NEC Technologies India Private 1

NEC Technologies India Private Limited (NECTI) has been collaborating successfully
as the knowledge partner with Associated Chambers of Commerce of India
(ASSOCHAM) since more than two years now. NECTI is delighted to present the
knowledge report for the National Seminar cum Expo on Digital Policing.

Anil Gupta Public law and order is very essential to ensure the safety of citizens. Globally,
Chairman, NEC Technologies NEC has a vast experience in displaying capabilities in advanced technologies and
India Private Limited solutions such as biometrics (face recognition, finger print, iris, etc.), video analytics
and big data analytics, providing faster and one of the most accurate capabilities in
handling poor quality images and videos.

India’s policing sector has significantly improved by the adoption of new technologies
and digitization internal processes. The government’s proactive approach to
accelerate the adoption of new technologies is transforming the way traditional
methods of policing work. “S.M.A.R.T” Policing is experiencing great progress in
shaping a better India.

At State level, there is a very positive outlook towards the new age policing adoption.
Delhi, Kerala, Gujarat and Punjab are some of the areas where the adoption of
technologies has been significant. The effects of “S.M.A.R.T” Policing have begun
to reflect with several private companies coming into play.

This report attempts to give an outlook of the Digital Policing sector in India, along
with findings on the latest technology implementations in areas such as analytics,
surveillance, biometrics, R&D, cyber security, public interaction, emergency and
training. The report also highlights how India could benefit from the adoption of
digital policing and what could be the possible steps that could be taken to help
policing in India to compete at global level.

We hope that this report would serve informative and give some knowledgeable
insights in the field of Digital Policing.

Anil Gupta

3
 TABLE OF
CONTENTS

4 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM

 Forewords .................................................................................................0

Executive Summary ..................................................................................0

Crime Outlook - India .............................................................................00

1. Introduction to Digital Policing ..............................................................00

1.1 World Scenario
1.2 Indian Scenario

2. Shifting Gears through Emerging Technologies: .................................00
2.1. Analytics & Information System .........................................................00
2.2. Surveillance & Monitoring ................................................................. 00
2.3. Biometrics ..........................................................................................00
2.4. Research & Development ..................................................................00
2.5. Cyber Security & Forensics ...............................................................00
2.6. Public Interaction ...............................................................................00
2.7. Emergency .........................................................................................00
2.8. Training & Development .....................................................................00

3. The Impact ...............................................................................................00

4. Recommendations – The Way Forward ................................................00

References ..............................................................................................00

About ASSOCHAM .................................................................................00

About NECTI ............................................................................................00

5
 Globally, adoption of digital methods of policing is
laid upon three key pillars, namely - Collaboration,
Training & Investment

For Women and Child Safety,Ministry of Women and

Child Development has allocated over INR 3,000
crores to be disbursed across the chosen major
8 cities for infrastructural development pertaining to
safety

Cases of Kidnapping & Abduction have increased

by 97% over the last 5 years (2011-16), consequently
the conviction rates have declined by more than 23%

Total Allocation for ‘Modernization of State Police

Forces’ has crossed over INR 5,500 crore between
2012-2017

On an average, one cyber crime gets reported

every 10 minutes; Cyber Crimes have grown with
a CAGR of 41% since 2011 till 2016. The Union
Government may allocate special funds for Indian
Computer Emergency Response Team (CERTIn) and
Counter-terrorism cyber cells of the home ministry

Executive Summary Union Government is considering to allocate a

separate budget for cyber security

Digital Policing ecosystem works on the principle

of citizens giving ‘assistance to police’ rather than
getting ‘assistance from police’

There is a dire need to establish new

communication channels between the citizens
and the enforcement agencies. Social media
engagements can reduce the response time
significantly.

For a developing country like India, it is crucial to

effectively utilize limited budgetary and manpower
resources. Adapting to Digital technologies will set
to improve resource utilization and cost reduction

By framing beneficial policies for digital policing,

the government may get benefitted with the current
challenge of tackling social exclusion in the digital
public landscape

Data Analytics & Predictive Modeling will help

mitigate threats for the citizens and provides a base
for setting up an effective emergency response team

6 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM

 Major Crimes
Total Incidences Conviction rates
Percentage Percentage
2011 2016 Change 2011 2016 Change

34305 30450 -11.2% Murder 38.5 38.5 0.0%

302847 89039 -70.6% Grievous Hurt 32.2 26.7 -17.1%

Kidnapping &
44664 88008 97.0% Abduction 27.3 20.8 -23.8%

24206 38947 60.9% Rape 26.4 25.5 -3.4%

68500 61974 -9.5% Riots 21.5 16.1 -25.1%

340800 494404 45.1% Theft 35 35.2 0.6%

Criminal Trespass/
92504 111746 20.8% Burglary 33 36.8 11.5%

24700 31906 29.2% Robbery 29.5 31.3 6.1%

4285 3795 -11.4% Dacoity 25 19.7 -21.2%

Making Preparation
2895 3051 5.4% and Assembly 20.4 13.7 -32.8%
for Commiting Dacoity

Criminal Breach
17457 18708 7.2% of Trust 31.2 22.4 -28.2%

87656 109611 25.0% Cheating 27.5 20 -27.3%

9064 11196 23.5% Arson 18.2 16.1 -11.5%

Publication/Transmission of
Tampering computer source Obscene/Sexually Explicit Content
documents Total Incidences
Total Incidences 2011: 496 2016: 957
2011: 94 2016: 78 Percentage Change: 93%
Percentage Change: -17%

Breach of Confidentiality/Privacy & Disclosure Criminal Breach of Trust/Fraud

of Information in Breach of Lawful Contract

Total Incidences Total Incidences

2011: 26 2016: 35 2011: 118 2016: 56
Percentage Change: 35%
CYBER CRIME Percentage Change: -53%

Forgery Counterfeiting
Total Incidences
Total Incidences
2011: 259 2016: 81 2011: 28 2016: 10
Percentage Change: -69% Percentage Change: -64%
Fabrication of False/Destruction of
Electronic Records for Evidence
Total Incidences
2011: 10 2016: 6
Percentage Change: -40%

SOURCE: NCRB, NECTI Analysis

7
 1
1.1 World Scenario
Introduction to
Digital Policing

New technologies gives rise to new crimes. Crime & criminal activities are getting advanced day by day, creating an
urgent & constant need to upgrade the existing ways of policing.

