election
Commission take adequate steps to maintain campaign silence," Pavan Duggal, one
of the nation's top cyber law experts, told IANS.
While the Election Commission of India recognizes the impact social media can have
on voters ahead of voting, the current legislation does not bar these platforms -
many of which now allow live video streaming services -- from blocking political ads
or propaganda.
These platforms can decide to do so voluntarily, but how effective such a measure
would be remains doubtful.
Ans- echnology was incidental and used by some people with other
traditional means but that’s no longer the case now, says former Telecom
Secretary and former President of NASSCOM, R Chandrasekhar.
“But in this (coming Lok Sabha) election, technology would be central in the process -
- whether it’s social media, analytics, strategy, in all of these areas, technology has
now come to occupy centre stage,” he told PTI.
“And it has completely changed both rules of the game and whole dynamics of the
electoral process”, Chandrasekhar, also former Secretary in the Department of
Information Technology, said.
He noted that younger generation is heavy user of social media, and the elections
would also see participation of a significant percentage of first time voters.
“It’s very difficult what percentage exactly will be influenced by social media but there
is no doubt that a percentage which is significant would get influenced, significant in
the context of small shifts in voting being decisive...,” Chandrasekhar said.
Social media, he said, can create at least 2-3 percentage point swing and in Indian
context where victory margin is thin in many constituencies, that in itself is decisive.
25
“So, even though in absolute numbers and absolute percentages, it could be small, in
terms of the its impact on the outcome and the result, it could well be decisive”,
Chandrasekhar said.
“Lot of the outcomes would also depend on how good the strategies in social media
and digital media are and how much of technology support goes into strategy-making
by different parties,” he said.
With this our show comes to an end thankyou for coming on the show rohan wish you
luck for your future ventures. See you next tim eon the hsow “controversial india”.
26
Budget details. Estimate (RS.)
PRE -
Director PRODUCTION
Transports 3500
Cinematography 1000
3000
PERSONNEL
Director
Talent 3000+1000
900
600
Equipment & facilities
5000
TOTAL.
RS.20500
27
CHAPTER IV: RADIO PROGRAM
Radio Script
Signature tune:
Opening slot: Good morning listeners! You are listening
to TIAS Radio and its RJ ______ welcoming you to our
special program “Technology and Politics”. Today we
have a special guest Mr. _______ a renowned political
analyst with us. With elections around the corner politics
has been the hot topic everywhere. So we have seen that
even the political field has also come under the influence
of the rapid growing technology. So today here each and
every question, every dilemma, every confusion will be
answered by Mr._____ today here itself.
28
Ans1 There is no doubt that technology in our Indian
politics has grown at a very fast pace. Also this
advancement has made a very positive and a remarkable
improvement, but as a coin has two sides, just as the
positive side it also has its negative impacts. But fpr now,
technology and politics cannot be seen separately.
29
and for the facts Mr. Modi launched myGOV.in in July
2014 has is an online information portal that connects
government with public/citizens.
30
CHAPTER V:
ADVERTISMENT PRODUCTION
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TECHNOLOGY AND ITS EFFECTS ON POLITICS
Political Advertising
Definitions
Political advertising includes any advertising displays, newspaper ads, billboards, signs,
brochures, articles, tabloids, flyers, letters, radio or television presentations, digital or
social media advertising, or other means of mass communication, used for the purpose of
appealing, directly or indirectly, for votes or for financial or other support in any election
campaign. RCW 42,17A,005(36)
Mass communication: a message intended to reach a large audience through any of the
methods described above as well as periodicals, sample ballots, web sites, e-mails, text
messages, social media, and other online or electronic formats enabling the exchange of
communication. WAC 390-05-290. Sending 100 or more identical or substantially
similar letters, e-mails or text messages to specific recipients within a 30-day period is an
example of mass communication.
Political advertising does not include letters to the editor, news or feature articles, editorial
comment or replies to editorials in a regularly published newspaper, periodical, or on a
radio or television broadcast where payment for the printed space or broadcast time is not
normally required. [WAC 390-05-290]
General Requirements
Most political advertising requires sponsor identification (a brief message that explains
who paid for the ad). The type of ad, print, broadcast, etc., determines how the sponsor ID
must be displayed.
