Professional Documents
Culture Documents
1. INTRODUCTION
2. COMPANY PROFILE
3. PROCUCT PROFILE
4. BRANCH PROFILE
6. SUMMARY FINDINGS
ANNEXURES
Questionnaire
Bibliography
ANNEXURES
Questionnaire
Bibliography
"A Case study on Housing loan and Fixed Deposit Schemes", with special
reference to "DEWAN HOUSING FINANCE CORPORATION LIMITED".
General Introduction
Specific Introduction
Scope of the study
Objectives of the Study
Methodology Used
Limitations
Chapter scheme
General introduction.
one of the most basic needs of the people. All over the world the having the
house is major problem and continuous efforts have been made to meet the
problem, as a result of high growth of population. It has very difficult to fill the
gap between supply and demand of houses. Housing is a important factor for
So for that, they need financial supports for construction of their own
house.
people. "The National Housing Bank" has started its business to give
popularly known has DHFL has commenced its business to provide financial
assistant and support to their customers. The DHFL is providing loan for all the
people. This company’s main products are Home loan, Home Extension loan,
The DHFL's Shimoga branch is providing loan for all salaried persons,
self employed persons, business people, agriculturists, fishermen's and all types
of people who want loan to build their own house in all over Shimoga.
DHFL also has the special schemes facility known as, "Swarna Jayanthi
the country.
Methodology Used
a) Primary Sources
The study was conducted on making the survey and collected the data from
companies.
Limitations
• Non availability of data has affected the project report.
• Several information were not disclosed by the concerned as they felt it was
necessary to keep confidential. Hence details of some more critical points
could not be disclosed here.
• The workers of the company have not give some related information
because of shifting the company from one place to another place.
• Lack of co-operation from some respondents.
• Shortage of time & finance.
• Study is only confined to only Shimoga branch.
• Only 50 respondents could be contacted.
Chapter Scheme
Chapter-1 : Introduction:- Deals with Research Design
Chapter-2 : Company profile:- Deals with profile of the company
Portrait of the company Deals with branches, regional office and capital
structure
Chapter –3: Product profile:- deals with schemes offered by DHFL
Chapter –4: Branch Profile Deals with the profile of Shimoga branch, Garden
Area, Shimoga
Introduction
Vision
Mission
Values
Management profile
People in DHFL
Awards
Portrait of the company
Head office and Regd. Office
Branch and Regional office
Capital Structure
DHFL is a housing finance company that has taken the road less
traveled. The journey began on the 11th of April 1984. On this day, Rajesh
Kumar Wadhawan began his mission to correct what had troubled him for
years, the sad truth that most Indians couldn't get a housing loan on fair terms.
The Founder Chairman saw the owning of a home as a critical element to the
building of identity and confidence of every Indian. DHFL was only the
second housing finance company set up in India. And its stated business
objective was unusual to say the least, to provide access to housing finance to
lower and middle income Indians. Most experts lauded Mr. Wadhawan's
altruism but shook their heads at his apparent lack of business acumen.
Especially as in the beginning DHFL disbursed funds from its own equity
contribution and had a return on equity of less than 8% at a time when the
interest rates were about 18%. But that is the difference between those who see
things as they are and the visionaries who see things as they can be. Over two
decades later, DHFL is still profitably doing what its founder intended it to do.
DHFL has disbursed loans amounting to over 53 billion, its non performing
assets are the lowest in the industry. The Founder Chairman had a unique and
timeless insight into the character of the majority of Indians who are generally
dismissed as high credit risk. They respond unequivocally to trust. They have a
very emotional relationship with the idea of an ‘own home.’ To them it isn’t an
investment. It is a sanctuary. A symbol of who they are. They will not do
anything to jeopardize this symbol of security. This insight was the prime
mover behind DHFL.
Vision
Transform lives of Indian households by enabling access to home
ownership
Mission
Be easily accessible to every Indian who desires to own a home.
Understand our customer’s inner needs and speak their language.
Go to any length to make sure our customers don’t feel intimidated.
Continuously configure our credit policy to make sure the maximum
number of people can be eligible for loans.
Find ways to help our customers tide over difficult times
Spread our network to every corner of India
Respond promptly and courteously to all enquiries.
