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 The Problem
Our Solution
Our Value Proposition
Solution Architecture & Technology Briefing
Market Research

Presentation Competition Analysis

Our Key business Differentiators
Use Cases

Overview Our Business Model

Our Revenue Model
Future Revenue Projections
Marketing Plan and Acquisition (Market Penetration Plan)

THI NGS WE' LL COV ER Product Development Plan

Cost or Expected Sum to Raise
What Will Money Raised Be Used For?
Wrap Up & Key Takeaways
Our Team
Legal Entity Details
The Problem
-The cost of listing on a reputable crypto exchange is high.

-Good Community Management is also very expensive.

-Barriers to market entry cause new companies to

take unnecessary risks.

EASY ACCESS TO OUR
RESOURCES
THE COLLECTIVE offers all of its
Community Management clients
Free Exchange Listing on our
TraderOne cryptocurrency
exchange in addition to being
able to pay for Community
Management services in their
native tokens.
Our Solution
COMPLIMENTARY SERVICES
As the Community Management
arm builds the client’s user base and
the company receives contributions
to their crowd sale, TraderOne
exchange also gains a valuable user
base.
A COMPREHENSIVE
ANSWER
This symbiotic relationship
allows everyone from the client
to the crowd fund participant to
benefit. There now exists a
seamless on-ramp from the
start of the crowd fund to token
liquidity, all facilitated by THE
COLLECTIVE.
OUR VALUE PROPOSITION

A-Z SUPPORT LIVE FAQ OPERATORS

THE COLLECTIVE has created multiple Value We become experts on their products and act as a
Propositions to help support digital asset companies in 24/7 living-breathing Frequently Asked Questions
all stages of their development. board.

TRUSTED ENVIRONMENT CLIENT ASSET LIQUIDITY

We provide a safe educational environment to millions
The built in access funnel we provide start ups to
of people in the cryptocurrency industry while
TraderOne exchange makes THE COLLECTIVE the
constantly on boarding them as a user base for
most viable option in the Community Management
TraderOne exchange by giving guaranteed exchange
industry.
listing to start up Community Management clients.
IN 2018, 44% OF
TOKEN PROJECTS
FAILED WITHIN 4
MONTHS
IN ADDITION 83% OF TOKEN PROJECTS
THAT DON’T REPORT CAPITAL AND
DON’T LIST ON AN EXCHANGE ALSO FAIL
WITHIN 4 MONTHS.
Source: Boston College Research Team
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3182169
Many Community
Management companies
failed during the recent
market downturn because
of their fiat business model.

Not all quality ideas/projects have extra

capital to spend on marketing due to the big
slowdown in ICO contributions during 2018-
2019.

Due to the fact that THE COLLECTIVE accepts native tokens of our
clients, we were able to accumulate a large amount of quality
tokens at a very discounted price. We have a proven business
model that has thrived during the market downturn. We will be in an
excellent position once the market capitulates.
 THE COLLECTIVE helps companies in all different phases
of their life cycle realize their goals. We do so by opening
up our vast Community Development expertise to
qualified companies in exchange for their native assets.
Community
Management We only commit our sweat equity to top tier companies
that we strongly believe in. Once our strict due diligence

Key Business process is complete, will happily introduce the client to

our network of valuable resources.

Differentiators We believe our ability to accept a client's native assets as

compensation separates us from the rest of the pack and
demonstrates that THE COLLECTIVE means business and
is ready to dedicate it's valuable time.
 TRADERONE EXCHANGE KEY
BUSINESS DIFFERENTIATORS:
TraderOne Exchange provides the user
with a safe and secure world-class
trading solution. We offer free deposits
and withdrawals, low cost fees, trade
rewards, stability, and 97% cold storage
for security.
TRADERONE COMPARATIVE ANALYSIS:
ALL REPUTABLE BLOCKCHAIN COMPANIES SHOULD BE FOCUSED ON BUILDING A
THRIVING COMMUNITY TO CONSUME THEIR PRODUCTS AND SUPPORT THEIR
ECOSYSTEM. THE COLLECTIVE COMMUNITY MANAGEMENT COMPANY AND THE
TRADERONE EXCHANGE SOLUTION IS THE PREMIER OPTION IN THIS SPACE TO GET
THE JOB DONE.

