Creativity

What is Creativity?
Creativity involves the translation of our unique gifts, talents and
vision into an external reality that is new and useful.

Creativity is defined as the tendency to generate or recognize ideas,

alternatives, or possibilities that may be useful in solving problems,
communicating with others, and entertaining others and ourselves.

Creativity is the ability to think up and design new inventions, produce

works of art, solve problems in new ways, or develop an idea based on an
original novel, or unconventional approach.

“Creativity is marked by the ability or power to create–to bring into

existence, to invest with a new form, to produce through imaginative skill, to
make or bring into existence something new.”
— Webster

Creativity is the bringing into being of something, which did not exist
before, either as a product, a process or a thought.

Creativity is the ability to see something in a new way, to see and solve
problems, no one else know exist, and to engage in mental and physical
experiences that are new, unique or different.

Creativity is a critical aspect of person’s starting from inside the womb

onward through adulthood

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 Entrepreneur

To an economist an entrepreneur is one who brings resources, labour, and

other assets into combinations that make their value greater than before and
also who introduces changes, innovations and a new order.

An entrepreneur is an individual who accepts financial risks and

undertakes new financial ventures.

An individual who rather than working as an employee runs a small

business and assume all the risk and reward of a given business venture idea
or good or service offered for sale .The entrepreneur is commonly seen as a
business leader and innovator of new ideas and business processes.

The term entrepreneur applies to someone who establishes a new

entity to offer a new or existing product or service into a new or market
whether for a profit or not for project out come.

Entrepreneur is a person who assumes the organization management

and risk of a business enterprise. The 18th century economist Richard
contillon first used it as a technical economic term. The concept of an
entrepreneur is further refined when principles and terms from a business
managerial personal perspective are considered.

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 Entrepreneurship

To an economist an entrepreneurship is a process of bearing the risk of

buying at certain prices and selling at uncertain prices.

To an economist an entrepreneurship is a process of bearing risk of

buying at certain prices and selling at uncertain priced.

Entrepreneurship is the practice of starting new organization

particularly new business. Generally in response to identified opportunities.
Entrepreneurship is offering a difficult fail. Entrepreneurship ranges in scale
for solo project to major undertakings creating many job opportunities.

Entrepreneurship is the process of creating something new with

value by devoting the necessary time and effort assuming the accompanying
financial psychic and social risks and receiving the resulting rewards of
monetary and personal satisfaction and independence.

Entrepreneurship is a agreement that we are take about a kind and

behavior that includes

1- Initiative taking
2- The organizing and reorganizing of social and economic mechanisms to
run resources and situation to practical account
3- The acceptance to risk or failure.

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1st Idea: -

We had the first idea about to convert water into petrol.

Rejection: -

This idea was rejected because it’s very scientific and it consumes a lot of
time and money.

2nd idea: -

The idea was based on a women restaurant in which there are only ladies
work and for the enjoyment of ladies.

Rejection: -

Because ladies in our country are not dominant and there is a problem of
security.

3rd idea: -

We had an idea of a restaurant in water shape like a ship.

Rejection: -

The idea was rejected because this restaurant need a lot of care and hygiene,
and in our country there is a lot dust and population and it is unable to build
such a restaurant.

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 Introduction of hit fit café
Name of our business plan
The name of our business plan is hit fit café and we are two shareholders are
going to start the business. Hit fit café provide all the facilities to the people
of all the ages it provide cold drinks on the left side which we have contract
with the Pepsi company .We also introduced hot drinks on the right side e.g.
tea and coffee for tea we are using tea bags of Lipton yellow label, and for
coffee we are using Nescafe sachet and also sugar sachet with disposable
cups. Than on the upper side of our café there are snacks, which we have
contract with the super crisps company, snacks like peanuts,biscuits,chips,
Nimko, Slanty etc.

Our hit fit café is going to facilitate for those areas where are less
facilitates\services or there are no shops. Hit fit café provides a service of 24
hours.

Hit fit café exists at six (6) places in Faisalabad like outside the Allied
Hospital, Civil Hospital, Ghulam Mohammadabad, Green Town, Madina
Town and outside the Agriculture University our head office exist at the
Gulastan Colony, Faisalabad which is based on a double story with highly
qualified workers. There is one Manager and two Assistant Managers who
helped the workers, there are also supervisors how checked the position and
condition of the café’s. There is one worker, which is all the time with the
café for its protection and to guide the people how to use it.

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 Our café is divided into three parts with three buttons red, blue, and
green red button is for snacks, blue button is for hot drinks and green button
is for cold drinks. Customers put two coins of five rupees for all kinds of
snacks and three coins of Rs. Five for hot and cold drinks e.g. if they want
cold drink they put three coins in the green button. There are different
departments in our main office for the company benefits and services .hit fit
café is going to come into being in September 2007.

Hit fit café is an attractive café, which is available all the time.

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 Planning
Planning is the (psycholgical) process of thinking about the activities
required to create a desired future on some scale. This thought process is
essential to the creation and refinement of a plan, or integration of it with
other plans. The term is also used to describe the formal procedures used in
such an endeavor, such as the creation of documents, diagrams, or meetings
to discuss the important issues to be addressed, the objectives to be met, and
the strategy to be followed. Beyond this, planning has a different meaning
depending on the political or economic context in which it is used.

Simply put, the planning determines where an organization is going

over the next year or more, how it's going to get there and how it'll know if it
got there or not. The focus of a plan is usually on the entire organization,
while the focus of a business plan is usually on a particular product, service
or program.

Planning involved selecting missions and objectives and the actions to

achieve them. We 2 shareholders of the company planned about every aspect
of our project. According to our planning want to create a café, which
facilitate the people. People of every age group can use the machine. We
have a manager that must plan in order to know what kinds of organization,
relationship and personal qualifications are needed and what kind of control
is to be applied. The manager functions must be planned if they are to be
effective .We provide a best services .Our company set’s its strategies on the
bases of objectives to provide better services and pleased the customers. We
have some promotional strategies to advertise our company well. According
to our planning the cost of our snacks and drinks are very reasonable and
affordable.

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 Organizing
Organizing can be viewed as the activities to collect and configure resources
in order to implement plans in a highly effective and efficient fashion.
Organizing is a broad set of activities, and often-considered one of the major
functions of management.

Organizing process of hit fit cafe requires that several fundamentals be

considered, in the first place, the structure must reflect objectives and plans,
because activities drive from them, in the second place it must reflect the
authority available to an enterprise’s management. Authority in a given
organization is a socially determined right to exercise discretion; as such it is
subject to change, in the third place, an organization structure, like any plan,
must reflect its environment. Just as the premises of a plan may be
economic, technological, political, social or ethical so may be those of an
organization structure. In the fourth place, since the organization is staffed
with people, the grouping of activities and the authority relationship of a
structure must take into account people’s limitation and customs.

The second pillar of management is organizing which involves

establishing maintaining or changing a structure to accomplish the
organization’s goals to define and assign tasks and to coordinate people and
resources .Our organizing is based on a number of departments .for all these
departments we have educated and experienced managers staff, workers and
employees. Our company has marvelous building that fulfill the
requirements of workers of workers with related jobs will assign resources
such as equipments and material to carry out their tasks .sc our company has
assigned the responsibility for sales to a division that is spilt into regions,
each having a manager, assistant manager and sales personnel.

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 Controlling
Controlling is directly related to planning. The controlling process ensures
that plans are being implemented properly. In the functions of management
cycle - planning, organizing, directing, and controlling - planning moves
forward into all the other functions, and controlling reaches back.

Controlling is the final link in the functional chain of management

activities and brings the functions of management cycle full circle. Control
is the process through which standards for performance of people and
processes are set, communicated, and applied. Effective control systems use
mechanisms to monitor activities and take corrective action, if necessary.
The supervisor of hit fit cafe observes what happens and compares that with
what was supposed to happen. He must correct below-standard conditions
and bring results up to expectations. Our effective control systems allow
supervisors to know how well implementation is going. Control facilitates
delegating activities our employees. Since our supervisors are ultimately
held accountable for our employees' performance, timely feedback on
employee activity is necessary.

Control Process of hit fit cafe

The control process of hit fit is a continuous flow between measuring,
comparing and action. There are four steps in the control process:
establishing performance standards, measuring actual performance,
comparing measured performance against established standards, and taking
corrective action.

Our Time controls relate to deadlines and time constraints. Material

controls relate to inventory and material-yield controls. Equipment
controls are built into the machinery, imposed on the operator to protect the
equipment or the process. Cost controls help ensure cost standards are met.
Employee performance controls focus on actions and behaviors of
individuals and groups of employees. Examples include absences, tardiness,
accidents, quality and quantity of work. Budgets control cost or expense
related standards. They identify quantity of materials used and units to be
produced.

Our Financial controls facilitate achieving the organization's profit

motive. One method of our financial controls is budgets. Budgets allocate

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resources to important activities and provide supervisors with quantitative
standards against which to compare resource consumption. They become
control tools by pointing out deviations between the standard and actual
consumption.

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 Leading
Leading and management are often thought of as same thing. Although it is
true that the most effective manager will almost certainly be an effective
leader and that leading is an essential function of managers there is more to
managing than just leading

The managerial function of leading is defined as the process of

influencing people so that they will contribute to organization and group
goals. People assume different roles and there is no average person. An
organization has the greatest chance of being when all the employees work
toward achieving its goals. Since leadership involves the exercise of
influence by one person over others, the quality of leadership exhibited by
supervisors is an article determinant of organizational success Thus
supervisors study leadership in order to influence the actions of employees
toward the achievement of the goals of the organization.

