Ethics Training Program Prescription TM

Prepared for: Health Care Cooperative

Prepared by: Advanced Content Education Design, Inc.

April 2, 2010

© 1997-2010 ACED. All Rights Reserved.

Visit us on the web at: http://ouray.cudenver.edu/~kdunwood/goldengate/index.html
Table of Contents Quality Assurance 19

• Pricing Approach 20
• Executive Summary 2 Phase 1 Workshop 20
.
• About ACED 3
ACED Prescription Platform ™ 21
.
• Learner Needs Analysis 4
• Return on Investment 25
• Training Analysis 6
Consistent and Effective Learning 25
.
Content Development 6
Meeting the Needs of your Geographically Dispersed Work-
Advantages of a Modular Design 8
. force 25

Ethics Training Tool Kit 8 Offering Individualized Learning 25

.

Collaboration Tools 10 ACED Prescription Plan TM Three-Year Rate of Return 26

.

• Technical Solution 11 • Staffing Resources 27

Technical Solutions 11
. Key Personnel 27
.

ACED Prescription Plan 11

. ACED Organizational Chart 28

Meeting Standards 13 • Contact Information 29

Commitment to Quality 13

Usability 13

• Project Plan 14

Working Relationship .15

Scheduling 15
.

• Risk Mitigation & Analysis 17

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 1
Executive Summary
• An improved communication platform
• Collaborative tools
• Training that allows HCC to share valuable ethics training
more widely and efficiently
• Alternative training sessions for new employees
• Refresher training
• Training for all employees, not just managers
ACED recognizes HCC’s need to maintain its reputation as
an industry leader in its unique field by providing training that
ACED’s solution will be efficient, scalable, and provide a pre-
solidifies its serious commitment to conducting business ethi-
scribed standard set of ethics training.
cally and complying with all laws that govern operations.

Clearly, the landscape of American business has changed in

Goals
recent years, and we at ACED are prepared to offer scalable Our goal is to apply problem solving and flexibility to the de-
solutions tailored to your business needs. Each solution will sign prescription. We want all deliverables to meet HCC's
meet HCC’s expressed goals; in addition, our unique modu- needs. While we propose a training solution that is efficient
lar approach will also offer the flexibility to add more robust and user-friendly, our process allows you clear insight into
features today or to expand into these features if you choose the final product. We provide unique, effective checkpoints
to in the future. that give us feedback to make certain that our solution meets
your needs. Our approach encompasses all aspects of the
Our analysis and understanding of the HCC’s needs is that, project to ensure success.
while current in-person training offers critical content and in-
formation to employees, it could be modified in the following
areas:
• Scalability beyond annual meeting participants
• Standardized training with a more enriched, consistent un-
derstanding and delivery of content
• Measurement of training

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 2
About ACED
acquisition by Alsevier in 2008, we broadened our network of
resources, including content experts and thought leaders,
giving us the most current information.

All of our lessons are powered by ACED’s learning manage-

ment system (LMS), designed specifically to bring personal-
ized interactive e-Learning systems to our clients and to pro-
ACED Prescription Plan vide e-Learning solutions that will impart knowledge, test un-
derstanding, and assess understanding to meet regulatory,
Based on the needs outlined in the request for proposal, our
organizational, and professional practice solutions. Our LMS
Prescription Plan offers unique benefits and is customized for
not only delivers and tracks web courses, but also schedules,
HCC’s needs.
tracks, and generates reports for all your other learning ac-
tivities, including classroom training, outside seminars, skill
Our Story
checks, and competencies.
For more than ten years, ACED has helped clients from lead-
ing companies in health care, managed care, pharmaceuti- The ACED LMS is peer reviewed by the Healthcare Financial
cals, health-care technology, compliance and regulatory, and Management Association (HFMA). Since its inception, ACED
non-profit organizations. has been on the leading edge of e-Learning, and will con-
tinue to bring our clients the best and most progressive inte-
Our company began by partnering with companies such as grated training solutions to meet their needs.
Smith & Johnson, Saint John’s Occupation Healthcare, and
United States Transplant Foundation to develop continuing
education for nurses and physicians leading to improved pa-
tient care and enhanced revenue cycles. From there, we ex-
panded to other related industries and developed learning
programs for human resources, ethics and compliance (in-
cluding code of conduct), and financial managers. With our

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 3
Learner Needs
analysis will identify Strengths, Weaknesses, Opportunities
and Threats to your current program.

