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INTRODUCTION

This study intends to analyze the right entrepreneurship strategies in operating a

Bakeshop at Quezon City on the year 2010-2011.

Way back in 2005, One’s Bakery was the only existing bakeshop operating in

Project 8, Quezon City. However, by 2006, Rejano’s Bakery and Mulawin’s Bakery was

established, respectively, that gave competition to One’s Bakery. Later in 2007,

Mulawin’s Bakery decided to expand its business operations but due to some financial

setbacks aggravated by spiralling costs of baking materials, have been unsuccessful in its

bid to do so. In the later part of 2008, Mulawin’s Bakery was on the brink of bankruptcy.

By early 2009, the Rejano’s Bakery and Mulawin’s Bakery decided to merge paving the

way for the establishment of Salazar Bakery. At this point in time, another bakeshop, the

Julie’s Bakeshop, have been established adding another player in the industry. On this

current year 2010, Salazar Bakery and Julie’s Bakeshop are still the leading bakeries in

Project 8, Quezon City while an additional competitor, the newly opened Pan de Pugon

Bakery, starting to exert efforts for its presence to be felt in the business.

By this study, we intend to discover the correct strategies in Entrepreneurship for

the reason that we wanted to learn the ropes of the trade particularly on how every

entrepreneur successfully manages to maintain their business for years.

With this knowledge learned, we hope to effect management innovations on the

business that we are about to established.

These desires led the researches to undertake the study of the Bakeshops.
STATEMENT OF THE PROBLEM

This study intends to discover the right strategies in entrepreneurship on the

profitability of operating a Bakeshop in Quezon City, Project 8 during the year 2010-

2011.

Specifically, the study will answer the following questions:

1.) How high/low is the demand for a bakeshop?

2.) Is there an adequate supply of bread in every bakeshop?

3.) What practices and programs should be considered in typical bakeshop business?

4.) What are the technical concerns of the operations of a bakeshop?

5.) How can a bakeshop be managed and be organized?

6.) What are the financial aspects to be considered in operating bakeshops?

SCOPE AND DELIMITATIONS


This study is intended to analyze the correct management strategies in bakeshop

entrepreneurship. But it is limited only on one bakeshop.

All aspects of strategic management in the areas of administration, finance,

operations and marketing of establishments engaged in the Bakeshop Industry operating

at Project 8, Quezon City are the focus of this study. Our bakeshop will be catering to the

needs of approximately 50,000 residents for the period covering 2011-2013.

The respondents of the study are bakeshop owners, managers, staff and sample

population of customers.

SIGNIFICANCE OF THE STUDY

Due to the spiraling cost of the baking materials needed for baking breads,

pastries and other related products, the need to analyze the various strategies in

management of a bakeshop is essential in order to make a substantial profit and survive in

the business.

This study is aimed to benefit existing bakeshops owners would be entrepreneurs

in this industry as well as the general public. They will benefit from the study in the form

of knowledge that they will gain to improve their business and buying better products and

services on the part of the general public.

DEFINITION OF TERMS
Adequate means sufficient for a specific requirement

Bakery is a place for baking or selling baked good

Bankrupt is a person who has done any of the acts that by law entitle creditors to have
his or her estate administered for their benefit

Brink means edge; especially: the edge at the top of a steep place

Demand is the quantity of a commodity or service wanted at a specified price and time

Entrepreneur is the one who organizes, manages, and assumes the risks of a business or
enterprise

Finance is the system that includes the circulation of money, the granting of credit, the
making of investments, and the provision of banking facilities

Innovation is the introduction of something new

Management is the act or art of managing : the conducting or supervising of something


(as a business)

Marketing means a: the act or process of selling or purchasing in a market b : the process
or technique of promoting, selling, and distributing a product or service

Merge is to cause to combine, unite, or coalesce

Spiralling is to go and especially to rise or fall in a spiral course

Strategies means a careful plan or method: a clever stratagem

Supply is to make available for use: to satisfy the needs or wishes of


METHODS OF RESEARCH
(GROUP-3 BAKE SHOP)

Submitted by:

Amansec, Harriet Trizna S.


De La Cuesta, Joanna Febe F.
Leppago, Lauleth Steffi C.

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