Professional Documents
Culture Documents
Filipino
house-
building
beliefs
How to
attack Personal
the bare injury
turnover Issues
finish
Beautify
your
home with
contemporary
art
The
A Manor
Man’s secret
paradise Walls &
Floors
Issue
P150
DISPLAY UNTIL JULY 15
Published by
contents
i n e v e ry i s s u e
F E AT U R E S
Reveal Feature
Setting the trend in tile design 8 Unusual Filipino
house-building beliefs 38
A new source of elegant but
reasonably priced tiles A collection of our most
Exclusivity at its finest 68 popular superstitions
Inside one of the country’s
best-kept home furnishing secrets Dweller Yeller
Upgrade, please? 40
What would you change
Entertainment if you had the budget
Greenbelt 5: The newest
lifestyle destination 10
The “Infinity Chair” – Winner of the 2008 Mugna Award for Best
in Furniture design by Allan Murillo
The “Mercury Chair” – (beside sculpture) is the signature
collection of Andre Agassi & Stefi Graf exclusively sold to the
Preview
The luxury of Asian living 42
Shopping experience redefined
couple designed by Allan Murillo.
Chrysler de Guzman That, on the other hand, was my first contemplation on floors, pun not
Creative consultant intended.
Jiggs Adefuin
Edwin Calica Cacayorin, Jr.
Renne Isidro
Aside from forming part of a structure’s shell, walls and floors signify a lot
Ariel N. Valerio of other things for Filipino homes. Walls are the canvas where proofs of
Columnists
scholastic achievements are proudly hung. They are host to collections
Mary Josephine Arenas of fine art or badges of brawny conquests. They are an outsized album of
John A. Concepcion
Kathryn T. Villanueva
casual snapshots or of premeditated killer smiles. Floors, meanwhile, are
Contributing writers the sturdy stage where personal taste, via the fixtures and pieces of furniture
Sales and marketing
that occupy them, is showcased.
Cherie Mae M. Ayongao
Markeitng director
Nowadays, walls and floors are attractions unto themselves. You can leave
them be and they’d speak volumes. Nevertheless, we give them the floor
Lucy Clemente this issue.
Nizzel Labador
Cyd V. Ponce
Account executives
Speaking of speaking of volumes, this compact edition features a wealth
Circulation of design information and tips, property features, industry events
Guiller M. Ramos announcements, engaging articles, and of course, your staple listings of the
Mark Jofferson M. Ramos best condominium properties in town.
Circulation assistants
Alfred Matrimonio
Web designer
8 | CondoCentral
firms CMG and BYSI. Tile Trends also interior designers trust us because
distributes to contact centers like we have assigned account execu-
Ambergris, e-Teleperformance, HSBC, tives to look after their projects," Lim
and Filinvest Civic Prime. concludes.
Lim says that providing tiles to call
Among the new products Tile tile manufacturers which have had centers, especially those which oper-
Trends is distributing are metallic- and decades of a head start. At present, ate on a 24/7 cycle, is very challenging Tile Trends Inc. is at Pres. Osmeña
wood-inspired designs which evoke a Tile Trends has hundreds of designs because they need to come up with Highway cor. Estrada St. Malate,
futuristic and exotic look, respectively. catering to various segments of the visually soothing and relaxing designs Manila with telephone numbers
These products undergo rigid qual- market—from high-end projects, to enhance the ambiance in the work 525-4356 or 525-4325 and e-mail
ity control to ensure they meet inter- condo units to simple homes who environment. tiletrendsinc@yahoo.com.
national standards, while maintaining want a touch of affordable elegance in "Aside from affordability and the
very competitive costs. their abode. trendy tiles we supply, we are able
Like the proverbial David in the land In its seven years of operation, the to bag important clients because of
of the giants, the firm has been able company has supplied to big names our personalized service and on-time
to hold its own against established such as Asia United Bank, and apparel delivery of products. Architects and
CondoCentral | 9
entertainment
Greenbelt 5:
The newest lifestyle destination
The Ayala Malls redefines the shopping experience with the highly anticipated Greenbelt 5
10 | CondoCentral
CondoCentral | 11
tips
How scents
affect our lives
Crystle Gabriel gives us the scoop on what the nose knows
Have you ever smelled cookies baking and it Scents have many purposes in our lives, and are
brought back memories of your grandmother? Have a reasonable solution to most problems, whether
you ever smelled fresh cut grass and it brought back it is odor or just needing to relax from a long day.
special memories of your childhood? Believe it or Scents are a small and effective way to bring a little
not, scent affects our brain in number of ways. happiness to our home. You have to find what
We usually don’t give much thought to smells scents you like and what suits you and your family.
unless it triggers and adverse or extremely pleasant Remember, some scents can trigger allergies, so be
effect. Scientists are studying how the brain deci- careful what kind you choose.
phers the complex compounds we smell and how In other words, scents affect our emotions, our
it forms a visual image for us. All we know is that thoughts and our physical bodies. Scents are an
scents affect our lives. important part of our lives and our sense of well-
Scents are also used to mask odors. Many of being.
us have pets and our homes tend to reflect that.
Unlike aerosol sprays, scents from candles can
eliminate odors and make your home more inviting Crystle Gabriel has worked in the field of design
to others. Some foods that we cook can also leave for five years and has written many articles on the
odors that are not so inviting. Candles can make subject of home accessories and design. She offers
your home fresh and new again. There are even scents that we consider aphrodisiacs, information and tips along with an array of unique
Some scents evoke a feeling of calm, such as such as pomegranate and Ylang-Ylang. All these home accessories and gifts on her website: http://
lavender, vanilla and jasmine. Some scents make us scents, and many more, are used in aromatherapy www.cg-home-accessories-and-gifts.com.
perk up and feel refreshed, such as botanical scents .Aromatherapy is the practice of using essential oils
like green tea and lime, strawberry or peppermint. for physiological and physical well-being. Article source: http://www.articlesbase.com
12 | CondoCentral
CondoCentral | 13
tips
Beautify your
home with
contemporary art
Edwin Mah explores endless creative
design possibilities with the ingenious
use of art pieces
14 | CondoCentral
tips
The luxury
of studio living
Philtown Properties teams up with Our Home, Carrier air
conditioners and Abenson appliances to dispense helpful and
exciting options on making the most out of the studio unit
16 | CondoCentral
for trendy yet classic couches like the shows in 42- inch plasma TV. First thing When picking out your appliances,
O-ring chair by Ital Design to set a more you have to do is lie down on your bed make sure you get something that fits
relaxed atmosphere. and decide on a comfortable position your lifestyle and budget. Never get
Greens and reds were used to of your TV. After settling this, you’re left something too big for your kitchen or
accentuate the living room area and with enough space for a small cabinet too small to fit the amount of food you
set a harmony between the bedroom, or dresser, a practical yet timeless piece eat at home. Always remember to pick
dining and living area. The large-sized where you can store anything from files, brands that you know have been tried
golden mirror above the couch creates jewelry, clothes, and even DVDs. and tested and can go a long way.
the illusion of a bigger space while Next, add something more personal Remember that a small space does
keeping with the Asian feel. to your space. For this unit, a nook was not equal limited possibilities but
Your living area cannot be complete transformed into a cozy corner for a a challenge to create a unique and
without that perfect coffee table. little alone time where you can catch practical home for you.
Choose a size appropriate for the space up on some work or spend your Sunday
available yet enough to entertain for a nights reading a book. This, matched
night of wine and cheese. with a special reading light, can also add For inquiries about any of the PHILTOWN
Multi-purpose pieces are the secret a soft light atmosphere at night. projects, you may call 890-5714, 0917-
to designing small spaces. A shelf can 8536539, or e-mail sales@philtown.net
double as a bedroom and living area Step six: Don’t forget or visit www.philtown.net.
you have a kitchen
divider as well as a great piece to display
your favorite books, ornaments and A lot of people tend to forget about
other essentials for the home. their kitchen whereas other people
tag them as their favorite room in the
Step five: Make your mark home. Whether you cook or eat out a
If you sleep in a bed fit for a queen, lot, every home needs a refrigerator and
you also deserve to watch your favorite a stove.
CondoCentral | 17
tips
Home is where
our heart resides
Furniture serve more than practical and aesthetic functions.
