S.V.

University - Tirupathi Master of Business Administration

Industry collaborative Program – Syllabus 2009-11

Semester -1 ( 7 )

Code Title of the Paper Core/ No. of Sessional Semester Exam Maximum
Elective Credits Marks End marks Duration Marks

MB001001 MANAGEMENT & ORGANISATIONAL Core 4 30 70 3 Hrs 100

BEHAVIOUR

MB001002 Business COMMUNICATION Core 4 30 70 3 Hrs 100

MB001003 ACCOUNTING FOR MANAGERS Core 4 30 70 3 Hrs 100

MB001004 STATISTICS & MATHEMATICS FOR Core 4 30 70 3 Hrs 100

MANAGEMENT

MB001005 BUSINESS LAWS & ETHICS Core 4 30 70 3 Hrs 100

MB001006 MANAGERIAL ECONOMICS Core 4 30 70 3 Hrs 100

MB001007 MANGEMENT INFORMATION SYSTEMS Core 4 30 70 3 Hrs 100

 Semester I

MB001001 MANAGEMENT & ORGANIZATIONAL BEHAVIOUR

MB001002 BUSINESS COMMUNICATION

MB001003 ACCOUNTING FOR MANAGERS

MB001004 STATISTICS & MATHEMATICS FOR MANAGEMENT

MB001005 BUSINESS LAWS & ETHICS

MB001006 MANAGERIAL ECONOMICS

MB001007 MANAGEMENT INFORMATION SYSTEMS

MB001001 MANAGEMENT & ORGANIZATIONAL BEHAVIOUR

UNIT-I

Introduction To Management – Functions – Patterns of Management – Ethics And

Social Responsibilities Of Management – Management By Objective – Decision
Making Process – Delegation, Decentralization And Span Of Management.

UNIT-II

Introduction to Organizational Behavior – Perception – Learning – Personality –

Functional and Dysfunctional Behavior – Value, Attitude and Job Satisfaction.

UNIT-III

Motivation Concepts and Theories – Applications of Motivation – Communication –

Leadership – Group Dynamics – Power, Politics and Conflict.

UNIT-IV

Organizational Culture and Climate – Organizational Change and Development –

Organizational Structure and Organizational Design.

UNIT-V

Stress Management – Emergence of Cross – Culture Management In International

Context /Business-Dimensions of International Adjustment – Women In
International Business.

References:

1. John L. Pierce: Management and Organizational Behaviour (Cengage)

2. Jit S.Chodor: Organizational Behavior (Vikas)
3. Fred Luthons: Organizational Behaviour (Mc Grawhill)
4. Stephen P. Robbins: Organizational Behaviour (Pearson)
5. Weilhrich, Cannice & Kooonz: Management (Tata Mc Grawhill)
6. P.Subba Rao: Management Organizational Behaviour (Himalaya)
7. J.Prakash Reddy: Management Organizational Behaviour (Himalaya)
MB001002 BUSINESS COMMUNICATION

UNIT-I

Business Communication Definition & Process of Communication in the Workplace,

Importance, Forms of Communication –Principles of Effective Communication –
Barriers Of Communication.

UNIT-II

Communication Networks-Formal & Informal Network, Need For Communication In

Management Inter Departmental Communication.

UNIT-III

Written Communication, Reports, Proposals, Business Letters, Writing Bad News

Messages Employment Communication.

UNIT-IV

Oral Communication, Making Presentations, Participating In Negotiations, G.D and

Interview Handling - Verbal Communication and Corporate Etiquette.

UNIT-V

Leadership and Team Communication- Transactional Analysis, Cross-Cultural

Communication, Role of Conflict and Group Think.

References:
1. Lesikar & Flathy: Basic Business Communication (Tata Mcgraw Hill)
2. Maly Ellen Guffey: Business Communication–Process &Product (Thomson).
3. PD Chaturvedi & Mukesh Chaturvedi: Business Communication (Pearson).
4. Shivley Taylor: Communication for Business, (Pearson).
MB001003 ACCOUNTING FOR MANAGERS

UNIT-I
Accounting – Scope – Objectives – Principles – Concepts – Uses of Accounting
Information – Classification Of Accounts – Journal – Ledger – Subsidiary
Books – Trial Balance.