All political advertising about a candidate for partisan office must identify the candidate's
party preference. There are no exemptions..
Statements about candidates in political advertisements must be truthful.
When candidate photos appear in political ads, at least one photo must have been taken in
the last five years and it can be no smaller than the largest photo in the ad.
Political advertisements are not required to identify the office or position a candidate is
seeking.
These instructions are for political advertising that is sponsored by a candidate or has been
coordinated with a candidate. Requirements for independent advertising - advertising
that is not coordinated with a candidate - are explained in the Political Committee
Instructions.
32
As technology develops with every passing day, so does a lot of the ways
we tend to get influenced, and so does the way politics is perceived and promoted
in our society.
The Internet enables politicians to use podcasting. The act of podcasting can make
anyone a journalist. Through podcasting, politicians are able to portray a journalistic
stature, thereby ensuring that the information is considered credible. Self-proclamation of
politicians through pundits is easily spread through messages. It is, however, difficult for
politicians to guarantee the integrity of the information posted. The Internet can be
accessed by anyone and podcasts can be posted by anyone. The integrity of information is
therefore difficult to preserve, hence, many potential candidates may have to establish a
verifiable connection with various achievements. All in all, gaining political publicity
through podcasts is a common but expensive method to use, Housley admits. However, it
33
is logical to assume that when correctly utilized, this is an extremely powerful political tool
that pays off completely.
Another way to look at the matter is in relation to thinking about the Internet
as a tool for free advertising. It is no secret that presidential bids are the most
expensive, as they are run to cover the whole region. On the other hand, political videos
easily generate online rating gains, and such political Internet advertisement will reach the
target audience if launched properly. Individuals perform the needed publicity as each
person shares the video, and so on. The extra generated videos are not paid for, while on
social networks even the original posting is free.
It is clear that gaining political publicity through the use of technology has become easier,
especially since technological devices are so accessible and widespread. The article
analysed is prudent in arranging technological tools into separate groups that work as a
effective means of communicating between a political figure and the target audience.
However, with the use of the Internet, any political figure can become recognizable within
just a few minutes. In only a few hours, public opinion on a particular political figure is
already formed within one of the social groups of voters. Not just the good, but also a bad
reputation can be formed in a blink of an eye using modern technology. It often happens
that the bad “gossip” spreads much faster. With the huge impact that technology has on
societies and public opinion in particular, it is crucial to be cautious in the use of
information about any political figure, or you risk making a positive advertisement into a
negative advertisement with just one click.
ADVERTISEMENT PRODUCTION
Campaigning is done through Medias, newspapers and radios. By ruling of The Cable
Television Network Rules of 1994, political advertisements were prohibited. However, a
Supreme Court ruling in 2004 dictated that one may apply for an advertisement to be
displayed on TV, but it must be approved by a committee created by the Chief Electoral
Officer; the committee consists of The Joint Chief Electoral Officer, a Returning Officer,
and one expert. Additionally, the committee will only consider advertisements from
registered political parties or groups or organizations whose headquarter are in the
National Capital Territory of Delhi. This model was also spread to other states; they are to
have a committee consisting of a Joint Chief Electoral Officer, a Returning Officer, and one
expert. Just as with Delhi, the other territories are to consider applications from registered
political parties or groups or organizations whose headquarter are in the territory. In all
cases, the Returning Officer is the one who considers applications for advertisements.
34
Additionally, there is a committee within every state, designated by The Chief Electoral
Officer, to handle and complaints. This committee consists of The Chief Electoral Officer,
an observer, and an expert. In addition to these 2004 decisions, it was decided in 2007
that these procedures would be extended national parties for the elections in the states of
Gujarat and Himachal Pradesh.
The parties are not permitted to take funds from corporate houses and the funds of the
parties are non- taxable. The election commission which conducts the election sets out the
rules and regulations for every election and enforces these rules as well. For example, all
political parties have to stop campaigning forty eight hours before the election. Similarly
politicians facing criminal charges are often disqualified and communal content in
speeches are also not permitted.
Campaigns establish relationships early in the election cycle with media strategy
companies that will be responsible for actually making the ads, said ABC News’ Chief
Political Analyst Matthew Dowd.
