OBJECTIVE

Software sales role where extensive sales and management

experience will add value.
PROFILE
• Strong background in sales. Experienced presenter and closer,
able to sell intangibles and persist
through long buying cycles for Fortune 500 clients.
• Consistently achieved sales goals and grew revenue in shrinking
market as National Sales Manager
(1998-1999).
• Top biller. Averaged $4 million in annual billing for five straight
years (1993-1998).
• Highly effective manager. Experienced building and leading
teams of up to 25 professionals.
• Proven ability to learn and leverage new technology.
Contributed sales expertise to Web site
development team (1997). Completed MBA in Systems
Management with 3.97 GPA in 1999.
EXPERIENCE
General Sales Manager: Radio ON, Inc., Toledo, OH (1999-
present).
Direct 25-member sales department in group of three radio
stations.
• Consistently exceed market growth in annual revenue.
Developed sales collateral.
• Successfully recruit and develop other sales reps in
organization.
National Sales Manager: WESS TV-9, Cleveland, OH (1990-
1999).
Managed nationwide sales effort for ABC network affiliate.
Member of long-range planning team.
• Developed and sold sponsorships and ad programs. Included
“millennium package” sold to General
Motors and AT&T that generated $600,000 in over-and-above
revenue.
• Sold over $450,000 in ad programs to Chrysler and General
Motors.
• Promoted from Account Executive in 1998 after consistently
meeting and exceeding sales goals. Topranked
new business biller on staff; focused on direct retail.
• Sold $275,000 sponsorship to Toyota, still on air and generating
revenue after three years.
• Called “outstanding account executive” with “insightful
approach to positioning” by Sales Manager.
Team Sales Manager: WDDD-FM, Cleveland, OH (1990).
Managed team of five radio sellers. Met and exceeded individual
and team sales targets.
Local Sales Manager: WGGG AM/FM, Cleveland, OH (1987-
1989).
Hired, trained and managed sales team. Promoted to Sales
Manager after first year of selling.
Prior experience as Account Executive for WGGG AM/FM (1986-
1987), Pharmaceutical Sales Rep for
E. R. Squibb & Sons (1984-1986) and Program Director for Junior
Achievement (1981-1984).
EDUCATION/TRAINING
• MBA: Systems Management focus, Mary Carroll College,
Cleveland, OH (1999).
• BA: Psychology, Marquette University, Milwaukee, WI (1981).
• Completed training in Project Management (under Harold
Kerzner) and Xerox II Sales.
OTHER FACTS
• Computers: Word, Excel, PowerPoint and Outlook; and media
applications (Arbitron, Nielsen, BIAS,
TVSCAN and Maximizer). Seven years of Internet research and
communications experience.
• Superior communication skills. Accomplished public speaker,
fluent in Spanish.