Analysis

Compliance and ethics training is not a “one-size-fits-all” so-

lution. ACED will conduct a comprehensive analysis of train-
ing needs prior to developing specific learning objectives.

When performing an analysis, ACED’s long-term approach

ensures that a performance improvement initiative ties in with
HCC’s vision, mission, and values. For example,

• Business Needs are linked to results Figure 1. Analysis Phase

• Job Performance Needs are linked to behavior

The Pre-Assessment will be given to a segment of your em-
• Training Needs are linked to learning
ployees to identify the desired goals and needs. The Gap
• Individual Needs are linked to reaction
Analysis will identify additional opportunities to explore in
order to build a well-designed program.
In order to provide the most effective method to create a ro-
bust and well balanced learning experience for HCC, ACED
This initial consultation is essential in ensuring successful
strongly believes that a thorough analysis process includes a
knowledge acquisition by your employees, as well as an ef-
SWOT analysis, a pre-assessment, and a gap analysis to
evaluate what the true needs are for your program. A SWOT fective and efficiently successful launch of your program.

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 4
Figure 2. Learner Needs Analysis & Profile

and ACED will identify and collaborate with Subject Matter

Experts (SMEs) who will review existing content to make cer-
Once this process is complete, ACED will use data gathered
tain that it meets current needs as well as to develop new
from the target audience and key players to analyze and syn-
content identified by the needs analysis. The Instructional
thesize the information to hone in on the exact needs of your
Designer will further develop, design, and implement content
employees.
that is well-constructed for knowledge and skill acquisition.
The above illustration identifies key components essential for
the learner needs analysis and the learner profile to further Once the program is finalized, we Alpha and Beta Test to
fine-tune and develop program goals and objectives. HCC further fine-tune any edits, revisions, and adjustments.

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 5
Training Analysis
and maintaining an ethical culture. And, training developed
by ACED, Inc. in collaboration with HCC will help put HCC at
the forefront of industry ethics education.

Content Development
Our approach to content development will be flexible and
HCC has a strong record of business ethics in the health-
collaborative. As we meet with key stakeholders in the proc-
care arena. ACED’s goal is to implement training that contin-
ess, including members of HR and IT, we will rely on their
ues to build on the company’s spotless record in ethics viola-
guidance and support in customization of content that will be
tions. HCC is choosing to put this training in place as a pre-
relevant, practical, and effective.
cautionary measure to ensure that its employees act ethically
and in character in all business affairs. ACED, Inc. is commit-
The needs assessment and analysis of the current training
ted to helping HCC detect, prevent, and correct fraud, waste,
content will determine which training methods we use, and to
and abuse. We want to make sure that the company is also
what extent. Initial analysis will also examine your existing
in compliance with all federal laws including the Federal
ethics program and other relevant policies and factors such
False Claims Act and the Federal Sentencing Guidelines,
as geography and location.
state rules, laws and regulations, Medicare Parts A, B, C, D,
Medicaid requirements, and other requirements as they per-
We are making an assumption that HCC thinks that there
tain to providing services to your clients.
was value in the previous training model, and that some of its
content should be incorporated into a training model that will
More and more, health-care related companies run the risk of
be supported by technology. A blended e-Learning approach
ethical violations occurring, contributing to the rise of hidden
can combine both instructor-led training (ILT), essentially the
costs that put a burden on the company. Effective ethics
“train the trainer” approach, in conjunction with web-based
training helps reinforce the message that HCC does not ap-
training (WBT) that will help standardize and organize the
prove of ethics violations in any workplace. It allows HCC to
content. ACED will then develop course learning objectives
show that the company is serious about enforcing ethics
policies. Such training is thus a critical element in creating

