‘The Plan 1. Strategie Principles HRC is the power candidate ~ she is perceived as the favored nominee if she runs and so she has to take this position ~ and drive it to an inevitable reality. Although all nominees have a “seare” they are able to put behind them, a key reason is that they are seen as the logical candidate commanding the resources to win for the party. Opponents believe that the best way to beat Hillary is to get her not to run, and to tell everyone she is not running so they can scoop up talent and money. The sooner there is certainty, the sooner they have to give this argument up. Unlike most of the other candidates, HRC has never told anyone what she would do as president. They have already done their agenda — she has never spoken the works, I believe the next president must..." And so there is potential upside in that as article after article suggests her senate agenda her her only aganeda, She has not visited the key states and experience has shown that her consistent, issue~ based campaigning is effective at wining over voters, and we have the time to treat these tates as “upstate new york”, The answer to “she can’t win” has to come over time by piling on the evidence she has the support, organization, talent, ideas and ability to win, Next Few Months Election night. Just glad to finish this race and that we have new leadership in Congress to take America in a new direction, November ~ As I promised, I will look at this in due course. December ~ Taking a look and talking to a lot of people around the country. Not making any snap decisions nor letting it drag on. Stories leaking on her cails. January/February ~ Have decided that America needs new leadership for a change 3. How early is right? Talent and money primaries start the day afier the election6. Some candidates flirting with the race — Obama the biggest, Dodd, Vilsak and Biden the smallest Edwards has quietly grown a constituency in each of the key states and will go all out, along with Bayh for first quarter Kerry significantly damaged, Even though he has money in the bank, many will ask him not to run, Gore waiting to swoop in later, when we hope it will look like too late. 4 How early is right 2) Basic recommendation is to play in the first quarter and grab available talent and money — to show strong momentum that increasingly makes it harder for the other candidates from day one to get traction. Delay gives them opportunity to say ~ she is not running, join us. This leave two realistic options: Week of Jan 8" 1 week in Feb after the state of the union Requirements for any Launch Funetioning political and fundraising operation Basie Message about how you would change America, combined with willingness to listen and refine The outline of major policy directions National and local press strategies Plan for 1 visits to key states Web operation ready 10 go Response war room for attacks/research operation wp (first woman president plan) Ne SIDR Political and fundraising operations Patti/Howard to fill in goals/requirements Message/Policy‘The message should be clear and big — an outline of the need of new leadership for change. We are talking really about a good 5 to 10 minutes outlining not specific policy but major themes and goals, A message that is built on the inspiring change that a Hillary presidency would reporesent. And the key direction such as: End the war Bring healthcare coverage to all Return to a balanced budget Make the economy work for people again Ete. Need an intensive, interactive process over next two months ~ half day ‘meetings every week with team, half day meeting every week with hre so that we have an intemalized message, not a read speech, 7. National and Local Press Plan iscussion — focus will be on local press in key states, but recognition that we are likely to assist national coverage of her local tours. Will be cover of ‘Time/Newsweek. 8. The Launch Will be unveiling of new brand Hillary. 1. filing of committee, with interview or brief remarks 2.2 day visits to each of Iowa, NH 3. L-day visits to Nev, SC 9. The Web We will have new web site and look ready, with emphasis on easy access to Join, Participate and Learn about HRC. People will be able fo give money, sign up for houseparties, volunteering, participate through series of blogs. and learn through video library Fresh video and blog content every day of launch tour from the road to build traffic, interest and make the web a center of life in Hillaryland...