MOSES CARLOS B.

AGAWA
2008 Dominga St., Pasay City
(02) 525-1856 ● (0918) 924-7904
mosesagawa@yahoo.com

PASTOR ● FAMILY COUNSELOR ● AWARD-WINNING

JINGLE COMPOSER, PRODUCER & MUSICAL SCORER
● CREATIVE / ADV’G / MARKETING CONSULTANT
● SONGWRITER ● RADIO-TV PRODUCER ● FINANCIAL
PLANNER ● INVESTMENT CONSULTANT ● ACOUSTICAL
DESIGNER ● RECORDING STUDIO DESIGNER &
CONTRACTOR ● SINGER ● PROFESSIONAL VOICE
TALENT ● ACTOR ● PLAYWRIGHT ● BOXING
INSTRUCTOR ● LOVING HUSBAND & FATHER

WORK EXPERIENCE.

 JINGLE COMPOSER/PRODUCER ● MUSICAL SCORER

▪ One of the most Multi-Awarded Jingle Composer/Producers & Musical Scorer in the
history of Philippine Advertising from 1983–1994 (see Awards & Distinctions
below).
▪ Composed and produced over 400 Jingles, Musical Scores for Radio and Television,
Company/Campaign Theme Songs, and rendered service to many of the top
Advertising Agencies in the Philippines.
▪ In-House Jingle Composer/Producer, REACH ADVERTISING, INC [1979]

AWARDS & DISTINCTIONS:

INTERNATIONAL:
▪ FINALIST Award, CLIO Awards for MILO “Gymnast” [1989].
NOTE: Held once every four years, CLIO Awards is the most prestigious
international awards-giving body in the world of Advertising. It is the equivalent
of the OSCAR Awards (or The Academy Awards).

NATIONAL:
1. NIDO “You’re #1” [1983]
- Award of Excellence, Ad Congress of the Philippines.
- Jingle of the Month, Creative Guild of the Philippines.
- Winner, Catholic Mass Media Awards.
- Regarded as the longest running Jingle in the history of Philippine advertising.

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2. MAGNOLIA CREAM “Life Is A Bowl” [1984]

- JINGLE OF THE YEAR AWARD, Ad Congress of the Philippines.
- Award of Excellence, Ad Congress of the Philippines.
- Jingle of the Month, Creative Guild of the Philippines.
3. MILO “Gymnast” [1985]
- Award of Excellence, Ad Congress of the Philippines.
- Jingle of the Month, Creative Guild of the Philippines.
4. MILO “Football” [1985]
- Silver Award, Ad Congress of the Philippines
5. COLGATE “Up & Down” [1985]
- Jingle of the Month, Creative Guild of the Philippines
6. MR. CLEAN WHITE & BLUE “Celeste & Sylvia” [1985]
- Jingle of the Month, Creative Guild of the Philippines.
7. PALMOLIVE “I Can Feel It” [1986]
- Jingle of the Month, Creative Guild of the Philippines.
8. DEPARTMENT OF TOURISM “Dayuhan” [1987]
- JINGLE OF THE YEAR AWARD, Ad Congress of the Philippines
- Award of Excellence, Ad Congress of the Philippines
- Winner, Catholic Mass Media Awards.
… and many more.

 CREATIVE DIRECTION & CONSULTANCY

[ ADVERTISING & MARKETING ASSOCIATES, INC. (AMA) ]

▪ Creative Group Head—did all the functions of a Creative Director [1982]
▪ Copy Group Head [1981]
▪ BEST CREATIVE GROUP HEAD, ―Total Approach To Advertising
Creativity‖ Seminar/Workshop—awarded by Advertising & Marketing Associates,
Inc. (Caliraya, Laguna) [1982]
▪ BEST CREATIVE TEAM, ―Total Approach To Advertising Creativity‖, a
Seminar/Workshop held in Caliraya, Laguna [1982]
▪ Motivated and developed my staff to become the best that they could be.
NOTE: As a result of my initial creative mentoring, 4 out of 5 of my Junior and
Senior Copy Writers have become some of the best in the industry—both here and
abroad.

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▪ Conceptualized, initiated, gave directions and trained my team on the creative process
and copy writing.
▪ Made creative presentations to our clients and developed each team member to do the
same.
▪ Coordinated and worked harmoniously with several Account Service groups.
▪ Created a monitoring system for weekly status report, which was later adopted by
other creative groups.
▪ Assisted our President, Mr. Greg Macabenta, in formulating a multi-media campaign
for the 1981 Station ID for Channel 13, and in several other Special Projects.

