ACKNOWLEDGEMENT

The report presented is the outcome of my labour alone.

They are denizens of hands buttressed me all through the
study it doesn’t go without thanking all of those who
constantly keep me on the move.

I wish to convey sincere thanks to our honorable

DIRECTOR
DR.M.KISHORE BABU KONERU LAKSHMAIAH
UNIVERSITY for having provided me an opportunity to
carry my project works at SAHNI AUTOMOTIVES PVT
LTD, Vijayawada

I express my gratitude to our HOD Dr. M.KISHORE

BABU, BBA-MBA who has supported me to complete my
study and I would also extend my sincere thanks to
 COMPANY GUIDE – MR. NAGARAJU
 FACULTY GUIDE – ZAKIR HUSSAIN SIR
 UNIVERSITY GUIDE – MR. DILEEP
KOTTE For guiding me and providing me an
opportunity to carry my project works at SAHNI
AUTOMOTIVES PVT LTD, Vijayawada
 Industry Profile: -
The history of the Indian automobile industry comprises of
three qualitatively distinct periods:
a) The first phase, 1928 – 1955 dominated by import and
assembly activity. During the British regime, India had no
auto industry to begin with and all the automobiles were
imported from the global auto manufacturers such as
General Motors and Ford Motors. In the 1940s, Hindustan
Motors and Premier Motors were established by Indian
entrepreneurs, by importing know-how from General Motors
and Fiat respectively,
b) The next phase, 1955-1974 should be characterized as the
phase of import substitution and emergence of indigenous
automobile manufacture and industry’s maturity towards
self-reliance. In the 1950s, a few companies such as
Mahindra and Mahindra, Ashok Motors (with technical
collaboration with Leyland Motors) and Bajaj Auto entered
the market for commercial vehicles and two wheelers. Most
of them either imported auto – components or produced
them in house. Later on as a result of the L.K. Jha
committee’s recommendations in 1960 indigenous ancillaries
sector evolved as a separate auto components sector,
c) The third period spans since the mid 70’s and thereafter is
marked by structural adjustments and liberalization. The
automobile industry in India, the tenth largest in the world
with an annual production of approximately 2 million units is
expected to become one of the major global automobile
industries in the coming years. A number of domestic
companies produce automobiles in India and the growing
presence of multinational investment, too, has led to an
increase in overall growth.
The global auto industry is a key sector of the economy for
every major country in the world. Today, the Indian
automobile industry presents a galaxy of varieties and
models meeting all possible expectations and globally
established industry standards. Some of the leading names
echoing in the Indian automobile industry include Maruti
Suzuki, Tata Motors, Mahindra and Mahindra, Hyundai
Motors, Hero Honda and Hindustan Motors in addition to a
number of others. During the early stages of its development,
Indian automobile industry heavily depended on foreign
technologies.

However, over the years, the manufacturers in India have

started using their own technology evolved in the native soil.
The thriving market place in the country has attracted a
number of automobile manufacturers including some of the
reputed global leaders to set their foot in the soil looking
forward to enhance their profile and prospects to new
heights.
Tata Motors Limited
Tata Motors has auto manufacturing and assembly
plants
in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad,
and Pune in India, as well as in Argentina, South Africa,
Great Britain and Thailand. It has research and
development centres in Pune, Jamshedpur, Lucknow,
and Dharwad, India and in South Korea, Great Britain
and Spain. Tata Motors' principal subsidiaries
purchased the English premium car maker Jaguar Land
Rover (the maker of Jaguar and Land Rover cars) and
the South Korean commercial vehicle manufacturer Tata
Daewoo. Tata Motors has a bus-manufacturing joint
venture with Marcopolo S.A. (Tata Marcopolo), a
construction-equipment manufacturing joint venture
with Hitachi (Tata Hitachi Construction Machinery), and
a joint venture with Fiat Chryslerwhich manufactures
automotive components and Fiat Chrysler and Tata
branded vehicles.

Founded in 1945 as a manufacturer of locomotives, the

company manufactured its first commercial vehicle in
1954 in collaboration with Daimler-Benz AG, which
ended in 1969. Tata Motors entered the passenger
vehicle market in 1991 with the launch of the Tata
Sierra, becoming the first Indian manufacturer to
achieve the capability of developing a competitive
indigenous automobile.

