STRENGTHS WEAKNESSES

 Strong business model  Lack of rights on their content

 Huge customer base
 Original content
 Creates customer experiences
 Simultaneous streaming
 Worldwide expansion
 Availability in different stream media
 Different subscription plans
 No ads
 Increasing subscription prices
 Barrier to enter is low
 Low profit margins
 Depends on the internet connection
 No campaigns for environmental
sustainability
 Does not use green energy

OPPORTUNITIES THREATS
 Growing popularity of e-commerce in  Intense competition
the US and Europe  Piracy
 Expansion into China, Syria, North  New competitors
Korea and Crimea  Big dept
 Innovation in technology  Changes in customer preferences
 Marketing campaigns  New content produces by competitors
 Cost of Maintenance
 Partner with a local provider in each
country
 Creating products related to original
content of Netflix

ANALYSIS OF THE GLOBAL COMPETITION

Below are the 9 main Netflix competitors :

1. Amazon Prime
2. Hulu
3. HBO
4. Youtube
5. SonyLiv
6. Viacom
7. ErosNow
8. Showtime
9. CBS Interactive
Brennan, L. (2018). How Netflix Expanded to 190 Countries in 7 Years. Harvard Business Review
Digital Articles, 16–20. Retrieved from
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competitors-nflx.asp

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