To decrease the rate of crime, to increase the rate of response and to improve the investigation, countries around the
world have started moving towards the adoption of digital technologies such as mobile workforce, data collation, data
analysis and multiple interaction channels for citizens.

Across the world, cities that have been able to successfully adopt digital methods of policing have been consistent on
the three key pillars of adopting Digital Policing, namely – Collaboration, Training and Investment.

World Scenario

Collaboration Training Investment

Not only internally but also with Every police officer and Governments across the
external agencies and service member of police staff involved world are investing significant
providers, collaboration is one directly with the public should amount of sums in integrating
of the most important step be capable to respond to digital technologies to extend
towards improved policing. crimes with digital solutions. their readiness with regards to
Globally, law enforcement Hence, bringing such skillsets digital policing.
agencies are collaborating with to every police offer requires
new technology providers and essential training. For example, UK government
are assisting them in developing is providing Euro 100Million
a user-friendly solution for the towards the transformation of
agency. One such case was adopted for British police forces via “The
43 Home Officers in England Police Transformation Fund”.
For instance, around 18 police and Wales, wherein College of The fund will be used towards
departments in UK have been Policing and the Metropolitan tackling cybercrimes and
assisting one of the leading Police Service collaborated to forensics.
global companies to develop provide cyber-crime training CAGR- 9.3%
the mobile platform for police course.
department. The same desktop 11.64
experience has now been 18.13
transferred on Android making 2018
processes faster and easier for 2023
police personnel. Global Law Enforcement Software Market Size
(USD Billion)

8 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM

1.2 Indian Scenario
India is at the advent of digitizing traditional services in numerous sectors ranging from Healthcare to Public Safety.
Continuing this positive outlook towards modernization, Honorable Prime Minister Narendra Modi, in 2014, devised a
new term called “S.M.A.R.T” Policing, which means Strict and Sensitive, Modern and Mobile, Alert and Accountable,
Reliable and Responsive; Tech-savvy and Trained policing.

There have been a number developments in similar initiatives launched at National level which constantly aim to improve
the state of Digital Policing in India.

The following are the major Nationwide initiatives by the Indian government.

9
201

1. National Intelligence Grid (NATGRID)

Ministry of Home Affairs

Budget Allocated: INR 1002.97 Cr.

Objective
To leverage IT to connect approved law enforcement agencies with designated data provider in order to enhance India’s
counter terrorism capability

Current Situation:
• Amount of INR 346.05 Cr. has been sanctioned for the construction of NATGRID facilities such as Data Centers and
Business Continuity Planning (BCP)
• It is expected that NATGRID will develop the integrated database available to specialized forces of all states.

8
201

2. Nirbhaya Fund
Ministry of Women and Child Development

Budget Allocated: INR 2,919.55 Cr.

Objective
Dispersion of accumulated funds in 8 major cities to confront various issues affecting women & child safety, such as
surveillance, mapping, street lighting, safer public transport, improved policing etc. Municipal Corporations and Police
Commissionerate of the respective cities are working to bring forth a development plan for each city.

Current Situation
The government has chosen 8 major cities for development of infrastructure and to make the cities safer for women.
The dispersion of funds and focus areas for individual city is given below:

9
 • Video monitoring
• Facial recognition analytics
• Person tracking
• Automatic number plate recognition
• Dedicated women safety patrol vans Delhi
• GPS tracking
• On-board video feed sharing
Appraised amount in Cr.
• The project will cover about 3,700
locations. INR 663.67

• GIS mapping of criminal hotspots

• Video surveillance
Mumbai • Training of investigating officers,
prosecutors and judicial officers
• Community policing
Appraised amount in Cr. • Quick response police teams
INR 252.00

• Surveillance technology
• GIS based crime mapping
• Security in public transport Chennai
• Remote monitoring of city lighting
• Cyber Crime & Legal Assistance
Compensation Lab Appraised amount in Cr.
INR 425.06
• ABHAYAM Vans
• Bharosa-One Stop Crisis Centres
• Surveillance at crime hotspots
Ahmedabad • Radio Frequency Identification
and Quick Response based
security systems
Appraised amount in Cr. • ‘She Teams’ for surveillance and
INR 253.00 support to women

• Strengthening of 9 women police

stations,
• Surveillance in public areas
• Computer Aided Dispatch based Kolkata
emergency response system for
dial-100 in cases of women
• In-camera testimonies in all Appraised amount in Cr.
Crime Courts INR 181.32

• Surveillance at public places

• Quick response police vehicles
Bengaluru • Integrated Support Center for
women and children
• GIS based crime mapping and
Appraised amount in Cr. analytics
INR 667.00

• Centre for Development and

Empowerment of Women Hyderabad
• Forensic Cell
• Repeat Offenders Monitoring Cell
Appraised amount in Cr.
INR 282.50

• Cyber and forensics infrastructure

for crime against women
Lucknow • Manpower training
• Creation of a comprehensive safe
city eco system
Appraised amount in Cr.
INR 195.00

10 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM

 7
201

3. Digital Police Portal

Ministry of Home Affairs

Budget Allocated: The Portal will utilize

the budget of CCTNS, since it falls
under CCTNS

Objective
To act as the National database of crime and criminals, allowing digital public services to the citizens of India and also
assisting in the investigation, policy making, data analytics and research for law enforcement agencies

Current Situation
• The portal provides facility for 11 searched and 46 thematic reports from the national database for state police and
central investigation agencies
• Portal’s database now consists of approx crore data records

6
201

4. Emergency Response Support System (ERSS)

Ministry of Home Affairs

Budget Allocation: INR 321.69 Cr.