[ AS A FREELANCE CREATIVE DIRECTOR/CONSULTANT ]

▪ RESOURCE AD, Inc./Mr. Ramon Dillosa: Zesto Juice Drinks & other Accounts.
[1991 – 1996]
▪ AMA and NESTLE Philippines: MILO ―Basketball‖ Commercial Series [1990]
▪ AMA: MILO ―Gymnast‖ (Bea Lucero) [1985]
▪ R.K. DAVIS/Mr. Louie Manahan: Fuller O’Brien Paints ―Noel & Subas‖. [1982]

 ADVERTISING PRODUCER [Radio/TV Commercials]

[ REACH ADVERTISING, INC. – April to December, 1979 ]
▪ Senior Radio/TV Producer [September 1979]
▪ Radio/TV Producer [April to August, 1979]
▪ Organized, coordinated, produced and directed some 80% of all Radio Commercials
and TV Soundtracks for the Agency.
▪ Organized, coordinated and produced TV Ads.
▪ In-house Jingle Producer [April to December, 1979].

 ADVERTISING, SALES & MARKETING CONSULTANCY

▪ National Delegate (Philippines) for SUMMIT Formula Sdn. Bhd., the Overseas
Master Distributor of ―Black Stallion‖ Lubricants.
▪ Jalipa Crystalline Waterproofing, Inc. Created and established its Sales &
Marketing Plan, tools and policies for the exclusive Philippine distributor of
KRYTON – world leader in concrete waterproofing.
▪ DEGREY Feeds/Mr. Sonny De Guzman: Degrey ―Super Feeds‖ Complete
Advertising & Marketing Campaign (Bicol Region). [1998]

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▪ Created the “Power Player’s Plan”, a marketing system meant to accelerate network
growth in conjunction with the Issho-Genki business plan. It became a highly
successful marketing plan during its implementation. [1996]
▪ International Books & Magazine, ―JANET BASCO‖ Ad Campaign Launch (Naga
City). [1980]

 FINANCIAL PLANNING & INVESTMENT CONSULTANCY

[ PHILIPPINE AMERICAN LIFE AND GENERAL INSURANCE CO. ]

▪ Financial Planner: Special Markets Division
▪ Associate: L. E. Ponio Associates
▪ Associate: Tongko & Associates
▪ Provided financial services and devised creative ways to maximize insurance
protection, cash cumulation — at minimal cost to my clients.
▪ Matched products and services that met the specific needs of my clients.
▪ Provided Home Mortgage Financing to my clients.
▪ Attended seminars, trainings & lectures related to Financial Planning, Portfolio
Management, Risk Management, Financial Needs Analysis, Estate Planning,
Retirement Planning, Life & Non-life Insurance Underwriting, Sales & Marketing,
Mortgage Financing, etc.
▪ Did regular due diligence—particularly in relation to Mortgage Financing.

[ AIG PRIVATE BANK (Hong Kong Office / Zurich, Switzerland) - 1999 – 2004 ]
▪ Provided Investment Consultancy and booking services for my clients.
▪ Created guidelines & procedures to facilitate fund transfers & foreign currency
exchanges for foreign and domestic clients.
▪ Organized investment forums & presentations for Mr. Allen Z.Y. Chan (SVP, AIG
Private Bank – Hong Kong)
▪ Made representations to institutional clients.
▪ Did due diligence prior to booking.

[ PHILAM ASSET MANAGEMENT, INC. (PAMI) - 1999 – 2003 ]

▪ Associate
▪ Created “Financials Just Got Personal” which combined PAMI products with
Philamlife products to provide unparalleled comprehensive retirement packages with
maximum cash cumulation for my low and middle income clients.

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[ UBC MEDIA, INC. - 2003 – Present ]

▪ Helped provide investment opportunities and allied services.
▪ Made representations to various Investment Groups.
▪ Did due diligence on possible investors.

 PUBLIC RELATIONS ● SPEECHWRITING ● EVENTS COORDINATION

[ SULTAN ESMAIL D. KIRAM II ]

▪ PR Consultant, Speechwriter, Events Coordinator, and made representation as
Spokesperson for Sultan Esmail D. Kiram II, Sultan of Sulu [2004].