Leadership is a dynamic relationship based on mutual influence and

common purpose between leaders and collaborates in which both moved to
higher levels of motivation and moral development as they affect real
intended change.

Three important parts of this definition are the terms relationship,

mutual, and collaborators. Relationship is the connection between people.
Mutual means shared in common. Collaborators cooperate or work together.

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This mean leader is influenced by the collaborators while they work together
to achieve an important goal.

Our manager provides a supervisor to each department to lead their

employees and every matter of department. We will also provide an
employee to the café who will manage and lead all the people who are going
to use the machine. The manager lead his staffs and supervising day to day
implementation of polices plans to lead the company to achieve their goal
.the head of the department issues the necessary directions and guidelines to
the faculty members. Our organization leads all the employees for the better
performance.

Human Resource Department

HRM including a variety of activities and key among them is deciding

what staffing needs you have and welter to use independent contractors
or hire employees, ensuring they are high performances and training the
best employees , ensuring they are high performances , dealing with
performance issues , and ensuring your performance and management
practices confirm to various regulator .
Activities also include managing your approach to employee benefits and
compensation, employee records and personal policies usually small
business have to carry out these activities themselves because they cannot
yet afford part or full time help. however they should always ensure that
employees have and are aware of personal polices which conform to
current regulations . These policies are often in the form of employee
manuals , which all employee have

HRM Process
In hit fit café HRM department we have many processes. They are
supposed to achieve our goals. These processes can be performed in an
HRM department , but same tasks can also be out sourced or
performed by line - managers or other departments .

The most commonly started processes are work force planning.

• Time management

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 • Training and department
• Maintainer
• Skills management
• Motivation
• Employee benefits administration
• Personnel development
• Induction

Staffing function
The components of the staffing function include strategic human
resource planning recruiting and selection. Our goal of the staffing
function is to locate and source competent employees . Our company
plans strategically , it determines its goals and objectives for a given
period of time . These goals and objectives often result in structural
change being made in the organization that is , these changes foster
changes in job requirement , reporting relationship how individuals are
grouped and the like . As these jobs are analyzed specific skills
knowledge , and abilities are identified that the job applicant must
possess to be successful on the job . Almost our all activities involved
in HRM revolve around an accurate description of the job.

Training and Development

Training and development section of hit fit café is often
responsible for helping employees to maximize our potential . Our focus
is to enhance the personal qualities of the employees such that the
improvements made will lead to greater organization productivity .
The training and development members are often known as the
organization development specialists is to help the members of the
organization cope with change .
Our change is also occur in organization structure , which can result
layoffs , new job assignment , term involvement ,and the like , and
again requires new orientation by the organization members .
Our changes procedures on policies where employees must be
informed and taught to deal with such occurrences .Our T & D may

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also include career development activities and employee counseling to
make better choices about their careers to achieve our desired goals .

Motivation
Our motivation is one of the improvement steps. We are trying to
figure out what motivates various employees has long been a concern
of behavioral scientists .We think motivation as a multifaceted process
- one that has individual managerial and organizational implications .
Our motivation is hot just what the employee exhibits, but a
collection of environmental issue surrounding the job , ability and
willingness to do the job . Our goal of the motivation is to take
competent adapted employees and provide them with an environment
that encourage them to exert high energy level .

Maintenance
Maintenance as the name implies ,the objection of our this phase
is to put into place activities that will help retain productive
employees . Our maintenance of the department includes safety and
health issue, and employee communications. The goal of our
maintenance is to take competent adapted employees which up – to
date skills , knowledge and abilities who are exerting high energy
levels , to maintain their commitment and loyalty to the organization ,
included in such programs is the ability for employees to know
what is occurring around them and to went frustration . Our employee
relation programs should be designed to ensure that our employees
are kept well informed through E – mail bulletin , boards , tourn hall
meetings or teleconferencing , and to foster an environment where
employee voices are heard . It our time and effort are expended in
this phase our HRM may be able to achieve its ultimate goal .

The Job characteristics

Our jobs characteristics are that affect productivities motivation and
satisfaction. We have five characteristics of job.

Skill Variety
Which include degree and a no of skills and talents?

Task identity

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 The degree to which the job requires completion of a whole and
identifiable piece of work.

Task Significance
The degree to which the job has a substantial impact on the lives or
work of other people.

Autonomy
The degree to which the job provides substantial freedom ,
independence , and discretion to the individual in scheduling the work and
in determining the procedures to be used in carrying it out .

Feed back
The degree to which coring out the work activities required by
the job results in the individual obtaining direct and clear information
about the effectiveness of their performance .

Manpower planning
Our man –power planning enables a department to project its
short to long term needs on the basis of its departmental plans so
that it an adjust its manpower requirements to meet changing priorities.
The department needs manpower planning to show.

• The no of recruits required in a specified timeframe & the

availability of talent.
• Early indications of potential recruitment or retention difficulties.
• Surpluses or deficiencies in certain ranks or grades.
• Available of suitable qualified and experienced successors.

Employee Motivation

According to Maslow , our employees have five level of needs

(1) Physiological (2) Safety (3) Social (4) Ego (5) and self
actualizing.
Motivation is operationally is the miner fore that drives individual to
accomplish personal & organizational goals our motivation factors for
employees are.

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1-Interesting work.
2-Good wages.
3-Full appreciation of work done.
4-Job security.
5-Good working condition.
6- Promotions & growth in the organization.
7-Personal loyalty with employees.
8-Tact full discipline.
9-Sympathatic helps with personal problems.

Advertising Department
What is advertising?
Advertising is a non-personal form of promotion that is delivered
through selected media outlets that, under most circumstances, require the
marketer to pay for message placement. Advertising has long been viewed
as a method of mass promotion in that a single message can reach a large
number of people. But, this mass promotion approach presents problems
since many exposed to an advertising message may not be within the
marketer’s target market, and thus, may be an inefficient use of promotional
funds. However, this is changing as new advertising technologies and the
emergence of new media outlets offer more options for targeted advertising.

Advertising also has a history of being considered a one-way form of

marketing communication where the message receiver is not in position to
immediately respond to the message. This too is changing. For example, in
the next few years’ technologies will be readily available to enable a
television viewer to click a button to request more details on a product seen
on their favorite TV program. In fact, it is expected that over the next 10-20
years advertising will move away from a one-way communication model
and become one that is highly interactive.

Managing Advertising Decisions in hit fit cafe

Hit fit café is delivering an effective marketing message through
advertising requires many different decisions as our marketer develops their
advertising campaign. For small campaigns, we involve little creative effort;

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one or a few people may handle the bulk of the work. In fact, the Internet
has made do-it-ourselves advertising an easy to manage process and has
especially empowered small businesses to manage our advertising
decisions. As we will see, not only can small firms handle the creation and
placement of advertisements that appear on the Internet, new services have
even made it possible for a single person to create advertisements that run on
local television.

Setting the Advertising Objective

Hit fit café advertising objectives including: building product
awareness, creating interest, providing information, stimulating demand and
reinforcing the brand. To achieve one or more of these objectives,
advertising is used to send a message containing information about some
element of the marketer’s offerings. For example:

 Message About Product

 Message About Price
 Message About Other Promotions
 Message About Distribution

Setting the Advertising Budget

After advertising objective our next step is advertising budget
achieving the objective requires a well-thought out strategy. One key factor
affecting the strategy used to achieve advertising objectives is how much
money has to spend on our business. The funds designated for advertising
make up the advertising budget and it reflects the amount and our business is
willing to commit to achieve its advertising objectives.

Selecting Media Outlets

We have selected the following Medias.

 Television Advertising
 Radio Advertising
 Print Publications Advertising
 Internet Advertising
 Direct Mail
 Signage, Billboards

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  Product Placement
 Mobile Device Advertising

R&D Department
What is R&D?
Research is an activity aimed at discovering new knowledge in hopes that
such activity will be useful in creating a new product, process, or service, or
improving a present product, process, or service. Development is the
translation of research findings or other knowledge into a new or improved
product, process, or service.

Research and development comprises creative work undertaken on a

systematic basis in order to increase the stock of knowledge and the use of
this knowledge to devise new applications. Research and development is a
component of the broader innovation process.

Research is an activity aimed at discovering new knowledge in hopes

that such activity will be useful in creating a new product, process, or
service, or improving a present product, process, or service. Development is
the translation of research findings or other knowledge into a new or
improved product, process, or service.

Scientific investigation designed to develop new consumer goods and

services, new inputs into production, new methods of producing goods and
services, or new ways of operating and managing organizations. There are
two types of R&D: basic and applied. Basic R&D does not have a specific
commercial objective, while applied R&D does.

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Why R&D matters to companies
R&D plays an important role in the innovation process. It results in
the technology that brings new products and services to the market place.
Innovation results in high quality jobs, successful businesses, better goods
and services and more efficient processes.

Marketing research is the function that links the consumer, customer,

and public to the marketer through information - information used to
identify and define marketing opportunities and problems; generate, refine,
and evaluate marketing actions; monitor marketing performance; and
improve understanding of marketing as a process. Marketing research
specifies the information required to address these issues, designs the
methods for collecting information, manages and implements the data
collection process, analyzes, and communicates the findings and their
implications."