Tom Tomer explains how sensibly selected pieces paint a bigger picture
Furniture is generally a product of artistic design and often and good looking furniture’s are help- life every day. Furniture at house from
movable object made of wood, metal used as a form of decorative art. ful in providing peace of mind and sofa, dining table, wardrobe, to bed
and now plastics too. They solve the With change in time the house is relaxation after working aggressively. all has its own importance. Though,
purpose of comfort, storage, and style not confined to four walls. But it is the Furniture’s not only give an everlast- with change of time new fashion
too. Today, maximum use of furniture furniture’s which dominates. Just as ing and elegant looking but also tell and style of furniture has immersed.
is in human comfort, sitting, sleeping there is house with no members stay- about the nature of man. More social Like antique living room furniture,
or just laying, there are different types ing. Furniture fulfills the emptiness in and fashionable a person is more will modular furniture, victorian living
of furniture to cater each purpose. the house. With beautiful house com- be his style of living. This collection of room furniture, rustic living room
Earlier movable storage furniture was bination of elegant furniture enhances furniture at home perfectly displays furniture, traditional living room
in great demand and tradition was the importance of the house. one’s style of living. furniture or casual furniture, to create
to use them only. But with stress on After working long at office it is Home is the place where heart home environments that reflect their
style, design and interior decoration, the home where one gets peace of of man resides. So, home should be own individual sense of style and
people are now using permanently mind. It is the home where we can such that it should take men away sophistication.
made closets and shelves fixed with get comfort and feel relaxed after our from all his worries. Rather it should
the wall of houses. Furniture is also a hectic work schedules. Comfortable provide him new energy to start new Article source: http://www.articlesbase.com
18 | CondoCentral
spotlight
20 | CondoCentral
A manor man’s
secret
paradise
Former Batangas governor Tony Leviste
opens his heart to the world by opening the
doors of his secret paradise. Ariel N. Valerio
stands witness to the selfless act
Photography by Cherie Mae Ayongao
CondoCentral | 21
Wake! For the Sun, who scatter’d into flight
The Stars before him from the Field of Night,
Drives Night along with them from Heav’n, and strikes
The Sultan’s Turret with a Shaft of Light.
22 | CondoCentral
24 | CondoCentral
middle of the room. In one corner, marble statue of a horse casts its
world-class equestrienne Toni Leviste’s shadow on the wooden entrance
photograph is on display. In another, floor. Outside, a wide expanse of
his complete set of medals from the trees and plants, grass and flowers,
Boy Scouts. harmoniously fill one’s eyes.
Immediately beside the library is It becomes a place like no other
the guest house. His daughter Toni’s as one slowly trudges the path lined
room can be found at the second floor by a canopy of acacia trees, passes by
where she stays when not compet- the paddocks and viewing deck, and
ing outside the country. Though not somewhere near the corner, arrive at
lighted, scented candles in strategic the statue of a soldier named Rowan,
spots spread a mixed whiff of elegant who, according to former governor
aroma. Upstairs, a complete home Leviste, is the epitome of loyalty to
theater system can be turned on even God, country and service for mankind.
by guests who wish to laze around for
a while.
A gazebo provides breathing
space before one gets to the green
house – which also has an adjunct
aviary – where spices such as mint and
rosemary grow luxuriously.
The stable with several beautiful
horses is kept immaculately clean and
surprisingly does not smell like other
stables. At its entrance, a miniature
CondoCentral | 25
Near Rowan’s statue, a young tree ing foresight of a community planner
grows among the other trees where but also of a soul that gets back its
the former governor wishes to some- strength from nature that he dili-
day see an epitaph that says: “Here lies gently nourishes.
Tony. He gets things done.” This is a manor nestled in the
The impeccable order speaks well fabled land of the courageous that fol-
of a highly disciplined mind that does lows the tenderness of a human heart.
“not what (he) wants but what has to This is a manor much like its owner,
be done.” surviving the vicissitudes of time, seem-
The cleanliness of the surroundings ingly anachronistic in a modern man’s
evokes a pure compassionate heart that existentialist search for the meaning
provides sustenance to a community of of life yet several lifetimes ahead in
six families inside the compound. wisdom, as it endlessly spins on its own
The vibrant trees, plants and axis of eternity to preserve a paradise
flowers show not only the calculat- that God created for man.
26 | CondoCentral
CondoCentral | 27
W alls and floors are powerful elements
of interior design. The color you
splash on them, the materials they
are made of, and the treatments you apply on
them, will set the overall design tone of any
given space.
the
From minimalist colors and natural materials
of the past, the range of flooring materials and
wall treatments has increased greatly—allowing
today’s designers, home owners and builders a
walls &
plethora of design possibilities.
This explosion of materials and treatments
can render walls and floors into veritable works
of art, upon which entire design themes emerge.
floors
Wall and floors alone can create beautiful spaces,
from minimalist to baroque, impressionist to art
deco, or even surrealist to match today’s bizarre
and offbeat tastes.
Kathryn T. Villanueva writes
story
cover story
fashion
Choosing color schemes to complete a look
depends on the theme, and even on a specific
formula. For minimalist interiors, common tones
used are warm, muted, earth undertones of
green, brown and orange. Beige, khaki, olive green,
papaya, tan, and taupe are the common names of
such colors. Wenge, an extremely dark wood tone,
WALLS are like bodies. As such, they are best clothed in a way that was born to match this neutral color scheme.
Contemporary colors, on the other hand,
represents and enhances the personality of the whole space. Often, consist of bright colors that usually go with mod-
they present the clear canvas on which various accessories are hung or ern interiors that are made of glass, metal and
plastic instead of wooden materials. Black, silver
set against to create a complete look and feel. With the color and wall and white are the tones that complement these
treatment materials available on the market today, the range of such modern materials, and these are matched by the
looks or feels has expanded considerably bright shades of red, hot pink, teal and aqua.
30 | CondoCentral
While white is not really considered a color, most
designers find it to be the best treatment for walls.
White on walls expand a space, making a room
look bigger, cleaner, lighter and uncluttered. White
allows for a clean canvass on which different looks
can be created by a simple change of accessories
and furnishings.
CondoCentral | 31
cover story
classic floors,
modern spaces 1. Granite tiles. In the past,
plain marble or granite slabs were
cut and placed in different shapes
and patterns throughout an interior
space, polished, sealed, then waxed,
to give them a shiny, finished look.
Despite modern technology and the changing tastes of builders and home Today, granite tiles are cut uniformly
owners, little has changed through the years where flooring materials and into square or rectangles of different
finishes are concerned. sizes, usually to the same thickness as
ceramic tiles. Since they don’t have
While design trends have changed like fashion over time, such changes are to be grinded anymore, they are also
only cyclical, and merely a rehashing of past styles. Except for vinyl tiles, most installed in the same way that ceramic
tiles are– with grout or other adhe-
modern flooring materials and finishes have been used since ancient times. It is sives. Granite tiles come in polished
only in the way that they are used today where change reigns. and unpolished finishes, which are
both easy to maintain.
32 | CondoCentral
2. Vinyl tiles. This material has come a long way 5. Mosaic tiles. Mosaic tiles are classics used
from those marble-inspired and simple checker- in design since antiquity, and they have made a
board designs. Today, vinyl tiles can emulate wood stunning comeback. Today, they grace interiors in
planks from shape and color to texture. A less a different light. In the past, mosaic designs were
expensive alternative to laminated wood on floors; made of square tiles cut into uniform shapes and
they are best used in low traffic areas. sizes, with patterns formed by the use of different
colored tiles. Today’s mosaics, however, bear more
3. Wooden floors. Wooden floors have gone variety in color, texture and shape. Square and
back to basic, even as the development of their rectangular pattern or mini-brick laid patterns are
finishing has come full circle: Just as polyurethane used alternately. Sometimes each tile is a mixture of
came along as the finishing material of choice, different colors and textures, creating an abstract
allowing for quick protection and easy mainte- pattern, in contrast to the old style where mosaics
nance, today, designers have gone back to the basic formed clear images.
varnish. This corresponds to the growing demand
for a more natural look—less harsh, less perfect,
and less shiny.