[ AIG PRIVATE BANK - Hong Kong Office ]

▪ Events Coordinator & Organizer of investment forums & presentations for
Mr. Allen Z.Y. Chan (SVP, AIG Private Bank – Hong Kong)

[ FULL GOSPEL BUSINESS MEN’S FELLOWSHIP INT’L – Makati Chapter ]

▪ Events Coordinator & Organizer of the following Forums for FGBMFI [2000 –
2002]:
1. “COLLISION OR COALITION: Issues Surrounding The Computerized
Voting System” – a forum for understanding, featuring COMELEC Chairman
Benjamin Abalos and Commissioner Luzviminda Tancangco [2002]
2. “The State Of Communism In The Philippines” – a lecture/seminar conducted
by former Communist Commander Jun Alcober, and his former arch-nemesis and
captor Gen. Saavedra (retired) [2002]
3. “Integrity In The Midst Of Adversity” – a lecture conducted by Mr. Peter
Tsukahira, International Business Speaker and author of ―My Father’s Business‖
[2002]
4. “SPOTLIGHT: Cong. Jun Lozada” – understanding issues surrounding Sabah
and his proposed Overseas Voter’s Registration. [2001]
5. “Investing In Times Of Crisis” – a seminar conducted by Mr. Rex Mendoza,
President of Philam Asset Management, Inc. [2001]
6. “Effective Marketing Thru E-Commerce” – a seminar/symposium with some
of the leaders in various industries utilizing e-Commerce in an emerging market.
[2001]

 STRATEGIC PLANNER

[ ―BANGON PILIPINAS‖ Movement – 2004 ]

▪ Strategic Planner & Member, Bangon Pilipinas Media Bureau.

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▪ Created and organized a strategic alliance between presidential bet Bro. Eddie
Villanueva and Sultan Esmail D. Kiram II, Sultan of Sulu, and rallied the entire
Sultanate behind Bro. Eddie.
▪ Created, organized and successfully implemented Phase I of “OPLAN ISHMAEL”,
a strategic plan for the unification of Christians and Muslims within the Sultanate of
Sulu, held at Plaza Pershing, Zamboanga City in 2004.
▪ Created “BOTO KO, IGALANG MO”, a strategic Signature Crusade against
massive fraud and disfranchisement of voters here and overseas.
(NOTE: Approved by Bro Eddie, but was not implemented.)

[ OTHER CLIENTS include: ]

▪ UBC MEDIA, INC. [2003 – Present]
▪ SUMMIT Formula Sdn. Bhd./Enoch Siao – President/CEO [2010]
▪ JALIPA Crystalline Waterproofing, Inc.

 PROFESSIONAL SONGWRITER & PRODUCER

▪ “Ang Pag-Ibig Kong Ito” (Music) – sung by Leah Navarro and revived by Racel
Tuason
▪ “Patingin-Tingin” (Music & Lyrics) – sung by Leah Navarro
▪ “I-Swing Mo Ako” (Music & Lyrics) – sung by Sharon Cuneta
▪ “Superstar” (Music & Lyrics) – sung by Rico J. Puno
▪ “Kailangan Ba?” (Music & Lyrics) – sung by Anthony Castelo
▪ “Salamisim” (Music & Lyrics) – sung by Pol Enriquez
▪ “I Love You” (Music) – sung by Pol Enriquez
▪ “The Marriage Album” (Music, Lyrics & Production) –
- sung by various Christian Artists;
- Awit Awards Finalist for Album of the Year.
… and three (3) other songs that were interpreted by Sharon Cuneta and Rene Puno.
NOTE: As an Amateur, was awarded as BEST COMPOSER (English Category), ―Gina‖
(Words & Music), Katha-Awit Songwriting Contest, UP Los Baños [1977]

 ACOUSTICAL DESIGNER ● RECORDING STUDIO CONTRACTOR

NOTE: The 2nd Filipino Acoustical Designer to specialize in Live End/Dead End
(LEDE) in the Philippines. Designed and/or built the following:
▪ Studio Wall Recording Studio (Digital Ready) [1995]
▪ Pink Noise Recording Studio (Digital Ready) [1993]

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▪ Commercial Ads Recording Studio (Analogue) [1992]

▪ Acoustical Design Consultant, AMA-DDB/Needham In-House Recording Studio
(Analogue) [1992]
▪ Acoustical Design Consultant to Architect Gaite and his architectural design team
on the proposed Berma Cinema 1 & 2 [1993]

 MARRIAGE & FAMILY COUNSELING

▪ Marriage & Family Counselor, Teacher & Trainor, Seminar & Resource Speaker
▪ Trained and discipled by Dr. Wilfred Chevalier—for 60 weeks [1990 and 1992]
- Founder & International President of Lifebranch Institute International;
- International Speaker and Marriage & Family Counselor;
- Author of several Christian books on Marriage and Parenting.
.