There are two types of information available to a market researcher:

primary data and secondary data. Primary data is original information
gathered for a specific purpose. Secondary data refers to information that
already exists somewhere and has been collected for some other purpose.
Both types of research have a number of activities and methods of
conducting associated with them. Secondary research is usually faster and
less expensive to obtain than primary research. Gathering secondary
research may be as simple as making a trip to a local library or business
information center or browsing the Internet. There is already a lot of
statistics about different businesses that can be used for this research.
Information source
Secondary data help identify the problem; better define problem; develop an
approch to problem; fomulate an appropriate research design; answer certain
research questions and test some research hyotheses; Interpret primary data
more insightfully

There are two ways to do market research:

• Secondary Research involves analyzing information that already has

been gathered for another purpose.
• Primary Research involves collecting new information to meet your
specific needs

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 Engineering Department

Engineering is the application of science to the needs of humanity. This is

accomplished through the application of knowledge, mathematics, and
experience to the design of useful objects or processes.

Engineering of hit fit cafe

Engineering of hit fit café are well educated. We have two managers
for our engineering department.
Our Engineering uses their knowledge of science, mathematics and
appropriate experience to find suitable solution to a problem.
Creating an appropriate mathematical model of a problem allows them to
analyze it and to test potential solutions. Usually multiple reasonable
solutions exist, so our engineers must evaluate the different design choices
on their merits and choose the solution that best meet their requirement. Our
engineers are professionals take seriously their responsibilities to perform
their duties.

Engineering of hit fit café typically include a factor of safety in or

department to reduce the risk of unexpected failure. Engineers of hit fit café
plan which kind of machine is needed and what is its functions, their also
applies technology for a hit fit café needs and to prevent technical problem.
Our engineers know how to handle the machines. Engineers of hit fit café
employ the scientific knowledge developed by scientist in planning,
designing and constructing technical devices and systems.

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 Our engineers are developers’ innovations and problem solvers.
They are concerned with using available technology to solve these problems.
They use science and computers to model real life situations and solve
problems. Our engineers responsible for communicating understanding,
planning creating and testing. They also do team work with their workers to
make sure that all of these things are done right.
They also check the tools and equipment and if they are not in orders, they
can also change the machine. Our engineers know their need what to do ,
when it has to be done , and how much money can be spent .Every one gets
together regularly throughout the project to make sure things are going
smoothly , and to deal with any changes that make up .
Engineers of hit fit café must have a deep understanding of the science and
technology behind the projects they work on. This means that it is absolutely
essential to stay up- to-date with new technologies.
Our engineers must be good at planning the way in which money and time is
spent on project. They meet frequently with the scientists and other
engineers to make sure that nothing is left out.
Our engineers must be capable of creating and designing the equipment
needed for the project. Engineers are given the responsibility of testing
every thing extremely carefully before it is used.

Our engineers also use computers externally to produce and analyze

designs, to simulate and fest how a machine, structure, or system operates,
and to generate specifications for parts of our machineries.

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 Cleaning Department
Cleanliness is the absence of dirt, including dust, stains, bad smells and
clutter, include health, beauty, absence of offensive odor, avoidance of
shame, and to avoid the spreading of dirt and contaminants to oneself and
others. In the case of glass objects such as windows or windshields, the
purpose can also be transparency .

Cleaning department is the most important department of our

business . It is the most vital need of our café because our aim is to
provide the totally clean product for our customer satisfaction . There
for the cleaning department is responsible for the following activities.
It is especially designed for the cleaning of all company.Cleaning
department provide the totally clean enviorment to the others
departments and enhance the ability to doing work .

It is response for all types of cleaning include rubbing dusting and

provide the dirt and germs free atmosphere for all department .

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 Quality Control Department
Quality control refers to the process, most often implemented in
manufacturing, of monitoring the quality of finished products through
statistical measures and an overall corporate commitment to producing
defect-free products. Quality control principles can also be utilized in service
industries.

In manufacturing, procedures to achieve a desired level of satisfaction

of the operation or product being produced. A number of tests and
measurements may be required to determine that a part meets required,
procedures to achieve a desired level of specifications.

As a manufacturer we are interested in the quality of the product that

we produce. As a consumer we are interested in the quality of the product
that we buy. Quality often means different things to different people but can
generally be regarded as meaning that the product meets certain targets. For
a light bulb quality might mean that it works when we buy it, whilst for a
packet of cornflakes quality might mean that we have over a certain
minimum amount of cornflakes in the packet. We will consider some ways
of measuring the quality of a product and detecting quality changes - both
features of a quality control process.

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 There are two managers of quality of control .These managers check
the product quality and the expiry date of things e.g. In hit fit cafe we are
offering super crisp product like chips, peanuts etc. Our quality control
managers must check the expiry date of these products. In our café there
are also tea and coffee and cold drinks , the manager also checks the
quality of these products

Supervisor Department
A supervisor is an employee of an organization with some of the powers
and responsibilities of management occupying a role between true manager
and a regular employee .A supervisor position is typically the first step
towards being promoted into a management a role .An employee is
supervisor if they have the power and authority to do the following
actions (according the Ontario ministry of labour)

1. Give instruction and/or orders to subordinates

2. Be held responsible for the work and action of other
employees.
3. Admnister discipline and penalties.

Supervisor of hit fit café our divided into four distinctly separate sets of
responsibilities.His first duty is to represent management and the company.
It is the supervisor,s job to organize his department and employees ,
visualize future impacts and needs , energize the employees to get their
tasks done and supervisor their work ensuring that the productivity and
quality standards are met .

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 The supervisor makes certain that his employees have the training, the
tools and the material that they need to carry out their duties. Another
important part of the job is to act as a middle man and buffer between the
employees who actually do the job and the rest of the organization .The
supervisor makes sure that his employee ,s pay is correct , their vacation
pay arrives on time and the receive proper care if they get injured on
the job . The supervisor of hit fit café also has legal responsibilities to
ensure that his area of responsibility is free of safety violation , all
employees received proper training and that all human right are upheld.

The supervisor of hit fit café is also responsible for the safety of
all his subordinates and to ensure that they work in a harassment –
free environment .It is also the responsibility of hit fit café to develop
all the potential leader the work under his so that the company can
identify and place all the employees who demonstrate that they have
the interest and abilities to be promoted or transferred to better position .

IT Department

The Information Technology (IT) department manages the technology and

computer infrastructure that drives an organization's business systems.
Developing and maintaining the business systems that operate the
organization are essential tasks of the IT department. This includes software
for financial, manufacturing, sales and distribution systems, as well as
general office administration, such as word processing and spreadsheet
applications

This is a development and innovation of our café that meets the

extensive demands of the maker for capable of providing distributed
network, communication system solution for future life including the
internet. This purpose of department is to give modern facility. This
program encompasses fundamental principal of communication system
information technology ,which support application such as computerized
security networking invoice system, cameras auto locks door , emergency
alarms . The department manager will design the implement network
system to meet exacting need of day .

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 The responsibilities of this department are to develop customer
understanding. The principal of communication and information
technology which support distributed application , such as multimedia ,
virtual reality, data base and program dedicated facility latest networking
tools and multimedia computer support the IT department . This is designed
for the café employees.

This department is to HRM department so all the admin or office

work is include in this department .All the workers and manage in this
department.

Operational and Maintenance Department

Although building commissioning is becoming is more popular for

new construction projects, most buildings have never undergone any
type of systematic process to ensure they operate optimally. Hit Fit
Cafés commercial office buildings hold tremendous opportunities for
increasing energy efficiency through low-cost O& M improvements. These
improvements can yield savings of five to twenty percent of a
building, s annual utility bill.

Hit Fit Café understands why building systems are operated and
maintained the way they are, and where and what improvements are
more beneficial and cost –effective is the first step to obtaining energy –
efficient building performance.

Hit Fit Café an O&M assessment provides a systematic look at all aspects
of the current O&M practices including the management structure, policies,
and user requirement that influence them.

It may include.

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(1) Interviews with management, O&M personal and services contractors.
(2) A review of equipment condition, building documentation and service
contracts.
(3) Spot tests of equipment and controls.

The gathering and analysis of this improvement are needed and which
improvements is most cost –effective.
The Hit Fit Café assessment also checks schedules and control strategies
to determine if the building is operated optimally and develops a list
of recommended improvements that support energy efficient operation.
It can provide a starting point or baseline from which to measure the
effectiveness of improvements and on going O& M activities.

Hit fit café responsibilities

(1)The hit fit café O&M process consists of several steps beginning with
the pre assessment planning activities that are carried may include.
(1) Assigning staff.
(2)Choosing the approach.

Assigning Staff
Hit fit café assigns one or more staff members to assist in the
assessment process .The individuals chosen should be those with the most
knowledgeable buildings staff can improve the assessment cost
effectiveness because they reduce the time the O&M consultant needs to
spend investigating how and why the building operates as it does.The
amount of time a staff person will spend assisting with the project is
generally decide during the scoping process .

Choosing the approach

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 Hit fit café must choose an approach for accomplishing the work.
Most of he approaches assume that the hit fit café has O&M staff to assist
in carrying out the assessment.

Operational and Maintains benefits

The Hit fit café information resulting from an O& M assessment
can be used to help prioritize both financial and policy issues regarding the
management and budget for the facility .It presents a clear picture of where
and what improvements may be most cost effective to implement first .The
assessment process, depending on the hit fit café ,s requirements can also
provide direct training and documentation benefits for O&M staff .

Manufacturing Department
Manufacturing is the transformation of raw materials into finished
goods for sale, or intermediate processes involving the production or
finishing of semi-manufactures. It is a large branch of industry and of
secondary production. Includes establishments engaged in the mechanical or
chemical transformation of materials or substances into new products. These
establishments are usually described as plants, factories, or mills and
characteristically use power-driven machines and materials handling
equipment.