Values
Treat all our customers with dignity and respect.
Be totally transparent in all our dealings.
Strive to be a learning organization.
Dedicated to team excellence and employee happiness
Be single mindedly committed to the betterment of our society.
Mr. Wadhawan is known for his dynamic leadership qualities and his
ability to take quick decisions. He contributes immensely to philanthropic
activities and has done a lot for the economically weaker sections of society.
Anil has amassed vast experiences over the last two decades in building
infrastructure for achieving the business goals by establishing branch network,
Name Designation
Mr. Rakesh Kumar Wadhawan Chairman
Mr. Kapil Wadhawan Vice Chairman & Managing Director
Mr. Anil Sachidanand Chief Executive Officer
Board of Directors
Shri Rakesh Kumar Wadhawan Chairman
Shri Kapil Wadhawan Vice Chairman & Managing Director
Shri Dheeraj Wadhawan Director
Shri Sarang Wadhawan Director
Shri R. P. Khosla Director
Shri R S Hugar Director
Shri G. P. Kohli Director
Shri Ashok Kumar Gupta Director
Mr. Anthony Hambro Nominee Director
Shri Ajay Vazirani Director
Shri V. K. Chopra Director
PORTRAIT OF COMPANY
Dheeraj Arma,
6th floor, Anant Kanekar Marg,
Station Road, Bandra [E]
Mumbai - 400051
Regd. Office
Warden House,
2nd floor, Sir P M Road,
Fort,
Mumbai - 400001
Branch offices of DHFL
In South Zone
Bijapur, Chikkodi.
Davangere Chitradurga,
Harapanahalli
Gulbarga Raichur, Bidar,
Hubli Bellary, Haveri.
Mangalore Karwar
My sore Mandya
Shimoga Hassan
In West Zone
Amaravathi
Jodhpur Pali
Surat Navsari
Ahmedabad Kalol
In North Zone
CAPITAL STRUCTURE
DHFL has been prudent in its financial planning by regular endeavor to
raise low cost finds and adequate leverage reflected by comfortable debt,
equity ratio. The capital adequately ratio of DHFL as at March 31-2008 was
20.12% against the minimum stipulated requirements of 12%.
5. Individuals 11.81
Total 100.00
PRODUCT PROFILE
Home Loan
Plot Loans
Aashray Deposits
Cumulative
Non Cumulative
offers the financial services to the people. The company offers intangible
packages in the form of financial services, which are not the physical goods as
The main business and aim of the Dewan Housing Finance Corporation
DHFL offers different types of Housing loans schemes i.e. Home loan,
PRODUCTS
Senior Citizens
Period in Annualized Senior Citizens
ROI p.a. Annualized
Days Yield (ROI p.a.)
Yield)
399 days 10.05% 10.92% 10.75% 11.19%
599 days 10.60% 11.03% 10.85% 11.30%
899 days 10.70% 11.14% 10.95% 11.41%
1099 days 10.80% 11.25% 11.05% 11.52%
Additional Conditions:
In case of a premature payment of the DHFL Silver Jubilee Fixed
Deposit, the same will be treated as an ordinary Fixed Deposit & the premature
payment rules will be applicable accordingly.
Cumulative Scheme:
(Rates effective from 1st November 2008)
CHAPTER –5
History
DHFL has commenced its business in the year 1994 with only three workers in
This company has started his business in Shimoga with the aim of to
give a financial assistance to all required people in Shimoga, mainly who want
to build their own house and this company has encouraging people to have
ial benefits and also DHFL has inviting the savings of customers and they
collecting fixed deposits from their customers and other people with higher rate
of return.
Shimoga branch office, Hassan service center, Chikkamagalur and Shikaripura camp.
In marketing process the DHFL first survey the people who want loan. They
conduct service camp in that place and giving the full information of their product
and company and afterwards they give loan the people. They are conducting the
service camp they give the full information regarding their company, their product
and their all procedures. The DHFL's technical and appraisal officers are doing the
work to improve their business and they providing the full material information
The DHFL has its own Business Executives to execute and improve their
business. The DHFL in Shimoga branch office is giving the loan all over Shimoga
district which include Rural and Urban areas of Shimoga district and they are
computerized office and equipped with all modern type of office equipments
Location.