By the time a candidate’s commercial gets to air, “you’ve already had these people on
board for a while,” he said.
Also sitting at the table, in most cases, is a media buy firm, which will be responsible
for buying the airtime from television stations around the country.
“The media buy firm is part of the conversation from the beginning,” Dowd said,
explaining that campaigns give these firms a target audience and the firms then buy
airtime on channels and during times of day that will most likely reach those
demographics.
“A campaign wants to reflect its message where it’s going to be most effective,” Doug
Heye, a Republican strategist, told ABC News. “What it talks about and what it
emphasizes may be different in different places.”
As the election moves forward, the campaign’s chief strategist “is the person who is
broadly responsible” for deciding how and when an advertisement will be released,
said Dowd, who played that role in George W. Bush’s 2004 campaign.
35
Crafting a Message
Using polls and focus groups, the strategist and other campaign officials get a broad
idea of the message that they want to send to voters.
Dowd described it as, “This is what we want to say about ourselves, and this is what
we want to say about our opponent.”
In 2004, he said, the campaign decided early on that its broad messaging strategy was
to paint George W. Bush as a strong, decisive leader and John Kerry as a weak flip-
flopper.
Heye said that messages should really focus on the ethos of the campaign.
“While polling and things like that are important, ads often come from -- and should
come from -- what the candidate’s reason for running is,” he told ABC News.
Once a campaign has a broad idea of its message, it will then consider specific
messages that fit within that framework.
The campaign then contacts the media firm or firms and solicits creative ideas for the
specific message they have in mind, Dowd said.
The firms then bring them back proposals and scripts, and from those the campaign
will greenlight an idea for production.
“Depending on the structure of the campaign, the ad can go through several edits,”
Heye said.
Production generally falls into two categories: ads made from archive footage, or ads
made by filming the candidate or surrogates for the candidate.
“If it's an ad where you’re compiling footage, that goes very quickly,” Heye explained.
“If you need the candidate in the ad, you have to block out the candidate’s time, where
they are, and that can add to the time frame.”
The strategist said that often a candidate’s spouse will have input, especially when it
comes to whether he or she appears like their authentic selves on television.
36
If there’s a time a focus group can be assembled to see how the advertisement would
play with a target audience, but this is not often the case, Dowd said.
Once final approval is given, the ad is handed off to television stations and appears on
your screen at home.
While the process seems straightforward, Dowd said, “You’re planning this out weeks
and months in advance,” and “usually there’s a long planning process.”
37
Truth in political advertising
Many public complaints regarding political advertising raise issues about the truth and
accuracy of the advertisement, in particular concerns that the advertising is misleading.
The Community Panel considers complaints under Section 2 of the Code of Ethics, which
does not cover matters of truth and accuracy.
Ad Standards ordinarily refers public complainants with concerns about the truth or
accuracy of advertisements to the Australian Competition and Consumer Commission
(ACCC) or the State/Territory consumer affairs/fair trading body. However, although
these organisations deal with claims of false and misleading advertising, their jurisdictions
are limited to matters involving trade and commerce and do not extend to political
advertising.
Currently, there is no legal requirement for the content of political advertising to be
factually correct. Complainants are advised to raise their concerns with the advertiser
directly and/or with their local Member of Parliament.
In our view, it is not possible to make decisions about whether a political or election
advertisement breaches the Code without the potential for being seen to be taking a
political viewpoint.
Other forms of advertising by governments and organisations that are at times involved in
the political process may be regarded as informational or educational rather than political.
Complaints about such advertising may be referred to the Community Panel for
consideration provided they are not regarded as political advertising and they raise issues
under section 2 of the Code.
38
Other organizations that regulate political or election advertising
Other organizations that may be of assistance in regard to political or election advertising
include:
The Australian Communications and Media Authority (ACMA) – The ACMA has
responsibility for the regulation of political and election matter in the broadcast
media under the Broadcasting Services Act, although this does not extend to
matters of truth and accuracy or defamatory statements. ACMA has published
further information on broadcasting and communication of political and election
matter which provides further guidance and is available on its website.
The Australian Electoral Commission (AEC) – the AEC has responsibility for the
regulation of election advertising under the Commonwealth Electoral Act. The
AEC’s role includes ensuring that electoral advertisements are properly authorised
so that electors can know who is responsible for the statements contained in them.
