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Cloud Computing Summit 2010

“Everything as a Service – First ever Cloud Computing Summit in India with full Business Opportunity &
Supply Chain”

th
26 November 2010, Novotel, Hyderabad, India

Key Speakers:

Mandar Naik, Director - Platform Strategy, Microsoft

Rajdeep Dua, India - Country Head - Lead Developer Relations, Google

Shyaam Sunder, Chief Knowledge Officer, Ramco Systems

R Ravichandran, Director, Intel

Binu Raj, Sr. Director Engineering, Yahoo

ReddyRaja AnnaReddy, Director of Cloud Computing & SaaS, Imaginea

Mani Doraisamy, Co-Founder & CTO, Orange Scapes

Uttam Kumar, Head - New Technology Innovation, Aircel

Pranay Mishra, CTO – Vice President, MTS

Dinesh Pillaipakkamnatt, Global Head - DB Programming, IIS TS, Novartis

Lakshmi Narayan Rao, Marketing Director - Global Channel Programs, Jamcracker

Raghavan VSR Madabhushi, Vice President, BodhTree

Niranjan Hanasoge, Vice-Chairman, IEEE (Computer Society), Software Eng, Google

Harsh Jegadeesan, Senior Product Manager, SAP Labs

plus many more.......

Platinum Sponsor Mobility Sponsor Media Sponsor ICT Media Partner

Media Partner Organised By


Cloud Computing Summit 2010

th
26 November 2010, Novotel, Hyderabad, India

Conference Intro:

Cloud Computing has become a watchword for the IT industry as software and services such as e-mail, websites and e-commerce are increasingly available
in an on-premises, off-premises or hybrid model depending on business need. Over the last five years, there has been nearly a 40 per cent growth in usage
of hosted services. The growth of Cloud Computing creates a tremendous opportunity for SMB's to revisit their IT strategy and critical planning assumptions.
As the market evolves and matures, Cloud Computing will become a viable and cost-effective alternative to on-premises IT for an increasing percentage of
requirements. This technology is available to everyone and could be of huge benefit to the SMB.

The diversification of today's mobile devices has become a common fixture in this fast-paced technology driven world. India is the fastest growing cellular market
in the world. With ever rising cellular subscribers, It is estimated that near 550 million people use mobile phones in India. Despite the global slow down, the
industry saw its subscriber base going up by 170 million last year, indicating that the boom is here to stay and probably grow larger. Exploring the true prospective
of mobile Cloud Computing and Cloud based applications and services for mobile would also be our primary focus at this event. Relying on recent studies - markets
will bring in more than $20 billion in revenues over the next five years. In this summit, we will discover how the players of the ecosystem will look at opportunities
and overcome challenges for mobile Cloud Computing. We will learn from expert view points and opinions on how we can strategize and draw blue prints of what
mobile Cloud Computing should be. Also identifying the business models that will make mobile Cloud Computing business reach its real and full potential.

This Summit will provide you with the data that you need to recognize this complex and rapidly-expanding sector. Knowing the future market, and what impact will
that have on future business opportunities? This is your opportunity to stay ahead by learning the latest trends and networking with the trend setters. The Cloud
Computing Summit is the place to meet all the key decision makers from all of the Cloud service providers in one place. The summit will address the current state of
the market, the business value of the cloud, deployment strategies and integration techniques, security and privacy issues and will take a look into what the future
holds for Cloud Computing.

It gives us immense pleasure in welcoming you to the Computing Summit '2010

Key themes discussed at this Summit

• Current trends of Cloud Computing environment and how can you take advantage of the global market?
• Discovering technologies and strategies for successful Cloud Computing management
• Analyzing the successes and challenges of Cloud Computing in Asian market
• Evaluating the impact of Cloud Computing in the telecommunications world
• Software-as-a-Service, Platform-as-a-Service, Infrastructure-as-a-Service present and future outlook
• Witness to the Cloud industries leading service providers, facilitators, integrators and end-users view on the most dynamic business model
• Experience the success stories & lessons on how they have implemented and integrated a Cloud / SaaS solution into their working practices
• Discover why Cloud Computing is perfect for SME’s
• Infrastructure, Deployment , Integration & Monetizing the Cloud business
• Learn from the industry leaders and emerging players offering to Cloud and SaaS space
• Avoiding potential pitfalls in Cloud Computing and to improve your clients relationships
• Explore innovative strategies for outsourcing
• Working with limited budget to ensure on time study completion
• Motivating and managing Cloud Computing project teams to improve timeline and progress
• Optimising Cloud Computing operation effectiveness for successful ROI
• Next generation of Cloud Computing – How big will the market be?