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 6
 Figure 3. ACED's Design Process

using a time-tested design process cycle of analyze, design,
develop, and deploy.
HCC has specified two content areas to be covered in initial
training: Employee Personal Conduct and Appropriate Use
of Company Assets. Through ACED’s past experience with
ethics training for the health-care industry, we suggest the
following titles for content areas:
• The Key to Integrity
• Getting Answers to Business Ethics Questions
• Reporting and Investigation of Violations
• Compliance with Federal and State Laws
• Anti-Kickback Laws
• Antitrust Laws
• Fraud, Waste and Abuse
• Integrity of Company Information
• Doing Business with the Government
• Conflicts of Interest
• Gifts to Health Care Professionals, Entities and Vendors

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 7
Instructional System Design
A variety of instructional strategies, including a range of
learning experiences, can adapt to best meet your business
needs. ACED will create content, test items, and strategies to
deliver content specific to training goals. We suggest a
modular approach to learning, allowing learners to access
the content 24/7, whether it is OJT or self-paced learning with
an ability to “chunk” learning for immediate application.
Through the design process, we will determine the best way
to measure the effectiveness of the dissemination of content
to employees to make certain that HCC’s devotion to ethics
compliance is solid and unquestionable. If employee per-
formance is the sole indicator of training results, then man-
agement should have options to communicate their training
knowledge within the instructional design. Our design proc-
ess will include storyboarding that clearly explains every step
in the process.
Advantages of a Modular Design
Learning modules can build on one another, which has many
advantages. Training can expand on what the managers
have learned previously, allowing them to make connections
with the content on a more personal, meaningful level. This
saves HCC time and money by not re-teaching topics that
have already been addressed in previous training opportuni-
Ethics Training Program PrescriptionTM
ties. Short and interruptible, learning segments can then be
followed up by face-to-face interactions, allowing for collabo-
rative opportunities within the intranet and company-wide.
HCC is searching for a standardized approach to content
design that improves how managers share content with em-
ployees at all levels of the company. Content will be in modu-
lar format using an LMS platform. If training is segmented,
then it is not a quick fix solution, but becomes a company’s
way of operating, allowing for easy management to meet
emerging business needs. The modules can then be easily
re-segmented, keeping courses current with changing com-
pany requirements and federal and state laws and rules.
Given HCC’s unique situation, and ACED’s experience with
similar situations experienced by our other health-care cli-
ents, we would bring additional learning tools, depending on
our analysis, such as an Ethics Training Toolkit for Managers.
Ethics Training Tool Kit
For this solution, we are training senior- and mid-level man-
agers and have some expectation that they would be able to
disseminate this information to their subordinates. So, in
effect, by training the target audience, we will be, by proxy,
conducting a form of “train-the-trainer” programming. It’s im-
perative that managers develop an expert knowledge of
business ethics.
Prepared for Health Care Cooperative Page 8
The tool kits will gain the attention of the learners by using
connect activities that will close the gap between learning
and the rest of their lives. They prepare learners to apply
learning in situations they encounter at work. It will include
real-life work situations developed from our initial analysis
working with HCC’s experts. These connect activities will
also help managers to recall prior knowledge about work-
place ethics, and show them how to apply that knowledge
when training other employees. Managers will also be in-
formed of the course objectives that describe learner out-
comes, and will help them better understand the final goal of
building strong workplace ethics at HCC.
ACED’s goal is to create effective and efficient instruction
that meets the learners’ needs and is meaningful and perti-
nent to their work lives. Managers first must learn the princi-
ples of workplace ethics before they can competently com-
municate them to staff. The following are connect strategies
that will present information and provide guided practice:
Ponder activities that require learners to think
deeply and broadly about and focus attention on the
subject, inviting learners to adopt a new perspective
regarding the subject. Types of ponder activities in-
clude rhetorical questions, meditations, and cite-
example activities.
Ethics Training Program PrescriptionTM
Meditation activities that help broaden the focus
and emphasize context, getting learners to step back
and see how a subject fits into a broader scheme.
Cite-example activities that challenge learners to
identify existing instances of a concept being de-
scribed and illustrated.
Summary activities that ask learners to recap what
they have learned. They must review a subject area,
select what is important, organize the selection logi-
cally, and express it clearly in their own words.
Knowledge assessments will be given for each learning
module that provides feedback to learners. If the needs
analysis findings necessitate, ACED will design more rigor-
ous testing activities that provide quantitative data for each
learner. This data can be stored easily, and reports can be
generated from the assessment.
Job aids will be available in PDF format throughout each
learning module. Managers can print these documents
whenever needed.
Prepared for Health Care Cooperative Page 9
Collaboration Tools
HCC sees peer collaboration as one of the strengths of its
previous approaches to ethics training and wants to continue
the collaboration between managers, both in the same and in
different locations across the company. ACED can create a
unique community environment with the latest social media
technologies to help managers more quickly participate in
discussions, search for information, connect with colleagues,
and share documents and files. These collaboration tools can
be created specifically for your organization, or set up
through open-source media such as Google Groups, de-
pending on the cost package you choose.