Manufacturing in hit fit café

Hit fit café manufacturing sector is closely connected engineering and
industrial design. Almost manufacturing products of hit fit café are raw
materials like cold drinks hot drinks, and snacks, which our café provide;
this is very convenient for us. Hit fit needs a supervisor to take care the raw
material. Hit fit has a contract with the Pepsi Company limited for the drinks

28
and has also contract with the super crisps company for the snacks, hit fit
also introduce the new products by the passage of time.

Manufacturing covers a myriad of inputs, processes and products. Hit fit

also has the raw material for the tea and coffee like sugar and dried milk. Hit
fit also provide the facility of disposable cups for the tea and coffee. Hit fit
café have skilled workers that noticed which product is less.e.g suger milk
coffee ,tea and snacks.

Accounting and Finance Department

Accounting is the process by which financial information about a business
is recorded, classified, summarized, interpreted, and communicated.
Auditing, a related but separate discipline, is the process of an independent
review of financial statements in order to express an opinion as to the
fairness and adherence to generally accepted accounting principles.

Accounting management in hit fit café

Hit fit cafe collecting information on resource usage for the purpose
of capacity and trend analysis, cost allocation, auditing and billing. Hit fit
accounting management requires records summaries, dealing, records in the
books that help us to revise the losses and profits. Hit fit is also has an
accounting data which is used for trend analysis, capacity planning, billing,
auditing and cost allocation. Accounts help hit fit to record keeping our
business performance in monetary terms provides a summary of the
economic results.

Functions of accounts in hit fit cafe

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 The function of accounts in hit fit compiling and providing financial
information primarily by reports referred to as financial statements.
Accounting includes bookkeeping, systems design, analysis and
interpretation of accounting information. In probate, our function of
providing a report on the collection and distribution of the estate; in
partnerships (2), an equitable proceeding in which the use and distribution of
partnership funds are examined to determine whether each partner has
received her appropriate share .our accounts help to ensure that the firms are
run efficiently, its public records kept accurately, and its taxes paid properly
and on time. Hit fit café accounts functions are

• Meaning, Functions and Sub fields of Accounting

• Accounting Cycle
• Accounting Principles- Concepts & Conventions
• Accounting Equation
• Types of Accounts
• Rules of Debit & Credit
• Profit and losses

Hit fit accounting Process

• Analyzing transactions
• Recording transactions
• Posting to ledger
• Balancing the accounts
• Preparing Trial Balance

Hit fit café needs a manager to take care all of the records of the café
what the manager to do, manager must recall the record to maintain the café
he also knows what actually is bank Reconciliation? Reasons for reconciling
the books he make schedules, file bills, sort documents, fill in at the
switchboard, and other duties that would require someone in good business.
This may include some or all of the following:

1. Keep up-to-date and accurate record of all the company’s financial

transactions into physical journals and ledgers or a computer-based system.

2. Periodically, usually monthly, they balance the books and create financial
statements and other management reports.

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3. Receive record, deposit cash and pay the company’s bills. They balance
bank statements regularly, investigating and correcting any discrepancies.

5. Keep inventory records and calculate product costs.

6. Purchase supplies

7. Prepare purchase orders

Finance studies and addresses the ways in which individuals, businesses

and organizations raise, allocate and use monetary resources over time,
taking into account the risks entailed in their projects. The term finance may
thus incorporate any of the following: * the study of money and other
assets* the management of those assets* Profiling and managing project
risks*

Webster's New World dictionary defines finance as

(1.) Money resources, income, etc

(2.) The science of managing money.

Finance in hit fit cafe

Finance is the most encompassing of hit fit business. To
understand finance we must know about the entire business, indeed
the entire economy. The Financial system of hit fit is composed of
consumers, manufacturers and distributors. These groups need money
to purchase products and services. One way of looking at Finance is
that it is getting the money to purchase these goods and services. Hit
fit café is also planning the finance to achieve the goals and strategies
tailored to meet a client's specific values, abilities, and needs. Hit fit
plans show how to get started by taking inventory of our current
assets, budget, and other arrangements; setting and quantifying goals,
hit fit will determine its current financial situation with regard to
income, savings, living expenses, and debts. Preparing a list of current
asset and debt balances and amounts spent for various items gives hit
fit a foundation for financial planning activities improved business
relationships resulting from well-planned and effectively
communicated financial decisions. Hit fit financial plan also helps in
future needs and resources

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 The financial planning of hit fit cafe

• (1) Determining hit fit current financial situation

• (2) Developing financial goals
• (3) Identifying alternative courses of action
• (4) Evaluating alternatives
• (5) Creating and implementing a financial action plan, and
• (6) Reevaluating and revising plan

Marketing Department
Marketing is a process of organizing and directing all the company activities
which relate to determining the market demand and converting the customers
buying power into an effective demand for a service and bringing that service to
the customer.

Marketing in hit fit café

In general, marketing in hit fit identifying the particular wants and needs
of a target market of customers, and then going about satisfying those
customers better than the competitors. This involves doing market research on
customers, analyzing their needs, and then making strategic decisions about
product design, pricing, promotion and distribution.

The process of marketing our café is making customers aware of

products and services, attracting new customers to a product or service, keeping
existing customers interested in a product or service, building and maintaining a
customer base for a product or service. Advertisements play a large part in
marketing. In marketing of hit fit café advertising play a great role, that moves
closer to make a decision to purchase, use and follow.

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 Marketing in hit fit café requires co-ordination, planning, implementation
of campaigns and a competent manager(s) with the appropriate skills to ensure
success. Marketing objectives, goals and targets have to be monitored and met,
competitor strategies analyzed, anticipated and exceeded. Through effective use
of market and marketing research an organization should be able to identify the
needs and wants of the customer and try to delivers benefits that will enhance or
add to the customers lifestyle, while at the same time ensuring that the
satisfaction of these needs results in a healthy turnover for our café.

Marketing plan of hit fit café

Marketing plan of hit fit café assists us to integrate our total marketing
effort .it ensures a systematic approach to developing products and services to
meet and satisfy your customers’ needs.

When we preparing our marketing plan we need to be clear about our

objectives and how we'll achieve them. A good marketing plan sets clear,
realistic and measurable objectives, includes deadlines, provides a budget
and allocates responsibilities. Our plan can consist of these elements:

• Analysis of your current market

• Our business objectives
• Key strategies
• Steps to achieving your objectives
• Proposed budget
• Timing

Marketing plan of hit fit café should remain an ongoing process

throughout the life of our business. That include the unmet needs of our
customers.our marketing is also depends upon the price of our services e.g
what is the price of our product which we our offeringto our
customers.pricing ismostly influnced by our requriments for the net income
and our objectives for term market control. We are offering a limited price
which ia convient for all of the customers.

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 Purchasing and
booking
Purchase is voluntary exchange of goods and/or services. Exchanges may
take place between two parties or amongst more than two parties. In its
original form trade necessarily used barter and the exchange of goods and
services and recognized equal value desirable to both parties. Modern traders
generally negotiate through the use of a medium of exchange, i.e. money,
and rarely through barter: as a result one can separate buying and earning
from selling.

The activity of purchasing goods and services in exchange for money

or the consideration of something of monetary value. Usually referred to in
the sense of multiple transactions or the transaction processes of an
organizational unit.
Booking in the sense used in professional wrestling is the process of
laying out in advance the general storyline of the match, to include what the
eventual outcome will be. Booking may be very detailed and include a
more-or-less precise length for the match and what moves, techniques, and
holds will be employed by which wrestler or wrestlers and at what point in
the match each will happen.

Booking is also:

• Engagement: employment for performers or performing groups that

lasts for a limited period of time; "the play had bookings throughout
the summer"
• The act of reserving (a place or passage) or engaging the services of (a
person or group); "wondered who had made the booking"

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 Purchasing management of hit fit café directs the flow of goods and
services in a company and handles all data relating to contact with suppliers.
Effective purchasing management requires knowledge of the supply chain,
business and tax laws, invoice and inventory procedures, and transportation
and logistics issues. Although a strong knowledge of the products and
services to be purchased is essential, purchasing management professionals
must also be able to plan, execute, and oversee purchasing strategies that are
conducive to company profitability.

Purchasing managers, agents, and buyers usually learn about new

products and services from Internet searches, trade shows, and conferences.
They meet with potential suppliers in their plants whenever possible our
purchasing management professionals must be good negotiators understand
technical product information, have good mathematical ability, and are
outstanding decision makers. Purchasing managers of our café manages
control budgets, and manage staff.

Our booking manager is also very skill he is responsible for the booking
of our material, which is needed in our café e.g., he is responsible to check
which material is less, and what is required for the café .Our booking
manager is also responsible for booking of furniture, machineries and many
others things. Important machineries are purchased for proper budget is
made and then through clear process these machines are purchased. Minor
purchased e.g. furniture’s, cleaning equipments, paint and other goods used
in our company.

In purchasing process company’s purchasing department managers gives

complete and clear identification and dates describing the services ordered
that includes type rank, grade or other precise identification .To conclude all
services and goods are purchased for correction of quality and quantity and
in order to satisfy customers needs. This department purchases all material,
which is used in our machines. So our managers are responsible to purchase
the right quality things.

Our purchasing department is responsible for establishing and

administrating purchasing polices, dealing fairly with all potential sources of
supply. Obtaining raw material and machineries in an efficient and business
like manner, consolidating purchase of like or common items, and generally
defining how to effect cost saving and coordinate purchasing and contracting
procedures for company.

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 Marketing Mix
The marketing mix is probably the most famous marketing term. Its
elements are the basic, tactical components of a marketing plan. Also known
as the Four P's, the marketing mix elements are price, place, product, and
promotion.

