Website

Comparison
Report
LODHA GROUP
SOBHA DEVELOPERS
PRESTIGE GROUP
GODREJ PROPERTIES
MAHINDRA LIFESPACES
Analytics
Landscape
 Traffic Analysis –
Lodha has the highest monthly traffic
450000 800000
4,07,494
3,71,072 7,13,600
400000 6,10,100 700000
6,08,200
3,47,757
350000
3,16,854 600000

300000
5,46,300 2,71,168
500000
2,39,172
250000
400000
4,19,600
200000
1,58,427 1,58,626
300000
150000
33,204
92,312 42574 200000
100000 85,148
60820 54909 49952
46,156 42,707 42816
50000 38241 100000
29372 12588 21852 21,408 23,277 5959
10,926 12,164 12202 1,420 2,283 265
0 0
Mahindra Godrej Prestige Sobha Lodha Kalpataru

Referral Organic Inorganic Direct Social Traffic

Organic channel is the largest contributor of traffic for Lodha, Sobha & Prestige
While, Referral is the largest contributor for Mahindra and Godrej – the traffic source is attributed to partner & aggregator websites
Region Wise (Outside India)–
Traffic Contribution – USA is the largest contributor for all brands

Kalpataru 14
Mahindra Lifespaces 34062 134071
Kalpataru 453 Godrej Properties
Prestige Group
Mahindra Lifespaces Sobha Developers
Lodha Group
Godrej Properties
Kalpataru 1644
Prestige Group 218774
Mahindra Lifespaces 44060

Godrej Properties 218990 Sobha Developers 134071

Prestige Group 272928 Lodha Group 292413

Sobha Developers 218990 Kalpataru 240
Lodha Group 349239 Mahindra Lifespaces 274560
Godrej Properties 232398
Prestige Group 158784
Sobha Developers 232398
Indonesia & UAE can be targeted better through our website, which have the least amount of Lodha Group 24319
exposure to competitors
Learnings–
Overview
Analytics
Websites
Landscape

Lodha Group Highest website traffic

Sobha
Maximum paid traffic
Developers

Godrej Highest traffic from Indonesia; Highest referral

Properties traffic

Prestige Group Highest organic traffic

Mahindra Second highest referral traffic; Highest traffic

Lifespaces from Singapore
Next Steps–
Activities, Benefits, Priority, Expected Outcome
EXECUTION
EXPECTED
ACTIVITIES BENEFITS PRIORITY REQUIREMENT &
OUTCOME
TIME
Improving search organic
Improve organic Time – 90 days
visibility can help Increase leads and traffic
visibility (for generic real P0 Requirement – SEO
increase the traffic and by 15-20%
estate queries) Agency
leads
Time – 45 days
Listing website on Helps improve search Requirement – Content
P1 Increase traffic by 5-8%
listicles and aggregators visibility Writing and Recognizing
Listicle Opportunities
Helps increase chances of Time – 60 days
Creating Country ranking in other search Requirement – Improve outside India
P0
Specific Pages engines such as Google Content Writing, Website traffic by 10-15%
USA, Singapore etc. & SEO agency
Website
Performance
Landscape
Audit Analysis-
Lodha is the lowest in performance, While the highest in other metrics
Performance Accessibility Best Practices SEO Source: Google
Lighthouse
KALPATARU
Understanding the metrics:
LODHA ● Performance – This metric helps us
understand how the website is rated as per the
tech requirements such as Website Speed

GODREJ ● Accessibility – This metric rates the UI UX of

the website

PRESTIGE ● Best Practices – This metric helps us

understand if the website follows the best
practices such as if the text is visible in each
screen size
MAHINDRA
● SEO – This metric helps us understand if the
website is compatible to the Google Crawler
SOBHA

Most websites have low level of performance, but high level of accessibility.
Sobha has the best performance score as it has good website speed, and all resources are optimized for size
All website except ours rate well in accessibility because the structure and website content is optimal for any user to navigate easily
Website Speed Analysis-
Sobha.com loads the fastest on mobile & desktop
Source: Google
Site Speed Site Speed Pagespeed Insights

6.9s 3.4s

7.4s 4.9s

8.6s 14.2s

12.0s 9.2s

13.3s 14.5s

prestigeconstructions 5.8s 8.3s

Most websites have a lot of images, but sobha.com and Mahindralifespaces.com are the only websites where all rich media have been minimized
in size and uploaded, therefore have exceptional website speed.
Decreasing the speed by even 200 micro-second can increase the conversion rate by over 33% (Source – Google Lighthouse Blog)
 Mobile Friendly Test-
Lodha & Sobha are optimized for all mobile screens
Source: Mobile-
Friendly Test
LODHA SOBHA GODREJ PRESTIGE
KALPATARU
MOBILE RENDERING SCREENSHOT

