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TERM PAPER

ON

“MANAGING CHANGE,
INNOVATION AND
CREATIVITY .”

University Of Information
Technology & Science
(UITS)
TERM PAPER
ON
“MANAGING CHANGE,
INNOVATION AND
CREATIVITY”

Prepared for
A.K.M. Tafzal Haque
Assistant Professor
Department Of Management Studies
University Of Chittagong.

Prepared by

Mosammat Hasina Begum


ID no: 09435001
Executive MBA
University of Information technology
& science (UITS)

Date of submission: June, 2009


Letter of Submission

Dated: June, 2009

A.K.M Tafzal Haque


Assistant Professor
Department Of Management Studies
University Of Chittagong.

Subject: Submission of term paper “Managing Change, Innovation and


Creativity”.

Sir,

With the great pleasure, I would like to submit my report on managing change,
innovation and creativity. I have tried my best to gain practical experience and
also tried to reflect the same in report with my limited scope and knowledge. I
wish your hearty consideration, if there is any deviation in my report.

I wish to thank you for your friendly coordination to make the term paper success.

Thank you very much.

Yours sincerely,

----------------------------------

Mosammat Hasina Begum.


ID no: 09435001
Executive MBA
University of Information technology & science (UITS)
ACKNOWLEDGEMENT

It is almighty Allah who enables me to successfully complete the term paper on


“Managing Change, Innovation and Creativity”.
Beginning of this report I deem it is my duty to record my appreciation and
gratitude to few persons who have helped me in completing this report in several
ways. First of all I would like to convey my gratitude to my chief supervisor
Assistant Professor A.K.M Tafzal Haque ‘Department of Management Studies,
University of Chittagong.

Finally, I have consulted many books and research paper of different authors &
writers to all of whom I am greatly indebted.

Mosammat Hasina Begum.


ID no: 09435001
Executive MBA
University of Information technology & science (UITS)
Table of content
Topics Page no.
Change management 1
Individual change management 1
Unfreeze-change-refreeze 1
Kotter’s eight step model for implementing change 2
Formula for change 2
Organizational change management 4
The role of the management 4
Decision downloading 5
Innovation 5
Conceptualizing innovation 6
Distinguishing innovation from other concepts 7
Innovation as a behavior 7
Economic conceptions of innovation 9
Innovation and market outcome 10
Sources of innovation 10
Value of experimentation in innovation 11
Diffusion of innovation 13
Goals of innovation 13
Failure of innovation 15
Measures of innovation 16
Creativity 18
Distinguishing between creativity and innovation 19
History of the term and the concept 19
Creativity in psychology and cognitive science 21
Psychological examples from science and mathematics 23
Creativity and affect 24
Creativity and intelligence 25
Creativity and mental health 26
Measuring creativity 27
Creativity in various context 28
Economic views of creativity 30
Fostering creativity 31
Understanding and enhancing the creative process with new 32
technologies
Social attitudes to creativity 33

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