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 10

Technical Solution
Our instructional system design (ISD) will provide a solution
for the following HCC needs:
• A standardized, consistent organization of training
products and delivery options as a valuable busi-
ness investment
• Accessible, customized content for management at
a variety of locations
• Evaluation and measurement in the effectiveness
of the training
• Improvement in effective communication and shar-
ing of ethics training content with employees at all
levels of the company
• Collaboration among managers and peers, both in
the same and in different locations across the
company
Ethics Training Program PrescriptionTM
Technical Solutions
Our process for delivering e-Learning will take a systemic
approach to address your training needs. Our technical solu-
tions, first and foremost, will support the instructional system
design process. Additional features include:
• collaboration tools
• permissions-based content access to allow content
delivery to a variety of employee groups (Manag-
ers, Non-Managers, Clerical Staff, etc.) and
• automated course completion measurement to pro-
vide protection to the organization by ensuring suc-
cessful employee completion of the training pro-
gram.
ACED Prescription Plan
ACED Prescription Plan includes the integration of your con-
tent into our learning content management system (LMS)
along with a web-based training program (WBT).
Since HCC currently has no e-Learning platform, our LMS
would manage the content with built-in controls for maintain-
ing a standardized, consistent method of training delivery.
Accessibility of content in one place would provide manage-
ment a modular design, along with meeting HCC’s expecta-
Prepared for Health Care Cooperative Page 11
tion that the solution provides increased communicative and
collaborative opportunities. Internal support from both HR
and IT departments would be required to address security,
compatibility, and maintenance issues. ACED, Inc. and HCC
would need to work together to establish e-Learning specifi-
cations and guidelines. A partnership could enable the con-
tent to be routinely updated, with new learning activities and
training expanded to address long-term business needs.

In our “Ethics Training Toolkit for Managers,” the WBT would

provide learning modules, a content resource library, and
additional collaborative tools. If HCC desires, ACED could
Figure 4. ACED Prescription Plan Initial Wireframe Concept
perform maintenance and update the e-Learning within a
blended e-Learning approach. HCC would continue to deliver
course content, but would have a structure in place to stan-
dardize course content while continuing to expand training
options.

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 12
Meeting Standards
ACED Prescription Plan would use open acceptable stan-
dards within the industry. All of our technical solutions would
be compatible and comparable to other e-Learning solutions.
With a learning management system, LMS, our learning
modules would be able to operate on multiple systems. Our
Prescription Plan would be compatible with IBM PC-
compatible desktop computers and would run on Windows
software (XP or Version 7) with Internet connection. The Pre-
scription Plan would be effective on all browsers currently
utilized within HCC: Microsoft Internet Explorer (version 8),
Mozilla Firefox (version 3.5 or higher), and Google Chrome.
All content would be developed in accordance with ADA
compliance. Our goal is to offer you a simple interface to help
you maintain training and content needs with a way to update
content if you choose.
Ethics Training Program PrescriptionTM
Commitment to Quality
To manage concerns and issues before deployment, we
would meet with HCC’s IT department to communicate our
technical needs before the design phase. Our review process
would focus on quality. We would apply client feedback to all
stages of our model as well as to our deliverables. We would
include any focus groups used for the prototype also in us-
ability tests to get feedback and make any necessary
changes prior to final deployment. With assistance from your
HR and IT departments, we would also perform the following
quality assurance checks: network stress tests, browser
compatibility tests, platform tests, and reliability stress tests.
We want to develop e-Learning that will best meet not just
your technological needs but will also meet your business
and training needs.
Usability
Our designs undergo rigorous internal usability reviews to
ensure compliance to industry best practices regarding ease
of use. Because we use prototypes to convey our designs to
clients, product use flow can be measured early and our cli-
ents can be assured of the quality underlying our solutions.
Prepared for Health Care Cooperative Page 13
Project Plan