Objective:
To launch Pan-India Single Emergency Response Number ‘112’ to address various types of distress calls such as police,
fire and ambulance etc. by providing 24/7 response system, which can receive input from voice services, SMS, email,
IoT, panic buttons to attend the citizen in distress. Using GPS, it aims to enable automated response system for on-time
dispatch of field resources by integrating existing Dial 100, Dial 108 and other emergency response systems. It will also
include integration with CCTNS, Telecom Service Providers (TSPs) and GMLC (Gateway Mobile Location Center)

Current Situation
• Financial assistance to all States and Union Territories is being provided in the form of computer hardware, C-DAC
Contact Center Solution along with Emergency Response (ER) vehicles fitted with GPS/MDTs
• MHA has so far released INR 266.63 Cr.
• Mobile application with panic button for citizens has been developed by CDAC
• C-DAC is currently in the process of setting up Emergency Response Centers (ERCs) in States/UTs, after which UAT
of 112 system will be conducted
• Future plans will also include awareness campaigns
• Department of Telecommunications (DoT) has routed all 112 calls to existing Dial 100 in States/UTs

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200

5. Crime and Criminal Tracking Network & Systems (CCTNS)

Ministry Of Home Affairs

Budget Allocated: INR 2000 Crore

Objective
To create a broad and integrated system for improving the efficiency and effectiveness of policing, to adopt principles
of e-Governance and to create nationwide networking infrastructure for IT-enabled tracking system

Current Situation (as of 31st Aug 2018)

• The scope of CCTNS has been expanded to integrate with other criminal justice systems such as Courts, Prisons,
Prosecution, Forensics and Finger Prints and hence, create a new system called “Integrated Criminal Justice System”
• Of the total 15,353 police stations in States and UTs, 94.97% are now connected to the network, entering all FIRs
through CCTNS
• Legacy data migration for 91% of the police stations has been completed
• 80% of the allocated funds have been utilized
• Go-live has been initiated in 24 State/UTs

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6. Assistance to states for Modernisation of Police

Sub-scheme under “Modernization of Police Forces (MPF)” scheme

Ministry Of Home Affairs

Budget Allocation (in INR Cr.)

1397
1341

769
662.11
595 454
300

2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19

Objective
To fully modernize and equip States police forces and police infrastructure through the adoption of secure police
stations, training centers, mobility for police stations, modern weaponry, communication equipment, forensic set-ups,
etc.

12 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM

Current Situation
• In Mumbai, the funds were utilized for installing CCTV network for surveillance, upgraded gear and equipment for
police, night vision cameras for covering the coastline and improving the intelligence sharing
• In Uttar Pradesh, it is planned to double the capacity of training police constable from its current 5,793 to 11,586 along
with constituting a three member commission to provide recommendations for strengthening and modernization of
police

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196

7. Central Forensic Science Laboratories (CFSL)

Ministry Of Home Affairs & CBI

Budget Allocation: Not Available

Objective
CFSL is a scientific department that undertakes scientific analysis of crime exhibits referred by CBI, Delhi Police,
Judiciary and Vigilance departments of Ministries and State/Central Govt. Departments
Experts of CBI are in six central labs located in Kolkata, Hyderabad, Chandigarh, Bhopal, Pune and Guwahati apart from
which there exists 23 more forensic labs

Current Situation
• As of 31st May 2018, there were 1109 cases pending
• New technologies have been installed at CFSLs in India such as
• An instrument named as FRED (Forensic Work Station) has been incorporated in the Cyber Forensic
Division of CFSL, New Delhi
• Digital Comparison Microscope has been procured for the use in Ballistics Division of CFSL, New Delhi
• Two units of Voice Spectrograph have been incorporated in the Physics Division
• Refractive Index Measurement System (GRIM) has been incorporated in the Physics Division

13
 2 Shifting Gears Through
Emerging Technologies.
2. 1 ANALYTICS & INFORMATION SYSTEM
Analytics & Information Systems hold a very vital position in the digital policing world. With India being the second
most populated country in the world law enforcement agencies are always burdened with multiple cases and tons of
paperwork which results in delayed response to any situation which demands quick action.

With the onset of new technologies, such as – Big Data Analytics, Artificial Intelligence, Facial Recognition, Machine
Learning etc., India has adopted multiple Analytics & Information Systems to assist the law enforcement agencies
in collecting data , in creating data repositories which are helpful as databases and in developing analytical reports.
These systems enable law enforcement agencies to act swiftly and perform efficiently to increase public safety and to
reduce crime rate across India. These systems not only support the law enforcers, but they also enable the citizens to
be a part by providing online availability of multiple services, which involves a law enforcement agency for applications,
registration, searches, licensing among various others.

Analyics Revenue from India

224.6 (USD Millions)
151.5
102.1
61.7
46.4

CAGR - 48.34%

Source : NECTI Analysis

2020* 2019* 2018 2017 2016

Recent Implementations :

Punjab Artificial Intelligence System (PAIS)

INITIATED BY:
Punjab Police and Gurugram based startup named STAQU
TECHNOLOGY USED:
Artificial Intelligence (AI), Facial recognition, Natural Language Processing and Analytics

OBJECTIVE:
To register identify and predict criminals and criminal activities. It will also help in identifying crime hotspots and in
createing reports based on analysis to support policing activities i.e. deployment of policemen.

FEATURES:
• MIS & Central Dashboard
• Search & Analysis
• AI based backend activity
• Criminal registration
• Two-layered app security

IMPLEMENTATION LOCATION & YEAR: Mohali, Punjab in 2017

14 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM
 Third I Digital Platform

INITIATED BY:
Maharashtra Police and Nashik based Adivid Technologies
TECHNOLOGY USED:
Analytics, Artificial Intelligence (AI) & Mobile application

OBJECTIVE:
To assist in filing crime information through online forms and to automatically generate crime report and analytics on a
daily basis.

FEATURES:
• Automated & Real Time flow of Information
• Crime Assessment
• Victim Assessment
• Criminal Assessment
• Multilevel Analysis & Visualisation
• Mobile Application
• Photo & Video Documentation

IMPLEMENTATION LOCATION & YEAR: Nashik, Maharashtra in 2017

Pocket Cop Mobile Application

INITIATED BY:
Gujarat State Home Ministry and Gujarat Police
TECHNOLOGY USED:
Database Management & Mobile application

OBJECTIVE:
Provide access to Gujarat Police to a database of 6.8 million criminals on an application which can be accessed through
a registered smartphone with the Police department, in addition to other search services. The Mobile application also
acts as a service provider for the citizens.

FEATURES:
• Police verification for passport
• Vehicle search
• Accused search
• Missing Person search
• Employee search
• Citizen Portal

IMPLEMENTATION LOCATION & YEAR: Gandhinagar, Gujarat in 2018

15
 Road Accident Data Management System (RADMS)

INITIATED BY:
United Kingdom’s Transport Research Laboratory (TRL), PWD and Himachal Pradesh Police
TECHNOLOGY USED:
Database Management & Mobile application

OBJECTIVE:
To assist in the establishment of a Centralized Accident Data Management Cell (ADMC), along with providing access to
timely, complete and relevant information on road accidents to assist in safety performance of roads in the state and to
plan effective strategies to reduce the severity and number of road accidents.