The AEC has no role or responsibility in deciding whether political messages
published or broadcast in relation to a federal election are true or untrue. The AEC
has published an Electoral Backgrounder on Electoral Advertising, available on its
website.
The relevant State/Territory Electoral Commission – the State/Territory Electoral
Commissions are responsible for matters including authorisation of election
advertising.
https://www.theindianwire.com/social-media/facebook-launches-two-new-india-specific-
tools-ahead-lok-sabha-elections-113219/
https://www.theindianwire.com/politics/facebook-expanding-fact-checking-india-ahead-
general-election-101096/
https://www.theindianwire.com/social-media/twitter-ads-transparency-centre-goes-live-
india-ahead-general-elections-109749/
39
Facebook launches two new India-speci c tools
ahead of the Lok Sabha elections
By Mohammad Farhan - March 27, 2019
40
“We have more than tripled the team working on safety and
security to 30,000 people, introduced unprecedented
transparency requirements for political advertising, improved
our ability to detect and remove fake accounts and stepped up
our efforts to fight false news and misinformation.”
Meanwhile, WhatsApp has launched a second variant of its campaign in order to curb
fake news circulation on its
Adding to the earlier TV, print and radio ads, the new
campaign would educate users on the controls available on
WhatsApp in order to empower users to stop the circulation of
fake news and misinformation, the company said in a
statement.
41
WhatsApp launches second campaign to curb fake
news circulation ahead of Lok Sabha elections
By Mohammad Farhan - March 26, 2019
Adding to the earlier TV, print and radio ads, the new
campaign would educate users on the controls available on
WhatsApp in order to empower users to stop the circulation of
fake news and misinformation, the company said in a
statement.
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“Proactively working with the Election Committee and local
partners for a safe election is our top priority. Expanding our
education campaign to help people easily identify and stop
malicious messages is another step towards improving the
safety of our users,” said Abhijit Bose, Head of India, and
WhatsApp.
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DoT starts crackdown on offensive WhatsApp
content, launches feature for users to report
By Mohammad Farhan - February 23, 2019
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Ashish Josh i
@acjosh i
We will take it up with the telecom operators and police heads for
necessary action.
cc @Secretary_Do T
2,858 10:32 - 22 Feb 2019
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Facebook is Expanding Fact-Checking in India
Ahead of the General Election
By Mohammad Farhan - February 12, 2019
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“We are committed to fighting the spread of false news on
Facebook, especially ahead of the 2019 General Election
campaign season,” Manish Khanduri, Facebook India’s news
partnership head, said in the statement.
Last week, Facebook revealed that it was introducing stricter rules for
political ads in India.
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CHAPTER VI: TABLOID
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CHAPTER VII:
INTRODUCTION
The rise of technology in politics has undoubtedly increased over the years.
In early times, politics use to have access over traditional media through which it
use to gather information. But, with the invent of technology, we are living in a
digital era. Therefore, politics too has adopted this digital culture and is
flourishing. Let’s start off from a general perspective, during an
election campaign, there are various beliefs, viewpoints and even accusations
thrown around that can overwhelm an undecided voter. But thanks to the rise of
the internet, voters have a wealth of information at their disposal,
this information they can use to gain a deeper understanding of the candidates,
their histories, and beliefs and make an informed decision.
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public, which may subsequently entice viewers to vote for them. Moreover,
political candidates can use platforms like Twitter to express opinions they may
not be able to say within more traditional media channels such as on TV or in the
press. Social media can be a politician’s best friend and their worst enemy.
Candidates are aware of the fact that everyone they meet along their campaign
trail has a smartphone they can use to catch them at the worst for the public’s
amusement and become popular for all the wrong reasons. To prevent this from
happening politicians know they need to be extremely careful to not do anything
that causes unwanted attention from the world. However, more often than not, it
is the mundane actions they think they are safe to do that catches our eye.
Overall, it is hard to deny the influence technology can have in politics, the ways
listed here helps show the various technological topics contemporary politicians
need to consider when running for office. And with new technology being
developed at a rapid rate, the influence of technology in politics can only grow.
