Bahay-Pari Rd.

, Meycauayan, Bulacan
www.hatchxpoultryfarm.com
09351637869/ (02) 2752143

I. ACKNOWLEDGMENT

This feasibility study would not have been possible without of course the coordination and

participation of all the members. We've function as a team and done a very great job in sharing thoughts

to each and everyone.

The success of this study required the help of various individuals. So, the researchers would like to

take this opportunity to thank all the people who have helped in the completion of this study.

We would like to thank our hardworking feasibility adviser, Ms. Marian Bohol, who was always

there during the process, giving some advices and ideas to accomplish this study..

To our beloved families, for giving support and encouragement to pursue this study and also when it

comes in financial support.

To the government employees of the Municipal of Meycauayan, Bulacan for helping us find our

location and assisting us during our inquiry about our business.

To our friends and classmates for being warmth to us and gave their willingness to help whenever

we need.

To Dr. Nedeña C. Torralba, president of Pamantasan ng Lungsod ng Valenzuela, for allowing us to

use the facilities of the school

To Mr. Gerald Operaña, Mr. Brix Arriola and Mr. Iann Sicat, the panel, for spending their time and

effort wl

Lastly and most importantly, to Jesus Christ, our Lord and Savior, for giving the wisdom, strength

and determination to surpass all the trials and make this study possible.

“You deserve our Hatch’x”

 Bahay-Pari Rd., Meycauayan, Bulacan
www.hatchxpoultryfarm.com
09351637869/ (02) 2752143

I. Table of contents

Chapter 1 Business description

1.1 Introduction 2
1.2 Graphic identity 3
1.3 Organization from 8
1.4 Products 15
Chapter 2 Business regulations and Risk management
2.1 Regulations, Taxes and Licenses 22
2.2 Insurance and Risk Management 32
Chapter 3 Location
3.1 Geographic Location 51
3.2 Demographics 53
3.3 Community Environment 56
3.4 Business Environment 57
Chapter 4
4.1 Organizational Structure and Policies 64
4.2 Staffing 79
4.3 Major Operational Consideration 98
Chapter 5
5.1 Target Market 109
5.2 Market Segmentation 109
5.3 Competition Analysis 109
5.4 Presentation of Data 111
5.5 Demand Projection 116
5.6 Business capacity 119
5.7 Trend Analysis 119
5.8 SWOT Analysis 121
5.9 Market Positioning 122
Chapter 6
6.1 Technical Aspect (Floor Plan) 134

“You deserve our Hatch’x”

 Bahay-Pari Rd., Meycauayan, Bulacan
www.hatchxpoultryfarm.com
09351637869/ (02) 2752143
6.2 Costing
6.2.1 Product Costing 144
6.2.2 Technical Aspect 146
6.2.3 Other Costing 156
6.2 Financial Projections 157
6.2.1 Projected Statement of Financial Performance 162
6.2.2 Projected Statement of Financial Position 163
6.2.3 Projected Statement of Cash Flow 164
6.2.4 Notes to FS 166
Chapter 7 Socio-Economic Impact 203

“You deserve our Hatch’x”

 Bahay-Pari Rd., Meycauayan, Bulacan
www.hatchxpoultryfarm.com
09351637869/ (02) 2752143
III. EXECUTIVE SUMMARY

The name of the company will be “Poulet Foods Company.” We are engaged in poultry business

that aims to provide chicken meat and eggs which are both high-quality, and fits the requirements of our

customers. The company will also provide a sustainable chicken production with the assurance of

security, and also complies with safety and environmental regulations.

In establishing a business, it is important to introduce a name that will be catchy as it will

introduce the identity of the business in the market. The business name will be “Hatch’x Poultry Farm.”

This is a combination of two words which are hatch and chicks. It simply says that the company is

hatching eggs and raising chicks as its products. The company strives to be one of the farms that produce

high-quality chicken meat and eggs. As the years pass by, the company perceived that as the company

continues its operations, it will be one of the dominant poultry farm in the country. It shall have the

tagline. “You deserve our Hatch’x!” The company’s name shall be synonymous to high-quality poultry

products. The company will assure that only the best quality chicken meat, eggs, and other poultry

products will be released from the farm.

The Hatch’x Poultry Farm and its office will be located at Bahay Pari, Meycauayan, Bulacan. In

accordance to the regulations of the poultry industry, the proponents established the business in land

classified as an agricultural land by the City Municipal Government of Meycauayan which is an area

away from residential places.

The company also has a continuous involvement in the community where it is located by doing

its contributions to its various stakeholders who includes the government, environment, the community,

customers and employees. The Hatch’x Poultry Farm will provide harmonious relationship with its

customers by providing sales to our products, promos, and sponsorships in various events especially

cooking shows.

“You deserve our Hatch’x”