Product: The product or service offered to the customer

Price: Pricing strategies with the goal of meeting a desired profit margin or
costing structure.
Place (Distribution): Distribution of the product/service to the target market
Promotion: Communication and endorsement of the product/service to a
customer.

These variables are known as marketing mix or the 4ps of marketing.

These are the variables that marketing managers can control in order to best
satisfy customers in the target market. The marketing mix is portrayed in
below.

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 The firm attemty to generate a positive response in the target market
by blending these four marketimg mix varivales in an optimal manner.

Product
The Product is the physical tangible goods or service offered to the
customers. It also refers to the appearance and packaging, the benefit and
function, quality, branding, and any associated warranties. The people buy
benefits, not products. Products have to satisfy a need or want for some
market segment. In order to achieve are marketing objectives we need to
have a strategy that includes different elements in order to serve our product.

Our product strategies (services)

Our product that we are giving is a service in a form of Hit Fit café.
The service of our product is a self-service. Our service is giving benefit to
all of the need customers. The service of our café is work well and also
looks good. We are providing the best and accurate services to our
customers.

Features: The main and unique feature of our café is that it is to facilitate
the customer of every age. Our prices are affordable.

Benefits: Our café is giving incentives to the customers in a form of a

starch card in which there are prizes for the customers, if any of the

37
customer have a prize in the starch card then the attendant at the café will
give the prize to the customers.

Shape: The shape of our café is booth like.

Quality: Quality is our products are very fine.

There are three portion of our café one is for snacks which includes chips,
nimko, peanuts, biscults etc, second is for cold drinks and the third one is for
hot drinks e.g. coffee and tea.

Price
The place is where we can expect to find our customer and
consequently, where the sale is realized. Knowing this place, we have to
look for a distribution channel in order to reach our customer. Price
decisions should take into account profit margins and the probable pricing
response of competitors. Pricing includes not only the list price, but also
discounts, financing bundling, price discrimination, cash and early payment
discounts, suggested retail price, pricing strategy and price flexibility.

Pricing objectives
Our pricing is clear, concise and understood by all involved in making
pricing decision, futher these objectives are so stated as to enable those
changed with prices responsibilities to performance with them. Our prices
are very affordable to all the class of the customers. The prices of our snacks
are Rs.10, the prices of hot and cold drinks are Rs.15.oue prices are low so
that the customers are willing to use are services and also attract them. Our
price is in a payment form.

Growth
Sales or profit growth
Market share growth

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Profit
Minimize return on investment
Maximize short and long run profit

Cash flow
Rapidly recover new product development costs

Competition
Pricing strategies

Place (distribution)
Place is associated with channels of distribution that serve as the means for
getting the product to the target customer .the distribution system performs.
Distribution channels, market coverage specific cannel members,
warehousing distribution centers, order processing transportation.

Hit fit café is dealing in six places in Faisalabad like outside the Allied
Hospital,Civil Hospital,Ghulam Mohammadabad ,Green Town and at the
main gate of Agriculture University. Our head office is in Gulstan Colony.
Hit fit café involves in direct distributing e.g. from the manufacture.
Manufacture has the complete control over our products.

Promotion
Promotions are related to communicating and selling to potential
consumers. Since these costs can be large in proportion to the product price,
a break-even analysis should be performed when making promotion
decisions. It is useful to know the value of the customer in order to
determine whether additional customers are worth the lost of acquiring them.
Promotion decisions involve advertising, public relation, media types.
Marketing communications budget personal selling and sales force.

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Product Price Place promotion
Functionality List price Channel members Advertising
Appearance Discounts Channel motivation Personal selling
Quality Allowance Market coverage Public relations
Packaging Financing Locations Message
Brand Leasing Logistics Media
options
Warranty Service level Budget
service

To make our customers aware that our product exists, there are a
number of methods we choose to use, the following methods.

Logo

Slogan
Ab bolo ha na maaza ki baat

Promotion objectives
Our company has some objectives of promotion to give information
about our service for the awareness of the customers. First of all we aware
our customers about innovation feature of our services, their benefit and
qualities which is not given by others.

Promotion mix

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Advertising we communicate with and audience through paid media.

Direct marketing we also use a direct marketing for the direct interaction
with the customer. We use to elements of direct marketing, personal selling-
Tele marketing.

Television is an important source for advertising so we ad our product

commercial on Geo and Ptv.

Internet we also selected the internet to promote our product. People can
gain awareness about our product through our website.

Print media play important role in the success of any product on service.
We have selected the following media for advertising.The News, Jang,
Dawn,Family magazings,Nawa-i-waqt.

Out door media it takes a lot of contribution for the promotion of product.in
out door media we have selected the following medias for the
advertisements of our services.
Billboards
Posters: print posters
Buntings
Banners

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 Market Segmentation
Marketing segmentation can be defined as the process of dividing a market
into distinct subsets of consumers with common needs or characteristics and
selecting one or more segments to target with a distinct marketing mix. The
process of splitting customers, or potential customers, in a market into
different groups, or segments, within which customers share a similar level
of interest in the same or comparable set of needs satisfied by a distinct
marketing proposition.

The process of selecting a group or groups having similar characteristics

representative of a desired market from a population of mixed
characteristics.

• The purpose of market segmentation is to determine specific segments

of the market upon which to concentrate marketing efforts.
• Adopt a customer-oriented philosophy.
• Divide the mass market into small sub-markets.
• The goal of every entrepreneur is to develop a dominant position in a
specialized market segment.

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Bases for segmentation
The first step in developing a segmentation strategy is to select the
most appropriate base on which to segment the market. Major categories of
consumer characteristics provide the most popular bases for market
segmentation. The most common profilers used in customer segmentation
include the following:

Geographic
• Region of the country
• Urban or rural
• Climate

Demographic
• Age, sex, family size
• Income, occupation, education
• Religion, race, nationality

Socailculture segmentation
• Family life cycle
• Social class

Psychographic
• Lifestyle type

Behavioral
• Product usage - e.g. light, medium, heavy users
• Brand loyalty: none, medium, high

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 • Type of user (e.g. with meals, special occasions)

Occasional segmentation

Benefit segmentation

Business segmentation

Geographic segmentation
In Geographic segmentation, the market is divided by location. The theory
behind this strategy is that people who live in the same area share similar
needs and wants and that these needs and wants differ from those of people
living in other areas. Following are the different geographical units: these
units include:

Regions: e.g.Southren, Mountain states northern areas in Pakistan.

City / Town size: e.g. population within ranges or above a certain level

Population density: e.g. urban, suburban, rural, and semi-rural

Climate: e.g. Temperature, hot, humid, rainy.

Geographic segmentation is an important process - particularly for multi-

national and global businesses and brands. Many such companies have
regional and national marketing programmer, which alter their products.

Demographic Segmentation
Demographic segmentation consists of dividing the market into
groups based on variables such as age, gender family size, income,
occupation, education, religion, race and nationality.Demographic
segmentation is one of the most straightforward bases for segmenting
markets; they are also one of the most meaningful. The main demographic
categories are described below:

Age

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 For many products buying behavior is closely related to age category.
The range of these categories will vary depending upon the product or
service, thus range may appeal to the 18-30 age, whereas visiting historic
properties may be popular with the 25-45-age range. Age is regularly used to
define the behavior of certain markets. For instance younger people tend to
be more active in making business trips than they are in domestic holiday
trips.

Sex
Sex will also determine consumption patterns.e.g. Male, female.

Gender
Gender segmentation is widely used in consumer marketing. The best
examples include clothing, hairdressing, magazines and toiletries and
cosmetics.

Socialcultureal segmentation
In this segmentation, consumer markets have been successfully
subdivided into segments on the bases of stage in the family life cycle, social
class and subculture memberships.

Family life cycle

Family life cycle segmentation is based on the premise that many
families pass through similar phases in their formation and growth. In
developed countries economies the family remains the basic social unit.
Many consumption patterns are developed and taught within the family as it
proceeds through a life cycle. This life cycle has been used by research
services combined with income, and occupation to delineate different
consumer groups. The approach is as follows. First consumers are divided
into one of four possible life cycle groups:

1 Dependent adults - single adults

45
 2 Pre-Family - Adults married without children
3 Family - One or more children
4 Late - Adults whose children have left home

Social class
Many Marketers believe that a consumer "perceived" social class
influences their preferences for cars, clothes, home furnishings, leisure
activities and other products & services. There is a clear link here with
income-based segmentation. This segmentation is a mixture of social class
and income. Classifications are based on the occupation of the head of
household. Socio economic groupings used in the country are those
established by the National Readership Survey, and fall into the following
categories:

• Higher managerial, administrative or professional

• Intermediate managerial, administrative and professional
• Supervisory, clerical, junior administrative or professional
• Skilled manual workers
• Semi and unskilled manual workers
• State pensioners, widows, lowest grade workers.

Psychographic segmentation
This type of segmentation divides the market into groups according to
customers’ lifestyles.

It considers a number of potential influences on buying behavior, including

the attitudes, expectations and activities of consumers. If these are known,
then products and marketing campaigns can be customized so that they
appeal more specifically to customer motivations.

The main types of psychographic segmentation are:

Lifestyle segmentation
Different people have different lifestyle patterns and our behavior may
change as we pass through different stages of life. For example, a family

46
with young children is likely to have a different lifestyle to a much older
couple whose children have left home, and there are, therefore, likely to be
significant differences in consumption patterns between the two groups.
One of the most well known lifestyle models, the “sagacity lifestyle
model”, identifies four main stages in a typical lifestyle:

• Dependent (e.g., children still living at home with parents)

• Pre-family (with their own households but no children)
• Family (parents with at least one dependent child); and
• Late (parents with children who have left home, or older childless
couples).