IN ADDITION TO THE SERVICES WE PROVIDE, OUR NATIVE TOKEN PROVIDES

SEVERAL VALUABLE USE CASES:

The token may be used in
exchange for our Community
Management services, to pay up
to 20% of the total price.
CDEX tokens are paid as a 1:1 Advertising in our future
loyalty reward on trade fees to endeavours will be paid for
TraderOne users. exclusively with CDEX tokens.
This includes our CollectiveGo
video game concept and Collective
Global Initiative.
Clients hire THE COLLECTIVE
to build user base through
Community Management.
This new user base is
funneled to TraderOne
Exchange where liquidity is
provided for the Client’s
assets. Everyone wins.
COMMUNITY
MANAGEMENT FEE
THE COLLECTIVE charges its clients
the equivalent of $25,000 USD/week in
the native token of the client.
1-2 ETH is also billed per week for day
to day operational expenses.
LISTING FEES
New projects listing on the exchange
will be required to pay a listing fee of
approximately 3 BTC.
EXCHANGE FEES BASED
ON TRADE VOLUME
The TraderOne exchange will charge
0.5% fee for all trades on the platform.
REVENUE
MODEL
AD REVENUE
For future endeavours such as
TheCollectiveGo video game and The
Collective Global Initiative, advertising
fees will be charged to bolster the
revenue stream.
 SCALABILITY FOR GROWTH
As our marketing campaign ramps up, new
Community Management clients will constantly be
on boarded. All internal systems have been
designed to scale up to over 75 clients at the same
time.
USER BASE GROWTH
As these new clients (and their user base) are on
boarded to the TraderOne exchange with an
exclusivity agreement to only list on TraderOne,
there exists massive growth potential for collecting
trading fees.
 G E T T H E EN G AG EM EN T
Y O U D ES ERV E.
At the heart of Community Management
is social media. THE COLLECTIVE are
experts at utilizing social media to grow
communities and for its own marketing.

Targeted Facebook & Twitter ads,

Telegram contests & Bountys, and
partnerships with media outlets
will help THE COLLECTIVE gain visibility
with their target market, and at a low
acquisition cost.
 PRODUCT DEVELOPMENT PLAN
OUR STRONG MVP
The Minimum Viable Product of THE
COLLECTIVE Ecosystem is the
Community Management arm. This
arm is already fully functional and
able to scale to accommodate a
massive amount of clients.
SIMPLE & SCALABLE
TOP ENGINEERS
TraderOne development is headed
up by world class engineers who
believe in the future mass
adoption of crypto.
FOUNDATION FUTURE GROWTH
Initiatives are already self funded and With more capital we will build other
fully operational. initiatives such as TheCollectiveGo
video game and The
Collective Global Initiative. For more
information on our development
plans, please read our company
manifesto here:
https://bit.ly/2NTG7cz
 Loyalty Rewards
Bonus 15.5%
18.2%

Founder
Token type: ERC-20.
10%
Token name: CDEX Token
Token ticker: CDEX
Token price: 0.01 USD
ICO Goal: 20,000,000 USD
Max supply: 8,000,000,000
Partner
Tokens for sale
10%
36.4%

Marketing
10%
DEVELOPMENT OPERATIONS

45% 35%
For more information on our
development plans, please read
our full business plan here:
https://bit.ly/2NTG7cz
ALLOCATION
OF FUNDS
LEGAL &
MARKETING
COMPLIANCE

10% 10%
 In addition to our talented C-Level management we employ over 40 independent social engineers.
Before becoming a social engineer for THE COLLECTIVE, one must complete a rigorous training. This
includes background checks, social media growth strategies, education on our numerous clients, and
best practices and procedures for adding value to our clients.