CondoCentral | 33
tips
Bright ideas
Kathryn T. Villanueva shares illuminating thoughts on the weighty subject that is light
Light plays a major role in our new, these favorites have become contemporary followers. Whatever
everyday lives. May it be for work or staples to every interior. material it may be, the overall look
aesthetics, it affects the overall impact Today’s lamps are simple, easy to and luminosity is what makes a lamp
of everything we see and even those maintain and affordable. Old materi- find its way to specific areas of the
which we do not see. Technology als like glass, metal, brass, crystal home. Sometimes, old designs are
plays a vital role in the development and plastic are still available though refashioned using new materials and
of light, the energy that fuels it, and in different shapes and forms. New colors to give it a new look.
materials that encase it. In spite of the materials used for lamps like wood, What makes these rehashed
growing selection of light available in fiberglass, acryclic, fabric, bamboo, models more pleasing to the everyday
the market today, there are favorites paper, and some indigenous materials customer is the price. Since these are
among the bunch. Whether old or are widespread and a favorite among made of mostly synthetic materials, a
34 | CondoCentral
homeowner can have the same look
for a tenth of the price. Let’s say a
Murano chandelier made of fine glass
from Italy costing Php150,000 now
has a plastic China made counterpart
that sells for only Php5,000! Now,
that’s an offer no one can resist espe-
cially if it’s the look their after and not
the quality of the piece. This doesn’t
mean that such items break easily. It
only means that it may not last longer
nor have the same luster as that of
the original. Plastic can never shine
as intense as glass but when dropped,
plastic will not break as easy as glass.
There are many traits of each material
that can either improve or deteriorate
the quality of lamps today. Either way,
having more choices is an improve-
ment on its own.
CondoCentral | 35
advertorial
The initials of his name MAO, All these values – deep abiding proaches most especially in the areas
is the first name of the legendary Chi- love of family, perseverance and hard of strategic planning, information For announcement purposes only
nese communist hero and yet Mario work and an uncompromising pas- technology, innovation and synergy.
A. Oreta, the lawyer - builder and sion for excellence – inculcated and
property developer is the quintessen- well learned created a lasting imprint As part of his more recent initia- Sonoma, the first collaboration
tial capitalist who firmly believes in on Quinto, MAO’s son and heir ap- tives, Quinto has established a new between Quinto and EPJ, promises
the values of hard work, love of family parent. Armed with an MBA from business venture, Landenmore to be a lifestyle destination like no
and a passion for excellence. He had the prestigious International Business Properties Inc. Through Landenmore, other. The duo’s first real estate
long envisioned to provide not just a School, Thunderbird and after having he aims to maximize the synergies of canvass is nestled in the outskirts of
roof for every Filipino, but affordable had his taste of the challenges of the both companies and to fully integrate Tagaytay City in Cavite. The Major
homes in secure and gated residential corporate world in the United States, marketing concepts and tools into Holdings Group, through its subsid-
communities. Quinto decided that the best place to their total corporate approach. iary Major Properties is set to develop
not just make his mark but to make a Although originally envisioned to the country’s first arts, entertainment
Thus, almost thirty years ago, in difference was here in the Philippines, be a sales and marketing company, and tourist destination as well as a
pursuit of this vision, Major Proper- where family and home are. His re- Landenmore’s charter in the near premiere commercial and residential
ties, an integral part of the Major turn was auspicious because at about future will also involve property and enclave, south of Manila.
Holdings Group was incorporated the same time, his dad, capitalist community development.
and began its pioneering work in MAO, decided to rejoin his mentor, This five billion peso project will be
building, construction and prop- Bobby Ongpin to take on newer chal- Unique to Landenmore Properties home to 29 five to ten-storey condo-
erty development. The company lenges and opportunities in another is its leadership. Headed by no other minium hotels, first of which will be
was the builder of many prestigious dimension of his professional career. than the country’s leading real estate Mondavi. The master planned envi-
landmarks – Tagaytay Highlands marketer, Emil Perez Jr, more popu- ronment boasts of a Bellagio Hotel –
Golf and Country Club, Sta. El- So today, there is a new man at the larly known across the industry as EPJ, inspired dancing fountain interplaying
ena Golf Community, Caylabne Bay helm of the Major Holdings Group. Landenmore Properties is positioned with laser lights, the country’s first
Resort (formerly Marbella) - and the A young man tasked to continue the to be the trusted name which will observation tower Sentosa, Singapore
developer of the La Finca Farm and vision and legacy of his father but redefine affordability. style, man-made lagoons with kayaks
Country Resort. with his own imprint and creative ap- and water bikes, a state of the art
Architect’s Perspective
country club and sports academy dress the needs of both residents and
and a man-made beach with its very visitors. Truly the first of its kind in
own wave machine. To complete the the Philippines.
amenities, retail shops and restaurants
will be located within the site to ad- Mondavi is the quintessence of
Events Place
Architect’s Perspective
This is the Major Holdings Group For advance information about the
today - a strong, dynamic creative project, please contact us at (632) 894-
corporate team under the steward- 1997 or visit our website, http://www.
ship of Quinto Oreta, a young man landenmoreproperties.net
who has learned his lessons well. An
feature
Some may not admit it but we their considerations in construction is They call this “Unosenotra”. advantageous design because opposite
Filipinos are really believers of the the sound of animals. For example, if a • For the Kapampangans, the windows create cross-ventilation.
supernatural. Due to this practice, we dove’s song or a turtle’s voice is heard bathroom should not be placed over a • In transferring, the Batangueño
have created a variety of superstitious before the start of the construction, the garage because it is a sign of bad luck. couple does not reveal to their parents
beliefs. And one of the richest sources construction should be cancelled and For some Nueva Ecijanon builders, they and neighbors the exact date they will
of these is the house-building beliefs. a new site must be selected. But if the make their bathroom floors at a lower move out.
Many of us know a number of these turtle’s voice is heard during construc- level than the rooms’ floor level. For • In Cagayan Valley, before con-
beliefs, especially those we have inher- tion, it is a sign of good luck. the architects, this lower floor level of structing the house, they sprinkle
ited from the Spaniards and Chinese. • Directions of course are of great bathrooms has an advantage because it Calamansi to the grounds. They believe
However, Filipinos are very creative and consideration especially to the Chinese prevents the spilling of water to other that this will repel the mosquitoes once
imaginative. Thus, it resulted to “Filipin- Feng Shui. But for the Bontocs, the front areas of the house. the house is finished.
ized” house-building beliefs. Here are door of the house should be placed • When it comes to kitchens, the • For the Ilocanos, if a workman falls
some of them from Ernesto R. Zarate’s against the flow of a nearby river, what- Visayans avoid their stoves to be placed on the site during the construction, the
“Oro, Plata, Mata!: Filipino Building ever direction it may be. facing the toilet door because this may work must be stopped and they should
Beliefs”: • In building the stairs, the Oro, prevent illness in the family. For some tear down whatever is erected in order
• In the province of Quezon, there is Plata, Mata counting is the most fa- Tagalogs, the stove must not face the to prevent the ill effects of the fall.
a ritual that they perform to determine mous. However, there are other ways of stairs because this may cause unwanted These are just some of our very own
if a house should be put up on a lot or counting for our fellow Filipinos. For ex- visitors during mealtime. Filipino house-building beliefs. Some are
not. They place a basin of water on the ample, for the Bulakeños, if the number • In making the windows the Cebua- weird. Others do not seem to make any
middle of the lot and leave it overnight. of steps is ten or lower, the count is not nos believe that the windows should be sense at all and some, intentionally or
If insects landed on the water, they important. But if it is beyond that, the on opposite sides so that the engkan- unintentionally, have architectural ad-
should not erect a house on it. number of steps must end with an odd tos and aswangs that will fly in one vantages. You may want to follow them
• The Manobos give a lot of impor- number. For some of the Batangueños, window will directly fly out through the or not but still these beliefs just show
tance to nature. That is why one of stairways must end with odd numbers. other window. In Architecture, it is an how rich the Filipino culture is.
dweller yeller
Upgrade, please?
Does the turnover finish need a little more ooomph? Or
maybe the furnishings require a bit of sprucing up? We ask
condo denizens what they’d wish to redo or undo with
their units. If money were not a matter, that is
Rinna
Age: 23
Greenbelt Parkplace,
Makati City
Lieza
Probably, my room. I live in the condo with my Age: 23
older bro, so of course he gets the bigger room. I’d love Bel Air Soho - Polaris St.
to have more shelves for my books, cds, and dvds, and near Jupiter, Makati
a bigger closet space for my clothes and accessories. I
would also love to have a small desk in my room where I I’d like to change the color of the walls,
can place my laptop and ipod speakers. they’re just too plain.
Pao
Paragon Plaza Condominium,
Mandaluyong City
I’d probably add more things to the living area, for as
long as it doesn’t get too cramped. Economy of space is always a
concern for condo residents, so figuring out how to tidily store a
hundred-plus DVDs and video games would be a priority. A La-
Z-Boy right smack in front of the TV would be nice as well.
Jill
Age: 22
Asia Tower Condominium,
Jessa
Age: 21
Makati City The Manansala Tower Rockwell,
Makati City
I’d definitely renovate my living room.