FEATURES:
• Data collection & management
• Incident response systems
• Data Analytics & Blackspot rectification
• Safety Monitoring

IMPLEMENTATION LOCATION & YEAR: Himachal Pradesh in 2015

Crime Mapping, Analytics & Predictive System (CMAPS)

INITIATED BY:
Delhi Police and ISRO (Indian Space Research Organization)
TECHNOLOGY USED:
Predictive Analytics, Big data analytics

OBJECTIVE:
CMAPS allows the information getting generated though Dial100 to be plotted on geo- spatial map of Delhi which
helps to identify hotspots & locations and to predict crime. It allows the Police Department to deploy resources on the
predictions in order to reduce the response time.

FEATURES:
• Crime/criminal Profiles
• Law & Order reporting
• Suspect analysis
• VIP target threat rating
• Advanced predictive analysis modelling trend, and others

IMPLEMENTATION LOCATION & YEAR: Delhi, 2015

16 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM

2. 2 SURVEILLANCE & MONITORING
In the modern age of technology, keeping an eye on the elements of the society has become the top priority for the
Government of India. Surveillance & monitoring is no longer just for observing, instead, it has grown into the most
advanced asset in the hands of law enforcement to collect data & information in real time. Multiple initiatives have been
launched by multiple police departments to develop networks and to install CCTV Cameras along with the assistance
from the community which would help develop safer cities and bring down the level of crime.

Use of modern technologies like Automotive Number Plate Recognition, Facial Recognition, Artificial Intelligence
(AI)/ Machine Language (ML), Drones/UAV (Unmanned Aerial Vehicle) and various others are being integrated into
the surveillance network to extract additional useful information from the video & images recorded by the surveillance
cameras. It can assist in managing traffic, tracking criminals, identifying suspects and collecting evidence. Government
of India has started upgrading & scaling of policing by launching “Modernization of Police Forces (MPF)” scheme and
additional initiatives from state departments.
Security & Surveillance Market in India
1333.6 (USD Millions)
1059.8
842.3
669.4
560.5
CAGR - 25.83%

2021* 2020* 2019* 2018 2017

Source : NECTI Analysis

Recent Implementations :

MEGA CITY POLICING

INITIATED BY:
Government of India (Ministry of Home Affairs)
TECHNOLOGY USED:
CCTV Surveillance, Command Control Centre, Dial 100 system, Fusion Centre/ Data Centre, Highway Patrol Cars, Aerial
Surveillance (UAV/ Helicopters, etc.)

OBJECTIVE:
To continuously upgrade & integrate various technological components of urban policing from surveillance & monitoring
and moving to analytics

FEATURES:
• Pan India Surveillance & Monitoring
• Integrated Emergency Communication And Response System
• Community Policing
• Reaching out through Educational system
• Training on soft skilling/ attitudinal change in Police men
• Women Police

IMPLEMENTATION LOCATION & YEAR: Pan India in 2013

17
 Intelligent Traffic Management System (ITMS)

INITIATED BY:
Jaipur Traffic Police in collaboration with Department of Information Technology (DoIT) Rajasthan and Jio Reliance
TECHNOLOGY USED:
Optical Character Recognition (OCR), Automatic Number Plate Recognition (ANPR)

OBJECTIVE:
To effectively implement traffic rules via non contact enforcement through Speed Violation Detection System and Red
Light Violation System.

FEATURES:
• Automated Challan Generation System
• Vehicle Tracking
• E-challans
• Speed Detection
• License Plate Identification

IMPLEMENTATION LOCATION & YEAR: Jaipur, Rajasthan in 2017

Safe City Monitoring & Response Centre and Integrated Security Surveillance System

INITIATED BY:
Madhya Pradesh Police Department in collaboration with State Government and multiple Project Management
consultant and system integrators
TECHNOLOGY USED:
Facial Recognition, Automatic Number Plate Recognition (ANPR), Analytics, Drones

OBJECTIVE:
To monitor at city level and to ensure round the clock transmission of live video footage from the place of the events to
city control room and state level control room

FEATURES:
• City wide surveillance
• Incident & Video analytics
• Physical Safety Information System
• Identification of criminals & crime objects

IMPLEMENTATION LOCATION & YEAR: Madhya Pradesh in 2018

18 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM

2. 3 BIOMETRICS
From a tool to devise a national database of Citizen Identity (Aadhaar Card), biometrics has turned into a security tool for
law enforcement agencies. Police has been taking finger prints of criminals since past 125 years, however, digitization of
these processes & data has allowed police to uniquely identify criminals & suspects to develop a database of criminals
which allows them to keep record of each and every criminal ever caught by the Police.

Biometrics allows the law enforcement agencies to develop and deploy safety solutions which can authentically identify
criminals and suspects based on various forms of biometric information received by the sensors. They strategically use
either a physiological modality, a behavioural modality or a combination of both — the most common modalities in use
are fingerprints, iris and facial recognition, and voice recognition. State Police departments have started integrating
biometrics identification technologies like Facial Recognition in their surveillance network to enhance their policing
capabilities
Indian Biometrics market
(USD Billions)

1.96
1.54
1.23
0.98
0.77
CAGR - 26%

2020* 2019* 2018 2017 2016

Source : NECTI Analysis
Recent Implementations :

FaceTag

INITIATED BY:
Tamil Nadu Police Department & FaceTagr
TECHNOLOGY USED:
Facial Recognition, Image Analytics & Video Analytics

OBJECTIVE:
To scan and detect criminals via the use of surveillance cameras & smartphones.

FEATURES:
• Criminal Detection
• Mobile Search
• Static images and video footage Analysis
• Expandable Criminal Database
• Android Mobile Application

IMPLEMENTATION LOCATION & YEAR: Chennai, Tamil Nadu in 2017

19
 AI Based Smart Glasses

INITIATED BY:
Gurugram based startup named STAQU
TECHNOLOGY USED:
Artificial Intelligence, Big Data, Facial Recognition and Machine Learning

OBJECTIVE:
To perform criminal registration and search system which leverages Artificial Intelligence to trace crime suspects and
persons of interest

FEATURES:
• Advanced Image Analysis
• Language and text independent proprietary speaker identification engine
• Facial Recognition
• Text processing, including name entity recognition, sentiment analysis and summarization APIs

IMPLEMENTATION LOCATION & YEAR: Under Review

2. 4 Research & Development

Evolution of crime demands evolution of policing methods and infrastructure. Governments all around the world are
progressing towards Digital & Smart Policing in order to tackle the new world challenges of evolving crime. To do so,
they consistently work on integrating latest technologies in policing solutions which gives them an edge over criminals.
The primary focus of research & development in policing is for:

• Study of crimes
• Development
• Training
• Integration
• Correctional Administration

With these goals in mind, Government of India established the Bureau of Police Research and Development (BPR&D),
under the Ministry of Home Affairs in 1970. This initiative was aimed at research & development of multiple frontiers
involved in policing, they are:

• To take direct and active interest in the issues

• To promote a speedy and systematic study of the police problems,
• To apply science and technology in the methods and techniques used by police.