In 1998, Tata launched the first fully indigenous Indian

passenger car, the Indica, and in 2008 launched
the Tata Nano, the world's cheapest car. Tata Motors
acquired the South Korean truck manufacturer Daewoo
Commercial Vehicles Company in 2004 and
purchased Jaguar Land Rover from Ford in 2008.

Tata Motors Limited

Type Public

Traded as BSE: 500570

NSE: TATAMOTORS
NYSE: TTM
BSE SENSEX Constituent

Industry Automotive

Founded 1945; 73 years ago

Headquarters Mumbai, India[1]

Area served Worldwide

Key people Natarajan Chandrasekaran(Chairman)

Guenter Butschek (CEO)
Products Automobiles
Sport Cars
Commercial vehicles
Coaches
Buses
Construction equipment
Military vehicles
Automotive parts

Services Automotive design, engineering and outsourcing services

Vehicle leasing
Vehicle service

Revenue US$43.910 billion (2018)[2]

Operating income US$1.614 billion (2017)[2]

Net income US$958.4 million (2017)[2]

Total assets US$41.066 billion (2017)[2]

Total equity US$8.226 billion (2017)[2]

Number of employees 79,558 (2017)[2]

Parent Tata Group

Divisions Tata Motors Cars

Subsidiaries Jaguar Land Rover

Tata Daewoo
Tata Technologies
TAMO

Website www.tatamotors.com
Company Profile
Industry Automobile

Founded 1945

Headquarters Mumbai, Maharashtra, India

Number of locations 10

Number of Branches 10

Products Sport Cars

Commercial vehicles
Coaches
Buses
Construction equipment
Military vehicles
Automotive parts

CEO Guenter Butschek

DIRECTOR Tata Sons

 SWOT ANALYSIS: -

Strengths: -
 The internationalisation strategy so far has been to keep
local managers in new acquisitions, and to only
transplant a couple of senior managers from India into
the new market. The benefit is that Tata has been able
to exchange expertise. For example after the Daewoo
acquisition the Indian company leaned work discipline
and how to get the final product ‘right first time.’

 The company has a strategy in place for the next stage

of its expansion. Not only is it focusing upon new
products and acquisitions, but it also has a programme
of intensive management development in place in order
to establish its leaders for tomorrow.

 The company has had a successful alliance with Italian

mass producer Fiat since 2006. This has enhanced the
product portfolio for Tata and Fiat in terms of
production and knowledge exchange. For example, the
Fiat Palio Style was launched by Tata in 2007, and the
companies have an agreement to build a pick-up
targeted at Central and South America.
 Weakness: -
 The company’s passenger car products are based upon 3rd
and 4th generation platforms, which put Tata Motors Limited
at a disadvantage with competing car manufacturers.

 Despite buying the Jaguar and Land Rover brands (see

opportunities below); Tata has not got a foothold in the
luxury car segment in its domestic, Indian market. Is the
brand associated with commercial vehicles and low-cost
passenger cars to the extent that it has isolated itself from
lucrative segments in a more aspiring India

 One weakness which is often not recognised is that in English

the word ‘tat’ means rubbish. Would the brand sensitive
British consumer ever buy into such a brand? Maybe not, but
they would buy into Fiat, Jaguar and Land Rover.

Opportunity: -
 In the summer of 2008 Tata Motor’s announced that it had
successfully purchased the Land Rover and Jaguar brands
from Ford Motors for UK £2.3 million. Two of the World’s
luxury car brand have been added to its portfolio of brands,
and will undoubtedly off the company the chance to market
vehicles in the luxury segments.
 Tata Motors Limited acquired Daewoo Motor’s Commercial
vehicle business in 2004 for around USD $16 million.

 Nano is the cheapest car in the World – retailing at little

more than a motorbike. Whilst the World is getting ready for
greener alternatives to gas-guzzlers, is the Nano the answer
in terms of concept or brand? Incidentally, the new Land
Rover and Jaguar models will cost up to 85 times more than a
standard Nano.