UNIT-II

Financial Statements – Capital and Revenue Items – Preparation of Trading and

Profit &Loss Account and Balance Sheet – Company Final Accounts – Accounting for
Intangible Assets.

UNIT-III

Financial Statement Analysis – Ratio Analysis – Accounting For Decision Making:

Elements of Cost – Marginal Costing – Activity Based Costing

UNIT-IV

Functional And Activity Based Budgeting – Standard Costing And Variable Analysis –
BEP Analysis.

UNIT-V

Computerization of Accounts: Advantages – Disadvantages – Accounting

Information System – Use of Tally Packages.

References:

1. S.N.Maheswari & Maheswari.Sk: Financial Accounts (Vikas)

2. Asok Banerjee :Financial Accounting (Excel Books)
3. James A. Hall – Accounting Information Systems (Cengage)
4. Amrish Gupta- Financial Accounting For Management (Pearson)
MB001004 STATISTICS & MATHEMATICS FOR MANAGEMENT

UNIT-I

Quantitative Techniques – An Overview – Classification Of Quantitative Techniques

– Role Of Quantitative Techniques In Business And Industry – Quantitative
Techniques And Business Management – Vectors And Matrices – Functions And It’s
Applications To Business – Progressions And Their Applications.

UNIT-II

Differentiation – Applications of Derivatives – Integration And its Application.

UNIT-III

Collection 11 – Classification And Presentation Of Data (chapter 4 and 5) –

Measures Of Central Tendency(mean, median, mode ), Measures Of Dispersion
(chapter 7).

UNIT-VI

Correlation And Regression – Time Series And Forecasting – Index Numbers.

UNIT-V

Introduction To Probability: Concepts And Definitions Of Probability - Additive

And Multiplicative Theorem – Margina188 , Conditional And Joint Probabilities –
Buyer Theorem(bayes) And It’s Applications.

Probability Distribution: Binomial – Poisson – Normal.

References:

1. S.C. Gupta And V.K. Kapoor: Fundamentals Of Applied Statistics(Sultan

chand).
2. G.C. Beri: Business Statistics (Mcgraw Hill)
3. R.S. Bharadwaj: Business Statistics (Excel Books)
4. C.R. Kothari: Quantitative Techniques (Vikas)
5. M. Raghavachari: Mathematics For Management (Mcgraw Hill)
MB001005 BUSINESS LAWS & ETHICS

UNIT – I

Nature and Kinds of Contracts - Offer and Acceptance, Consideration, Capacity of

Parties to contract, Free Consent, Legality of Object and Consideration.Void
Agreements, Contingent Contracts, Performance of Contracts, Discharge of
Contract, Quasi Contract, Breach of Contract – remedies, Indemnity and Guarantee,
Bailment and Pledge, Agency

UNIT – II
Sale of Goods Contract - Conditions and Warranties, Transfer of Property,
Performance of Contract of Sale; Partnership – definition, nature, Rights, Duties
and Liabilities of Partners. Negotiable Instruments - Parties to Negotiable
Instruments, key issues. Forms of business organisation – types of companies,
Memorandum and articles of association. The Consumer Protection Act, 1986.
Prospectus and promoters.

UNIT – III

Information Technology Act. Unfair Trade Practices Act, MRTP Act , Competition Act
Corporate Tax Laws. SEBI Act, RBI Act, The insurance act 1938 (as amended) Life
Insurance corporation Act 1956, IRDA Act 1999 and later regulations.

UNIT - IV

Business Ethics- Principles of Business Ethics. Ethical philosophies. Ethical

management. Corporate Governance - principles, mechanisms and control.
Corporate Social Responsibility – approaches, social accounting, auditing and
reporting. Benefits of Corporate Social Responsibility.