DHFL
Mahaveera plaza, 2nd floor
Near sanman hotel 3rd cross,
In Shimoga Branch
Branch
Branch Manager
Incharger
Marketing / Business
Business Executive Executive
Lonan Procedure
meetings.
The borrower pays the processing fees, which is 1.5% of their loan amount
The appraisal officer study the file and discuss the case with the branch
the appraisal officer. The file is then recommended for sanction and sent
The borrower submits all the leagal documents to the leagal officer. The
The leagal officer then prepare a legal report after studying the property
documents in details .
9.The technical officer visits the property & submits the technical reports.
The disbursement memo is prepared and signed by the appraisal legal and
The accounts department then prepares the cheque, which is sent to the
The signed cheque is then received and after checking once again whether
all the requirements are comiled with , the same is handed over to the
borrower.
The people who want to take a loan from the DHFL, they have to fulfill
• Educational qualification.
• Co-applicants income.
Documents
Depending upon the customers target and loan borrowing capacity they
account.
Copy of last 3 years Balance Sheet and Profit and loss duly certified by a
CA.
3. Common Documents
Proof of Residence.
Repayment Criteria
repay the loan amount. Payments are done through the bank by issuing of
regularly on his behalf or amounts is paid through deduction from his salary.
DHFL has concentrated its Marketing activities to words the all over the
Hassan.
Analysis
Findings
understand the customer attitude to wards the "Housing loans and Fixed
DHFL customers and other peoples. DHFL has providing the house loan
facility and fixed deposit facility with regard, i am making questionnaire and
and customers opinion about DHFL company. The following 10 graphs and
tables are showing the DHFL's performance and their business and their
Sources : questionnaire
Interpretation:
Result of age group of customers are show in the above tabulation
analysis can be made 12% of the customer in between the age group of 18 to
25, 22% of the customer lies between the age group of 25 to 30. 34% of of the
customer lies in between the age group of 30 to 40 age. And 32% of the
customer are comes in between the age group of 40& above.
18-25 years
12%
40 and above
32%
25-30 years
22%
30-40 years
34%
Sources : questionnaire
Interpretation:
shown in the above tabulation analysis can be made 18% of the customers have
passed SSLC and 16% of customers have passed P.U.C & P.G respectively.
But the Degree completed customers are in maximum number because they are
50% of the total, they are dominating the others and S.S.L.C passed customers
are take 2nd place, they are 18% . P.U.C and P.G& others are take last place
25
25
20
15
9
10 8 8
0
SSLC PUC DEGREE PG and Others
Occupation No . of Percentage
respondents
Govt. employees 12 24
Private employees 16 32
Business peoples 10 20
Others 12 24
Total 50 100
Sources : Questionnaire:
Interpretation:
From the above table the details analyses of the occupation of the
customers of the DHFL are as follows. It is clear that about 24% of the
persons respondents are the government employees out of 100% respondents.
32% of the customers are private employees and about 20% of the customers
of DHFL are from business people and 24% of customers are from other
categories.
From the above table analysis it is clear that most of the customers of
DHFL are Private employees who are utilizing the service of DHFL to
maximum extent and in the best manner.
16
16
14
12 12
12
10
10
0
Govt. employees P rivate employees Business peoples Others
Sir M.V Govt. Arts & Commerce, College 45
Table 4. Annual income the customers
Interpretation:
From the above income per annum table, it is clear that 18% of
respondents having income below 25000,and 20% of customers are having
income from Rs 25000 to 35000 and about 28% of the people are having
income of Rs 35000 to 50000 out of , 34% of the customers having more than
Rs 50000 income.
Above table, clears that the customers of DHFL are from all class of
people group, high, middle and low group. Only the high and middle income
groups of persons are getting the service rendered by DHFL.
Below Rs.25000
18%
Rs.50000 and above
34%
Rs.25000 to 35000
20%
Rs.35000 to 50000
28%
respondents
Yes 42 84
No 08 16
Total 50 100
Sources : Questionnaire
Interpretation:
From the above table shows that 84% of the customer must know about
the DHFL but remaining 16% of the customers who don’t know about DHFL.