▪ Had subsequent research and studies in Christian and Nouthetic Counseling.).

▪ Attended seminars and lectures on Marriage & Family Life, Parenting, and
Counseling.
▪ Helped developed teaching and discipleship modules for Lifebranch Institute
International, Inc.
▪ Developed several seminar materials on Marriage, Parenting, Love & Courtship.
▪ Speaker and conducted Family Seminars in numerous Christian Churches in Metro
Manila, Batangas and Laguna.
▪ Seminar Speaker, ―Formulating Guidelines for the Christian Family in Choosing TV
Shows, Films, and Printed Materials‖ [1991]
▪ Resource Speaker, ―Corruption Of Values In Television‖, a multi-sectoral
symposium held at the University of the Philippines (Diliman) [1990]
▪ Seminar Speaker, ―Developing Your Creative Skills‖, conducted for the Media Group
of Christian Life Fellowship [1989]
▪ Seminar Speaker, ―Advertising Jingles‖, Polytechnic University of the
Philippines (PUP), Sta. Mesa Campus [1989]

 PASTORAL CARE

[ B. F. HOMES BIBLE CHURCH - August, 2005 — 2008 ]

▪ Program Director, Church Discipleship Program [April, 2005 – 2008]
▪ Authored, designed and implemented a comprehensive and self-perpetuating
discipleship program that will help prepare every member of BFHBC for ministry
work—especially in the ―marketplace‖.
▪ Official Member, Pastoral Staff [September, 2005 – 2008]

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▪ Supported and provided counsel to the Senior Pastor, and helped build-up the Pastoral
Team.

[ LORD JESUS’ BIBLE CHURCH, Inc. - 1983 – 2005 ]

▪ Senior Pastor, In-Charge of Family Ministries & Counseling [1996 – 2005]
▪ Provided nurture and care to the members of the Church – with special emphasis
on family relationships.
▪ Conducted Family Seminars to LJBC-Central, and its outreaches in Las Piñas,
Alabang, Cavite and Laguna.
▪ Did trouble-shooting for our Senior Administrative Pastor -- especially on matters of
church discipline.

 VARIOUS FUNCTIONS

[ UBC MEDIA, INC. - 2003 – Present ]

▪ In-Charge of Public Relations, Corporate Communication & Presentations
▪ Author, “THE DVCT/MMDS PROJECT: Beyond Corporate Visions and Goals
In Advancing Global Information and Communication Technology in the Whole
Asian Region” (An Investor’s Primer).
▪ Authored various Corporate Communication documents and presentation materials.

OTHER TALENTS & FIELDS OF INTEREST

 SINGER

[ AS A PROFESSIONAL ]
▪ Featured Artist in over 50 Jingles as either Lead or Supporting Vocalist for several
Jingle Producers, including a few of my own projects [1979 – 1994].
▪ Member, Metropolitan Chorus (Original Batch), Manila Metropolitan Theater [1978].

[ AS AN AMATEUR ]
▪ Choir Master, St. Therese Male Choral, U.P. Los Baños (UPLB) [1977]
▪ Member, CJR2, a popular singing quartet in UPLB [1976 – 1977]
▪ Member, St. Therese Male Choral, UPLB [1975 – 1976]
▪ Member, Sama-Sining Cultural Group, U.P. Los Baños [1975 – 1976]
▪ BEST VOCALIST (English Category), ―Gina‖, Katha-Awit Songwriting Contest,
UP Los Baños [1977]

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▪ BEST VOCALIST (Pilipino Category), ―Lalabanan Ko Ang Mundo‖, Katha-Awit

Songwriting Contest, UP Los Baños [1977]

 DIRECTOR & PRODUCTION DESIGNER

[ AS A PROFESSIONAL ]
▪ Show Director & Production Designer, “As Time Goes By” featuring Jacquie Magno
with Ric Segreto, Light & Sound Theater Lounge, Makati City [December 18, 1982].
▪ Musical Director, “Here’s For The Children” featuring Various Artists, presented
by DARE, Araneta Coliseum, Q.C. [February, 1981].