UNIT - V
Creating an ethical organization. Workplace Ethics. Environment and Ethics, Ethics
in Marketing and Consumer Protection. Ethics in Accounting and Finance. Ethics in
Human Resource Management, intellectual property and skills.
References:
1. M C Kuchhal, Business Law, Vikas publishing, New Delhi
2. Avtar Singh, “Principles of Mercantile Law,” Eastern Book Company,
Lucknow 2006.
3. Vivek Sood, “Cyber Law Simplified,” TMH, New Delhi, 2000.
4. Ashok K Nadhani, Business Ethics & Business Communications, Taxmann's
publi
5. Velasquez, Business Ethics, Concepts and Cases, 6th Edition, PHI Learning.
 6. Weiss, Business Ethics, Cengage Learning, New Delhi, India.
MB001006 MANAGERIAL ECONOMICS

UNIT-I

Introduction to Managerial Economics: Definition, Nature and Scope of Managerial

Economics – Demand Analysis: Demand Determinants, Law Of Demand its
Exceptions - The Concepts Of Plant, Firm And Industry – Objectives Of The Firm.

UNIT-II

Elasticity of Demand: Definition, Types, Measurements and Significance of Elasticity

of Demand – Demand Forecasting: Sources of Data – Methods of Forecasting -
Demand For Established And New Products Or Service.

UNIT-III

Theory Of Production, Cost And Profit Analysis: Production Function – Isoquants

and Isocosts, MRTS, Least Cost Combination Of Inputs, Cobb-Douglas Production
Function, Law of Returns, Internal And External Economies of Scale. Cost Concepts
and Classification – Cost Function – Break Even Analysis – Profit Theories.

UNIT-VI

Introduction to Markets & Pricing Strategies: Market Structure: Types Of

Competition, Features Of Perfect Competition, Monopoly And Monopolistic
Competition. Price Output Determination In Case Of Perfect Competition, Monopoly
And Monopolistic Competitions.
Price Output Determination Incase Of Perfect Competition, Monopoly And Oligopoly-
Objectives & Policies Of Pricing – Methods Of Pricing – Price Discrimination- Multiple
Product Pricing Of New Products.

UNIT-V
Macro Economic Environment: National Income-Population – Business Cycles –
Inflation – New Economic Policy Of The Government Of India.

Reference:
1. P.L.Mehta :Managerial Economics (Sultan Chand)
2. Peaterson & Lewis :Managerial Economics(Pearson)
3. D.N.Dwivedi :Managerial Economics (Vikas)
4. Paul G.Keat And Plilit Y. Yound:Managerial Economics (Pearson)
5. D.M. Mithani :Managerial Economics (Himalaya)
6. Suma Damodaram :Managerial Economics (Oxford)
 7. Samel C.Wabb :Managerial Economics(Engage)
MB001007 MANAGEMENT INFORMATION SYSTEMS

UNIT-I

Meaning Of Management Information System – Role of MIS in Decision Making

Process – Concepts Of Systems And Organizations – MIS Structure – Strategic Use
Of IT – Determining Information Requirement for Managers.

UNIT-II

Transaction Processing System – Office Automation System – Decision Support

System – Expert System – Concepts of Data Mining, Data Warehousing And OLAP.

UNIT-III
Database Management System – DBMS Models – Computer Networks – Functional
Information System: Marketing, Manufacturing, Financial and Human Resource
Information Systems.

UNIT-IV

MS-Word, Power Point: Word Processing – Page Setup – Editing And Formatting –
Tables – Charts – Macros – Mail Merge – Index – Printing – Power Point Features –
Slide Layouts – Animations.

UNIT-V

MS-Excel: Formatting – Charts – Formulas – Hyperlink – Pivot Table And Chart –

Functions – Data – Editing and Formatting A Workbook – Alignments – Formatting
Rows And Columns – Operators – Sorting – Automating Worksheet.
Reference:

1. Effioz: Management Information System (Thomson)

2. Deepak Bharihoke: Fundamentals of Information Technology (Excel Books)
3. Kannith C. Lavadon And Jane P. Lavadon: Management Information
System (Pearson)
4. James Ao ‘Brieri’: Management Information System (Mcgraw Hill)
5. Microsoft Corporation: Microsoft Office Resource Kit (Prentice Hall)
6. Sanjay Saxena: Ms Office 2000 For Everyone (Vikas)
7. Alexis Leon & Mathews Leon: Introduction To Computers With Ms Office
2000 (Mcgraw Hill)