Professional Documents
Culture Documents
ziyafat.shehzad
May 2019
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1 Table of Contents:
2 Executive Summary:
2.1 Business Goal:
3 Company Description:
3.1 Company history:
3.2 Mission Statement:
3.3 Our product and Services:
3.4 Current status
3.5 Ownership:
4 Market Analysis:
4.1 Our Target Market:
4.2 Competitor Analysis:
4.3 Market sales and shares:
6 Marketing Planes:
6.1 Marketing strategy:
6.2 Start up cost:
6.3 Business structure:
8 Expansion strategy:
9 Development plan:
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Executive Summary:
According to survey there 60 percent to 70 percent students who choose wrong
field and subjects after Fsc and metric due to lack of guideline and proper coun-
selling and due to this they waste their precious time after one to two year they
realized that its not their field or they don’t have interest in this field they waste
their time and left the field its all happing due to lack of proper counselling.On
that time they just follow the trend and choose the subjects according to public
views and arguments which is entire wrong.
The institute of career development will provide guideline to students to choose
right path according to their interest. This institute will focus on practical
training’s and polish the skills of Students by providing them proper counseling
by organizing different seminars,workshops,tours etc. This institute create con-
tact between students and industrial expert.Students can meet with different
industries experts and can get knowledge about field which they are going to
choose.Also institute of career development and technology will organize some
industries tours in this way students have chance to check their interests and
choose right field and subjects.
Business Goal:
Our business goal is to become one of the leading online and offline counselling
institute in Pakistan and we will make sure that we do all we can to compete
favorably with different institute like PITAC, ICD, Kips and punjab college
counselling.Our teachers are to be selected from highly experienced industries,
practical background.Moreover this institute will motivates the students towards
practical concepts.Also To develop the intellectual capacity,critical thinking,
creativity and problem solving ability of its students so they may become hon-
orable,contributing and forward-looking professional members of the different
communities.The institute of career development and technical training will al-
low freedom of thought and expression.
We will provide the online counseling to the students with very low cost. By
counseling the students will not waste their academic year of education. App
will provide basic information about their selected field and universities.App
will provide information to students that are going to their selected fields and
universities. The students can online contact to us. So we will provide them
whole information , Moreover we will connect them to universities to which
they are interested.App will provide the subject ,field detail and their purpose
in future, So that the students can aware. The basic aim of this institute is to
make To make Pakistan as a developed country in near future INSHAALLAH.
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Industry Analysis:
Number of career counselling institute:
There are different career counselling institute and technical institute but as like
our institute is not too many institute because our institute will provide both
career counselling and technical training and will provide both brick and click
services.
Industry Trends:
In our society still there is no trend that is popped out in past related to coun-
seling.But may be with the passage of time it will come to market.Our business
will explore the market as it comes.But if in the future any other company come
into being our company will beat it by organizing new features in online ser-
vices.There is no such market competitors that are getting with such low cost
to entertain the students.
Company Description:
This institute will serve the students with Brick an click services and stu-
dents have the chance to explore their skills and have freedom of thoughts and
expression.The most significant advantage of this institute will that only expert
person will run this institute.
Ownership:
The founders of this institute are Ziafat shehzad and Muhammad Talha.They
have a combine expernce and interest in building their own business that can
hieelp them build institute of career development and technical training to fa-
vorably compete with other leading institute in the Pakistan
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Mission Statement:
Our mission is helped the students and explore the education. Moreover improve
the skills of students and sharp their mind to education. Our mission is also
to explore the market and also fill the market gap.To develop the intellectual
capacity, critical thinking, creativity and problem solving ability of its students
so they may become honorable, contributing and forward-looking professional
members of the different communities.
Our company mission statement is
“SAVE FUTURE AND TIME WITH CONFIDENCE”
Market Analysis:
Our Target Market:
We are aware with the right strategy; we will be able to create attraction for
all our potential students within the short period of starting our business in
Pakistan. This institute will target the young students, who are interested in
practical education.After interest metric and FSC student choose wrong subject
and after FSC student choose wrong field due to the lack of counseling, this
institute will target them and guide them to make their path according to their
interest.