Recent Implementations :

Technology Fusion Center

INITIATED BY:
Hyderabad Police
TECHNOLOGY USED:
Video Surveillance, Security Command Center, Traffic Command Center, Facial Recognition Analytics and Video
Enhancement, Emergency Response, Social Monitoring, Traffic Signal Management and Traffic Enforcement
20 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM
OBJECTIVE:
To provide essential technology solutions towards protecting communities, enhancing public safety and to improve
response time through aggregation, analysis, and dissemination of actionable information to the field officers

FEATURES:
• Video Surveillance Security Command Center
• Traffic Command Center
• Facial Recognition Analytics
• Video Enhancement Unit
• Emergency Response Unit (Dial-100 and 112)
• Social Monitoring Unit
• Traffic Signal Management Unit
• Traffic Enforcement Unit.

IMPLEMENTATION LOCATION & YEAR: Hyderabad in 2018

Cyberdome

INITIATED BY:
Kerala Police along with some partners – ISRA (Information Security & Research Association), Department of IT
(Government of Kerala), COCON, ISACA (Information Systems Audit and Control Association), Cyber Defense Corps
(CDC), HackLock Software Solutions, InterTek and others.
TECHNOLOGY USED:
Video Surveillance, Security Command Center, Traffic Command Center, Facial Recognition Analytics and Video
Enhancement, Emergency Response, Social Monitoring, Traffic Signal Management and Traffic Enforcement

OBJECTIVE:
To prevent cyber crimes through the development of a cyber threat resilient ecosystem in the state and to defend against
cyber attacks by synergizing with other departments and nodal agencies of the State. Link up with multiple national and
international cyber security & the law enforcement agencies to fight against the borderless nature of the cyber crimes.

FEATURES:
• Cyber Intelligence
• Cyber Security
• Incident Response
• Cyber Forensics
• Social Media Analytics
• Research & Development

IMPLEMENTATION LOCATION & YEAR: Kerala in 2017

21
 2. 5 CYBER SECURITY & FORENSICS
Crime has been transforming itself to match the technological development happening across the globe. Since the
invention of computers & internet, crime has evolved from its physical version to a digital one. Introduction of IT Act in
India in 2000, amended in 2008, was the turning point where Government of India stated focusing on the digital side of
crimes i.e. Cyber Crime.

Indian Police has been constantly fighting cyber crime and has taken up multiple initiatives (Cyber crime labs, response
centers, cyber forensic labs etc.) to do the same. As per the data from Ministry of Home Affairs, in 2016 cyber crimes
saw a rise of 457% as compared to the year 2011. To counter it, State government and State police are constantly
developing new anti-cyber crime measures with the help of central government and private organizations. Other than
these initiatives, training and development of Police officers in the field of identifying and solving cyber crimes has been
made imperative to keep the police updated about latest criminal activity and the methods required to tackle it.

Cyber Security market size in

India (USD Billion)
10.2
7.4
5.5
4
2.6
CAGR - 36.32%

2021* 2020* 2019* 2018 2017

Source : NECTI Analysis
Recent Implementations :

Proactive Integrated Response Mechanism to Tackle Cyber-Crime

INITIATED BY:
Jharkhand Police
TECHNOLOGY USED:
Data & Forensic Analytics

OBJECTIVE:
The main objective of the initiative is to change reactive approach of Jharkhand Police towards cyber crime to proactive,
by developing a seamless online investigation cooperation platform, leading to enormous saving of precious man hours
and travelling cost of police officers investigating digital financial frauds/ cyber crime having any links to Jharkhand

FEATURES:
• Generation of Actionable Intelligence
• Development of Seamless Interstate Coordination Mechanisms
• Capacity Building
• Identifying & focusing on the worst affected areas
• Enforcement of KYC norms
• Evidence Collection by Reverse Engineering
• Tailored Awareness Programmes

IMPLEMENTATION LOCATION & YEAR: Jamtara, Jharkhand in 2016

22 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM

 Cyber Crime Prevention and Cyber Safety (Cyber Forensic Labs)

INITIATED BY: Delhi Police

TECHNOLOGY USED: Cyber Forensics & Analytics

OBJECTIVE:
To establish a robust there tiered structure comprising of Central Cyber Cell, District Cyber Cells and Police Station
Cyber Teams across the entire jurisdiction of National Capital Territory to deal with cyber-crimes and to handle the
growing menace of cyber frauds and online harassment.

FEATURES:
• Extraction of deleted data from Hard Disks and mobile phone
• Website for filling Cyber Crimes (http://www.cybercelldelhi.in/)
• Imaging and hash value calculation
• Forensic servers
• Portable forensic tools for on-site examination
• Facility to extract data from latest Android, iOS phones and
Chinese phones

IMPLEMENTATION LOCATION & YEAR: Delhi in 2015

2. 6 PUBLIC INTERACTION
The most important part of any form of law enforcement is the interaction with the public. Police departments across
India are trying developing new methods of interacting with the public, such as online portals, mobile applications,
e-kiosks, mobile command centers and many more. Special services for elderly, women and children have been
deployed by various state police departments which helps them to tackle criminals who pry on them.

Public interaction of police has always been a topic of debate. Introduction of technology in this segment will allow
the police department to easily register complaints, gather real time intel on situation (Dial100), reduce interaction time
(increased response time) and access to remote locations. These public interaction systems will also benefit policemen
as they would be free to do the policing work, while the complaint will be registered by the citizens themselves.
Recent Implementations :

Smart ‘Robot’

INITIATED BY:
H-Bots Robotics, Electronics & Communications Department & Telangana Police
TECHNOLOGY USED:
Artificial Intelligence, Machine Learning, Analytics, Facial Recognition etc.