Target Audience:
Why should you attend:
Directors Heads & Managers of:
Cloud Computing Summit 2010 - “Everything as a Service –
First ever Cloud Computing Summit in India with full Business Application Services; Business Services; CLOUD/GRID; Cloud Computing
Opportunity & Supply Chain Programme; COO, CTO; Data Centre Services; Data Centre Operations
;Enterprise Services; Hosting; ICT Services; Marketing, Operations,
Get more from the event, with a broader scope bringing the whole Partnerships; Product; Management- Cloud Computing; Enterprise Software
communications value chain together. Enjoy and make the best out of Managed Services/Cloud Computing; R&D; XaaS Services; Xaas Products;
our dedicated networking drinks time, meet the leading international SDP; Service Delivery; Strategy; Telecoms; Technology
vendors showcasing the products of tomorrow in the co-located
exhibition. Expand your knowledge of the latest business models and
strategies in the high-level conference. Delegate Registration:

To register and to book your seats at the conference - please email your
Sponsorship & Exhibition Opportunities: interest to delegate@virtueinsight.com

If you would like to benefit by promoting your organization at one of


our events then exhibit is perfect for you. About Virtue Insight:

· Hosting a networking drinks reception Virtue Insight equips business professionals around the world with the latest indepth
· Increase and maintain brand awareness industry knowledge and provides networking opportunities in the telecom and

· Taking an exhibition space at the conference pharmaceutical industry. Our aim is to provide a platform to share knowledge and
insights and provide our event attendees to network effectively and deliver maximum
· Target your marketing campaign
ROI by make new business alliances. We strive to produce high quality conferences
· Advertising in the delegate documentation pack which include the latest topics which are delivered by world class leaders of the
· Providing branded bags, pens, gifts, etc. industry.
· Network with industry decision-makers
· Meet potential clients & Present your products and ideas Our motto is to offer our customers the expertise and connections for a profitable
business. Our events encompass an optimum chance to gain maximum value in terms
of networking and an opportunity to sponsor and exhibit to attract new business
Any questions on Sponsorships or Exhibition – Email your queries to
alliances.
sponsor@virtueinsight.com
Cloud Computing Summit 2010

26th November 2010

08:30 - Coffee and registration 11:10 – Morning coffee & Discussion

09:30 - Morning Chair's opening remarks 11:30 – Intel Cloud Vision 2015

Lakshmi Narayan Rao, Marketing Director - Global Channel R Ravichandran, Director, Intel
Programs, Jamcracker (http://in.linkedin.com/in/luxrao) (http://in.linkedin.com/pub/r-ravichandran/a/718/4b9)

EXAMINING THE CLOUD COMPUTING MARKET CHALLENGES & UPCOMING OPPORTUNITIES

09:40 – Morning Keynote Address: Cloudscape: A new


definition to services. 12:00 – Panel Discussion: Evaluating key emerging markets
for improved strategy
· A study on the global & Indian Cloud Computing markets.
· Understanding what makes one Cloud Computing a “must-have” · Value propositions of IaaS, SaaS, & PaaS
compared to another technology · If you sell on-demand, shouldn't you be buying on-demand?
· Identify key benefits of enterprise class Cloud Computing · Opportunities and trends in Cloud technology
· Unique & innovative marketing and consumer strategies. · Emerging Cloud Computing markets that are hottest today?
· Business values through differentiation and breaking into new · Virtualisation and the future of Cloud Computing
markets & increase ROI
Moderator –

Lakshmi Narayan Rao, Marketing Director - Global Channel


10:10 - Topic - To Be Confirmed Programs, Jamcracker (http://in.linkedin.com/in/luxrao)

· Focusing on the future and ensuring you have the people, Panelists –
systems, processes and infrastructure in place to promote
collaboration and effective communication Mandar Naik, Director - Platform Strategy, Microsoft
· Developing winning business, operational and transformational (http://in.linkedin.com/pub/mandar-naik/2/488/9bb)
change
· Creating a sound power-sharing strategy between your teams and Mani Doraisamy, Co-Founder & CTO, Orange Scapes
(http://in.linkedin.com/in/manidoraisamy)
your vendors
Raghavan VSR Madabhushi, Vice President, BodhTree
Shyaam Sunder, Chief Knowledge Officer, Ramco Systems
(http://in.linkedin.com/in/raghavanmadabhushi)
(http://in.linkedin.com/pub/shyaam-sunder/4/592/14)

ReddyRaja AnnaReddy, Director of Cloud Computing &


10:40 –Panel Discussion : Forecasting future Cloud based
SaaS, Imaginea
services & applications in telecommunications market
(http://in.linkedin.com/pub/reddyraja-annareddy/1/b7/29a)