I’d get better looking couches and a bigger If I would have a budget I’ll ask an interior designer
TV. Right now all I use the condo for is to to fix or renovate my living room. I want to add color and
sleep and study, and I guess the living room put stuffs and accessories that would make it livelier and
is supposed to be where I can relax but right create an ambiance conducive for studying and relaxation
now it’s just so bare. as well.
40 | CondoCentral
preview
The luxury
of Asian living
Oriental charm and contemporary style meet in
this latest offering from one of the country’s leading
condominium developers, Philtown Properties
CondoCentral | 43
preview
Highlighting
“green architecture”
Anchored on environmental responsiveness, an entire
city is set to rise in booming Sta. Rosa, Laguna
Eton Properties Philippines, Inc.’s ideally-located, integrated, mixed-use Mangio and Associates (NSM&A) to
first residential island lot development township project. design South Lake Village. NSM&A is a
in the Philippines, South Lake Village South Lake Village covers about 76 firm known for its previous involve-
at Eton City, features mixed-use com- hectares and boasts of 18 residential ments in several waterfront develop-
munities surrounded by bodies of islands surrounded by a 35-hectare ment projects in the Bermuda and the
water and boasts a unique, refreshing, man-made lake. Each island, approxi- Philippines.
and well-appointed lifestyle. mately one hectare in size, will have
South Lake Village is the center- 8 to 12 residential lots of about 1,000 Addressing environmental issues
piece of Eton City, a groundbreaking, square meters each. Jazmines explains that environ-
multi-billion peso project occupying Alex Jazmines, Eton Properties mental concerns such as mosquito
close to 1,000 hectares of prime land Philippines Inc. AVP and General breeding, lake water supply, conserva-
in Sta. Rosa, Laguna. Hailed as the Manager of the Eton City Project, tion and pollution, flooding and ero-
“Makati of the South”, Eton City is an explains that they contracted N.S. sion were integrated into the “green
44 | CondoCentral
A 35-hectare
man-made lake
envelopes the
South Lake Village
community.
as the expressway and are designed proliferate. Too much green algae will
taking into consideration the results block off sunlight making the bottom
of the said flood study,” Jazmines of the lake unfriendly to other aquatic
further clarifies. plants. These lake-bottom plants die
He also spoke about other con- and their decomposition leads to the
cerns that had to be considered in use-up of oxygen in the water. In order
planning South Lake Village. In order to check nutrient levels in the lake
to prevent erosion of the island lots, and prevent green algae proliferation,
the lakeside will be protected by a oxygen should be introduced into the
lake liner, earth fill, rock layers and water, which is the objective of lake
vegetation. Water pollution is also aeration devices.
kept in check by the detention pond “In short, the lake will need its
which will filter creek water before it constant supply of oxygen in order
is let into the lake. to keep it clean and in its balanced
state,” Jazmines concludes.
Keeping the lake “healthy” South Lake Village is the initial
“In order to maintain the natural phase of Eton City. To complement
ecosystem in the lake, water will con- the envisioned resort-style living
stantly be aerated from the bottom within reach of urban comforts, Eton
architecture” or the environmental water, ensuring continuous water of the lake and by fountains located City will also have a central business
planning of the project. movement across the lake. Flowing at the lake corridor that will not just district replete with a mall, hotel, busi-
The first question that comes to water will prevent mosquito breed- serve as visual attractions, but also as ness process outsource (BPO) centers,
mind is where a man-made lake of ing. We will also populate the water aeration devices,” Jazmines adds. and residential and office condo-
this size would get its water supply? with fish that will then feed on any He explains that man-made lakes miniums. Future developments within
Jazmines explains, “The lake will have mosquito larvae.” have to be properly maintained and Eton City include a championship golf
two primary sources of water supply; The issue of flooding was also this includes providing the proper course and other high-end residential
first is rainfall and second would be taken into consideration in the level of oxygen present in the water. developments.
the rivers that run naturally across the planning of the project. “We had a When aquatic matter such as leaves
development.” 50-year flood study that took into and other organic debris find their
To address water flow or stag- account the highest flooding levels way into the lake, these decompose To find out more about Eton City, log
nancy, Jazmines explains, “There in the area. The villages in Eton City and increase the level of nutrients on to www.eton.com.ph or call 845-
will be inflow and outflow of lake will be elevated at the same height in the water, causing green algae to 3866 and 0917-8943866.
preview
Premier CONDOTEL project Alta number of buildings which will see open spaces to accommodate fun The rooftop park not only en-
Vista de Boracay has been reaching the reduction to 17 from the original activities and to enhance leisurely hances the grand look of the condotel
significant milestones in terms of pace plan of 18 buildings. The reason is walks and appreciation of nature for but more importantly amplifies the
of development. The construction to give way to the development of the entire family. relaxing ambience that only Alta
for the first four buildings has already bigger landscape and open areas. The An additional rooftop leisure park Vista can offer.
been completed and units have been supposed Nevado building will now and open space will also be added in Alta Vista de Boracay is DMCI
turned over to clients eagerly await- be the site for additional parks and the Dinara building. Homes’ first venture into the leisure-
ing to have their very own piece of residential segment. DMCI Homes is
paradise. The property is replete the country’s first Triple A builder/
with resort-hotel amenities such as developer that offers modest income
a sparkling Infinity Pool, beautifully earning families optimum value for
landscaped open spaces, a contem- their money by providing homes
porary clubhouse with its own main with exceptional features and ameni-
reception and dining area, game ties, world-standard level of crafts-
room, lounge area, spa, viewing deck, manship borne out of more than 50
business center, audio-visual room years experience in the construction
and snack bar. Owners and guests will and development industry.
definitely enjoy the perfect vacation
without having to worry about abso-
lutely anything. For inquiries on Alta Vista de
Alta Vista de Boracay has also Boracay and other DMCI projects,
With Alta Vista de Boracay, vacations will
announced further updates regarding be translated into daily experiences in the
please call 888-3333 or visit www.
the construction of the remaining biggest condotel-residential community dmcihomes.com.
buildings and available lands for the in Boracay that offers a private, secured
resort experience anytime of the year.
condotel. A slight shift from the
46 | CondoCentral
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CondoCentral | 47
preview
48 | CondoCentral
Amenities allow for a
wealth of active and
recreational pursuits.
50 | CondoCentral
is the new condo bible.
Published by
www.condo.com.ph
The Condominium Specialist
B U Y S E L L R E N T
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I want to subscribe to
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watches
Grand complications
A proud tradition the sound that is associated with a back phase, the hand is disconnected one because this surface quality gener-
Patek Philippe’s new Ref. 5159 takes Patek Philippe officer’s watch. from the drive train and instantly ates less friction and reduces wear. Of
the officer’s watch into a new dimen- captured at the 1 so that it cannot course, the movement complies with
sion. The diameter of the case, which A remarkable heart inadvertently rebound forward by one all criteria of the Geneva Seal, the most
features a gold dust cover that protects The sapphire-crystal case back or two days. stringent set of specifications for the
the sapphire-crystal back, is 38 mm – 2 reveals the well-known self-winding The complexity of the moon-phase ultimate in horological craftsmanship.
mm more than its predecessor. The caliber 315 S QR movement, which mechanism is equally astonishing: it The sheer beauty of this movement,
dial has been thoroughly reworked to automatically recognizes the duration remains accurate for 122 years and 45 the perfect finish, and the smooth mo-
reflect the statelier prominence of this of each month and keeps track of leap days, and then only has to be corrected tion of the heavy 21K gold rotor can be
wristwatch. years. S stands for sweep seconds, Q by one day. admired through the sapphire-crystal
for perpetual calendar, and R for the To execute these complicated case back when the dust cover of the
Subtle modifications, big effect retrograde date with the flyback hand. functions, 361 individual parts must case is opened.
The Roman numerals in the hour The retrograde date is a remarkable interact in perfect harmony. The best The watch is available in 18K yellow
circle were slightly extended. Their complication because the date hand artisans and watchmakers fine-tune or white gold. It is worn on an alligator
larger, elongated look enhances read- moves along a 270-degree arc, and at each of these parts until they satisfy strap with an 18K foldover clasp. The
ability. The dial features a hand-guil- about midnight of the last day of the Patek Philippe’s rigorous quality stan- yellow-gold watch has a matte choco-
loched sunburst pattern in the center, month, it jumps back to the numeral 1. dards. The teeth of the steel wheels, for late strap and the white-gold model
a radiant contrast to the silvery opaline During the precisely controlled fly- example, are polished by hand one by comes with a matte dark brown strap.
background. The day, month and
leap-year displays in apertures, as well
as the retrograde date indication with
a flyback hand, are elegantly arranged,
emphasizing the understated nobility
of this perpetual-calendar timepiece.