Occasional segmentation
This segments on the basis of when a product is purchased or
consumed. For example, some consumers may only purchase flowers,
boxes of chocolates for celebrating birthdays or Christmas, whereas other
consumers may buy these products on a weekly basis. Marketers often try to
change customer perception of the best time to consumer a product by
promoting alternative uses for a product. For example, recently Kellogg’s
has attempted to change the image of cereals to that of an ‘any time’ snack,
rather than simply a breakfast meal. Many products are promoted for special
usage occasions. The greeting cards industries, e.g. stresses special cards for
a variety of occasions that seem to be increasing almost daily (Eids, Mothers
day, Birthdays, etc.)

Benefit segmentation
This requires marketers to identify and understand the main benefits
consumers look for in a product. Toothpaste, for example, is not only
bought to maintain healthy teeth and gums, but also because of its taste and
in order to help combat bad breath!

Benefit segmentation uses causal rather than descriptive variables to group

consumers. Different people buy the same or similar products for different
reasons. For instance some people will visit a restaurant because it has a
reputation for good food or drink and therefore seek gastronomic
experience; others may visit the same restaurant to derive social benefits or
status.

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Behavioral segmentation
Behavioral segmentation identifies consumption rates of a product or
service as a means of segmenting markets. For instance customers of a local
leisure center may be classified as:

• Frequent users (Daily visits)

• Less frequent users (At least once a week)
• Users (Occasional visits)
• Non users.

If a company can identify the characteristics of frequent users (they may live
in a certain area and have other common features such as income) they can
target those segments in order to increase the number of frequent users.

Loyalty status
A market can also be segmented according to the degree of consumer
loyalty to a product or service brand. Kotler divided consumers into four
groups according to their loyalty status. A brewery may identify the pubs in
a postcode area for instance pub A, pub B, pub C, pub D and classify the
local population according to their loyalty. Thus using Kotler's classification
the market would be classified as follows:

• Hard core loyal - These are consumers with undivided loyalty to one
brand or pub. Their purchasing pattern over six periods would be,
AAAAAA
• Soft-core loyal - Consumers with divided loyalty between two or
more brands. Their purchasing pattern may be, AABBBA.
• Shifting loyalties - These consumers 'brand switch', their loyalty
pattern may be, ACBAAC
• Switchers - These consumers demonstrate no brand loyalty at all thus
their loyalty pattern may be ACDBAD.

Depending upon the marketing expenditure required loyalty patterns could

be changed.

Business - to -business market segmentation

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 Substantial parts of the market for hospitality services are represented
by other businesses, or organizations for instance conferences, seminars,
incentive travel packages, air crew services are all aimed at other businesses
rather than consumer markets. The concept of segmentation can be applied,
although the bases used are likely to be different. A more detailed discussion
is given by Webster. Some of the most frequently used industrial market
segments include:

• Size of firms
• Type of industry
• Geographical region
• Type of buying organization

Summary
Target marketing or market segmentation based on customer needs and
wants can increase profits. Target marketing identifies customer groups and
the reasons they purchase. Market segmentation helps a business be more
responsive to changing customer needs. An overall marketing plan or
strategy visually shows how all aspects of a marketing effort work together.
Remember, the ultimate goal of any business is to sell the product or service.

49
50
WHAT IS SELLING PROCESS:-
Selling is a part of the process by
which organization customers to purchase their goods and services.

STEPS IN SELLING PROCESS:-

Certainly , no magic formula
exists for making a sale . Many different factors may influence the
purchase decision . Yet most sales trainers believe logical , sequential
do exist that , if followed , can greatly improve the chance of making
a sale . This is referred to as the sale or selling process .This
sequential services of action by sales person leads to the customer
taking a decision action and ends with a follow –up to ensure
purchase satisfaction . Hit fit café also follow some preliminary and
advanced steps in selling process through which we fulfill our selling
purpose .

PROSPECTING:-
The selling process beings prospecting , or finding
qualified potential buyer . In all types of selling except retail , it is
unlikely that customer will come to the salesperson . Salesperson
must seek out potential customers . Two major activities are involved
in prospecting :identifying potential customers and qualifying these
potential customers to determine if they are valid prospects .

(1)IDENTIFYING PROSPECTS:-
Prospects come from many sources : friends
and acquaintances , other salespeople , previous customers , supplier ,
nonsales employees in the firm, and social and professional contacts .
A number of sources and techniques for finding prospects are
described in this section .

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PRESENT CUSTOMERS:-
The best source of is usually the
salesperson’s exiting customers . It is much easier to sell additional
goods and services to existing customers than to attract new
customers .

COLD CALLING:-
Some salespeople rely heavily on cold calling, or
unsolicited sales calls, as a prospecting technique. This approach simply
involves knocking on doors. The salesperson makes contact with a
potential customer , introduces himself and asks if there is a need for
his product.

PROSPECTING SERVICES:-

In addition to mailing list providers , there are specialized prospecting

service companies that provide specific information on prospects .

(2)QUALIFYING PROSPECTS

Hit fit café sales representatives have identified potential customers ,

they must qualify them to determine if they are valid prospects. Unless
this is done , time can be wasted in trying to sell to people who
cannot or will not , purchase the product . Qualifying method that
involves answering questions a prospect’s money authority , and need
to buy .

MONEY

Does the prospect have the money, or resources , to purchase a

product or services ? Since ability to pay is such a critical factor in
qualifying prospects, salespeople must be familiar with their resources .

AUTHORITY

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Authority to make a commitment for making decision to purchase . A
salesperson must identify the key decision maker early to make
effective use of his selling time .

Need
A salesperson should do as much as possible to learn about a
prospect’s needs and whether a specific need for the product in
question exists .

(3)PREPARING
After a prospect hit fit café has been identified
and qualified , the sales representative prepares for the sale . This stage
involves the two key activities of pre-approach and call planning .

PRE-APPROACH

In the pre-approach , or fact-finding , stage of sales planning , additional

information is gathered about the prospect and his or her need .It is
necessary to go beyond prospecting information to plan the sales call .

• Who is the customer ?

• What are the customers ,s needs?
• What other information is required ?
• Where does one obtain information ?

Call Planning
Call planning involves a specific sequence of activities
before the sales interview takes place.
• Specifying the objective.
• Developing a strategy.
• Making an appointment.

Approach
The hit fit café first portion of a sales presentation is a very critical
part of the sales call .It is during this time, known as the approach that the
salesperson introduces himself, outline the purpose of the visit , tries to
establish rapport with the prospect ,obtains the prospects attention , and
attempts to build interest in the material that will be presented .

53
 • First impressions are essential.
• Preparation.
• Ask the question.
• Offer a benefit.
• Give something of value.

Probing For need

In its most basic form of hit fit cafe the
selling process involves finding a need and filling it . To find needs, a
salesperson must ask questions .Questions are powerful selling tools .
By asking questions , we give the customers an opportunity to get
involved . You also give yourself an information gathering tool to help
you close the sale .

CONVINCING THE PROSPECT:-

After identifying a prospect’s
needs, the hit fit café salesperson moves to convince the good or
service will satisfy these needs . This portion of the sales presentation
should be clear , concise , and well prepared .

FEATURES-BENEFITS SELLING:-
Most professional sales trainers
emphasize features-benefits selling. The seller relates to a prospect’s
needs by emphasizing the benefits a prospect will receive from the
features of a good or service .

PRESENTATION TECHNIQUES
The sales dialogue above contains
examples of techniques a sales representative can use to prove how an
item will benefit a customer .
• Visual Aids.
• Testimonials
• Examples.
• Demonstrations.

54
HANDLING OBJECTIONS
All salespeople of hit fit cafe encounter sales
resistance-actions or statements by a prospect that postpone , hinder,
or prevent the completion of a sales . Normally , sales resistance takes
the form of an objection-an outward expression , usually verbal , of a
prospect’s doubts or negative feelings .
• Timing .
• Price .
• Source .

CLOSING

The final part of the sales presentation is the close or requesting

the order . After salesperson of hit fit café has established rapport
with the prospect , demonstrated the product’s features and
benefits , and objection , he is ready to ask for the order .Many
salespeople fail to close a sale because they do not understand
its role in the selling process .
• When to close .
• Looking and listening for buying signals .
• Verbal buying signals .
• Using a trial close.
• How to close .

FOLLOWUP
Many sales representatives make the mistake of
assuming that the selling process has been completed when the sale
is made . This is a critical mistake . The term follow up is used to
describe the important aftersale activities . Effective sales follow up
reduces the buyer’s dissonance , or doubt , and it improves the chance
that the person will buy again in the future . Sales representatives
must always follow up on the sale .
• Postsale Action.

55
 • Customer Relation.
• Maintain contact with customer.
• Keep serving the customer.
• Show Appreciation.
• Self Analysis.

What is marketing environment

The marketing environment surrounds and impacts upon the organization.

There are two key perspectives on the marketing environment, namely the
'macro-environment and the 'micro-environment'

56
Types of environments

 Micro environment
 Macro environment

The micro environment

This environment influences the organization directly. It includes suppliers

that deal directly or indirectly, consumers and customers, and other local
stakeholders. Micro tends to suggest small, but this can be misleading. In
this context, micro describes the relationship between firms and the driving
forces that control this relationship. It is a more local relationship, and the
firm may exercise a degree of influence.the micro environment consists of
the actor close the company that affect its ability to sereve its customers, the

57
company, suppliers, marketing intermediates ,customers,competitors, and
various publics,which combine to make up the companys value delivery
network.