Project definition Analysis comes to Working version of Deployment Phase

session and initial fruition. e-Learning product
cycle planning: • Launch of final
• High-fidelity • F i n al courseware
• User profiles, prototype courseware for • Project
scenarios, and a (following user client sign-off retrospective
task analysis testing and • Courseware and evaluation
• Vision Document client feedback evaluation
aka Business cycles)
Requirements • Functional
Documentation: Specifications
Fonts, colors, Document
graphics, etc. for
prototype.

Figure 5. ACED’s Approach to Projects

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 14
Working Relationship Scheduling
Core Project Team Upon being awarded the contract, we will also delineate the
course deliverables at the kick-off meeting (see Figure 5
ACED will meet with HCC and then carefully select members
above). Following the kick-off meeting, ACED will begin ana-
of the core project team who are best suited to collaborate
lyzing the design and development of each course. Delivery
with HCC. The subject matter expert(s) that will be provided
cycle meetings with HCC will be set up by the project man-
by HCC will become part of the core project team. ACED will
ager.
rely on this expertise to make certain that we are meeting
HCC’s needs.
ACED will be able to start as early as May 11, 2010, and de-
liver both modules of the Ethics Training Program by Sep-
Members of the ACED team will demonstrate multiple expert
tember 7, 2010.
capabilities throughout the course life cycle. The core project
team, headed by the project manager, supports a positive
working relationship with HCC. At our kick-off meeting, we
will firm-up lines of communication, including telephone, con-
ference calls, email, FTP sites, as well as scheduled face-to-
face meetings. ACED and HCC will also negotiate the ap-
propriate staffing needs for each project phase, including the
beta testing and usability testing groups, as part of our qual-
ity assurance. ACED assumes that this program will target
management, so managers would be the primary members
of these groups, although we recommend that other key
stakeholders be involved.

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 15
Resource and Deliverables Schedule Module 1 – Appropriate 6/4/10 – IT Director
Use of Company Assets 6/11/10
User Interface and Taxon-
omy Design HCC Sign Off
Module 1 – Appropriate 6/11/10 – HCC Stakeholders
Deliverable Date HCC Resources ACED Resources Use of Company Assets 6/16/10
Workshop Meeting 5/11/10 Project Manager CEO Legal Review and Sign Off
Subject Matter Dir of Technology HCC
Expert Sr. Mgr Prog Mgr. Module 2 – Employee Per- 7/1/10 – IT Director
Other stakeholders Sr. Mgr Inst Design sonal Conduct 7/8/10
as deemed by User Interface and Taxon-
HCC omy Design HCC Sign Off
Analysis Phase -- Program 5/12/10 – Sr. Mgr Prog Mgr Module 2 – Employee Per- 7/8/10 – HCC Stakeholders
Management (Meetings, 5/25/10 Dir of Technology sonal Conduct 7/9/10
project plans, deliverable Sr. Mgr Inst Design Legal Review and Sign Off
coordination, client rela- HCC
tionship) Development Phase -- 7/23/10 – Sr. Mgr Prog Mgr.
Technology Kick-Off 5/12/10 Project Manager Director of Tech Program Management 10/18/10 Sr. Mgr Inst. Design,
Meeting IT Director Mgr. IT (Meetings, project plans, Sr. Mgr Content De-
Technology Initial Re- 5/12/10 – IT Director deliverable coordination, veloper, Dir of Tech-
quirements HCC Sign-Off 5/31/10 client relationship and roll- nology
Establish Vision 5/12/10 – Sr. Mgr Prog Mgr. out plan)
5/21/10 Sr. Mgr Inst Design Release of UAT to HCC for 10/11/10 – HCC Stakeholders
User Profile Documents 5/14/10 Sr. Mgr Inst Design Sign Off 10/18/10
Deployment Phase 10/18/10 – IT Director
Learning Scenarios and 5/18/10 – Project Manager Sr. Mgr Inst Design
10/25/10 Project Manager
Task Analysis Document 5/19/10
Beta Testers
HCC Sign Off
HCC Project Sign Off 10/25/10 HCC Stakeholders
Vision Document HCC 5/19/10 – Project Manager Sr. Mgr Inst. Design
Sign Off 5/21/10 Stakeholders Sr. Mgr Prog Mgr