The moon-phase display in the
aperture at 6 o’clock is also eloquently
integrated in the layout. The hour and
minute hands, which are black oxidized
gold, as well as the slender seconds
hand, appear to hover above the dial.
The Ref. 5159, incidentally, is one of the
few perpetual-calendar watches with a
center sweep second.
CondoCentral | 53
review central
tv
120Hz
Double-speed
drives now in
new AQUOS TV’s
Sharp, the acknowledged panels with double-speed (120-Hz) ous shiny piano black frame. This The new full-spec HD AQUOS LCD
world leader in LCD TV technology, drives which give them unparalleled makes them a stylish addition to the TV models come in 65V-, 57V-, 52V-,
once again accomplished an un- performance for moving images-- home, either wall mounted or with a 46V-, and 42V-inch 1 screen sizes fea-
precedented feat by introducing five that is, smooth and clear display of flush-to-wall stand. turing double-speed Advanced Super
new full-spec HD LCD TV models: even the most high-speed scenes. A The R Series is also compatible View LCD panels.
AQUOS R Series. high contrast ratio of 3,000:1 (living with the AQUOS Fami-link, a setup The AQUOS R Series is initially
The R Series flagship models room contrast is 1300:1), gives deep that combines the AQUOS LCDTV available in Japan only but is soon
which are considered the most beau- blacks and powerful, realistic images. and the AQUOS Blu-ray disc player, expected to dominate the Philippine
tiful AQUOS ever in terms of picture The new models are also the thinnest AQUOS HD recorder and AQUOS LCD TV market.
quality and design. All are equipped and lightest (the 52V inch model is Audio System. This spells easy, user-
with the industry’s first full-spec HD just 8.5 cm thick) and sport a luxuri- friendly operation at home.
books
Kerouac’s scroll
Though Jack Kerouac began later, and several new drafts, that Viking
thinking about the novel that was to published in 1957, the novel known to
become On the Road as early as 1947, it us today. On the occasion of the fiftieth
was not until April 1951, in an apartment anniversary of On the Road, Viking will
on West Twentieth Street in Manhattan, publish the 1951 scroll in a standard
that he wrote the first full draft that was book format. The differences between
satisfactory to him. Typed out as one the two versions are principally ones of
long, single-spaced paragraph on eight significant detail and altered emphasis.
long sheets of tracing paper that he The scroll is slightly longer and has a
later taped together to form a 120 foot heightened linguistic virtuosity and a
scroll, this document is among the most more sexually frenetic tone. It also uses
significant, celebrated, and provocative the real names of Kerouac’s friends
artifacts in contemporary American instead of the fictional names he later
literary history. It represents the first invented for them. The transcription of
full expression of Kerouac’s revolution- the scroll was done by Howard Cunnell
ary aesthetic, the identifiable point at who, along with Joshua Kupetz, George
which his thematic vision and narrative Mouratidis,and Penny Vlagopoulos,
voice came together in a sustained provides a critical introduction that ex-
burst of creative energy. It was also part plains the fascinating compositional and
of a wider vital experimentation in the publication history of On the Road and
American literary, musical, and visual anchors the text in its historical, political,
arts in the post-World War II period. and social context.
It was not until more than six years
54 | CondoCentral
review central
With eye-popping graphics, dazzling in the home and to the wireless network
widescreen LCD, wireless connectivity outside. The world of gaming is further
game consoles and the ability to play games, music and
movies when and where you want, the
enhanced by enabling users to enjoy
online gaming, or by connecting multiple
PSP gives you the freedom to enjoy en- PSPs to each other, directly via the wire-
Portable
tertainment on your terms. The portable less network. In addition, software and
entertainment revolution has arrived. data can be downloaded through a USB
PSP comes in a black color, with a 16:9 or wireless network onto Memory Stick™
entertainment
widescreen TFT LCD centered in a sleek PRO Duo. All of these features can be
ergonomic design with a high-quality enjoyed on one single system.
finish that fits comfortably in the hands. PSP adopts a small but high-capacity
revolution
The dimensions are 170mm x 74mm optical medium UMD™ (Universal Media
x 23mm with a weight of 260g. PSP Disc), enabling game software, rich with
features a high-quality TFT LCD that dis- full-motion video and other forms of
plays full color (16.77 million colors) on a digital entertainment content, to be
480 x 272 pixel high-resolution screen. It stored. The newly developed UMD, the
also comes complete with the basic func- next-generation compact storage media,
tions of a portable player such as built-in is only 60mm in diameter but can store
stereo speakers, exterior headphone up to 1.8GB of digital data. A broad range
connector, brightness control and sound of digital entertainment content such as
mode selection. Keys and controls inherit music video clips, movies and sports pro-
the same operability of PlayStation® and grams can be provided on UMD. To pro-
PlayStation 2, familiar to fans all over the tect this entertainment content, a robust
world. copyright protection system has been
PSP also comes equipped with diverse developed which utilizes a combination
input/output connectors such as USB of a unique disc ID, a 128 bit AES encryp-
2.0, and 802.11b (Wi-Fi) wireless LAN, tion keys for the media, and individual ID
providing connectivity to various devices for each PSP hardware unit.
phones
SAMSUNG SGH-i780
The trustworthy
companion for
business professionals
Enhance your work efficiency with capabilities, or log online to check emails at a
Samsung’s SGH-i780 business phone, the trust- nearby café using its WiFi connectivity.
worthy companion for business professionals. The business phone is also fitted with loca-
Samsung’s latest addition to its range of mobile tion based functions including an optional
phones for the business segment is equipped integrated GPS, Google Maps and bundled
with touchscreen features and full QWERTY navigation software, as well as clear voice-
keyboard running on Windows Mobile 6.0 Pro- prompted turn-by-turn directions, to help
fessional, offering busy executives the flexibility users get to the right destination on time for
to switch between using a stylus and typing key appointments.
with the keyboard. Offering the perfect balance between work
Navigation is a breeze with the device’s Opti- and play, the SGH-i780 also comes with a two
cal Touch Pad, which acts like a mini optical mega pixel camera, a VGA camera, and a mul-
mouse, freeing the user’s movement from a timedia player which plays multiple video and
rigid vertical-horizontal axis and allowing them audio formats.
to roam the screen quickly and efficiently. The SGH-i780 is already available in the
Stay connected at all times with the SGH- market at a recommended retail price of Php
i780’s range of connectivity options. Download 23,000.
documents and files speedily with its HSDPA
CondoCentral | 55
review central
cars
GMC Acadia
Functionality, luxury and value The GMC Acadia is new for 2007 The second-row seats also slide 4 Standard features include cruise
For years, building tough trucks for and comes in one body style only. The inches fore and aft and easily flip up control, full power accessories, front
tough work has been the focus of designers have done everything possi- and out of the way for access to the and rear air-conditioning and a full
GMC, General Motors’ truck division. ble to tie it in with the rest of the GMC third-row seats. And there’s room for array of airbags. Stability control
But even GMC couldn’t avoid the lineup of trucks. It looks tough and has adults in the back two rows, though with roll mitigation and antilock disc
onslaught of the crossover SUV revo- a wide track and long wheelbase. The leg support is a bit lacking. Behind brakes are also included. The base
lution. Meet the GMC Acadia. Acadia comes with front-wheel drive the third row, there is a respectable stereo is a six-speaker system with an
The all-new Acadia is a large cross- in its base form and all-wheel drive is amount of luggage room. in-dash CD player with MP3 playback.
over (or crossover utility vehicle, or available as an option. The GMC Acadia comes in three The SLT-1 and SLT-2 trims get a pre-
CUV). Mechanically, it’s very similar to The GMC Acadia is one of the trims: SLE-1, SLT-1 and SLT-2. Each mium 10-speaker Bose system with a
the Saturn Outlook and Buick Enclave. roomiest crossover utility vehicles in comes with a 3.6-liter V6 engine six-CD in-dash changer. Features like
Thanks to its spacious interior, strong its class, with seating for up to eight capable of churning out 275 horse- leather upholstery, heated front seats,
V6 engine and competitive price, the passengers. The second-row seats power and 251 pound-feet of torque. power seats and tri-zone automatic
Acadia is one of the better crossover are captain’s chairs, but a 60/40-split- A six-speed automatic transmission climate control are also available in
SUV choices. folding bench is available as an option. comes standard. the higher trims.
