Professional Documents
Culture Documents
Wolf Becvar
That’s Me
Wolf Becvar
@wdbecvar
Product Manager
@hotgloo
#appvert #riaworld
08/2009
02/2009 04/2009
3 %5 %
12 % 0
$0 - $100
$100 - $1.000
$1.000 - $10.000
$10.000 - $50.000
55 %
17 % $50.000 - $100.000
n=66
9 %
Identity Personality
Function Identification
Communication Dialogue
Service Realtionship
“ Marketing is the activity, set of institutions, and
processes for creating, communicating,
delivering, and exchanging offerings that have
value for customers, clients, partners, and
society at large.”
P P
PRODUCT PRICE
P P
PLACE PROMOTION
4Cs of Marketing
C C
Consumer wants
and needs Cost to satisfy
C C
Convenience to
buy Communication
4Cs of Marketing
C C
Consumer wants
and needs Cost to satisfy
C C
Convenience to
buy Communication
Why?
Innovate
4Cs of Marketing
C C
Consumer wants
and needs Cost to satisfy
C C
Convenience to
buy Communication
• what would you pay?
• charge in $ USD
• don‘t be innovative
• be really boring
Give something away for free!
4Cs of Marketing
C C
Consumer wants
and needs Cost to satisfy
C C
Convenience to
buy Communication
Who are your customers?
Where do you fit in?
4Cs of Marketing
C C
Consumer wants
and needs Cost to satisfy
C C
Convenience to
buy Communication
“ MARKETS ARE
CONVERSATION.”
- 1st These, Cluetrain Manifesto
#1
Define your
Vision and Values
“ A Brand is a person’s gut
feeling about a product,
service, or company.”
Marty Neumeir, Liquid Agency
Your LOGO is not your BRAND!
Who are you?
What do you do?
Why does it matter?
#3 Don’t ignore
your BRAND
Source: banksy.co.uk/
“ The best software has a vision.
The best software takes sides.
When someone uses software,
they’re not just looking for features,
they’re looking for an approach.
They’re looking for a vision.“
Mark Unger /
Director of Interactive/Partner
of Push.
#12 Promote your
Webapp
• Compiled List
http://hubpages.com/hub/Promote_your_Webapp
• TechCrunch
http://www.crunchbase.com/
• WebAppers
http://www.webappers.com/
#14 Sell your
By-Products
#15
Bridge
the GAP
Throw a Party
http://www.flickr.com/photos/qypeuk/3637620452/sizes/o/in/set-72157619894149838/
Set up a Workshop
Sponsor Booths/Events
#17 Join the
CONVERSATION
#18
Build loyal
foundations
#19
Use the
power of
the crowd
Go Viral!
Source: http://grasshopper.com/5000
#20
take care of
your USERS
“
It takes months to find a customer
but seconds to lose one.”
“ Listen to your customers, but then
ignore them. Remember your
vision.”
- Jason from Mint.com
If you screw up, tell!
Source: banksy.co.uk/
#22
Know your
metrics
www.hotgloo.com Feb 14, 2010 - Oct 31, 2010
Referring Sites Comparing to: Site
Visits
2,000 2,000
1,000 1,000
0 0
Feb 15 Mar 10 Apr 2 Apr 25 May 18 Jun 10 Jul 3 Jul 26 Aug 18 Sep 10 Oct 3 Oct 26
Source: banksy.co.uk/
THANK YOU!
Wolf Becvar
wolf@hotgloo.com
HotGloo
Celsiusweg 15
22761 Hamburg
Germany
www.hotgloo.com
Tweet @wdbecvar
Link www.xing.com/profile/WolfDieter_Becvar
www.linkedin.com/in/wdbecvar
Booklist
Blogroll
• Venture Hacks - http://venturehacks.com/
• A Smart Bear - http://blog.asmartbear.com/
• WebAppers - http://www.webappers.com/
• TechCrunch - http://techcrunch.com/
• Smashing Magazine - http://www.smashingmagazine.com/
• Inspired Magazine - http://www.inspiredm.com/
• UX Booth - http://www.uxbooth.com/
• Signal Vs. Noise - http://37signals.com/svn
• Mashable - http://mashable.com/
• Think Vitamin - http://thinkvitamin.com/
Inspiration
• Getting Real!, 37 Signals http://bit.ly/akgT4U
• 10 Golden Principles of Successful Webapps, Fred
Wilson, http://bit.ly/ddS8DL
• How to promote your Webapp, Kevin Rose,
http://bit.ly/andFnv
• Grasshopper 5000 Case Study, http://bit.ly/cRbIsA
• Don’t just roll the dice, Neil Davidson,
http://bit.ly/ddsSP9
• SaaS Revenue Modeling, http://bit.ly/aRvNoI
Image/Video Credits
• http://www.flickr.com/photos/arkfinder/2526216546/
• http://www.banksy.co.uk/
• http://www.laughingsquid.com
• http://www.neutronllc.com/
• http://www.flickr.com/photos/tripwolf/2725540652/
• http://www.flickr.com/photos/maxvoltar/3148397005/
• http://www.flickr.com/photos/briansolis/2735401175/
• http://www.flickr.com/photos/stabilo-boss/
• http://grasshopper.com/5000
• http://www.flickr.com/photos/myklroventine/2372327933/
• http://www.youtube.com/watch?v=hqQ1ROREP24
• http://www.youtube.com/watch?v=RWyr8SOh4dk
• http://www.youtube.com/watch?v=pUOfMI8SY1c