OBJECTIVE:
To assist and help people in the malls, on the streets, public places, airports and railway station

FEATURES:
• Database Handling • Mapping Inside The Building
• Control Room Surveillance • Bomb Detection & Diffusion
• Building Space Security • Crime Reporting
• Friendly Interaction
IMPLEMENTATION LOCATION & YEAR: Under Review
23
 E-Policing Kiosk

INITIATED BY:
To be deployed by Reliance Jio & Kerala Police Information Technology (IT)
TECHNOLOGY USED:
To be declared

OBJECTIVE:
To provide citizens easy access to the Police network, in particular women, children, travellers and tourists to register
complaints, seek police assistance or search for relevant information.

FEATURES:
• Search Database
• Complaint registration
• Vehicle tracking solution

IMPLEMENTATION LOCATION & YEAR: Under Review

2. 7 EMERGENCY
Emergency response protocols & systems are the backbone of policing in any geography. The primary objective of
police department other than apprehending criminals, is to respond to an emergency in the shortest time possible. For
this, they have developed and deployed multiple emergency systems which allows them to shorten the response time
and modify their approach with respect to the nature of emergency.

Police departments across India are developing emergency response systems which are specifically designed to assist
women and children in need. ‘Women only’ police squads and service helpdesks for the safety of women and children
are being deployed in every state to tackle the rising crime against women and children. Other initiatives like Dial100 is
also being implemented pan India (in phases), to strengthen emergency response and increase public safety in crime
hotspots.

Recent Implementations :

‘Himmat Plus’ App

INITIATED BY: Delhi Police

TECHNOLOGY USED: Mobile Application

OBJECTIVE:
The main aim of the Himmat app is to provide ‘easy to use’ technology solution for women in distress. It is developed for
raising a SOS alert to Delhi Police Control room with location details and video, all done through one single application.

FEATURES:
• Bilingual: English & Hindi
• Easy registration process
• Safety assured SOS Button on each screen
• Links to Delhi Police Twitter handle & Facebook page
• Editable emergency contacts
• QR Code scheme for men/women travelling in Public transport
• Safety confirmation every 10 mimntues

IMPLEMENTATION LOCATION & YEAR: Delhi in 2018

24 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM
 Dial100

INITIATED BY:
Uttar Pradesh Police
TECHNOLOGY USED:
GIS (Geographic Information System), Location Based Services (LBS), Radio Over Internet Protocol (ROIP), CAD

OBJECTIVE:
To establish a modern contact center to enable easy communication from all persons in the state of UP. Deploy adequate
Police response vehicles in all districts of state, provide necessary functional and soft skills training to personnel,
develop leadership and conduct appropriate research on a continuous basis to establish and operate an efficient
emergency management system for all persons in the entire state of UP.

FEATURES:
• Geography Mapping
• UP100 Mobile App
• Multiple communication Systems
• Citizen Portal
• Police App
• Police Management System

IMPLEMENTATION LOCATION & YEAR: Uttar Pradesh in 2016

2. 8 TRAINING & DEVELOPMENT

To tackle the growing challenges in policing and to handle the evolving crimes, police department focuses on training
and developing personnel on various protocols, technologies and solutions which are to be used in policing. It forms an
important part of the whole policing ecosystem in order to handle different crimes and criminals, police authorities must
be equipped with latest technologies and the know how to turn that technology into an asset for the police department.

In addition to the on & off trainings conducted by various police departments of each state, there are:

• 5 Central Detective Training Schools (CDTS) located

at Chandigarh, Kolkata, Hyderabad, Jaipur and
Ghaziabad which are supervised by Bureau of Police
Research & Development (BPR&D)

• Established by BPR&D, Central Academy for Police Chandigarh

Training (CAPT) at Bhopal to conduct training programs

Ghaziabad
for senior officers (DySSP rank) Jaipur

• Training Intervention Scheme - BPR&D conducts Bhopal Kolkata

training programs on various aspects of investigation
to train police investigators on specialized areas of
investigation (Pan India) Hyderabad

• Other than these initiatives, the training division also

reviews the training methodology used in these centers,
while constantly assesing the future requirements of
the police departments for training.

25
 Recent Implementations :

Digital Investigation Training and Analysis Centre (DITAC)

INITIATED BY:
Crime Branch of Haryana CID & National Technical Research Organization (NTRO).
TECHNOLOGY USED:
Digital Forensics Investigation & Training Lab

OBJECTIVE:
The main objective of DITAC is to provide training in advanced digital investigations to Police personnel from Haryana
and other state Police departments besides facilitating exclusive monitoring of social media content.

FEATURES:
• Data Analytics
• Cyber Forensic Lab
• Social Media Monitoring Lab
• Short-term and Long-term training

IMPLEMENTATION LOCATION & YEAR: Gurugram in 2016

26 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM

2
3 The Impact
Police services are not immune to disruptive changes. Technological, demographical and sociological shifts will create
megatrends that will reshape the citizens, law enforcement agencies and government. New operating models will
leverage to impart essential police services more effectively and new technologies provide significant capabilities to
officers at the front-end. The introduction of technology into old school policing has not only affected the law enforcement
agencies but the government and on a bigger note, the citizens as well.

Citizens Law Enforcement Government

Agencies

Digital Policing data will help in
improving the criminal justice system
and outcomes for the public by using
criminal justice data. For instance, a
number of officers who may be involved
in unwanted shooting will be held
accountable in the case when they are
liable for the offense.
Digital technologies will open up
communication channels between
Citizens and the police force. Social
media channels such as Facebook,
Twitter and YouTube will dominate as
the channel of interaction between
citizens and police.
Introduction of smart policing will bring
in new methods of reporting crime
in contrast to the traditional way of
using telephone. Reporting through
web portals, mobile applications and
social media will lead the way for
smart methods of reporting, reducing
response time and improving collection
of data.
Transparency will drive change for the
future. Citizens will be engaged in
digital policing initiatives by assisting
the police. Everyone will have the right
to know what is happening inside their
communities in real time, and such
transparency will be the driver for a
better future.
Increasing use of body worn cameras
and dashboard cameras in patrol cars
can record not only officers’ interactions
with suspects, victims and the general
public, but can also collect and store
action and environment details. The
cameras would be responsible for
providing full transparency into the
extremely difficult working of policing.
Data analytics will play an integral role
in transforming the way agencies
work by uncovering patterns. Officer
behavior and wellbeing will be digitally
monitored to ensure professional
standards, allowing modifications in
behavior patterns to resolve problems.
Law enforcement agencies will be able
to provide predictive analytics to better
understand the emerging threats and
risks, and thereby warning and alerting
the citizens.
Digital technologies will allow police
services to improve asset utilization,
reduced costs and release officers
from their stations in order to
allow them to spend more time in
the community. There will be more
number of officers on the street without
increasing the number of recruits.
Implementing new policing
technologies will enable access to
personal information, assisting in the
delivery of personalized and better
public services. It will help in fighting
crime, protecting public security,
reducing burden on businesses and
citizens and tackling social exclusion
through early intervention.
Rising usage of technology, such as
Artificial Intelligence, Virtual Reality,
Augmented Reality and similar
others, will change the job roles of
government, along with changing the
nature of work
currently being done by the officials.
There would arise need for senior
position roles to manage areas such as
digital platforms, cyber crimes, public
safety to name a few.
Analytics platform will be able to provide
the right information in real time, helping
to support faster and more informed
decision making at every level. Audit
trail of complete transactions will assist
in devising more effective policing
and creating strategies for an improve
policing