56 | CondoCentral
CondoCentral | 57
From bland to grand:
How to attack the I-design
bare turnover finish Jigs Ranada
Adefuin, PIID
riety with the wallpapers because like right furniture pieces. Your furniture
paint there are a lot to choose from. pieces need not to be expensive; you
just have to be vigilant and patient
Hide eye sores. Make sure that the when choosing your furniture pieces.
beams, ducts, electrical and plumbing Look for pieces which have very
are not exposed. Hide these eyesores good quality craftsmanship. Do not
by having a dropped ceiling, or if you sacrifice quality over quantity. As
don’t have a budget, simply paint the I have mentioned in the CC March
ceiling black. issue, never compromise comfort over
aesthetics. Furniture pieces are ought
Get the basics. Beds and night to be used for their purpose and not
tables, dining set, a sofa (get the one just to beautify.
with volume to create a very warm
and comfy look), a coffee table with Get proper lighting. Create well
end tables, a couple of comfortable balanced lighting by taking advantage
arm chairs, as well as a sufficient of the dropped ceiling. Have wall wash-
refrigerator and an oven.. Choose the ers, pin lights or track lights to create
58 | CondoCentral
proper lighting as well as drama to your surprise is achieved and the unit
room. Treat your new condo like a real becomes more interesting.
home by putting drop lights on top of
your dining table and putting all the Embellish. Bring out the pieces
necessary general lighting in every area. you’ve been keeping; the accessories
Table lamps also play an important role you have amassed during your travels;
in providing ambient lighting to your your collection of books or maga-
space. So choose lamps that are pro- zines. Arrange them properly on top
portional. Those tiny lamps which at of a console, coffee table or end table
around 8” to 12” in height don’t work, as this will add to the warmth of your
proportional lamps range from 26” to space; just make sure that the books
32” in height depends on what room and magazines are in top condition.
we are talking about. Put a live tree or plant or two. This
will not only bring the outdoors in
Get window treatments. As but also will give your space a very
this will help in adding color to your “fresh look”. Put area rugs. Putting
new condo, it also may be a source of area rugs in the living and/or dining
warmth. You could either use cur- room under the furniture pieces
tains, louvers or wood shutters, blinds frames your furniture together and
or shades – it will all depend on the also provides an invisible wall that
motif that you choose. connotes separation from one area
to another. This holds true usually
Get artworks. Put a piece or two with smaller condo units which don’t
of artwork with bold prints. This will have walls between the living and the
without doubt give visual impact to dining room.
the walls of your brand new condo. It
doesn’t mean that if your unit is small, Now that you have these fun and
you will have to put small artworks as exciting ideas, you are now ready to
well. By putting artworks, it will give step-up and do your thing. Don’t be
the illusion that the space is bigger afraid to attack your bare condo-
than it actually is. It also doesn’t have minium unit. Just remember that
to be expensive, you can get fabric. By beautifying your homes should be a
putting artwork on the wall, whether delightful process - so don’t forget to
solitary or by group, an element of always have fun.
Legal
Options
Atty. Edwin Calica
Cacayorin, Jr.
Personal
injury issues
Accidents do happen. passer-by. This is because we expect should occur due to any fault or followed the plan of construction and
Our common understanding of it is competence from people engaged in negligence in construction. If there is implemented all details in good faith.
that any injury or damage as a conse- their particular occupation or busi- fault or negligence on the part of the There must be no shortcuts taken at
quence of an accident is not compens- ness and require them to observe a developer, such as use of substandard the expense of safety.
able, but a matter of fate. We view certain degree of diligence more than materials or non-observance of any Finally, we must also listen to our
accidents as something unexpected, what we would ask of an ordinary per- safety requirement imposed by the common sense. If the unfortunate
unavoidable and unintentional. Good son. We expect a carpenter to build local government, and thereafter an incident is foreseeable and could
faith is a given. us a perfectly measured cabinet in the unfortunate incident occurred as a have been avoided or prevented had
A coconut dropping from a tree same respect as we expect a dentist consequence of this use of substan- someone complied with what he or
and smashing the windshield of a car to dexterously fix our teeth. However, dard materials, it should indemnify she was expected to do – there is
parked underneath it -- is unfortunate we don’t go to a carpenter to fix our all persons who suffered an injury no accident. The one who failed to
but is it an accident? We are not all teeth with a hammer. or damage as a consequence of this perform what was expected of him
Einsteins. We sometimes make the When we buy a condominium fault or negligence. or her is deemed at fault, and he or
silly mistake of parking the car beside unit we expect it to be structurally How do we determine if there is she works for the developer, the latter
a coconut tree. safe and sound. We do not expect fault or negligence? should indemnify all persons who
But a brick falling from a 10-story any faulty electrical wiring or any The first and most obvious stan- suffered an injury or damage to their
building being constructed and hit- leak from gas pipes. Nor do we want dard is whether the developer broke a property because of that fault. That is
ting a person crossing the street below to see any water seeping from the requirement of law or regulation. If it the rule.
it – is not a silly accident. The building ceiling or any steel bars protruding did, it should answer all damages root-
contractor should be held liable for from the wall. Our developer must ed to that non-compliance of the re-
the injury suffered by the innocent ensure that no adverse incident quirement. Second, did the developer
60 | CondoCentral
Real estate brokers
are not created equal...
www.condo.com.ph
T h e Co n d o m i n i u m S p e c i a l i s t
B U Y S E L L R E N T
Pinoy
This is the direction that Global who have all along been just waiting fresh infusion of investments into the
Pinoy is taking – fresh as spring for this opportunity. home base.
flowers, hot as the sizzling summer Complementing the magazine With fingers crossed, Global
Daniel R. dela Cruz winds. and hypermart are international Pinoy now basks in the scalding hot
The premiere issue of Global Pinoy centers being established by Global summer sun before diving into the
Magazine in March bred five editions Pinoy partners where face-to- sea of rejuvenation.
of the same magazine – US East face meetings can take place; live Let there be new beginnings for
Coast, Europe, Middle East, Asia- exchanges of ideas commence; the Philippines in the seasons of
Pacific and US West Coast. Come and in-the-flesh presentations our lives.
62 | CondoCentral
CondoCentral | 63
The
Condo
Café
Renne Isidro
64 | CondoCentral
Multiple
Meaning
Ariel N. Valerio
Protecting
the environment,
nurturing humanity
There is now a trend among wrecking havoc on people's lives – tree-planting projects in his territory. looks at wise men as mere idealistic
property developers to consider and floods, erosion, drought, and eventually Others may have even laughed at dreamers. But if only past generations
prioritize environment- friendly archi- widespread food crisis not distant from him then for the seeming blind obedi- listened to him, the Filipino people
tectural designs coupled with a desire what India suffered in the '60s. ence to the government despite the would not suffer much even amid the
to nurture a vibrant community life Though in my youth we abhorred fact that he earned the highly coveted global recession. And if only we would
among present and potential residents. the "Green Revolution" program of the Ten Outstanding Young Men award. listen to him now and try to look into
This is a very welcome trend consid- Marcos regime, we can appreciate the In his old age, the former governor what his gentle heart is saying, we can
ering the fact that our natural resources foresight embedded in the concept looks back at those days with merciful save not only our lives but the children
have already been depleted by rampant only now. thoughts to those who saw the coming of our children.
and indiscriminate use of previous One of the prime movers of the storm but dared not lift a finger to but- After all, the former governor is not
generations. greening of the Philippines under tress their abodes. just any other property developer. He
Recent studies show that our Martial Law was former governor of Up to this day, he continues to do his takes care of the environment; and
country has less than 10 percent of our Batangas Tony Leviste. part in filling up the need for one billion nature gives him back the strength to
forest reserves since the presidency of As a young politician, many may trees and is launching a campaign to pursue his vision. He plans out for the
Diosdado Macapagal. have envied his close association with promote malunggay as an alternative community and not only for himself.
