You are on page 1of 26

PERSUASIVE

MARKERS
What is the purpose of
persuasion?

Why is it important?

3
LANGUAGE
FORMS
for Persuasive Purposes

4
Emotive Words 1
These words are used to arouse
emotions that can help influence the
decisions and opinions of the people.

They have immediate connotations-


happiness, joy, guilt, sadness, and fear.
“ New! Exciting! Soothing to the
skin. Angelica, the mild soap for
the sensitive skin.

6
Personal Pronouns 2
● we
● you
● us

This is used to create a connection


between writers and readers. This can make the
readers feel personally involved with the topic
being discussed.
7
“ Together, we can make a
difference.

8
Exaggeration
3
Making something seem much better or
much worse that it really is- that is, to create a
false impression of the subject
“ Luna was thirsty enough to
drink a river dry.

10
Repetition
4
Saying the same word or phrase
more than once for emphasis. This
makes the reader remember key ideas.

11

Not now Rizal, not now.

12
Imperatives
5
These are commands or instructions to
encourage the audience or readers to do
something quickly.
“ Buy now, pay later!

14
6
Rhetorical Questions
These are questions that make the
audience think. A rhetorical question is asked to
give effect or to put emphasis without the need
for real answer.

15
“ Who knows?
Why not?
It’s too hot today, isn’t it?

16
Literary Devices
7
Using similes, rhyme, alliteration,
assonance and other literary devices to build
a clearer image or picture for the reader; such
words or phrases make ideas memorable.

18
Generalizations
8
These are broad sweeping statements
which sound true at the time and are not
immediately questioned for accuracy.

19
“ Every person in this room needs
money.

20
Play on the reader’s 9
sympathy
Making the audience or readers feel
sorry for someone or something.

22
Clusters of three
10
Using two or more phrases or describing
words to emphasize a point or an idea.

23

24
What makes persuasive
markers vital?
25
Thanks!
Any questions?
You can find me at @nclyb & @yabanikol

26

You might also like