Competitor Analysis:
There are no such like app or institution that provide all basics and important
information to students about the selection of their fields.Some Youtubers are
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there that are our competitors.our institute will charge by a very affordable
range that students can pay.Moreover,In market there are much more people
that are serving this but our will do unique for the students.So, that students
can avail their help from this app.
We have different competitors.We are best because our competitors provide only
offline services they just counselling the student 2 to 3 hours but our institute
will provide both brick and click services.In online services students have to visit
our website where he has to fill a form which will consist on 40 to 50 question
than after filling the form the result will be show on the screen.According to
that he can judge that which field will be suitable for him.In offline services
students have to come in our institute.
This institute will organize different seminars and workshops and will invite
industry expert to provide the practical knowledge about the field which stu-
dents going to choose in future.This institute will provide students networking
opportunities with companies by organizing different job fairs.Expose students
to placement opportunities in industries.
Lists of different competitors.
1)PITAC
2)ICD(institute of career development)
3)Kips
4)Punjab College Counselling. 5)Career counselling.
6)Makes future bright.
7)Consultant.
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The economics of the business:
Profit Margins and Revenue Driven:
When the issue of profit comes to mind, a lot of the things that thought is
where to get the start up funds from.Institute of career development and tech-
nical training is established with the aim of maximizing profits through online
and offline services.we are going to tell all the way in which institute will makes
money.
1)In online through every search we get profit.
2)In offline services students have to pay fees monthly.
3)For Different technical diplomas students have to pay.
Payment Options:
We want to give our clients an all-round experience. Our payment policy will
be all inclusive because we are quite aware that different people prefer different
payment options as it suits them. Here are the payment options that we will
make available to our clients.
• Through credit card.
• Hand to hand payment.
Also like different school and colleges our institutes will associated with
specific banks and students can also pay their fees there.
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Marketing Planes:
Marketing Strategy
Advertisement is very important and valuable part of any business so we are
not going to take it lightly. There are different ways to advertise like Google
adds,YouTube,website,Also, we will advertise our business by putting our insti-
tute logo on different copies,books,pencils and we will freely distribute among
students to advertise.Our corporate goal is to grow institute of career devel-
opment and technology to become one of the best online and offline institute
brands in the Pakistan which is why we have mapped out strategy that will help
us take advantage of the available market and grow to become best.
institute of career development and technical training is set to make use of the
following marketing and sales strategies to attract students.
1)Place adverts on both print (newspapers and magazines) and electronic media
platforms.
2)Leverage on the internet and social media platforms like; Instagram, Face-
book, twitter, YouTube, Google + to promote our services.
3)Install our Bill Boards on strategic locations all around Pakistan.
4)Engage in road show from time to time in targeted neighborhoods.
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5)Distribute our fliers and handbills in target areas.
6)Contact corporate organizations by calling them up and informing them of
institute of career development and technical training.
7)Ensure that all our staff members wear our branded shirts and all our vehicles
are well branded with our institute logo.
8)Attend relevant international and local expos, seminars, and business fairs.
9)Create different packages for different category of students in order to work
with their budgets and still deliver excellent services’
10)Leverage on the internet to promote our business.
11)Encourage word of mouth marketing from loyal and satisfied students.
Start-up Cost:
They are the sole financial of the business which is why they decided to restrict
the sourcing of the start–up capital for the business to just two major sources.
1)Generate part of the start–up capital from personal savings and sale of his
stocks.
2)Generate part of the start–up capital from friends and other extended family
members.
Headlong we are the only side to support our institute and only source for fund-
ing.and for this we require a another source to invest in it.Our funded revenue
is 1 million. So we require a investor to support our business. The investor that
will support our business will get half of the profit.
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Challenges and Risks:
A first challenge is to raise the status of students as a career choice, to attract
more people to join institute .we are going to take much more risks to explore
our market another risk is the market risk because we don’t know that when
and how our institute will go down or go up.