No
16%
Yes
84%
Sources : Questionnaire
The above table show that out of 50 customers, 80% of customers are
are not aware about what type of services are provided by DHFL.
No
20%
Yes
80%
Source : Questionnaire
Interpretation:
It is clear that 30% of customers have fixed deposits in DHFL, and 56%
of the customers are taking housing loan in DHFL and remaining 13% of the
customers have no account in DHFL.
From the above analysis clear that there is a great demand for home
loans because every people have a dream to have their own house.
28
30
25
20
15
15
10 7
0
Fixed deposit Housing loan No accounts
Source : Questionnaire
Interpretation:
From the above loan borrowed from DHFL table it is clear that 20% of
customers have taken loan below Rs 50000,10% of customers have taken loan
of Rs 50000 to 1 lakh, 34%of customers have taken loan of Rs 1lakh to 2 lakh
and 24% of customers have taken loan amount of 2lakh & above but remaining
14% of respondents haven’t taken loan from DHFL.
18
17
16
14
12
12
10
10
8 7
6 5
0
Below Rs 50,000 Rs 50,000 to 1,00,000 Rs 100000 to 200000 Rs 200000 &above No loan taken
Opinion No of Percentage
Respondents
Excellent 3 6
Good 11 22
Satisfied 11 22
Not satisfied 25 50
Total 50 100
Sources :Questionnaire
Interpretation:
The above table shows that the opinion of the different respondents
about the rate of interest charged on the loan taken by customers. Of that 6%
having a Excellent opinion about rate of interest charged by DHFL and 22%
of customers having a Good opinion about DHFL's rate of interest and 22%
customers were satisfied about rate of interest charged by DHFL .But
remaining50% out of 50 customers they are not satisfied with the rate of
interest charged by DHFL.
So 50% of respondents are not satisfied about rate of interest
charged by DHFL.
25
25
20
15
11 11
10
5 3
0
Excellent Good Satisfied Not satisfied
Source : Questionnaire
Interpretation:
The above table showing the customers opinion about customer services
provided by the DHFL by its customers. This table shows that the customer are
having a satisfactory opinion about customer services provided by DHFL. 14%
of customers having Excellent and 18% of customers having both Good and
Not Satisfied opinion about customer service and but remaining 50% of
customers having a satisfactory opinion about customer service provided by
DHFL to their customers.
18 17
16
14
14
12
10
10 9
0
Excellent Good Satisfied Not satisfied
Opinions No of Percentage
Respondents
Excellent 6 12
Good 10 20
Satisfied 25 50
Not satisfied 9 18
Total 50 100
Source : Questionnaire
Interpretation:
The above table showing the customers opinion about the process
involved to give loan from DHFL. This table shows that the satisfactory
opinion about process involved to give loan from DHFL because 50% of
respondents have satisfactory opinion. 12% of customers have excellent
opinion. 20% of customers have good opinion but 18% of respondents have
not satisfied about the process involved to give loan from DHFL
Good
20%
Satisfied
50%
Source: Questionnaire
Interpretation:
From the above table showing that 40% of customers have find
difficulties in getting loan from DHFL but remaining 60% of the customers are
not face any difficulties in getting loan from DHFL. It shows that consumers
face reltively less difficulties in getting loan from DHFL.
30
No
20
Yes
0 5 10 15 20 25 30
Recommendation No of Percentage
respondents
Yes 35 70
No 15 30
Total 50 100
Source: Questionnaire
Interpretation:
The above table showing that the DHFL customers recommendation to their
friends and relations to take loan from DHFL to construct their house. Out of
relations to take loan from DHFL, but remaining 30% of peoples are not
No
30%
Yes
70%
Interpretation:
14 12
12
10
8
5
6
0
Excellent Good Satisfied Not satisfied
Interpretation:
This table shows that if not DHFL the customers prefer which
institution to take a loan. Of this survey the customers if not DHFL 20% out
of 50 respondents prefer to go for take a loan from HDFC and 40% peoples
have chosen the Banks and 24% Non financial institution and remaining 16%
peoples are choose other type of institutions. Majority are interested in
preferring banks for loan.
Others HDFC
16% 20%
Banks
40%
institutions.