· Is 'Cloud Computing' a distinct domain in itself? Or is it more Niranjan Hanasoge, Vice-Chairman, IEEE (Computer
about 'Web Cloud providers going mobile’ Society), Software Eng, Google
· What are the key issues and key advantages for Cloud (http://in.linkedin.com/in/nhanasoge)
Computing?
· Will enterprises be the key drivers for Cloud Computing?
· Which applications would be most likely to benefit from Cloud 12:30 – VIRTUALISATION - Technologies with ultra low-cost
Computing? endpoints
· Any more potential ways in which mobile Cloud Computing can
be implemented? And what are the pros and cons of the · Identifying strategies to cope with the latest technological
approaches? developments
· Break through for you access to the best innovations
Moderator – · Creating, re-using, cloning and maintaining a complete software
stack in a simple, consistent and predictable manner
Pranay Mishra, CTO – Vice President, MTS
(http://in.linkedin.com/pub/pranay-mishra/15/a61/aa8)

Panelists –

Uttam Kumar, Head - New Technology Innovation, Aircel


(http://in.linkedin.com/in/uttamkr)

Binu Raj, Sr. Director Engineering, Yahoo


(http://in.linkedin.com/pub/binu-raj/4/a33/317)
13:00 - Networking luncheon - Take your discussions
Lakshmi Narayan Rao, Marketing Director - Global Channel further & build new relationships in a relaxed
Programs, Jamcracker (http://in.linkedin.com/in/luxrao) & informal setting...
Cloud Computing Summit 2010

26th November 2010

BUSINESS MODELS INDUSTRY STANDARDS & GUIDING PRINCIPLES

13:50 - Afternoon Chair’s opening remarks 15:50 – Cloud Governance, Stability & Security

Raghavan VSR Madabhushi, Vice President, BodhTree · Introducing recent developments in Cloud governance and
(http://in.linkedin.com/in/raghavanmadabhushi) challenges for the same
· Addressing existing legal and regulatory constraints as well as
16:20 – Google Cloud Offerings
operational risk factors
· Identifying the top security risks when moving to the cloud, data
· Google App Engine – Platform as a service offering
centre
· Google App Engine for businesses and its integration with Google
· Technically Understanding how Indian companies can work in
App's.
harmony with the European Cloud Computing framework for
· Google storage
better future
· Big query and prediction API's
· Lessons to be learned - Analysing the latest trends, business
effects and how to fight them
Rajdeep Dua, India - Country Head - Lead Developer Relations,
Google (http://in.linkedin.com/in/rajdeepd)

14:30 – Panel Discussion : Infrastructure, Deployment & TECHNICAL IMPACT & USER EXPERIENCE ISSUES
Integration strategies
16:20 – Cloud Security - What's happening? Is it secure or
· Importance of IT becoming business service focused and just another fad?
ensuring risk mitigation, cost optimization and differentiation
· Identifying the anticipated advantages of a successful · Exploring the major security concerns and issues for Cloud
migration to Cloud Computing for greater efficiency and cost Computing
reduction · Analysing the situation - Recent software operators who have
· Monetizing the Cloud business incorporated the Cloud to provide resilience and availability to
their networks
Moderator – · Tackling the issue of detecting the malicious cloud
· Data protection and security – what is difficult about it?
Raghavan VSR Madabhushi, Vice President, BodhTree
(http://in.linkedin.com/in/raghavanmadabhushi)
16:50 - Chairperson's closing remarks and end of conference
Panelists –
Raghavan VSR Madabhushi, Vice President, BodhTree
Rajdeep Dua, India - Country Head - Lead Developer (http://in.linkedin.com/in/raghavanmadabhushi)
Relations, Google (http://in.linkedin.com/in/rajdeepd)

Lakshmi Narayan Rao, Marketing Director - Global Channel


Programs, Jamcracker (http://in.linkedin.com/in/luxrao)
17:00 - Networking Drinks - Take your discussions
further & build new relationships in a relaxed
Dinesh Pillaipakkamnatt, Global Head - DB Programming,
& informal setting...
IIS TS, Novartis (http://in.linkedin.com/in/dineshpillaipakkamnatt)

15:00 - The enterprise private cloud: from Infrastructure to


Applications

· Applications, platforms and infrastructures – manageable


features to enter the cloud
· At what level of organisational size and IT maturity does it make
sense?
· The Importance of specific technology models and
implementation options to Enterprise

Mandar Naik, Director - Platform Strategy, Microsoft


(http://in.linkedin.com/pub/mandar-naik/2/488/9bb)

15:30 – Afternoon tea


Registration Form
Cloud Computing Summit 2010
26th November 2010

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