C-LEVEL MANAGEMENT

DAVID PAYTON DOMINIC BACON MATTHEW HARSH VARDHAN APOLLYON

GRZESIAK ROY LEAD DEVELOPER
CTO FOUNDER & CEO
EXECUTIVE DIRECTOR HEAD OF MARKETING
THE COLLECTIVE (CI) LIMITED
MAISON DES CAUVAINS
RUE DES CAUVAINS LEGAL
CASTEL
GUERNSEY ENTITY
GY5 7NP
DETAILS
EMAIL
management@thecollectivegroup.org
 IMPORTANT NOTICE
PLEASE READ THE ENTIRETY OF THE “Legal Considerations, Risks and Disclaimer”SECTION CAREFULLY. WE RECOMMEND YOU CONSULT A LEGAL, FINANCIAL,TAX OR
OTHER PROFESSIONAL ADVISOR(S) OR EXPERTS FOR FURTHER GUIDANCE PRIOR TO PARTICIPATING IN THE CDEX TOKEN SALE OUTLINED IN THIS WHITE PAPER.
YOU ARE STRONGLY ADVISED TO TAKE INDEPENDENT LEGAL ADVICE IN RESPECT OF THE LEGALITY IN YOUR JURISDICTION OF YOUR PARTICIPATION IN THE TOKEN
SALE. BY REGISTERING FOR THE CDEX TOKEN SALE AT https://bit.ly/2Fgiqd1, YOU ARE ACKNOWLEDGING AND ACCEPTING THAT YOU ARE REPRESENTING THAT YOU
HAVE INDEED TAKEN INDEPENDENT LEGAL ADVICE.
This document is for informational purposes only and does not constitute an offer or solicitation to sell shares or securities in The Collective Ltd., CDEX, TraderOne, or any related
or associated company.
Any such offer or solicitation would only be made by a confidential offering memorandum and in accordance with applicable securities and other laws. None of the information or
analysis presented are intended to form the basis for any investment decision, and no specific recommendations are intended.
Accordingly, this document does not constitute investment advice, or counsel or solicitation for investment in any security. This document does not constitute or form part of, and
should not be construed as, any offer for sale or subscription of, or any invitation to offer to buy or subscribe for, any securities, nor should it or any part of it form the basis of or
be relied on in any connection with, any contract or commitment whatsoever. The Collective expressly disclaims any and all responsibility for any direct or consequential loss or
damage of any kind whatsoever arising directly or indirectly from: (i) reliance on any information contained in this document, (ii) any error, omission or inaccuracy in any such
information or (iii) any action resulting therefrom.
The Company does not recommend purchasing Tokens for speculative investment purposes. Tokens do not entitle you to any equity, governance, or similar right or entitlement in
the Company or in any of its affiliated companies. Tokens are sold as digital assets, similar to downloadable software, digital music and the like. The Company does not
recommend that you purchase Tokens unless you have prior experience with cryptographic tokens, blockchain-based software and distributed ledger technology and unless you
have taken independent professional advice.
Citizens, nationals, residents (tax or otherwise) and/or green card holders of each of: (i) the United States of America; (ii) the People’s Republic of China; or (iii) any other
jurisdiction which prohibits the possession, dissemination or communication of the Available Information and/or prohibits participation in the Token Sale, or the purchase of
Tokens or any similar activity, including but not limited to Launch Parties and Contests, or any other Restricted Persons are not permitted to participate in the Token Sale, Launch
Parties, or Contests.
In no event shall the Company or any current or former Company Representatives be liable for the Excluded Liability Matters.
The Company does not make or purport to make, and hereby disclaims, any representation, warranty or undertaking in any form whatsoever to any entity or person, including any
representation, warranty or undertaking in relation to the truth, accuracy and completeness of any of the information set out in the Available Information.
You should carefully consider and evaluate each of the risk factors and all other information contained in the Terms before deciding to participate in the Token Sale.
The Collective receives compensation from its clients in exchange for promoting them on social media platforms including, but not limited to, Telegram, Reddit, Instagram,
Facebook, Twitter, and BitcoinTalk. For a full disclosure of the nature, scope, and amount of compensation for each client please visit our ICO site at www.thecollectivegroup.org.