MAHINDRA LIFESPACES’ WEBSITE CANNOT BE TESTED FOR MOBILE FRIENDLINESS AS IT HAS BEEN BLOCKED
FROM THE GOOGLE BOT.
Learnings–
Overview
Analytics
Websites Performance Landscape
Landscape

display is optimized for all screen sizes but has

Lodha Group Highest website traffic
the lowest website speed

Sobha Has low accessibility but has the highest website

Maximum paid traffic
Developers speed

Godrej Highest traffic from Indonesia; Highest referral Not Mobile friendly, has bad website speed but
Properties traffic great accessibility

Prestige Group Highest organic traffic Low Performance & Accessibility

Mahindra Second highest referral traffic; Highest traffic Is blocked to smartbot, has second highest
Lifespaces from Singapore website speed
Next Steps–
Activities, Benefits, Priority, Expected Outcome
EXECUTION
EXPECTED
ACTIVITIES BENEFITS PRIORITY REQUIREMENT &
OUTCOME
TIME
Time –
Improves search Improve search ranking
Improve technical 90 Days
visibility and user P2 and impressions by 25-
Performance of Website Requirement –
experience for consumers 30%
Website & SEO Agency
Improving website speed Time – Improve search ranking
by at least 10% can 60 Days and impressions by 20%
Improve website speed P0
ensure increased search Requirement – And increase leads by 10-
on desktop and mobile
visibility & leads Website & SEO Agency 12%
Due to the Mobile First
update in April 2018, Time –
Improve search ranking
Make the website Mobile making a website mobile 60 Days
P0 and impressions by 15%
Friendly friendly improves mobile Requirement –
as well as desktop Website & SEO Agency
ranking
Content &
Structure
Landscape
Content Engagement Analysis-
Lodha has the highest engagement rate for website content
Content Engagement

4.5 4.09 4.23 0:05:46

3.88
4 0:05:02
3.49
3.5
0:05:15 0:04:19
3
0:03:46 2.41 0:03:36
0:04:11
2.5
2.33 0:02:53
2
0:02:26 0:02:10
1.5
0:02:13 0:01:26
1 47.51% 0:01:38 34.69%
45.16%
26.33% 0:00:43
0.5
11.17% 63.70%
0 0:00:00
Lodha Group Sobha Developers Prestige Group Godrej Properties Mahindra Lifespaces Kalpataru

Pages/Visit Bounce Rate Avg. Visit Duration

We have gauged content engagement based on number of pages visited, time on website and bounce rate.
Godrej Properties has the highest stickiness due to crisp presentation of information
Lodha Group has good engagement rate due to rich media formats.
 Website Content Architecture-
Lodha & Prestige have the most user friendly architecture
KALPATARU LODHA MAHINDRA SOBHA GODREJ PRESTIGE

Tonality – NA Tonality – Ultra Tonality - Tonality – Tonality – Project Tonality –

Luxury Accessible Quality Centric Centric Premium

All the websites segregate between residential and commercial properties. There is also a category for NRIs
And Lodha also adds the top projects as a part of the the top level architecture
Prestige also has sections such as Luxury homes, ready to move in, etc. that help segregate the properties
Learnings–
Overview
Analytics Content & Structure Landscape
Websites Performance Landscape
Landscape

Has a lot of rich media formats & a

display is optimized for all screen sizes but has
Lodha Group Highest website traffic ultra luxury tonality to increase
the lowest website speed
engagement

Has second highest time on site and

Sobha Has low accessibility but has the highest website
Maximum paid traffic segregates architecture based on types
Developers speed
of properties

Highest no.of pages visited , has very

Godrej Highest traffic from Indonesia; Highest referral Not Mobile friendly, has bad website speed but
crisp presentation of information & has
Properties traffic great accessibility
maximum internal linking

Best content architecture for

Prestige Group Highest organic traffic Low Performance & Accessibility
accessibility

Mahindra Second highest referral traffic; Highest traffic Is blocked to smartbot, has second highest
Very high bounce rate
Lifespaces from Singapore website speed
Next Steps–
Activities, Benefits, Priority, Expected Outcome
EXECUTION
EXPECTED
ACTIVITIES BENEFITS PRIORITY REQUIREMENT &
OUTCOME
TIME
Time –
Improves content
Restructure the website 90 Days Increases pages per
accessibility and internal P2
architecture Requirement – session by 15-20%
linking of the website
Website & SEO Agency
Time –
Improves engagement
60 Days Decreases bounce rate
Improve tonality and rate and content
P2 Requirement – and avg. session duration
content representation consumption rate on the
Website & Content by 10%
website
Agency