DECLARATION

I am LAKSHYA TOMAR student of BBA of 6th semester, IMS Ghaziabad hereby

declare I have completed project report on AN EMPERICAL STUDY ON
ANALYSING CUSTOMER PERCEPTION TOWARDS INDIAN FMCG WITH
SPECIAL REFERENCE TO PATANJALI AYURVED LIMITED.
Further I declare that the information presented in this project is true and original to
the best of my knowledge.

(LAKSHYA TOMAR )
BBA- 6TH
ROLL N0- 169359108

i
PREFACE

ii
 PREFACE
As a student of management, it’s a great pleasure to undergo Project work training. In our
BBA 6th semester, IMS Ghaziabad we are required to take the project as it is a part of our
curriculum. Therefore, it a great pleasure for me to complete my project in one of the best
organisation in India, PATANJALI AYURVED LIMITED. It was really an enriching
experience for me.

The project contents brief information about PATANJALI AYURVED LIMITED and
detailed analysis about CUSTOMER PERCEPTION about PATANJALI
AYURVEDLIMITED.

The project provide practical environment for us to explore.

iii
AKNOWLEDGEMENT

iv
 AKNOWLEDGEMENT

I have taken efforts in this project. However, it would not have been possible without the kind
support and help of many individuals and organizations. I would like to extend my sincere
thanks to all of them.I am highly indebted to PROF. DIYA SHARMA for his guidance and
constant supervision as well as for providing necessary information regarding the project &
also for their support in completing the project.
My thanks and appreciations also go to my colleagues in developing the project and people
who have willingly helped me out with their abilities.
I also like to thank Dr. SAPNA RAKESH (Director IMSUCC) and Dr. GEETI SHARMA
(HOD ) for providing and help me in this project.
I would like to express my gratitude towards my parents & member of (PATANJALI) for
their kind co-operation and encouragement which help me in completion of this project.

v
 TABLE OF CONTENTS

S.NO. TOPIC PAGE NO.

1. DECLARATION I
2. PREFACE III
3. ACKNOWLEDGEMENTS V
4. EXECUTIVE SUMMARY 1-2
5. INTRODUCTION 3-15
6. OBJECTIVE OF STUDY 16-17
7. REVIEW OF LITERATURE 18-23
8. RESEARCH METHODOLOGY 24-28
9. DATA ANALYSIS AND INTERPRETATION 29-47
10. FINDINGS 48-49
11. CONCLUSION 50-51
12. RECOMMENDATION 52-53
13. LIMITATION OF THIS STUDY 54-55
14. REFERENCES AND BIBLOGRAPHY 56-59
15. QUESTIONNAIRE 60-68

vi
 AN EMPERICAL STUDY ON ANALYSING CUSTOMER
PERCEPTION TOWARDS INDIAN FMCG WITH SPECIAL
REFERENCE TO PATANJALI AYURVED LIMITED

Submitted Towards Partial

Fulfillment
of

BACHELOR OF BUSINESS ADMINISTRATION

(Affiliated To Ch. Charan Singh University, Meerut)

Academic Session
[2016-2019]

Submitted by:
LAKSHYA TOMAR
169359108

UNDER THE GUIDANCE OF:

External Supervisor:
Mrs. DIYA SHARMA
Faculty Member
IMS Ghaziabad

IMS GHAZIABAD
(UNIVERSITY COURSES CAMPUS)
NH-24, Adhyatmik Nagar, Ghaziabad (U.P)

vii