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More Than a Business; Local Designer and Entrepreneur, Yohance Lacour,

Unites Luxury Enterprise, Social Justice, and Personal Reinvention

YJLacour is a hand-crafted luxury sneaker brand that is joining the movement of designers and
entrepreneurs in creating models for what socially conscious Black owned business can become.
Conceptualized by Yohance Lacour in 2010, the company's mission includes providing engaging
employment and valuable networking opportunities for returning citizens. Production began in
2017. Lacour is based in Hyde Park, and all production takes place in Chicago.

Chicago, IL, June 22, 2019 --(PR.com)-- YJLacour, Chicago's first bespoke sneaker brand, will host its
official launch with a party at The Chicago Art Department on Saturday, June 29th from 6pm - 9pm. This
drop-in event is designed as a gala art opening and spirit raising, with a voucher for a custom made pair
of high-end, handmade kicks given free to one lucky attendee.

Yohance is intent on his brand giving back to the city he loves. “Chicago is everything; it gave me a
beautiful start and then allowed me to reinvent myself after some very bad decisions. I want to be a
catalyst and allow everyone, especially formerly incarcerated men and women, to learn new skill sets;
we're creating a reinvention network to guide folks to positive work experiences that exist, notably jobs
for those newly released from prison,” said Yohance, when asked why he's not just focused on selling
sneakers.

Lacour's custom made footwear is already on order for some well known personalities. The brand's fans
include Mike Thomas, wide receiver for the LA Rams, and WGCI's own Frankie Robinson. Frankie sees
the future of Lacour: “I want to support Yohance's vision for Chicago, and while I know it's already
happening, I really just need some of these shoes!”

The Chicago design house really began to take shape when Lacour sought out The Chicago School of
Shoemaking to expand his own leather-working knowledge. A mentor/mentee relationship flourished into
a friendship and business collaboration. Buoyed by that success, Sara McIntosh, owner of the
Ravenswood based school, is partnering with Valerie Dramé to open a sewing & manufacturing
enterprise to bring fabrication back to Chicago's South Side.

Lacour plans to be the facility's flagship customer, and it's an integral part of Yohance's reinvention
network. Valerie Dramé, owner of Dramé designs, explained that the project is inspired by the need to
address the disparity of economic opportunities on the South and West sides of Chicago; they'll also focus
on expanding connections with people from different neighborhoods and backgrounds. While they have
decidedly different life experiences, Lacour, McIntosh and Dramé share a love of Chicago, indomitable
spirit, and the deep desire to create opportunities for the community.

The YJLacour official Launch event is on Saturday, June 29th at The Chicago Art Department, 1932 S
Halsted Street, in The Chicago Arts District, from 6pm-9pm. The entire experience is free, with
interactive displays including a gallery show produced by Free Writes Arts & Literacy. Food and drinks
will be provided by Taco Vegan, Food Hefner Catering, 21st Amsterdam, and Brooklyn Brewery. All

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snacks, beverages, and on-site screen printed Totes & Tees will be offered by donation.

YJLacour is a hand-crafted luxury sneaker brand that is joining the movement of designers and
entrepreneurs in creating models for what socially conscious Black owned business can become.
Conceptualized by Yohance Lacour in 2010, Lacour's footwear is inspired by 90's Hip Hop, historic
fashion houses, iconic basketball shoes, and a longing to provide engaging employment and valuable
networking opportunities for returning citizens. Production began in 2017. Lacour is based in Hyde Park,
and all production takes place in Chicago.

Contact: Wendee Greene


Razor Productions
917-599-6009

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Contact Information:
Razor Productions
Wendee Greene
917-599-6009
Contact via Email

Online Version of Press Release:


You can read the online version of this press release at: https://www.pr.com/press-release/788046

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