by

PARTICULARS OF THE ENTERPRISE

Name of the product : PIZZA

Name of the unit :PIZZA delight
Address Near Suzuki
Showroom
Chennai

Name and address : Bhawana Sisodia

Of Promoter A-164, anna nagar(w), Naka
Madar
Phone No : 044-42611830
Constitution of the
Firm : Proprietary
Qualification of
Entrepreneur : MBA(Entrepreneur)
Work Experience of
the Entrepreneur : Nil
Family background : Mr. Rameshwar saini
Ram Marble (Trading)
tunkara Road ,Marble area
Madanganj- kishangarh
Name of Bank : icici and idbi
 Introduction

I believe a locally-owned PIZZA Delight is the best option

to serve the rapidly growing population with a fresh, unique
menu.
It should be in a comfortable, familiar and according to the
small town requirement and combined with the option for
home-delivery.
This business plan calls for an exciting, profitable start-up
year ahead with future forecasted growth as we meet the
demands of the community.

Objective –
To establish the market presence by providing good facility
and best service to attract customers -

 Delivering the customer value proposition.

 Product quality and consistency.
 Pricing effectively with respect to the project quality
and customer value proposition.

Mission -

 Create friendly and pleasant atmosphere for customers

in a well-designed, and productive environment in
which people can work happily.
  Maintain the look and taste of PIZZA as well as good
quality ingredients.

 Trying to provide the best possible value to our

customers who desire great tasting PIZZA and to
provide customers with the satisfaction of receiving a
great value, both tangibly and intangibly.

Services -

Our menu will include 4 sizes of PIZZAS Small, Personal,

Regular and Large with various combinations of toppings.
Predefined, high-margin PIZZAS will be highlighted on the
menu. Special offers on occasion, Special discount offers,
and different shape PIZZAS will be providing to the
customer. Additionally, Breadsticks, Cheese sticks,
Vegetable Sand witch, Burger, Ice-Creams and Cold Drinks
will be included in the initial menu offerings.
Marketability-
Our primary target market is people who desire a
comfortable and friendly environment .Our secondary target
market also desires a delivery service for PIZZA. We focus
on satisfying the need of small town. Providing a good
quality product and different verities of PIZZA. We compete
on price with other competitor in a town like Mango Masala,
Gngaur,etc.

Competitive Edge-

Our competitive edge is to be first-to-the-market with

PIZZA in a friendly & non-smoking area. Additionally, the
location of PIZZA Delight is crucial as a convenience model
to customers. This location is directly in the center of activity
in this community, it is within 2km distance of the middle
and high schools and within walking distance from existing
subdivisions, Banks and apartment complexes in the area.

Technical Feasibility –

PIZZA base is made in pizza delight itself, they are not

purchased from outside because it increase the cost, but
some product are purchased from outside on daily bases.

Verities of PIZZAS -
PAN PIZZAS-
 Plain cheese pizza
 Onion cheese pizza
 Onion mushroom pizza
 Veg. pizza
 American pizza
 Mushroom cheese pizza
 Sweet corn pizza
 Pizza macaroni
 Supreme pizza
 Veggi lovers
 Fruit pizza
 Special supreme pizza

CRISPY THIN PIZZAS-

 Plain cheese pizza
 Onion cheese pizza
 Onion mushroom pizza
 Veg. pizza
 Supreme pizza
 Veggi lovers
 Fruit pizza
 Deluxe cheese pizza
 Special supreme pizza

Financial Projection
 START–UP COST

Particulars Amount (Rs.)

Furniture &Fixture 350000
Plant Machinery 135000
Rent 15000
Repairs 20000
Microwave 30000
Advertisement 15000
Utensils 50000
Water&Electricitry 20000
Cash 35000
Raw Material 30000

TOTAL 700000

a)Fixed Capital –
 Land and Building Rented 350sq.ft Rs 15000per.m
  Machinery & Plant

S.No. Name units Price Rs.