Opinions No of Percentage
respondents
Excellent 6 12
Good 14 28
Satisfied 18 36
Not satisfied 12 24
Total 50 100
Source: Questionnaire
Interpretation:
Excellent
Not satisfied 12%
24%
Good
28%
Satisfied
36%
Shimoga.
Also the people feel well about customers service provided by DHFL
The DHFL company has the easy loan providing criteria to provide
compared to others.
The rate of interest of loan charged by DHFL is little bit high when
The depth and complete study of the customer attitude and their
behavior towards the "Housing Loans and Fixed deposit schemes" gives the
questionnaire and the same copy has submitted to customers and people to take
their opinion about in our product. I have adopted the test method survey to
opinion. The survey has been conducted of different aspects they are;
To know the general opinion of the customers with regard to Housing loans
To know the opinion of the customers about the functioning and working of
the DHFL.
To know whether the customer is satisfied with the service rendered by the
DHFL.
To know the opinion of the customers about the general attitude of the firm
years.
Lack of prompt reply given by the customer's and biases replay given by
the peoples.
Fear among the customers to freely express their views and opinion about
DHFL.
Lack of awareness among the peoples about the functions, terms and
The customers have not given the information regarding full utilisation of
Problems
Some peoples in Shimoga are not heard about DHFL company, because of
lack of information.
Lack of Advertisement problems, because the DHFL has not giving lot of
advertisement through media's .
Suggestions
The DHFL branch offices main problem is higher rate of interest, but it is
variable interest rate schemes. But in my study the company has not
charging a higher rate of interest, so for that the company has to make a
program of giving full and complete information about DHFL and their
interest rate to their customers and convince the peoples to take loan.
their company.
For the purpose of business expansion the DHFL branch office make it
change their office with big spaced office and take more offices to do their
business effectively.
Conclusion
The company has managed to increase its goodwill, which must of the
customers showing and high degree of loyalty towards the company. Most of
the customers are very much satisfied with the operation and services of the
company and they have continuously suggested their Friends and relations to
approach DHFL for housing finance. DHFL has largely untapped market like
businessman and professional. DHFL should approach these classes of people
and offer than to get finance from the institution.
DHFL in providing great service to the people who's dream to have its
own peaceful place called home a lifetime achievement of any human being.
They are taking only 1.5% fees as administration charge it is very low
Questionnaire
Bibliography
Dear Sir/Madam
I am a final year BBM student of Sir M.V Govt. Arts and Commerce
College, Bhadravathi which is affiliated to Kuvempu University.
I have undertaken the project report on "A Case study on Housing loan
the data is given by you. It will be used only for the academic purposes.
Thanking You,
Yours truly
1. Name :
2. Address :
4. Age group :
18 to 25 ( )
b.25 to 30 ( )
c. 30 to 40 ( )
5. Education :
a. SSLC ( ) b. PUC ( )
6. OCCUPATION :
a. Govt. Employee ( )
b. Private Employee ( )
c. Businessmen ( )
d. Others ( )
7. Annual Income :
a. Below Rs.25000 ( )
b. Rs 25000 to 35000 ( )
c. Rs 35000 to 50000 ( )
d. Rs 50000 & above ( )
a. Yes ( ) b. No ( )
a. Yes ( ) b. No ( )
a. Excellent ( ) b. Good ( )
a. Excellent ( ) b. Good ( )
14. What is your opinion about the process involved to give loan from DHFL?
a. Excellent ( ) b. Good ( )
a. Yes ( ) b. No ( )
16. Do you recommended about taking loan from DHFL, to your Friends and
Relations ?
a. Yes ( ) b. No ( )
a. Excellent ( ) b. Good ( )
18. If not DHFL, which institution you would prefer to take loan ?
a. HDFC ( ) b.Banks ( )
19. What is your opinion about DHFL with compared to other financial
institutions ?
a. Excellent ( ) b. Good ( )
20. Do you suggest any thing for the improvement of financial services or any
________________________________________
Date :
BOOKS
DHFL.
Internet
www.dhfl.com
www.Indiapropertyshop.com/loans/dewan.htm
www.dhfl.com/investor/corporate_profile/m_profile.htm
www.dhfl.com/product/home_loan.html