Professional Documents
Culture Documents
NO: - RT1007A09
REG.NO: - 11000795
TERM PAPER
TOPIC: - ANALYZE THE GROWTH OF LUXURY CAR
SEGMENTS IN PUNJAB
Introduction........................................................................................................................
..............................1-2
How segmentation is
done?..............................................................................................................................2-
6
Conclusion..........................................................................................................................
.............................
The luxury cars are very pricey and its price range is above
Rs 20 lakhs. Hence these cars are reasonable and are favored by high
income group.
INTRODUCTION
India set its base in the global automotive industry in 1898, with
the first car rolled out in the streets of Mumbai. Since then, India has come
a lengthy way. Taking into analysis the current statistics, automotive
industry is now, the most energetic sectors in India.
The car market of India possesses of attractive finance schemes, increasing
purchasing power and a gigantic variety of Luxury car range.
India being one of the profitable hubs for the car market is being a
focus for auto majors from all over the world. The count of people ready to
buy these high sticky label cars is gaining force. In consequence to this,
almost all the abroad producer including Mercedes, BMW, Audi, Suzuki, and
most recently Volkswagen have entered the battle. Ferrari’s statement to
roar into the India market from 2010 and Aston Martin’s aspirations to enter
the Indian market soon next year also signals that the market has just
chosen up pace and there are great possibilities for these understanding
vehicles to thrill the Indians.
This marks the beginning of a risky race between money and over-
spending, which may go on forever.
Mid-Size segment
The Mid-size segment of car ranges from 2.5 lacs to 4.5 lacs. It
includes the product like Hyundai santro, Maurti Zen, Tata Indica etc.
D segment- Cars that are more than 4.5 meters long (Mercedez,
Sonata, Accord Skoda)
BMW 760Li
BMW-3s
BMW-5s New BMW 5 Series Sedan
BMW M3 Convertible
BMW M5 Sedan
BMW M6 Coupé
BMW M6 Convertible
Bentley Bentley Arnage Bentley Arnage T
Bentley Arnage R
Bentley Arnage RL
Gallardo
Gallardo Spyder
Mercedes Benz Mercedes Benz E Class
Cabriolet
C 200 Kompressor
CL 600
E 280
E 200 Kompressor
E 280 CDI
911 Carrera S
Cayman S
Boxster S
Rolls Royce Rolls Royce Ghost
Volvo S80
Volkswagen Beetle
And it’s not just about the rush to be the early birds — they
also want their cars to be customised. “It’s not a car that
these people look for, it’s more of a lifestyle,
CONCLUSION: -
India’s expedition to become a global auto
manufacturing hub could be seriously challenged by the
inability to upload its low-cost production base specially
the state Punjab. A survey conducted by the research,
KMPMG firm reveals that the Indian auto component
manufacturers are increasingly becoming skeptical about
sustaining the low-cost base as overheads including labour
costs and complex tax regime are constantly rising.