27
 2
4 Recommendations
There is a huge difference in the way policing worked 10 years ago and how it works now. The integration of new
technologies in old school policing has uplifted the policing methods and solutions. Taking into account the population
and geography of India, implementation of multiple digital policing solutions is a must. The Government bodies (Central
& state) and various law enforcement agencies have already implemented or started implementing various digital or
smart policing solution with the help of private organizations in order to fight the rising crime and to provide customized
services to different aspects of society.

Owing to the technology trends, crime has evolved itself in order to take advantage of it. From 2011 to 2016, cyber
crime incidents skyrocketed by 457% in India only. Other major crimes like kidnapping, abduction, rape, theft,
burglary, robbery, arson, fraud etc. also saw a considerable increase.

TECHNOLOGY INTEGRATION
Using latest technologies like Artificial Intelligence, Big Data Analytics, Facial Recognition, Iot etc., to identify
and catch suspects/criminals, has gained much awareness among various law enforcement agencies. However, the
implementation of these technologies is not on a national levelbut on a state level, which makes it very important for the
central government to fund and support state level law enforcement agencies to utilize technologies to upgrade their
policing methods.

Predicting Crime Analytics & AI Detection of crime hotspots &

Reduced response time

Criminal ID/Tracking Facial Recognition & Video Continuous live tracking &
Surveillance and Monitoring monitoring

Robotics, Drones, Blockchain, AI, Reduced administrative effort

Policing without Policeman
Surveillance blimps and increased security personnel

Public Interaction Body Worn Cameras, Dash Live video feed of the scene
Cameras

CYBER CRIME
Cyberspace has innumerable entry points which makes it hard to tackle its inherent vulnerabilities. Between 2012-17,
the number of internet users grew at a CAGR of 44% which has led India to be placed 3rd in terms of number of
internet users in the world after USA and China. With user growth comes increased instances of cyber crime. Symantec
Corp ranked India among top 5 countries to be affected by cyber crime.

Government of India & multiple law enforcement agencies have taken lead in curbing growing cyber crime. In addition
to establishing cyber labs and training the officers, additional development in terms of detecting and resolving cyber
crime has to be added in the current arsenal of the law enforcers.

Handling secure Prevent tampering and detect

Blockchain
information any form of cyber vandalism

Defensive deception Application firewalls, IPS, and Advanced detection and

techniques web-based deception solutions protection

Meaningless security Monitor and identify suspicious

Behavioural Analytics
alerts behaviour/transactions
28 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM
PUBLIC AWARENESS & REACH
Approximately 69% of India’s population resides in rural areas which are located in remote areas, thus making it
difficult for law enforcement agencies to provide communication and support in that particular area.

Increasing population and threat of crime require spreading awareness among the citizens while providing them easy
access to law enforcement agencies. This will support in easily report incidents and to provide a swift response to
any problems or crime being faced by the public across the country. It will also help in building trust and collaboration
between the citizens and the police.

Lodging complaints & Mobile Applications & Centralized Easy access to public for reporting
FIRs Communication systems any crime

Mobile Units equipped with latest Swift response and Reduced

Emergency response
policing solutions response time

Community Policing Mobile application & web based Increased community involvement
solutions to create safer cities

TRAFFIC MANAGEMENT
India is the 3rd largest car market in Asia-pacific region. In 2016, there were approximately 230 million registered
automobiles and 51,300 Traffic Policeman, that is, 1 policeman for managing 4,484 automobiles. Urban population
in India is facing multiple issues like: traffic jams, signal jumping, improper parking, over speeding and many others.
To curb these issues and to maintain order on road traffic police departments all around India are introducing multiple
solutions like surveillance, traffic sentinel, community policing via mobile application or web-based reporting, to manage
the on road traffic.

Traffic Management ITMS (Intelligent Traffic Automated challan systems for

& Challan system Management Solution) swift action

ANPR (Automatic number Ease of vehicle identification &

Vehicle Tracking
Plate Recognition) tracking

Smart Clamps (Wheel clamps with Increased awareness and

Improper Parking
automatic online payment systems) reduced parking violations

TRAINING & DEVELOPMENT

Evolving crime demands upgraded policing solutions. Law enforcement agencies across India need to step up their
training and development in order to better equip their officers to handle the evolving crimes. Mobile & web-based
applications can help in developing knowledge and information for police officers on the go. Other modern technologies
like AR/VR (Augmented Reality/Virtual Reality) can help train law enforcement officers in subjects and protocols
which are otherwise difficult to de done in real life like, tactical training, emergency response training, SWAT Training
and many others.

29
 References
• National Crime Records Bureaux (NCRB) Website

• NITI Aayog Website

• Bureau Of Police Research and Development (BPRD) Website

• Ministry of Home Affairs Website

• Central Bureau of Investigation Website

• Press Information Bureau (PIB) Website

• Cyberdome, Government of Kerala Website

• News articles:

• Times of India

• The Hindu

• India Today
• Indian Express
• Deccan Chronicles
• The Week
• Firstpost.com
• DeshGuajarat.com
• OutlookIndia
• BusinessWorld