Instructional Design 5/13/10 – Sr. Mgr Prog Mgr

Phase – Program Man- 7/13/10 Sr. Mgr Inst. Design
agement (Meetings, pro-
ject plans, deliverable
coordination, client rela-
tionship)
Learner Analysis and 5/13/10 – Sr. Mgr Inst Design
SWOT Analysis 5/17/10

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 16
Risk Mitigation &
Analysis

Figure 6. ACED's approach to risk management

Flow of Risk Analysis provide by ACED

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 17
Throughout the project, ACED will act in accordance with
HCC’s five foundational principles: accountability, honesty,
integrity, openness, and respect.
ACED takes pride in our collaborative communication model.
Drawing from our vast development experience, we plan
mitigation of the risks of budget and schedule overruns
throughout our project delivery cycle to make certain that we
are meeting HCC’s vision of the ethics-training program.
To ensure on-target staffing and budgeting, we use proto-
types to provide our clients with a clear understanding prior
to entering the most costly phase of development.
We build our staffing needs to peak throughout the design
and development phases. During the analysis and deploy-
ment phases, we will rely more on HCC’s resources to limit
costs and to avoid inefficiencies. If HCC does not have the
resources, or if HCC needs to allocate resources elsewhere,
then ACED will make necessary adjustments to the staffing
plan.
Ethics Training Program PrescriptionTM
To mitigate overstaffing or understaffing concerns, we will
include a determination of ACED vs. HCC resources early in
the development phase. Additionally, we will update our staff-
ing plan, communicating changes to HCC, as additional re-
sources are warranted.
From a budget perspective, risk mitigation also guarantees
that we are able to keep our projects on track. Any changes
to the initial requirements by HCC will be determined by
ACED; if these changes require additional cost, then a fully
executed change order form and authorization to proceed will
be required. If ACED were to anticipate a cost overrun during
the course of the project, we would contact HCC immediately
to discuss an order to quickly solve the issue.
Prepared for Health Care Cooperative Page 18
Quality Assurance

Pillar Customer Satisfaction

a. Client-centered training representative of the task at hand as per needs of facility

Learning Effectiveness b. Robust content equivalent to face-to-face
c. Previewing, reviewing, updating
a. Offer best option for customer while being fiscally efficient.
Cost-Effectiveness b. Ensure products meet latest industry standards while providing cost effective solutions.

a. Institution/Facility to deem course training module(s) as a need or mandatory or optional

Access training.
b. Institution/Facility to deem who is essential personnel/healthcare providers to complete
module(s) with assigned completion dates as deemed by Hospital Compliance Officer.

a. Identify faculty/instructor as a customer and identify criteria to assess job satisfaction in

Instructor Satisfaction teaching and learning goals.
b. Identify effectiveness of curriculum development, online environment policies (copyright,
royalties and collaborative design and delivery).

a. Upon course completion satisfaction will be based on the following items

Student/Participant Satisfaction i. Pedagogy: clear objectives, assignments if any matched to assessments and interac-
tive media to promote the attainment of knowledge acquisition.
ii. Internal quality assurance: availability of selected tools and appropriateness of use
for content
iii. Provider services
iv. Ease of use
v. Collaboration
vi. Technology competency and support

ACED’s evaluation and quality assurance program emphasizes five pillars of quality with customer satisfaction in mind.