Threats: -
 Other competing car manufacturers have been in the
passenger car business for 40, 50 or more years. Therefore
Tata Motors Limited has to catch up in terms of quality and
lean production.

 Sustainability and environmentalism could mean extra costs

for this low-cost producer. This could impact its underpinning
competitive advantage. Obviously, as Tata globalises and
buys into other brands this problem could be alleviated.
.
 Rising prices in the global economy could pose a threat to
Tata Motors Limited on a couple of fronts. The price of steel
and aluminium is increasing putting pressure on the costs of
production. Many of Tata’s products run on Diesel fuel which
is becoming expensive globally and within its traditional
home market.
Sahni Automotives
PVT LTD.
 Company: -

Introduction:
Sahni Automotives PVT. Ltd (Trading Company) is
formed in 2016.CEO of the company is Mr.Gurjeet
Singh Sahni. Main office is situated in Vijayawada and
Hyderabad. It serves State Transport Union Vehicles of
Andhra Pradesh and Telangana.

Sahni Automotives PVT. Ltd falls under automobile

industry that deals with spare parts of vehicles.
Automobile industry is a huge industry and has vast
spread over, as there are many companies and
vehicles.
An automobile is made up of 1500 parts of various
sizes.
The automobile industry runs more on sale of spare
parts rather than sale of vehicles.
Revenue generated by sale of spare parts is greater
than the revenue by sale of vehicles.
This industry is one of the main factors effecting
economy as transport is a main factor that helps decide
the price of goods.

Business:
The business of Sahni Automotives PVT. Ltd is sale
and supply of TATA genuine spare parts to the State
Transport Unions of Andhra Pradesh and Telangana.
All the STU vehicles that require TATA spare parts
contact the company and part on order.The order is
then registered with company and the parts are
reached for in the godowns all over India and then the
item is then delivered . This whole process required 45
days of minimum time Sahni Automotives PVT.Ltd does
business of 1.3 crores per month which is their target
given to them by TATA
Values: -
1. Genuine Parts
2. On time Supply
3. Reputation is very important
4. Customer Relation

Customers:
The customers of the company are State Transport
Unions of Andhra Pradesh and Telangana which can be
further divided into APSRTC , TSRTC , Police
departments , Vizag Steelplant , Singerani and other
state owned companies.
Mission: -
Mission of the company is to Supply all the original and
genuine TATA parts to its customers. And its motto is
also to supply genuine parts to all the STU’s.

VISION: -
Vision is to become the Top dealer of India among all
the dealers of TATA Spare parts. And To expand it into
other states also.
 SWOT Analysis:

Strengths:
A signed contract with customers .So the customers
cannot approach other sellers and only need to
purchase from Sahni Automotives PVY. Ltd
Sahni Automotives PVT. Ltd does business with STU’s
so less risks of loss of payment.
All the work done is through proper channels and has
proper record, So no loss of data.

Weakness: -
1. The company cannot sell or deal with other buyers
other than STU’s
2. So the customers are limited
3. Must follow to strict government rules
Opportunities: -
1. Opportunity to deal with other state Union and
expand their business.
2. Opportunity to increase the parts of other
companies
3. Expand business and supply to many other places.

Threats: -
1. Threats from other companies to take over the
contract.

Environment: -
Competitors: -
The company has no competitors as it has no risk that
anybody else can enter into its area of business.
Economical: -
The economy of the country will affect the company’s
sales, because of fluctuations in the prices of the
products and the sales of the vehicles.

Political: -
Political environment mainly affects the companies like
these because these companies work for STU ( State
Transport Union ) and if there is any change in the
governance there will be change in the policies of the
STU

Customer & Suppliers: -

All the parts are supplied directly from the TATA
Warehouses present in different locations in INDIA.
And are supplied to the STU’s like APSRTC, TSRTC, and
Police Dept.
Legal Environment: -
The company need to present all the bills according to
the rules of transport department. It need to present
its way bills, TIN numbers along with the bill, Supply
bill, Etc. at the time of transport or while filing its IT
Returns.

Internal Environment: -
There are 70 Employees working in different
departments of the company. And to successfully run
the company.