The macro environment

This includes all factors that can influence and organization, but that are out
of their direct control. A company does not generally influence
any laws (although it is accepted that they could lobby or be part of a trade
organization). It is continuously changing, and the company needs to be
flexible to adapt. There may be aggressive competition and rivalry in a
market. The wider environment is also ever changing, and the marketer
needs to compensate for changes in demographics,culture, politics,
economics and technology.

The company’s micro environment

The company’s microenvironment job is to build relationship with

customers by customer value and satisfaction. These are internal factors
close to the company that have a direct impact on the organizations strategy.
These factors include:

The company

Suppliers
Suppliers from an important link in our company’s overall customer
value delivery system. They provide the resources needed by our company

58
to produce its good and services. Supplier’s problems can seriously affect
marketing. Increase in raw material prices will have a knock on affect on the
marketing mix strategy of an organization. Prices may be forced up as a
result. A closer supplier relationship is one way of ensuring competitive and
quality products for an organization.

Marketing intermediates
Market intermediates are firms that help the company to promote, sell,
and distribute its goods to final buyers. They include resellers, physical
distribution firms, marketing services agencies, and financial intermediates.
Our intermediates determine the best way to select the intermediates
marketing managers is closely related with the following intermediates for
the success of healthy food.

Physical intermediates firm help the company to stock and move goods
from their points of origin to their destination.

Financial intermediates include banks, credit companies, insurance

companies, and other businesses that help finance transactions or insure
against associated with the buying and selling of goods.

Customers
Our company studies its customers to fulfills their needs and wants
because consumers are the most important part of the company. There are
different types of customers markets.

 Consumer markets
 Business market
 Reseller market

59
  Government market
 International market

Our firm survives on the basis of meeting the needs, wants and providing
benefits for our customers.

Competitors
The name of the game in marketing is differentiation. What benefits
can the organization offer, which is better, then their competitors? Can they
sustain this differentiation over a period of time from their competitors?
Competitor analysis and monitoring is crucial if an organization is to
maintain its position within the market.

Publics

The company’s marketing environment also includes various publics. A

public is a group that has an actual r potential inertest in or impact on an
organization ability to achieve its objectives. There are different types of
publics, they are as follow.

 Financial public
 Media publics
 Government publics
 Citizen-action publics
 Local publics
 General publics
 Internal publics

Summary

The company’s microenvironment has been discussed in terms of

variables over which it has control relevant to the marketing mix. This led to
a description of marketing and its various sub-divisions including
information from the market-place in terms of forecasting and marketing
research. Marketing was then looked at alongside other business functions
and its place in line management was noted.

60
The company’s proximate macro environment was then examined under
supplier, distributive and competitive environment environments and finally
the wider macro-environment was examined under the headings: political
and legal, economic, socio-cultural and technological environments.

Macro-environment

The company and all of the other actors operate in a large microenvironment
of that shape opportunities and pose threats to the company show the six
major forces in the company’s microenvironment .the major uncontrollable,
external forces (economic, demographic, technological, natural, social and
cultural, legal and political) which influence a firm's decision making and
have an impact upon its performance. The macro environment refers to the
larger forces that have an impact on society as a whole and not on just one or
a few companies. One single firm cannot usually make significant changes
to these forces and therefore it can only mold itself around these forces and
adapt its marketing mix to compensate for the opportunities and threats that
may arise

Demographic forces

Economical forces Cultural forces

61
 Company

Natural forces Political forces

Technological forces

DEMOGRAPHIC ENVIRONMENT

Demographic is the study of human

population in terms also size, density, location, age, sex, race, occupation
and much more. Through this kind of information the Company learns more
about its target customers, their approximate number, etc.The demographic
environment is of major interest to marketers because it involves people and
people make up markets. Marketers can study online populations and target
customers with pinpoint accurate. The world’s large and highly diverse
population poses both opportunities and challenges.

ECONOMIC ENVIRONMENT

Market requires buying power well as

people. The economic environment consists of factors that affect consumer
purchasing power and spending patterns. Nations vary realty in their levels
and distribution of income. Economic trends and forecasts are of critical
importance in strategic sales and marketing planning because they influence
both the size and attractiveness of the various markets served by particular
firms and their potential profitability.

NATURAL ENVIRONMENT

62
 The natural environment involves the natural
resources that are needed as inputs by marketers or that are affected by
marketing activities. Environmental concerns have grown steadily during the
past three decades. In many cities around the world, air and water pollution
have reached dangerous levels. Marketers should be aware of several trends
in the natural environment. The first involves growing shortages of raw
materials. Air and water may seem to be infinite resources, but some groups
see long run dangers.

TECHNICAL ENVIRONMENT
Forces that create new technologies, creating new product and market
opportunities .The technological environment is perhaps the most dramatic
force new shaping our destiny. Technology has released such wonders as
antibiotics, organ transplants, laptop computers, and the internet. It also has
released such horrors as nuclear missiles, chemical weapons, and assault
rifles. It has released such mixed blessings as the automobile, television,
and credit cards. our attitude toward technology depends on whether we are
more impressed with its wonders or its blunders .

POLITICAL ENVIRONMENT
Marketing decisions are strongly affected by developments in the political
environment. The political environment consists of laws, government
agencies, and pressure groups that influence and limit various organizations
and individuals in a given society. Closely tied to the notion of the
competitive environment is the political and legal environment, especially
the extent and complexity of laws that govern all selling and interest
commerce .these are aimed at preventing monopoly and unfair trade
practices.

CULTURAL ENVIRONMENT
The cultural environment is made up of
institution and other forces that affect a society’s basics values, perceptions
and behaviors. People grow up in a particular society that shapes their basic

63
beliefs and values. They absorb a worldview that defines their relationship
with others. People are the most important part of a company’s selling
environment. Successful salespeople and manager know their customers
intimately: who and where they are how, when and why they buy their needs
and operations even their personal histories and idiosyncrasies.

What is budget?
A budget is a description of financial plan. It is a list of estimates of
revenues to and expenditures buy and agents, for a stated period of time.
Budget generally refers to a list of all planned expenses. Budget is a
summary of intend expenditures along with proposals of how to meet them.
So it can be defined as,

64
“An itemized summary of estimated or intended expenditures for again
period along with proposals for financing them.”

Budgeting
The process of translating planning and programming decisions into
specific projected financial plan for relatively short periods of time.
Budgeting is the process of predicting and controlling the spending of
money within the organization. Budget are short range segments of action
programs adopted that set out planned accomplishment and estimates the
resources to be applied for the budget periods in order to attain those
accomplishments.

Importance of creating budget:

A budget is a quantified planed, coercive of action over a definitive
time period. It is an attempt to estimate inputs and the costs of input along
with associated outputs and revenues from outputs. Creating a budget for
organization is important because it.
• Forces an organization to carefully consider the expected demand for its
product and the resources required to meet that demands.
• Translates the organization higher priorities into the appropriate resources
required to achieve those properties.
• Higher potential problems in sufficient time to take corrective action.
• Creates a beeline against which actual results can be compared.

Budget

65
Description Total Rs.
Land 30,0000
Building 25,0000
Furniture,vehicles,security system 10,20000
Machinery and Plant 15,00000
Raw Material 1,20000
Department Payments 37,29000
Tools and equipment 1,50000
Interest during construction 8,20000
Pre-operating cost and deferred 6,30000
Total Fixed cost
Net initial work capital 1,22,000
Project cost

Contents

66
Sr.No Chapter Page No.
1. Creativity
2. Entrepreneurship
3. Feasibility
4. Introduction
5. Management pillars
6. Departments
7. Marketing Mix
8. Market Segmentation
9. Selling Process
10. Environment
11. Budget

Leading

67
 Characteristics
Of
subordinates

Functions Leader Motivated Effective

Of the Behavior Subordinates Organization
Leader

Work
Environment

Organizing

68
1. Enterprise 2. Supporting objectives,
Objectives polices, and plans

3. Identification and
classification of required
activities

4. Grouping of activities
in light of resources and
situations

5. Delegation of
authority

6. Horizontal & vertical

coordination of authority
& information
relationships

7. Staffing 8. Leading 9. Controlling

Accounting and finance

69
 HOD

Deputy Director Deputy Director

Accountant Accountant

Cashier Cashier

Peon

70
Company also provides compensation like bonus, social security, and
S Name of Designation Qualification Salary Timing
r.N employees
o
1. Mr.Kamran HOD MBA 25,000 9.30am to 4.30pm
2. Mr.Sharoz Director Finance MBA 22,000 9.00am to 4.30 pm
3. Mr. Ali Deputy Manager MBA 22,000 9.00am to 4.30 pm
4. Mr.Fakar Deputy Manager MCS 20,000 9.00am to 4.30 pm
5. Mr.Asaf Accountant MCS 20,000 9.00am to 4.30 pm
6. Miss.Huma Accountant BBA 16,000 9.00am to 4.30 pm
7. Mr.Umar Cashier BCS 16,000 9.00am to 4.30 pm
8. MR.Uzair Cashier BCS 14,000 9.00am to 4.30 pm
9. Mr.Hasan Peon Metric 5,000 8.00am to 5.30 pm

incentives.