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 19
Pricing Approach
Phase 1 Workshop
The first activities of this project will be initiated by a facili-
ACED’s approach is aligned along the project phases identi-
tated planning workshop that will develop a shared under-
fied in the Initial Learning Plan.
standing of the project including:

Our process brings the ACED project team together with

business and technology client representatives from HCC’s
team to build a common understanding and to develop a
shared vision that promotes optimal decision-making.
Project Details and Requirements
Project Benefits
This phase will include preparation work in analyzing and

The following sections provide additional details about the developing the initial project analysis, workshop planning,
execution of the workshop, and documentation of the results.
activities, resources, and costs for each phase.
ACED’s price for the Phase 1 workshop is $4,515.00. The
line item cost breakdown for this work is as follows:
ACED Prescription $163,177.70
Workshop Preparation and Hourly Hours Cost
Platform ™ Meeting Rate
CEO (No Charge)
Director of Technology $90.00 16 $1,440
Senior Manager, Program $73.85 24 $1,772
Management
Senior Manager, Instructional $54.17 24 $1,300
Design
Total Cost of Workshop $4,515

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 20
ACED Prescription Platform ™ ACED’s price for ACED Prescription Platform ™ Design Phase deliv-
ery is $38,931. The line item breakdown is as follows:
Amounts highlighted in yellow represent those fees that will go down
significantly with subsequent module development, due to the robust Design Phase Hourly Hours Cost
scalability features built into our software. Rate
Director of Technology $90.00 8 $720
ACED’s price for ACED Prescription Platform ™ Analysis Phase de- Manager Information Tech- $61.15 32 $1,957
livery is $24,683. The line item breakdown is as follows: nology
Senior Manager, Program $73.85 160 $11,815
Management
Analysis Phase Hourly Hours Cost Senior Manager, Instructional $54.17 160 $8,668
Rate Design
Director of Technology $90.00 20 $1,800 Senior Manager, Content De- $48.40 40 $1,936
sign
Manager Information Tech- $61.15 20 $1,223
Web UI Designer (HCC Tem- $62.88 160 $10,062
nology
plate Creation)
Senior Manager, Program $73.85 80 $5,908
Visual Designer (HCC Design $62.88 60 $3,773
Management
Pattern Creation)
Senior Manager, Instructional $54.17 80 $4,334
Total Cost of Design Phase $38,931
Design
Senior Manager, Content De- $48.40 80 $3,872
sign
Application Architect $62.88 120 $7,546
Total Cost of Analysis $24,683

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 21
ACED’s price for ACED Prescription Platform ™ development Phase ACED’s price for ACED Prescription Platform ™ Deployment Phase
delivery is $76,655. The line item breakdown is as follows: delivery is $2,397. The line item breakdown is as follows:
Development Phase Hourly Hours Cost Deployment Phase Hourly Hours Cost
Rate Rate
Director of Technology $90.00 40 $3,600 Director of Technology $90.00 5 $450
Manager Information Tech- $61.15 220 $13,454 Manager Information Tech- $61.15 8 $489
nology nology
Senior Manager, Program $73.85 400 $29,538 Senior Manager, Program $73.85 8 $591
Management Management
Deployment Administrator $54.17 120 $6,501 Deployment Administrator $54.17 16 $867
Application Architect $62.88 140 $8,804 Total Cost of Deployment $2,397
Web UI Developer $68.65 160 $10,985 Phase

Visual Designer $62.88 60 $3,773

Technology costs for the ACED Prescription Platform ™ are as fol-
Total Cost of Development $76,655
Phase lows:
Technology Fees #Users Fee
LMS Licenses 80 $12,000
Collaboration Tool Licenses 80 $4,000
Total Technology Costs $16,000

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 22
On-going incremental costs of ACED Prescription Platform ™ would On-going incremental costs will be due by the 15th of each month,
include: with a 10% late fee to be assessed if payment is not received by the
Monthly Fees Fee 25th of each month. Cancellation of incremental services requires a
LMS Hosting $500.00 30-day notice.

