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Y

Y
Y
Fresin Fries is a locally owned fast food outlet that will be positioned as an international franchise through our creative
approach to the company's image and detail presentation. FresinFries will provide a combination of excellent food at value
pricing, with fun packaging and atmosphere. Fresin Fries is the answer to an increasing demand for snack-type fast food, to
be consumed while window shopping and walking around inside a shoppingmall.

In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from
another. Singapore, a city state, is now becoming the model metropolis for Asia's new economic boom. With more than 11
million visitors yearly, mainly from neighboring countries (Malaysia, Indonesia, Thailand and the Philippines), Singapore's
retail sector is the strongest in the region.

Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in Singapore.
Later, our effort will be a further development of more retail outlets in the surrounding area.

This plan is prepared to obtain a location for the initial launch of this concept. Additional financing will need to be secur
ed
for the two subsequent outlets, anticipated inmonth 13 and early in year three. The financing, in addition to the capital
contributions from shareholders, will allow Fresin Fries to successfully open and expand through year two. The initial
capital investment will allow Fresin Fries to provide its customers with a value-driven, entertaining experience through the
creativity of its founders.

Fresin Fries will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries,
and selection of unique signature dipping sauces.

Please note that all tables are in Singaporean Dollars (1 USD= S$1.60)
Y
Y

¦ ¦Y Y
2Y To establish a presence as a successful local fast food outlets and gain a market share in Singapore'sfast food
industry.
2Y To make Fresin Fries a destination spot for mall-goers.
2Y To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities, such as
Jakarta, Kuala Lumpur, Bangkok and Manila.
¦
YY
Our main goal is to be one of the most successful fast food outlets in Singapore, starting with one retail outlet located
inside a major shopping mall as a "market tester."





 

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The retail outlet will be rented at one of the target location shopping malls. Our preference is Space A, for the main reason
of reaching larger traffic.

Startup requirements will be financed through owner investments.


Y
Requirements

Start-up Expenses
Kitchen and Fixtures $1,600
Furniture and Interior $16,500
Legal $3,000
Rent $15,000
Packaging and Stationary $8,500
Contingencies $4,00
Total Start-up Expenses $68,800

Start-up Assets
Cash Required $50,000
Other Current Assets $0
Long-term Assets $0
Total Assets $50,000

Total Requirements $118,800

Y 
Y
Y
Y
Y
Fresin Fries locations will range in size from 50ʹ 70 meter square and will seat from 15 ʹ 5 guests. Our first location will
be on the larger end of this range. The location will feature its own originality in merchandise display and other brand
building attributes. We will equip the outlet with modern furniture andaim for cleanliness and an open feeling. We are
currently looking at several possible sites in shopping malls along Orchard Road.

The space selection will be chosen based upon the following criteria.

2Y Community size / minimum of 800,000 people within a radius of 8 kilometers.

2Y Tourist destination.
2Y Easy access.
2Y Large percentage of teenagers in the community.
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Year 1 Year  Year 3 Year 4 Year 5
Potential Customers Growth CAGR
? ?
Young Singaporeans 15 5,000,000 5,750,000 6,61,500 7,604,375 8,745,031 15.00
? ?
Working Singaporeans 10 3,000,000 3,300,000 3,630,000 3,3,000 4,3,300 10.00
? ?
Tourists 0 3,800,000 4,560,000 5,47,000 6,566,400 7,87,680 0.00
Total 15.5- 11,800,000 13,610,000 15,714,500 18,163,775 1,017,011 15.5-

Y
@Y
Y@ Y
@ Y
Fresin Fries intends to cater to the bulk of teenagers and youngsters in Singapore. We have chosen this group for several
important reasons. It is our goal to be "the extraordinary fast food place" and we believe that the age group from 15 to 5
is the primary age where brand building efforts could take place. They are on limited or fixed incomes and seek a
value/price relationship that will not stretch their budgets.

Our secondary target is between the ages of 5 and 37, which are a heavy lounge/restaurant usergroup. They are more
flexible in budgets and seek more than a value/price relationship.

Our lunch strategy is dual purposed. First, we are featuring fresh fries to fill Singapore's craving for fast food as most id
eas
of lunch is a quick bite not a heavy meal.

Second, we want to keep the price point at lunch as fair as possible to keep us in competition with other fast food outlets.
At S$4.00 for a medium size fries, we are only slightly above the segment, but we offer much more excitement than the
rest of the competition.


¦Y
YY
Fresin Fries sees our targeted market group as having many "makan" (eating) Singaporean Dollar needs.A recent
Consumer Trend and Analysis by Euromonitor identified the following needs among our target markets. Our core rgoup A

2Y Wants variety and flavor in its food, preferably something fried

2Y Looks for speed of service
2Y Wants an entertaining and fun experience
2Y Insists upon a clean, friendly, and attractive environment
2Y Adopts a global lifestyle
2Y Is computer literate
2Y Enjoys eating out
2Y oas an active lifestyle
2Y Comes from various ethnic backgrounds

According to a GAIN Report published in 000, potatoes arethe second largest commodity of US exports to Singapore after
fresh fruit, valuing almost USD $13 million per annum. This iscaused by the increasingly younger demographic and rising
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