TALENTO HUMANO

Erika Medina, Karen Castillo & Nicolle Lopez

Abril 2019.

KEN’S DESSERTS
 Tabla de Contenidos ii

Capítulo 1 Introduccion ...................................................................................................... 1

Titulo 1 Mision ................................................................................................................... 1
Titulo 2 Vision ................................................................................................................... 2
Titulo 3 Objetivo. ............................................................................................................... 5
Titulo 4 Slogan .................................................................................................................... 1
Titulo 5 Logo ...................................................................................................................... 2
Titulo 6 Tipo de Empresa. .................................................................................................. 5
Titulo 7 Sector.................................................................................................................... 5
Titulo 8 Amiato de Actividad ............................................................................................ 1
Titulo 9 Tamaño................................................................................................................. 2
Titulo 10 Propiedad Capital. .............................................................................................. 5
Titulo 11 Beneficios. ......................................................................................................... 5
Titulo 12 Amiato de Actividad .......................................................................................... 1
Titulo 13 Forma Juridica .................................................................................................... 2
Titulo 15 Functional Business Systems. ............................................................................ 5
Conclusiones ......................................................................Error! Bookmark not defined.
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Capítulo 1

Introducción

Título 1

Mision kens’desserts is a company dedicated to the production and marketing of desserts

whose mission is to satisfy the needs of our customers with the development of a healthy
product, likewise being recognized for its quality, variety, innovation and economy;
providing a quality service at competitive prices, maintaining their confidence and
contributing to the development of our community
Why you should choose kens Desserts?
We make products of excellent quality
We are perfectionists, thus ensuring impeccable products
We are flexible, we adapt our service to the preferences and demands of each client.
We use 100% natural ingredientes

Values:kens desserts is projected as a company structured in the following values.

efficiency we want to do a good job with the minimum resources and in the shortest
possible time
Respect
One of the main conditions for us to feel comfortable and motivated in a company is that
it we treate with respect each other and offer all the possible facilities for the
performance of our work or for their personal and work growth.

Teamwork.
We work uniting talent and effort oriented to the achievement of common objectives. We
care about listening to others and accept their perceptions with tolerance. We collaborate
with the other people with whom we work with cordiality, kindness and respect.

Leadership.
We have the ability to publicize the objectives and goals set by involving the group's
efforts towards compliance

Creativity.
We know how to prioritize our work and provide innovative solutions to improve all the
activities of the company. We always look for new and better ways of doing things.
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Titulo 2

Vision Being in 2023 the leading company in production and marketing of

desserts in Bogotá Colombia, standing out mainly for providing the general population
with delicious desserts, in a variety of presentations, thus contributing to the
improvement of the quality of life of consumers, through compliance with hygiene and
quality standards in the production process and to delighting our clients.
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Título 3.
Objetive our fundamental objective is to bring each client a personalized service
according to the characteristics of each event and need. We have a wide variety of
options for all tastes and possibilities always having as a goal a product of excellence, not
only in its content but also in its composition, combination and presentation, fundamental
ingredients to obtain an exclusive product.
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Título 3.
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Titulo 4

Tipo de Empresa

Purchases Quantity Description Monthy Value

Cartas 100x month 7cm long 30.000

5cm wide

150x month 1 meter lon

Pancartas 1 meter wide 300.000

Fruits Lemon
Passion Fruit 3 pounds xday 270.000
Strawberry

Supplies Cokies Package

Milk 2 liter x day 720.000
Yogurt 1 lter

Containers 21 x day 21 x day 240.000

Total 1.560.000
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strengths
 variety and quality of products
 market knowledge
 Customized service according to customers' requirements
 social networks that will allow customers to contact more easily from their homes
or place of work
 way to handle the best competitive prices with the market
oportunities
 Give variety of products according to consumer requirements
 Open field in the market including the participation of people outside ken’s
desserts and other entities interested in the products that are made here, so that
they help the advertising of the company, making promotions, tastings and very
good prices and thus to grow slowly
 immediate growth by the creation of new products
 Increase sales by making contracts with bakeries and stores interested in selling
and consuming the products of ken’s desserts
 weaknesses
 as it is a new brand is not positioned in the minds of consumers
 not have branches
 There are several companies which offer the same products at lower prices, this
makes many customers think about their economy and leave for the competition.

nuestra empresa esta en el sector terciario y abarca todas las actividades productivas de
los otros sectores.

Dirige, organiza y facilita la actividad productiva

que engloba las actividades relacionadas con los servicios no productores o
transformadores de bienes materiales.
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En economía, el sector terciario es aquel que se encarga de las actividades de comercio,

servicios y transporte. A diferencia de los sectores primario y secundario, el sector
terciario no se encarga de producir sino de ofrecer y distribuir productos.
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Nuestra empresa es local aquella que opera y vende los productos o servicios dentro de

una localidad determinada, pueblo, ciudad o municipio.

nuestra empresa es privada, es un tipo de empresa comercial que es propiedad de

accionistas y propietarios.

también se conoce como una sociedad anónima cerrada o corporación de personal

jurídico.

Correspondiente con nuestra empresa lucrativa el

objetivo principal es de expandir y multiplicar un capital integrado por los socios, con la
premisa básica de que los beneficios superen a los costos cosa de obtener una ganancia
neta.
According to activity sector
Our company is in the tertiary sector and covers all the productive activities of the other
sectors. We direct, organize to facilitate the productive activity that encompasses all
activities related to our services, not producers or transformers of material goods. In
economics, we take care of trade, services and transportation activities. Unlike the
primary and secondary sectors, the tertiary sector is not responsible for producing but to
offer and distribute products to make us known in different national places.

according to activity scope

Our company is a local one that operates and sells the products or services within a
specific locality, town, city or municipality
according to capital property
Our company is private, it is a type of commercial company that is owned by
shareholders and owners.

It is also known as a closed corporation or corporation of legal personnel.

according to the destination of the benefits

According to our lucrative company we gave to
Know our idea ken's desserts
and our allied partners helped with
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The first capital to give growth and make us known mainly to the locality and after that
we can expand
Municipal and national level as we have planned
With the condition of giving them a percentage of our earnings and
So all get a net profit.
according to capital property
Our public company is open to the market that includes all
Participation of people who are interested in our products as are our delicious desserts,
and for that they could see the product through the social network instagram where we
have variety so that the client and different businesses will delight and help us grow as a
company. They will also benefit from our good prices and our promotions.
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Vita

Acá se incluye una breve biografía del autor de la tesis.