We therefore see these days the the powers that be at that time because source of biofuel. Mother Nature blesses those who
common occurrences of nature's wrath of his vigorous campaign to implement It is sad though that society normally are kind to her.
reveal
Exclusivity
at its finest
John A. Concepcion gets unlimited access inside one of the
country’s best kept home furnishing secrets
Photography by Godwin Nerona
The odd thing about talking to interesting in this place is that no two band hails from a family of furniture
someone who knows a lot about fur- items are identical, giving its patrons makers in Egypt and that the busi-
niture is that you don’t get lost in the the benefit of exclusivity. ness was started by his grandfather
language. You immediately recognize “What we sell here are not just in 1917. Abe, she adds, also exports
what separates the functional from quality and elegant pieces of furni- furniture to Australia, Malaysia and
the cultural, or tell the difference ture or furnishings, but also an op- the US, and started supplying his
between convenience and class. And portunity to own an item exclusively. products here in the country in 1997.
this becomes more apparent when We only sell one of each design and Aside from the advantage of own-
you actually get to see that distinc- we call it the concept of exclusive ing exclusive furniture, Salcedo points
tion personally. furniture,” explains Jenny Salcedo, out that all of the items for sale at
This is what you will experience owner of Elserfy. Elserfy’s are hand-made and never
when you walk into the store of “We can furnish ten houses at one mass produced. This is part of the rea-
Elserfy Home Furnishing: a taste time and all of them will be totally son Elserfy counts as among its clients
of the affluence of refined living. different,” she adds. movie stars, politicians, and popular
The elegance of everything inside Salcedo is married to Abe Elserfy, personalities such as El Shaddai’s char-
the shop is unmistakable, from the an Egyptian national who owns a ismatic leader Bro. Mike Velarde.
classy furniture to the enchanting furniture factory in Cairo and who “People who know furniture will
crystal chandeliers. And what is more is also her supplier. She says her hus- tell you the quality and beauty in
with absolutely no obligation on the
part of a client.
“If they think what we installed was
what they wanted, then we proceed
with the sale. If not, then we move it
out,” she says.
Elserfy sells all kinds of furniture
hand-made products. We take pride styled as Italian, French, Imperial,
in what we sell. The quality of hand- Mediterranean and Victorian. Aside
made Egyptian furniture is unques- from furniture, it also retails carpets,
tionable,” Salcedo says. custom-made curtains, chandeliers,
She says that as a matter of fact, table lamps, wall lights, frame and
Elserfy does not advertise. It gets its oil paintings and other house decors.
clients from satisfied customers who Salcedo says the store also accepts
spread the word on the quality of custom-made furniture, as long as
the products it sells. “The best ad is they are provided the specification.
good service. If you have good ser- The order will be made in Egypt and
vice, then you will have guaranteed will be shipped to the Philippines.
sales,” she says. The store is located at the ground
Salcedo states that Elserfy’s method floor of the Makro building at the
of selling is not mainly done inside the corner of the South Super Highway
store, but by setting up presentations and Buendia in Makati. For inquiries,
in houses. They furnish the homes you may call 8434036.
CondoCentral | 69
condo
Disclaimer: All information is deemed reliable but not guaranteed. Prospective
purchasers and renters should verify the information to their satisfaction.
www.condo.com.ph
For inquiries and viewing requests:
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e
NG ac
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sp FEE
TY kin TAL
IT rnis ZE r N
UN Fu SI Pa RE
For rent
72 | CondoCentral
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Malate, Manila
Pacific Regency 1 Unfurnished 46 sq.m. 0 P15,000/month
Popular Place Condominium 2 Unfurnished 57 sq.m. 1 P16,500/month
Popular Place Condominium 2 Unfurnished 57 sq.m. 1 P16,500/month
Popular Place Condominium 2 Unfurnished 57 sq.m. 1 P16,500/month
Burgundy Transpacific 1 Unfurnished 25 sq.m. 0 P13,500/month
Burgundy Transpacific 1 Unfurnished 28 sq.m. 0 P13,500/month
One Wilson Place 2 Unfurnished 102 sq.m. 1 P24,000/month
Quezon City
Novalesa Millenium Bldg. Studio Semi-furnished 30.53 sq.m. 0 P16,000/month
Spazio Bernardo Studio Semi-furnished 33 sq.m. 0 P6,000/month
One Orchard Road 2 Fully furnished 73 sq.m. 1 P50,000/month
Grand Eastwood Palazzo 2 Unfurnished 73 sq.m. 1 P35,000/month
Prince David Condominium 2 Semi-furnished 82 sq.m. 0 P25,000/month
Tropical mandarin 2 Fully furnished 146 sq.m. 1 P50,000/month
Tropical mandarin 1 Fully furnished 1 P45,000/month
CondoCentral | 73
condo
Disclaimer: All information is deemed reliable but not guaranteed. Prospective
purchasers and renters should verify the information to their satisfaction.
www.condo.com.ph
For inquiries and viewing requests:
CALL NOW (632) 812-3333
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For sale
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Manila
Hampstead Gardens 1 Semi-furnished 36 sq.m. 1 P2,000,000
Burgundy Transpacific Place 1 Unfurnished 25 sq.m. 0 P2,000,000
Quezon City
Victoria Station 2 Unfurnished 42 sq.m. 0 P2,150,000
Regalia Park Condominium 2 Unfurnished 62 sq.m. 0 P2,400,000
Prince David Condominium Studio Fully furnished 34 sq.m. 0 P2,500,000
Victoria Station 3 Unfurnished 42 sq.m. 0 P2,150,000
Olympic Heights Tower 1 1 Fully furnished 54 sq.m. 0 P4,000,000
CondoCentral | 75
central market
LUXURY RESIDENCES
CONDO! CONDO!
FOR LEASE
Joya
Rockwell, Makati City
CONDO! CONDO!
2-BR, 125 sq.m., fully furnished, 1 parking slot,
P110,000
Two Serendra
Bonifacio Global City
2-BR, 92 sq.m., fully furnished, 1 parking slot,
FOR LEASE FOR SALE P80,000
RARE OPPORTUNITY!
3-BR, 180 sq.m., fully furnished, 1 parking slot, CONDOMINIUM UNITS
P90,000 FOR SALE
F1 City Center
Forbeswood Heights Antel Platinum Bonifacio Global City
Bonifacio Global City Salcedo Village, Makati City Residential units, commercial spaces, condotels
1-BR, 36 sq.m., residential, ground floor, 3-BR, 130 sq.m., fully furnished, 1 parking slot,
high ceiling, P3.3M P85,000 The Fairways Towers
Bonifacio Global City
Fifth Avenue Place Different unit types for sale or for lease
Bonifacio Global City Manhattan Square
1-BR, 51 sq.m., residential, ground floor, Salcedo Village, Makati City Icon
corner unit, P5.1M 3-BR, 160 sq.m., fully furnished, 1 parking slot, Bonifacio Global City
P90,000 Different unit types for sale
Ground floor commercial property
Bonifacio Global City Greenbelt Parkplace REGIONS
Ideal for restaurant, clinic, spa, retail shop, Legaspi Vilage, Makati City
coffee shop, etc. 3-BR, 115 sq.m., fully furnished, 1 parking slot, CONDOMINIUM UNITS
Located along a main road near St. Luke’s Hospital P85,000 FOR SALE
Size: 96.5 sq.m. Price: P13.35M Cebu
Ritz Tower Condotels for sale
Call Anthony at +639178032000 Ayala, Makati City High-end residential condos
or E-mail him at agmanthony3@yahoo.com 3-BR, 180 sq.m., fully furnished, 1 parking slot,
P110,000 Angeles City
Condotels for sale
FOR SALE
Residential condos
For business meetings, please call
One Mckinley Place Renne Isidro at +639293516481
Bonifacio Global City
2BR, 114 sq.m., fully furnished, view: Manila Golf
Course, high floor, nice interior design, P16M
Kensington Place
Bonifacio Global City Website: www. aseanbiztimes.com E-mail: biz_times_ph@yahoo.com
3-BR, 115 sq.m., fully furnished, P120,000
Telephone No. 524-7495 • Fax No. 522-2277
happenings
A grand celebration of
the real estate
industry
Over 150 of the country’s top
real estate developers and exhibi-
tors from allied trades and industries
gather at the SMX Convention Center
of the SM Mall of Asia on July 24-26
for this year’s Philippine Real Estate
Festival.
Picking up from the smashing
success of its initial staging last year,
this undertaking integrates the three-
day exhibit where developers get to
showcase their prime projects, with
lectures and seminars designed to
address the most common issues and
concerns about buying and selling a
house. The festival likewise aims to
provide guests with a basic under-
Philippine Real Estate standing of the real estate business
Festival foreperson, and trade. Moreover, specialized
Rosemarie Custodio Basa.
discussion groups will be held for
Overseas Filipino Workers as well as
members of foreign business cham-
bers.