Management structure: -
The company’s management structure is an ordinary
structure where we have a CEO and Managers and
Department heads and Employees. CEO passes the
order and the manager receives and executes it in the
company with the help of subordinates and
accomplishes the targets given by the company and
Gets incentives.
Technology: -
The company uses basic computers and software like
Tally to make the bills and maintain the ware house.
ERP system is used at ware house and MIS is used to
maintain the intake of orders and supply of goods.
 Customer Service: -

Customer service is the provision

of service to customers before, during and after a
purchase. The perception of success of such
interactions is dependent on employees "who can adjust
themselves to the personality of the guest". Customer
service concerns the priority an organization assigns to
customer service relative to components such as
product innovation and pricing. In this sense, an
organization that values good customer service may
spend more money in training employees than the
average organization or may proactively interview
customers for feedback.

From the point of view of an overall sales process

engineering effort, customer service plays an important
role in an organization's ability to generate income
and revenue. From that perspective, customer service
should be included as part of an overall approach to
systematic improvement. One good customer service
experience can change the entire perception a customer
holds towards the organization.

Here in Sahni Automotives we follow B2C i.e.

Business to customer type of relation where there will be
a huge backup or support to the customers who
purchase products in sahni automotives.
Here the customer is the first preference to the
organisation because of the competition in the market
customer support should be the key element through
which customers are to be attracted towards the
organisation.

Good customer service means having a thorough

knowledge of your inventory, experience with your
products, and being able to help customers make the
best choices for them.

Good customer service is treating customers with a

friendly, helpful attitude. People remember how you
make them feel, and I have found that just smiling and
being interested in helping them solve their problem
impacts how satisfied they are.

Good customer service means helping customers

efficiently, in a friendly manner. It’s essential to be able
to handle issues for customers and do your best to
ensure they are satisfied. Providing good service is one
of the most important things that can set your business
apart from the others of its kind.
Problems that usually arise in the automobile field are

1. Late delivery of the products

2. Damaged delivery of the products
3. Quality of the products
4. Product availability.

To this in Sahni Automotives there are separate

department of employees working for customers.

They manage these problems with an ease and solve

these problems with dedication and satisfies the
customer.

1. Late Delivery Of the Products (or) the Order: -

Generally when an order is received at sahni

automotives, there our policy is quick deliver with
quality. We intake order and we give them a time of
15 days for the delivery and we process this order
to Head Warehouses which are situated in 5
different locations in India. And from the date of
order placement the customer would get the
delivery within 15 days. Sometimes due to transit
problems the delivery may be delayed and when
the customer is an hurry to get the products. And
we convince the customer that we need some more
time to deliver your products as they ordered.
 Sometimes the order gets cancel due to delay in
delivery.

2. Delivery of Damaged Products: -

While the products are in transit some delicate

products may get damaged and some customers or
Clients raises a question about these products. For
this we have a Policy Statement stating once the
order is dispatched only the minor damage will be
replaced. Any broken product or part will not be
returned or replaced. This will be informed to
customers at the time of Order Placement.
These all tend to the policies made by the company.

3. Quality of the products: -

Some new customers doubt about the products that

they are genuine or not these types of customers are
generally new customers to the company. At the time
of order placement only we inform them that we
supply genuine parts and if there is any error found in
the originality of the product can be replaced at any
cost. Because our company’s values follow Quality.
 4. Product Availability:-

At the time of order we don’t stock the products in our

products there are 1200 line products in our company.
When an order is placed there may be products which
we have available right in our warehouse and some
should be order from the Head warehouses across
India. At times we give the customer a time of 15days
to deliver the order as asked. If there is any product
which is not available at head warehouse also we
contact the customer and we inform that we are out of
this product for these many days until the product is
being manufactured and if the customer is agreeing
with the terms then the order will be delivered or else
the remaining products will be delivered to the
customer.

Conclusion: -
Therefore these all are Sahni Automotives Pvt Ltd. It was established in 2016.
There are more than 1200 Line Products which includes Gear Box, Accelerator
Cords, Baring Plates, Etc. There are more than 20 stores in 29 States in India

There is also SWOT analysis of the Sahni Automotives Pvt Ltd. mentioned in
the above report.

To sum up, these all are about Sahni Automotives Pvt Ltd its business
environment and the technology used.