1 USD = 65.12 (2017)
1 USD = 68.61 (2018 – Q1,Q2)

30 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM

About Assocham
ASSOCHAM
The Knowledge Architect of
Corporate India
Evolution of Value Creator
ASSOCHAM initiated its endeavor of value creation for Indian
industry in 1920. Having in its fold more than 400 Chambers and
Trade Associations, and serving more than 4,50,000 members
from all over India. It has witnessed upswings as well as
upheavals of Indian Economy, and contributed significantly by
playing a catalytic role in shaping up the Trade, Commerce and
Industrial environment of the country.
Today, ASSOCHAM has emerged as the fountainhead of
knowledge for Indian Industry, which is all set to redefine the
dynamics of growth and development in the technology driven
cyber age of ‘Knowledge Based Economy’.
ASSOCHAM is seen as a forceful, proactive, forward looking
institution equipping itself to meet the aspirations of corporate
India in the new world of business. ASSOCHAM is working
towards creating a conducive environment of India business to
compete globally.
ASSOCHAM derives its strength from its Promoter Chambers
and other Industry/Regional Chambers/Associations spread all
over the country.
Vision
Empower Indian enterprise by inculcating knowledge that will be
the catalyst of growth in the barrierless technology driven global
market and help them upscale, align and emerge as formidable
player in respective business segments.
Mission
As a representative organ of Corporate India, ASSOCHAM
articulates the genuine, legitimate needs and interests of its
members. Its mission is to impact the policy and legislative
environment so as to foster balanced economic, industrial
and social development. We believe education, IT, BT, Health,
Corporate Social responsibility and environment to be the critical
success factors.
Members – Our Strength
ASSOCHAM represents the interests of more than 4,50,000
direct and indirect members across the country. Through
its heterogeneous membership, ASSOCHAM combines the
entrepreneurial spirit and business acumen of owners with
management skills and expertise of professionals to set itself
apart as a Chamber with a difference.
Currently, ASSOCHAM has more than 100 National Councils
covering the entire gamut of economic activities in India. It
has been especially acknowledged as a significant voice of
Indian industry in the field of Corporate Social Responsibility,
Environment & Safety, HR & Labour Affairs, Corporate
Governance, Information Technology, Biotechnology, Telecom,
Banking & Finance, Company Law, Corporate Finance, Economic
and International Affairs, Mergers & Acquisitions, Tourism, Civil
Aviation, Infrastructure, Energy & Power, Education, Legal
Reforms, Real Estate and Rural Development, Competency
Building & Skill Development to mention a few
Insight into ‘New Business Models’
ASSOCHAM has been a significant contributory factor in the
emergence of new-age Indian Corporates, characterized by a
new mindset and global ambition for dominating the international
business. The Chamber has addressed itself to the key areas
like India as Investment Destination, Achieving International
Competitiveness, Promoting International Trade, Corporate
Strategies for Enhancing Stakeholders Value, Government
Policies in Sustaining India’s Development, Infrastructure
Development for Enhancing India’s Competitiveness, Building
Indian MNCs, Role of Financial Sector the Catalyst for India’s
Transformation.
ASSOCHAM derives its strengths from the following Promoter
Chambers: Bombay Chamber of Commerce & Industry,
Mumbai; Cochin Chambers of Commerce & Industry, Cochin:
Indian Merchant’s Chamber, Mumbai; The Madras Chamber of
Commerce and Industry, Chennai; PHD Chamber of Commerce
and Industry, New Delhi and has over 4 Lakh Direct / Indirect
members.
Together, we can make a significant difference to the burden that
our nation carries and bring in a bright, new tomorrow for our
nation.
D. S. Rawat
Secretary General
d.s.rawat@assocham.com
The Associated Chambers of Commerce and Industry of India
ASSOCHAM Corporate Office:
5, Sardar Patel Marg, Chanakyapuri, New Delhi-110 021
Tel: 011-46550555 (Hunting Line)
Fax: 011-23017008, 23017009
Website: www.assocham.org
31
 About NEC Technologies India

NEC Technologies India (NECTI) has been operating in India since October
2005, providing product development, global product maintenance and
global business enablement services.

NEC is a leader in the integration of IT and network technologies and brings

more than 100 years of expertise in technological innovation to provide
solutions for empowering people, businesses and society.

Headquartered in Japan, NEC started operations in India in the 1950s,

accelerating its growth through the expansion of business to global markets.
NEC in India expanded its business from telecommunications to public
safety, logistics, transportation, retail, finance, unified communication and
IT platforms, serving across governments, businesses as well as individuals.
With its Center of Excellence for analytics platform solutions, big data,
biometrics, mobile and retail, NEC in India offers innovative new services
and solutions for India and global markets. NEC operates across India with
offices in New Delhi (head office), Noida, Mumbai, Chennai, and Bengaluru.

The author of the report – Global Business Strategy and Market Research
Division is a knowledge partner and advisory to NECTI and NEC Corporation.
The division was established within NECTI with the vision of providing
competitive edge to NEC Group companies by becoming the knowledge
partner to explore global business opportunities. The team has successfully
conducted over 150 projects globally, in the areas of - strategic consulting &
advisory, marketing & business support services and market research.

Guided by NEC Corp’s globalization goal, the team works closely with NEC
enabling them to expand their services globally.

For further information, please visit: https://in.nec.com/

32 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM

 Jatin has been actively supporting NEC
An Economics Graduate from Delhi
in globalizing its product and solutions
University and Post Graduate in Marketing
portfolio through Strategic Planning and
& Telecom, she has ompleted executive
Consulting. He has been immensely
program in Strategy Consulting from IIM
involved in formulating business plans and
Bengaluru. Ayushi is a business enthusiast
assessing potential target markets for NEC
and consultant by profession, responsible
Corporation Japan. Along the years with
for growth and innovation agenda, go-to-
NEC, he has been responsible in finding
market strategy, profitability road-map
new business areas in domains such as
and competitive positioning of clients
Healthcare, Automotive, and
across sectors.
Fintech.

ANALYST PROFILE

Shubham has Suneel has an

a background e d u c a t i o n a l
in Electronics & background of
Communication echanical Engineering,
Engineering from GGSIP followed by MBA in Marketing
University, Delhi and an MBA in Marketing and Operations from IIT Roorkee. He has
from Alliance University, Bengaluru. executed various strategic consulting
Equipped with technical & business projects involving articulation of industry
expertise, he is currently active in multiple visions, go-to-market strategy formulation
projects involving market consulting, and business plan creation across
strategy formulation, Business modelling industries and verticals.
and new business incubation, among
others.

33
 NEC Technologies India Private Limited
Unit - 1, 6th Floor, Building - 9, IT/ITES SEZ of Seaview Developers Pvt. Ltd. Plot 20 & 21, Sector - 135
Noida - 201301, U. P. India
Contact: +91-120-3880100 | Email: consulting&presales@india.nec.com, Website: https://in.nec.com

34 © NEC Technologies India Private Limited 2017 in association with ASSOCHAM