Another festivity highlight is the
coronation of this year’s Miss Real
Estate Philippines. The pageant
78 | CondoCentral
2008 PHILIPPINE REAL ESTATE FESTIVAL
SCHEDULE OF ACTIVITIES
July 24 2:45 The Philippine Real Estate 2pm SEMINAR MODULE III
DAY ONE Industry- 10-Year Prospective Theme: Primer on the Real
MR. DAVID YOUNG Estate Business and Trade
10am Opening Ceremonies Managing Director, Colliers Int’l
Earn Extra Income -
10:10 Blessing Rites/Invocation 3:30 Joint Ventures, Be a Real Estate Broker
REV. FR. RONNIE SAMANIEGO Mergers & Acquisitions ENGR. ENRICO CRUZ
MR. TRENT FRANKUN President, Urban Institute
10:15 Welcome Address General Manager, CB Richard Ellis
ROSEMARIE C. BASA 2:45 Primer on Real Estate Taxes
Overall Chairman, PREF 4:15 Setting Up Business ATTY. VICTOR MAMALATEO
in the Philippines Former BIR Deputy Commissioner
10:30 Launch: “One Million Homes” MS. LINDSAY ORR
housing program Managing Director, Jones Lang Lasalle 3:30 How to Detect Fake Land Titles
HON. RODOLFO VALENCIA DR. JAMIE CURA
Chairman, Committee on Housing, Guests: Officers/members of foreign CEO, CREBA Land, Inc.
House of Representatives chambers of commerce, embassies Past president, CREBA
and consulates, investment groups,
10:50 Launch: BREW Awards 2008 business and trade associations. 4:15 How to Succeed
MR. TONY LOPEZ in Real Estate Sales
Publisher-Editor 6pm MISS REAL ESTATE PHILIPPINES MS. AVELINA ACUNA
BizNews Asia Magazine 2008 PAGEANT Vice President, Chamber of
Talent and Swimsuit Competitions Real Estate Brokers (CREBA)
11:10 Message of Guest of Honor Past Chairman, REBAP
VICE PRESIDENT NOLI DE CASTRO July 25
Chairman, Housing and Urban DAY TWO 6pm MISS REAL ESTATE
Development Corporation Commission PHILIPPINES 2008
10am SEMINAR MODULE II Grand Coronation Night
12 nn OFW Hour Theme: The PAG-IBIG Help Desk Launch: Miss Real Estate Asia
Theme: Real Estate as the (With live TV coverage over
Best Investment for OFWs Securing Permits and Licenses ANC, TFC-ABS-CBN)
for Real Estate Development
Participating OFW Groups* ATTY. ROMULO G. FABUL July 26
(With a combined membership CEO and Commissioner, DAY THREE
of 50,000+ migrant workers) Housing and Land Use
Global Filipino Nation Regulatory Board (HLURB) 10am GRAND SUBASTAHAN
Global Filipino Coalition “Mr. Subastahan” NOLI ALLEJE
is touted as a search for young Mr. Vic Barrios, 10:45 How to Secure a Pag-Ibig Super Sale: Bank Acquired Real
talented and beautiful Filipino Lead Convenor Housing Loan Estate Properties
women who represent the ideals Restructuring Delinquent Loans “Special Sale”
and vision of real estate builders Filipino Migrant Workers Group Pag-Ibig Foreclosed Real
and developers. Mr. Jun Aguilar, Chairman MR. RAFAEL ODES M. ABANO III Estate Properties
Meanwhile, the second BizNews Vice President - OIC, HMDF Officers (Pag-Ibig Fund)
Asia Real Estate Who’s Who or Worldwide Filipino Alliance Loans Organization Group
BREW Awards will also be launched Atty. Zeta Borromeo Garcia, Pag-Ibig Mutual Fund 12nn Honoring the Best
during the festival. The recognition is Chairman Filipino Inventions
given to the industry’s primemovers Pinoy Koop Inc. 11:30 How to Secure a Pag-Ibig Real (Real estate industry related
and innovators who have demon- Mr. Gene Canlas, Chairman Estate Development Loan products and services)
strated vision, entrepreneurial skill, MR. JUANITO V. EJE MR. ORLANDO MARQUEZ
and dedication to the trade. Last OFW Multi-Purpose Cooperative Head, Wholesale Lending Group National President, Filipino
year, 16 of the industry’s stalwarts Mr. Roger San Andres, Pag-Ibig Mutual Fund Inventors Society Inc.
who have contributed immensely to Chairman
the industry and to national growth 12nn Induction of New Real Guest Speaker:
were conferred the awards. Guest Speaker: Estate Brokers SECRETARY ANGELO REYES
Spearheaded by Chamber of ATTY. ROMERO QUIMBO Realty Estate Council of the Department of Energy
Real Estate Builders Association President, Pag-ibig Fund Philippines (RESCOP)
(CREBA) Director Rosemarie 2pm MASSKARA FESTIVAL
Custodio Basa, the Philippine 2pm SEMINAR MODULE I Opening Remarks PREF Events Management Group
Real Estate Festival is expected to Theme: The Philippines as an ATTY. VICTORIO M. DIMAGILA Live Entertainment:
draw hundreds of thousands of Investment Haven Chairman, RESCOP Music Concerts/Contests
visitors. Proceeds of the festival will Awarding of Special Prizes
go to the CREBA Social Housing State of the Philippine Economy Guest Speaker & Inducting Officer Best Booth Design, etc.
Foundation. SECRETARY PETER FAVILA SENATOR MANUEL VILLAR
Dept. of Trade & Industry Senate President 4pm CLOSING
happenings
Angel G. Vivas,
Project General Manager
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happenings
CondoCentral | 81
happenings
The “Infinity Chair” – Winner of the 2008 Mugna Award for Best
in Furniture design by Allan Murillo
Belton Place
Makati unveils
model units
Belton Place, the 39-storey future residents the ease and comfort
residential condominium at Belton of living just beside the country’s major
Square, recently unveiled three model corporations and establishments, and
units designed by the country’s top the largest commercial and leisure
interior designers. Located in a one- centers for as low as P1.4 Million.
hectare, mixed-use development, To know more about Belton Place,
Belton Place is conveniently positioned call 845-3866 and 0917-8943866. The
along Pasong Tamo corner Malugay three residential towers will feature
and Yakal Streets, just a few steps away elegant studio to one-bedroom
from Ayala and Buendia Avenues. flats, with floor areas ranging from
Dubbed as “Your Place. Your Refuge in 21 to 35 square meters. Units can be
Cosmopolitan Makati.”, this premier conveniently combined to provide
development of Lucio-Tan owned Eton two-bedroom and three-bedroom
Properties Philippines, Inc. will allow options.
82 | CondoCentral
happenings
Pag-Ibig Fund
raffle winner
Vice President Noli ”Kabayan” nagpapasalamat sa pagmamagandang
De Castro, concurrent Chairman of loob ng Pag-IBIG,” De Ocampo said.
the Pag-IBIG Fund Board of Trustees, The Pag-IBIG Fund donated two
hands over to Maria Cecilia N. De housing units raffled off during the
Ocampo a certificate confirming her
winning in the raffle held during the
recent Labor Day Celebration at the
affair.
Also on stage during the awarding
were (from left) Pag-IBIG Fund CEO
Matabungkay jazz
World Trade Center in Pasay City. De Atty. Romero F.S. Quimbo; Esperanza
Matabungkay Beach Resort be featuring other live acts on the
Ocampo, a production operator at Ocampo, president of the Philippine
& Hotel in Lian, Batangas recently beach of Matabungkay throughout
Vishay Philippines Inc. in FTI, won a 30- Government Employees Association
kicked off summer with “Working the year.
square meter housing condominium and member of the GSIS Board
Stiff – Live at the Sands”, a beach Shown in photo are Robert Cres-
unit located at Smile Cityhomes in of Trustees; Atty. Allan Montano,
dinner-show featuring the band’s po, MBRH VP sales and marketing,
Novaliches, Quezon City. “Labis Federation of Free Workers president;
renditions of contemporary jazz with Raul Banzon (on saxophone)
akong natutuwa at natupad na rin and DOLE Undersecretary Romeo
favorites. The musical series will and other members of Working Stiff.
ang aking pangarap na magkaroon Lagman.
ng sariling bahay. Taos-puso akong
CondoCentral | 83
epilogue
Arts (NCPA)
French Architect Paul Andreu Orchestra (CNSO), the Beijing
designed the 200,000 sqm opera Symphony Orchestra and Chinese
house, taking 6 years to construct pianist Li Yundi as the opening salvo,
and costing the Chinese People The Egg, turned sunny-side up.
2.69 Billion Renminbi (about 336 How do you like your egg?
84 | CondoCentral