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Design and Development plan:
First and foremost, build something that we’re passionate about. Interest is the
best way to keep our self motivated,so ask yourself what do we care about or
what do you like to do. Think about what our institute should be able to do
and list them out. If we end up listing a bunch of things, take a better look and
ask yourself if this institute really needs. for example,Facebook login to work?
Does it REALLY need to upload data to some cloud to work?
It’s great to have a dream project with awesome spescifications, but right now
the point is not building something that’s complete with a lot of cool features.
Keep in mind that no institute is ever complete and everything starts out sim-
ple.Don’t ever try building an all-in-one institute. Don’t go there.I’ve seen it
happen even in a professional environment,and the result is a lot of pain and
little progress.
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with the difference in cash holdings over the reported period.By looking at the
numbers, we can easily see that most scenarios are cash draining activities. The
two only exceptions are the medium and best case scenarios in the subscription
model.The projected cost is about 500000 to 1000000.
Proprietary issues:
Before starting the development of a institute.We have hundreds of questions.
And we bet that most of them are connected with the business idea of our
institute and a software development process. we are so excited about the fact,
that our institute will be soon developed, that we totally forget about legal
issues, that need to be considered.
Copyright:
It protects online services’s source code, artwork, design, text. The online ser-
vices will automatically gets copyright protection once the work is done. In
addition ,we can file a copyright application to the US/EU/GB Copyright Of-
fice in order to establish a public record.
Patent:
It is used to protect specific institute and online services mechanism or service
that is new or not obvious. It must be acknowledged that patenting is rare prac-
tice among app developers.Applying for a patent is a long and involved process.
It helps enormously to know the steps of the patent application process. These
five steps will help you plan out the patent process as we seek to protect your
invention.
1)Understand Invention
The first step in how to get a patent is to understand your invention. What
aspect (or aspects) of the invention makes it new and useful? Suppose we made
a custom pair of shears that are useful for cutting thin strips of fabric. The
scissors have a custom designed handle with different shaped finger loops and
an additional set of pivots that allow the cutter to feel the slightest resistance
when cutting through very thin fabric.
Once we identify the aspects that make our invention new and useful then we
need to consider the scope. Are there other ways to make our invention? For
example, could we use springs instead of pivots? Could we change the shape of
the finger loops or the materials they are made out of? Find all the possible
ways to make our invention work, even if they’re not as good as the preferred
way we make our invention.
2)Research Invention:
A patent requires absolute novelty. Part of the rationale of giving inventors
exclusive rights to their inventions is to encourage the inventor to teach the
public how to make the invention work. If a reasonably skilled person could
make the invention work from information already available to the public, then
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what benefit is there to giving the inventor exclusive rights.
we have to search to find any relevant publication, presentation, sales brochure,
patent application or issued patent that overlaps with our invention or some
components of your invention. For example, we may find a technical white pa-
per that discusses precision robotic manufacturing. we notice that the robotic
arms have the same kind of pivots as our super sensitive scissors. The reference
is considered prior art, even if it is in a different field.
3)Choose the Type of Protection: Back to the pair of scissors that you
made. Let’s say you really like them, but they leave a lot to be desired. The
pivots are too loose and you want to spend more time tinkering to get the ten-
sion just right. You also want to try out some new materials for the finger loops.
If you want to get a patent on file but leave some room to tinker, you may want
to file a provisional patent application.
A provisional application serves as proof that you are the inventor as of the
date you file the patent. You can then take a year to file the actual patent
application (what most people call a patent is actually called a utility patent).
In that year, you can experiment and perfect the prototype that you built. You
cannot, however, add anything new. If your new prototype includes super sen-
sitive pressure sensors that you did not include in the provisional application
then you will need to file a new patent application to get the benefit of the new
sensors.