1,60,000

The
accounting
71
and finance
process
Economics Accounting
Activities and finance
information

Decision
makers

Advertising

72
 HOD

Advertising Manager

A. Manager A. Manager

1 Worker 1 Worker

Peon

73
 Advertising

Review advertising
objectives

Select appropriate
performance measures

Collect data on
advertising performance

Compare advertising
performance against

74
 HRM

Forecasting and
Job design

Training and Recruiting and

development Selecting

Appraising Compensation
Performance and Reward

Handling employees
complaints and
problems

75
 HOD

Manager

A. Manager A. Manager

4 Workers

Peon

76
 Planning

Comparing
Being aware of Alternatives in
opportunity light of goals
sought

Setting
Choosing an
objectives of
Alternatives
goals

Considering Formulating
Planning Supporting
Premises Plans

Numbering
Identifying
Plans by Making
Alternatives
Budget

77
 Controlling

Measureme Comparison
Desired Actual nt of actual
performance Performance Of the performance
actual against
Performanc standards
e

Implementati Program of Analysis of Identification

on of corrective causes of of
correction action Deviation Deviations

78
Sr. Name of Designation Qualification Salary Timings
no employees
1. Mr.Ali HOD MBA 25,000 9.30 am to 4.30pm
2. Mr.Asghar Manager MBA 20,000 9.00 am to 4.30pm
3. Mr.Omar A. Manager MBA 18,000 9.00 am to 4.30pm
4. Mr.Ahmad A. Manager Msc 18,000 9.00 am to 4.30pm
5. Miss.Ayesha Worker B.A 14,000 9.00 am to 4.30pm
6. Mr.Aslam Worker B.A 14,000 9.00 am to 4.30pm
7. Mr.Husan Worker B.A 14,000 9.00 am to 4.30pm
8. Miss. Sana Worker BBA 14,000 9.00 am to 4.30pm
9. Mr. Zaker Peon Middle 4,200 8.00 am to 5.30pm

Company also provides compensation like bonus, social security, and

incentives.

1,37,200

79
S Name of Qualification Designation Salary Timing
r.n employees
o
1. Mr.Ali MBA HOD 30,000 9.30 am to 4.30 pm
2. Mr. Umar MBA Manager 25,000 9.00 am to 4.30 pm
3. Mr. Zaker M.A A. Manager 25,000 9.00 am to 4.30 pm
4. Mr. Aslam B.A Worker 18,000 9.00 am to 4.30 pm
5. Mr. Saqib B.A Worker 18,000 9.00 am to 4.30 pm
6. Miss.Sana B.A Worker 16,000 9.00 am to 4.30 pm
7. Mr.Talha B.A Worker 16,000 9.00 am to 4.30 pm
8. Mr.Ahmed Metric Peon 5,000 8.00 am to 5.30 pm

Company also provides compensation like bonus, social security, and

incentives.

1,26,000

80
 HOD

Manager

Assistant Material
Manager Manager

Supervisor

Assemblage

81
MANUFACTURE

Sr. Name of Qualification Designation Salary Timings

no employees
1. Mr. Umar MBA HOD 30,000 9.30 am to 4.30pm
2. Mr. Ail M.Com Manager 20,000 9.00 am to 4.30pm
3. Mr.Adeel M.A A. Manager 20,000 9.00 am to 4.30pm
4. Mr. Kamran MSc Material 15,000 9.00 am to 4.30pm
Manager
5. Mr. Hasan B.A Supervisor 15,000 9.00 am to 4.30pm
6. Mr. Talha Metric Assemblage 4,500 8.00 am to 5.30pm

Company also provides compensation like bonus, social security, and

incentives.
1, 4500

82
 HOD

A. Manager A. Manager

Peon Sweeper

83
Sr. Name of Designation Qualification Salary Timing
No employees
1. Mr.Komail HOD M.Sc 25,000 9.30 am to 4.30pm
2. Mr.Shehroz E. Manager MBA 18,000 9.00 am to 4.30pm
3. Mr.Asif A .Manager B.Sc 14,000 9.00 am to 4.30pm
4. Mr.Rizwan A .Manager B.Sc 14,000 9.00 am to 4.30pm
5. Mr.M.Ali Peon Middle 5,000 9.00 am to 4.30pm
6. Mr.Shahid Sweeper Primary 4,000 8.00 am to 5.30pm

Company also provides compensation like bonus, social security, and

incentives.

80,000

84
85
 HOD

Manager

4 Workers A. Manager

Peon

86
S Name of Designation Qualification Salary Timing
r.n employees
o
1. Mr.Azeem HOD MBA 25,000 9.30 am to 4.30pm
2. Mr.Asfend Manager MBA 20,000 9.00 am to 4.30pm
3. Mr.Zohaib A. Manager M.Sc 15,000 9.00 am to 4.30pm
4. Mr.Usama Worker B.A 8,000 9.00 am to 4.30pm
5. Mr.Taimur Worker BBA 8,000 9.00 am to 4.30pm
6. Mr.Mansoor Worker F.Sc 8,000 9.00 am to 4.30pm
7. Mr.Kashif Worker B.Sc 8,000 9.00 am to 4.30pm
8. Mr.Kamran Peon Middle 4,000 8.00 am to 5.30pm

Company also provides compensation like bonus, social security, and

incentives.

96,000

87
 HOD

Supervisor

5 Workers 5 Workers

Peon

88
 HOD

Manager A. Manager

2 Workers

Peon

89
 HOD

Director

Operational Manager Maintenance Manager

A. Manager A. Manager

Supervisor Supervisor

Assemblage Worker

Peon

90
O AND M

S Name of Designation Qualification Salary Timing

r.N employees
o
1. Mr.Talha Director MBA 25,000 9.30 am to 4.30pm
2. Mr.Usman O .Manager M.com 18,000 9.00 am to 4.30pm
3. Mr.Fheem M.Manager MBA 18,000 9.00 am to 4.30pm
4. Mr.Umair A .Manager B.com 14,000 9.00 am to 4.30pm
5. Mr.Amajed A .Manager B.com 14,000 9.00 am to 4.30pm
6. Mr.Muazam Supervisor B.A 10,000 9.00 am to 4.30pm
7. Mr.Ali Supervisor B.Sc 10,000 9.00 am to 4.30pm
8. Mr.Hussan Peon Primary 5,000 8.00 am to 5.30pm

Company also provides compensation like bonus, social security, and

incentives.

1,14,000

91
S Name of Designation Qualification Salary Timing
r.N employees
o
1 Mr.Ali HOD MBA 25,000 9.00 am to 4.30pm
2. MR.Umar Booking MBA 20,000 9.00 am to 4.30pm
Manager
3. Mr.Hussan Purchaing M.Sc 20,000 9.00 am to 4.30pm
Manager
4. Mr.Amir Worker BBA 15,000 9.00 am to 4.30pm
5. Mr.Uzar Worker B.Sc 15,000 9.00 am to 4.30pm
6. Mr.Talha Worker B.com 15,000 9.00 am to 4.30pm
7. Mr.Amjad Worker B.com 15,000 9.00 am to 4.30pm
8. Mr.Fheem Peon Primary 4,500 9.00 am to 4.30pm

Company also provides compensation like bonus, social security, and

incentives.

1,29,5000

92
S Name of Designation Qualification Salary Timing
r.N employees
o
1 Mr.Ali HOD MBA 25,000 9.00 am to 4.30pm
2. MR.Umar Advertising MBA 20,000 9.00 am to 4.30pm
manager
3. Mr.Hussan A.Manager M.Sc 20,000 9.00 am to 4.30pm

4. Mr.Amir A.Manager BBA 15,000 9.00 am to 4.30pm

5. Mr.Uzar Worker B.Sc 15,000 9.00 am to 4.30pm
6. Mr.Talha Worker B.com 15,000 9.00 am to 4.30pm
7. Mr.Fakhar Peon Middle 4,000 8.30 am to 5.30 pm

Company also provides compensation like bonus, social security, and

incentives.

advertising

114000

93
 HOD

Booking Purchasing
manager manager

A. Manager A. Manager

2 Workers 2 Workers

Peon

94
 Marketing

Marketing Process

Analysis our current

market

Our business objectives

Key strategies

Steps to achieving our

objectives

Proposed budget

95
Sr. Name of Designation Qualification Salary Timing
No employees
1. Mr.Shahid HOD M.Sc 25,000 9.30 am to 4.30pm
2. Mr.Shehroz IT Manager MBA 18,000 9.00 am to 4.30pm
3. Mr.Asif A .Manager MBA 16,000 9.00 am to 4.30pm
4. Mr.Rizwan Worker B.Sc 14,000 9.00 am to 4.30pm
5. Mr.M.Ali Worker BBA 14,000 9.00 am to 4.30pm
6. Mr.Komail Peon Primary 4,000 8.00 am to 5.30pm

Company also provides compensation like bonus, social security, and

incentives.

91,000

96
IT

HOD

IT Manager

A. Manager 2Workers

Peon

97
Sr. Name of Designation Qualification Salary Timing
No employees
1. Mr.Ali HOD MSC 25,000 9.30 am to 4.30pm
2. Mr.Shehroz Manager MBA 20,000 9.00 am to 4.30pm
3. Mr.Asif Engineer M.Sc 20,000 9.00 am to 4.30pm
4. Mr.Shahid Researcher B.Sc Engineeing 16,000 9.00 am to 4.30pm
5. Mr.M.Ali Researcher M.Sc 16,000 9.00 am to 4.30pm
6. Mr.Komail Worker BBA 10,000 9.00 am to 4.30pm
7. Mr.Rizwan Peon Primary 4,000 8.30 am to 5.30 pm

Company also provides compensation like bonus, social security, and

incentives.

1,26,000

98
99