Collaboration Tool Hosting $500.00

ACED’s estimated price for future modules in present values is
$71,770.00 (price subject to change based on future market condi-
5 hours support each month is included for the LMS Hosting and Col-
tions). The line item breakdown is as follows on the next page:
laboration Tools; additional hours will be invoiced at $60 per hour.
Payment schedule would be as follows:

Deliverable Amount % of Total Delivery

Due Date
Initial Payment $32,635.54 20% 5/12/2010
Analysis Phase Comple- $32,635.54 20% 5/25/2010
tion
Design Phase Comple- $32,635.54 20% 7/13/2010
tion
Development Phase $32,635.54 20% 10/18/2010
Completion
Deployment Phase $32,635.54 20% 11/05/2010
Completion

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 23
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 24
 Consistent and Effective Learning
Return on Past experience has shown us that our web-based training

Investment plans typically provide time savings of 35-45% over in- per-
son instruction, while obtaining equivalent or better gains in
learning retention and transfer. These findings are consistent
with research in the field.

Meeting the Needs of your Geographi-

ACED understands today’s new economy, and we are com-
mitted to building brand stewardship for HCC by providing a
cally Dispersed Workforce
cost-effective, efficient and effective learning platform de-
ACED has a long track record of reducing our client’s travel
signed to grow with HCC’s needs moving forward.
and entertainment costs associated with in-person training,
as well as minimizing the time your employees spend away
At ACED, we see this as a long-term partnership. To demon-
from work. The collaboration tools provided will increase
strate our commitment to this mutually beneficial relationship,
communication efficiency among your employees both over-
we provide the following return on investment to help you
all and as it pertains to ethics training.
quantify the value of our training platform. In comparison to
your current solution, ACED’s Prescription Plan will make
Offering Individualized Learning
your ethics training more efficient while also providing these
additional benefits:
The ACED Prescription Plan can be easily configured to pro-
• content consistency
vide conditional content based on a user’s geographic loca-
• learning effectiveness measurements
tion or an organizational role, creating a learning experience
• meeting the needs of your geographically dispersed
tailored to an individual’s needs. Because our plan is self-
workforce
paced, a trainee is free to go at his or her own pace, return
• offering individualized instruction based on geo-
for refresher updates, or to revisit sections to further his or
graphic location or other user attributes
her retention.

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 25
ACED Prescription Plan TM
Three-Year Rate of Return

Total Cost of Solution $(163.177.70)

Total Savings in Year 1 $69,070.00
Total Savings in Year 2 $77,177.00
Total Savings in Year 3 $86,095.00
IRR= 19%

As this is thought to be a very conservative estimate, the ac-

tual rate of return could actually be higher.

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 26
Staffing Resources
communications consultant and project manager when developing a
project plan. Our clients look forward to working with her on a daily
basis. She also has extensive writing and editing skills.

Senior Manager of Content Design-Marisa Tapia,

RN, MA, MSN, CNS
Marisa is our content expert, working closely with our health industry
Key Personnel clients. She is an RN with a Master’s in Nursing and an Advanced
Practice Nurse (APN); additionally, she holds a Master of Arts in In-
CEO, Director of Technology-Kimberly Dunwoody, MA
structional Design. She has over twenty years of experience in the
Kimberly specializes in technology & branding. She is a thirteen-year
clinical practice area and over fifteen years of experience in content
veteran in the usability/user experience field. She was drawn to e-
development and training experience as a Perioperative Nurse Edu-
Learning because many usability problems actually stem from an
cator.
inability of Interaction Designers to 'teach' users what it is that they
want them to do.
Other work requirements will be contracted with industry experts and/
or temporary employees as needed.
Senior Manager of Instructional Design-Amy Priest, MA
When designing education and training, Amy draws from her experi-
ence with a multiplicity of learners. She has been a teacher in the
educational field for over ten years, with leadership experience in
creating curriculum, evaluating programs, and coordinating diversity
training sessions. She also has research, organizational, planning,
and writing skills.

Senior Manager of Project Management, Client Representative-

Ellen Reeder, MA
Ellen has been creating training and instructional design courses for
ten years, specializing in health care. She draws from her years as a

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 27
ACED Organizational Chart

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 28
Contact Information

Please feel free to contact our client representative with any

questions regarding this proposal.

Ellen Reeder
10488 Main Street
Denver, Colorado 80222

Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 29