10 Operational Plan:
Simply, our operations plan is a manual for operating your organization – de-
signed to ensure that we accomplish our goals.It’s a key piece of the puzzle
for any goal-oriented team. So what steps can we take to develop a strong
operations plan? Ultimately, an operation plan is a tool for carrying out our
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strategic plan.It’s important, then, to make sure that we have a strong strategic
plan already in place, and that everyone involved in our efforts understands
it.Without this guidance,writing an operations plan will be like trying to plan a
vacation without knowing where we’re going.If we can’t identify how an element
of your operations plan helps you achieve a specific strategic objective, then it
shouldn’t’t be part of your plan.
In order to avoid writing a tangled tome of a plan,focus on the goals that truly
matter.Before we even set down to create your operations plan,break our strate-
gic plan down into one-year objectives. Then determine the key initiatives that
will help we achieve those goals.They might be:
1)New organizational structures
2)More employee time spent on professional development
Qualities of Team:
They should communicate well with each other:
They communicate openly with each other, sharing their thoughts, opinions
and ideas with members of their team; as well as taking into consideration what
others have to say. Communication is essential for keeping track of progress and
working together efficiently on tasks. Poor communication can lead to crossed
wires, that can mean work is left incomplete/incorrect or conflicts can arise.
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Team members are diverse:
Everyone is unique and will be able to offer their own experiences and knowledge
that others may not possess.Diversity is needed so that all of the required skills
are covered by somebody in the team and each individual can be assigned a
particular role on the basis of their strengths and skills.A variety of personalities,
age groups,cultures, etc. can also bring creativity and a broad range of ideas to
the table.
Expansion Strategy:
The future of a business lies in the numbers of loyal students that they have the
capacity and competence of the employees, their investment strategy and the
business structure. If all of these factors are missing from a business (company),
then it won’t be too long before the business close shop. One of our major goals
of starting institute of career development and technical training is to build a
business that will survive off its own cash flow without the need for injecting
finance from external sources once the business is officially running.We know
that one of the best ways of gaining approval and getting more students over
is to offer admission a little bit cheaper than what is obtainable in the market
and we are well prepared to survive on lower profit margin for a while.
Institute of career development and technical training will make sure that the
right foundation,structures and processes are put in place to ensure that our staff
welfare is well taken of. Our institute’s corporate culture is designed to drive
our business to greater heights and training and re – training of our workforce is
at the top burner. As a matter of fact, profit-sharing arrangement will be made
available to all our management staff and it will be based on their performance
for a period of three years or more. We know that if that is put in place,
we will be able to successfully hire and retain the best hands we can get in
the industry.They will be more committed to help us build the business of our
dreams.
Development Plane
In setting up any business, the amount or cost will depend on the approach and
scale you want to undertake.If you intend to go big by renting a place,then you
would need a good amount of capital as you would need to ensure that your
employees are well taken care of, and that your
This means that the start-up can either be low or high depending on your goals,
vision and aspirations for your business. Also we plan to work hard so that we
can give our clients the best low prices ever. The tools and equipment that will
be used are nearly the same cost everywhere, and any difference in prices would
be minimal and can be overlooked.As for the detailed cost analysis for starting
a standard institute of career development and technical training it might differ
in other countries due to the value of their money.However, this is what it would
cost us to setup institute in the Lahore.
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1:Acquiring an office space or building that will accommodate the number of
employees for at least 6 months (Re – Construction of the facility inclusive) will
cost–RS.150,000.
2:The amount required to purchase the needed software apps, tool box and re-
pair furniture for institute and other communications device– Rs.100,000.
3:Equipping the office (computers, printers, projectors, markers, servers / in-
ternet facility, furniture, telephones, filing cabinets, and electronics) will cost
–RS.150,000.
4:Amount required to purchase the needed software applications – RS.150,00.
5:Launching an official Website and application that can support I phones and
android will cost – 20,000.
6:Amount need to pay bills and staff members for at least 2 to 3 months
RS.190,000..
7:Additional Expenditure such as Business cards, Signage, Adverts and Promo-
tions will cost – RS.50,000..
11 Future Aspects:
Definitely this institute is going to change the subject selection criteria it will
make progress in future.
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