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OBJECTIVES OF THE CAMPAIGN :-
EXECUTION OF PR CAMPAIGN :-
The campaign was conducted on 5th April‘ 2019 at Tecnia institute of advanced
studies, Rohini. There were 10 members in our group who joined hands in
educating students about the impact of technology in indian politics.
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● In the initial phase of the campaign, all the members assembled at the
Auditorium and started the session by introducing themselves to the
students.
● A motivated and inspiring speech was given by the head of our group
member.
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PRE PRESS RELEASE
Time-10:00 A.M
RSVP
Palak Sethi
9582421095
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Palaksethi36@gmail.com
RSVP
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Palak Sethi
9582421095
Palaksethi36@gmail.com
BUDGET
all the
members.
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MINUTE TO MINUTE
DATE: 5th April,2019
TIME EVENT
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1:00 – 1:30 A.M. Closing interaction of head with the students.
CHAPTER VIII:
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ADVERTISMENT CAMPAIGN
INTRODUCTION
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campaigns. Publicity on the Internet is a cheap method, as they do not
have to re-publish, unlike what is provided by the print media.
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generated videos are not paid for, while on social networks even the
original posting is free.
➢ Solve the queries and build –up good relationship with public and
media.
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➢ To providing facilities for proper education and training of persons
in the profession of journalism.
● Marketing on Instagram
● Marketing on Twitter
● Marketing on Facebook
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● Promoting through web page
● Online banner
On-ground campaign-
● Other print
Print media
Electronic media
Minute to minute
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11:00 – 11:30 discussion on the topic
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BUDGET
Method Total
Spend
Website search engine marketing Rs.3000
Facebook ad./Social Media Rs.4800
Organizing the press conference Rs.2000
Video advertising Rs.10000
Newspaper ads. Rs.8000
Promotion through print media Rs.15000
Radio Advertising Rs.7000
Seminar Rs.50000
Door to Door Advertising Rs.6000
Total Rs.105800
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CHAPTER IX: WEBSITE
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Website
Homepage
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CHAPTER XI: REFERENCE
1. jordan Cook (2013), “Social Media, American Interests, and the Arab Spring” Dalhousie
Journal of Interdisciplinary Management(DJIM). Volume 9, spring-2013
2. Sarah Joseph (2012) “Social Media, Political change and Human rights”. 35 B.C. Int’l &
Comp. L. Rev. 145
3. Dr. Atanu Mohapatra (2013), “Lokpal and the role of media in propping up anticorruption
movement in India”. IJSSR, Vol.2(3), March (2013)
4. Parida S. K. and Das A. (2014), Social media in relation to politics in Odisha, India: An
Overview. International Journal of Interdisciplinary and maultidisciplinary studies, Vol.1
5. Mr. Ratnesh Dwivedi (2011) "The Penetration of Social Media in Governance,Political
Reforms and Building Public Perception" Manthan: International Journal of Mass
Communication 6.1 (2011): 163-167.
6. Alessandro Cisilin (2013), Deconstructing Social Media in India. Journal of south asia
woman studies, Vol.14 No. 1
7. Mark Granovetter (2005), “Impact of Social Structure on Economic outcomes”. Journal of
economic Perspective. Vol. 19 No. 1 winter 2005
8. Book : Philip Behnke (2010), Social Media and Politics. konrad-Adenauer-Stiftung,
Singapore
9. Eugenie Dostie-Goulet (2009) “Social Networks and Development of Political Interest”.
Journal of Youth studies. Vol. 12 No. 4
10. Annie Hellweg (2011) “Social Media Sites of Politicians Influence Their Perception by
Constituents”. The Elon Journal of Undergraduate Research in Communications • Vol. 2,
No. 1 • Spring 2011
11. Lalitha Muniandy (2013), “The Impact of Social Media in Social and Political Aspects in
Malaysia: An Overview”. International Journal of Humanities and Social Science. Vol. 3 No.
11; June 2013
12. Schipul, E., & Keeney, D. (2011). War of words: Social media's role in provoking
revolutionary change. Public Relations Tactics, 18(4), 10-11.
13. http://cgcsblog.asc.upenn.edu/2014/02/14/is-the-internet-becoming-a-new-political-
mantra-in-india/
14. http://www.policymic.com/articles/19998/how-facebook-changed-politics-forever
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