1 AC 1 25000
2 Fridge 2 60000
3 Generator 1 25000
4 Microwave 2 30000
5 Music System 1 5000
6 Swings& Toys 20000
Total 165000
 F
 Equipments Rs. 50000
b)Working Capital -
Staff & Labour No. Salary(per Total Rs.
Month)Rs.
Head Cook 2 6000 12000
Waiters 4 1500 6000
Helper 1 2000 2000
Security 1 2000 2000
TOTAL 22000

 Raw Material (per month) Rs.30000

 Utilities(per month)
Light & Electricity Rs.15000
Water & Gas Rs.1750
 Other Contingent Expenses (per month)
Advertisement Rs. 1750
Transport Rs. 4000
Rent Rs.15000
 Insurance Rs. 2000
Postage & Telephone Rs. 3000
Miscellaneous Rs. 1670
TOTAL Rs. 27420

Total Recurring Expenses (per month)

Salary RS. 22000
Raw Material Rs. 30000
Utilities Rs. 16750
Other Contingent Rs. 27420
TOTAL Rs. 96170
Working Capital for 3 months -
(96170*3) Rs. 288510

Total Investment-
 Fixed Capital Rs. 565000
 Working Capital Rs. 288510
TOTAL Rs. 853510

C) Cost of Production (per Year)-

Total recurring expenditure (per year) Rs. 329040
Deprecation on plant & Machinery@15% Rs. 32250
Deprecation on Fueniture&Fixture@10% Rs. 35000
d) Turnover per year - Rs.1680000

e) Financial Assessment –
1. Net profit Ratio profit(per year) * 100
Sales
345300*100
1680000
= 20.55%

2. Rate of Return Profit(per year)*100

Total Investment
345300*100
853510
=40.45%

3. Break Even Point (BEP)

Total Fixed Cost (FC) per year Rs.
 Deprecation 67250.00
 Rent 180000.00
 Interest on total Investment 119491.40
 40% of salary 105600.00
 40%of overheads 131616.00
 Insurance 24000.00
TOTAL 627957.40

BEP = Fixed Cost * 100

Fixed Cost + Profit
627957.40*100
627957.40+345300
= 64.52%

P&L A/C as on year ending 2010

Particular Amount Particular Amount
Receipt from
Raw Material 360000 Customer 1680000
Rent 180000 Delivery 54000
 charges
Service Tax
Electricity 180000 Collection 120000
Salary 264000
Transport 48000
Water & Gas 21000
Advertisement 21000
Insurance 24000
Telephone
expenses 36000
Depreciation 67250
Provision for
Repair 25000
Interest on Loan 43750
Provision for Tax 98700
Service Tax 90000
Provision for Tax
on Services 30000
Miscellaneous
Expenses 20000
Net Profit 345300

. 1854000 1854000

Balance Sheet as on 31st march 2010

Liabilities Amount Assets Amount

Capital 350000 Cash 216250
Loan from Bank 350000 Bank 350000
Furniture
P&L 345300 350000
deprecation 10%
Provision for tax 98700 35000 315000
Provision for Machinery& Plant
Repair 25000 215000
Provision for deprecation 15%
Service Tax 30000 32250 182750
Rent in Advance 15000
Preliminary
Expenses 120000

Total Rs. 1199000 1199000

7Ps.
Product-
We are providing good quality product with good quality
ingredient and fast service to the customer’s .Different
verities of PIZZAS in 4 sizes. Additionally, we are also
providing sand witch, burger, ice-creams and cold drinks.

Price –
Prices are very economical .Special discount offers are also
given on occasion .Prices are competitive.

Place –
Pizza corner is in the heart of the city and easily reachable.
It is a prime location for pizza corner all banks and
complex are in this area. In this area youth are coming more
and they are main target.

Promotion –
Promotion through advertisement like on new paper, on
local news channel & hooding etc.

People –
Trained cooks, who are expert in making pizzas and other
things also. Well mannered waiters to handle customers.

Process –
We are adopting a good & a fast process to satisfy customer.
Manufacturing the pizza base in different shapes and filling
different ingredient in it. The process is done by expert
cooks.

Physical Evidence –
 Comfortable and attractive furniture.
 The building is furnished with a hall, a kitchen and with
2well equipped toilets.
 The décor of the room is designed with different
beautiful things which make environment very pleasant
and attractive.
 Separate uniforms are designed for the waiters.
 Toys and swings for children so, they can also enjoy.
 Colour combination used in the PIZZA Delight are
Orange, Yellow & Green.

CONTENT
  Particulars of the Enterprise
 Introduction
 Financial Projection
 P&L a/c
 Balance Sheet
 7Ps

Name of the suppliers

Raw Material-
  From local dealers
 Some Material from Chennai & Bangalore

Machinery & Equipment-

 From local dealers like-
Electronic items from Next showroom and LG
Other equipments from Bangalore

Furniture-
 Local dealer - HB furniture
 Godrej Company