[ AS AN AMATEUR ]
▪ BEST DIRECTOR for ―Diligin Mo Ng Hamog Ang Tigang Na Lupa‖, Playwriting
Festival, UP Los Baños [1978]
▪ Had been featured as either Play Director or Musical/Concert Director in at least five
(5) major College presentations.

 PROFESSIONAL VOICE TALENT

▪ Signature Voice Talent for COLGATE Winter-Fresh Gel series.
▪ Signature Character Voice Talent for KOOL-AID series.
▪ Had been featured in over 30 other commercials and AV presentations.

 ACTOR

[ THEATRICAL PRESENTATIONS ]
▪ Had played various roles from comedian to hero in numerous plays in High School,
College and the Professional Theater.
▪ Attended acting classes & workshops in Ateneo de Naga, UP-Diliman, UP-Los Baños
(under Anton Juan), Metropolitan Theater (under Tony Mabesa).

 SPECIAL TRAINING:

[ FILM EDITING ]
▪ Special 30-day hands-on training (practicum) with AGRIX Films.
▪ Given a perfect grade of ―1.0‖

[ THEATER MANAGEMENT ]
▪ Special 30-day hands-on training (practicum) at the Metropolitan Theater

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▪ Given a perfect grade of ―1.0‖

[ PLAYWRITING ]
▪ Playwright, ―Diligin Mo Ng Hamog And Tigang Na Lupa‖, College Playwriting
Festival, UP Los Baños [1978]
▪ BEST PLAYWRIGHT for ―Diligin Mo Ng Hamog Ang Tigang Na Lupa‖, Playwriting
Festival, UP Los Baños [1978].

[ ORATION/PUBLIC SPEAKING ]
▪ Champion, Ateneo de Naga (High School) Oratorical Contest [1974]
▪ 2nd Place, ―Voice of Democracy‖ Oratorical Contest – Regional Finals [1974]

[ SPORTS ]
▪ INSTRUCTOR, AMATEUR BOXING, UP Los Baños [1976 – 1977]
▪ AMATEUR BOXING – had private training on Scientific Boxing for two (2) years
under the supervision of Mr. Joe Sierra, a former main eventer, as Instructor; and
―Steve Tony‖, a former Orient-Pacific Champion, as sparring partner [1973 – 1974]
▪ KARATE – Brown Belter, Okinawan Style [1972]
▪ AIKIDO – Basic Training [1971]
▪ BASKETBALL – R.O.T.C. Selection, UP Los Baños [1975]
▪ SOFTBALL VARSITY, Naga Parochial School, Naga City [1970]
▪ VOLLEYBALL VARSITY, Naga Parochial School, Naga City [1969]

SOCIO-CULTURAL, RELIGIOUS & OTHER FUNCTIONS.

▪ Member, Ministry Facilitating Team, Family Foundations International
(Metro Manila) [September, 2005 to Present]
▪ Field Representative, Full Gospel Business Men’s Fellowship Int’l, (Phils.)
(FGBMFI-National) [2003 – 2004]
▪ President (2-Term), Full Gospel Business Men’s Fellowship Int’l, (Phils.) –
Makati Chapter [2000 – 2002]
▪ Spiritual Director, Full Gospel Business Men’s Fellowship Int’l,
(Phils.)—Makati Chapter [1999 – 2000]
▪ Elder, Lord Jesus’ Bible Church, Inc. (LJBC) [1986 – 1996]
▪ Chairman, Ways & Means Committee, Association of Christian Educators
of the Philippines (ASCEP) [1993 – 1994]
▪ Deacon, Makati Bible Christian Church, Inc. (MBCC) 1984 – 1986
▪ President, Single’s Fellowship, Makati Bible Christian Fellowship [1984 – 1985]

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EDUCATIONAL BACKGROUND.
COLLEGE
▪ A.B. ComArts, Major in Speech (Minor in Film) [1977-1979]
University of the Philippines at Los Baños (UPLB) – Undergraduate.
NOTES:
- Completed ALL academic subjects, but was not able to submit final requirements
in three (3) subjects due to my work schedule as a Radio/TV Producer for
REACH Advertising, Inc.
- Initially took up B.S. Biology between 1974 to 1977, and then decided to shift to
AB ComArts.

HIGH SCHOOL
▪ Ateneo de Naga High School [1970 – 1974]
Naga City

ELEMENTARY
▪ Naga Parochial School [1964 –1970]
Naga City

PREPARATORY
▪ Naga Parochial School [1963 – 1964]
Naga City

[ ACADEMIC AWARDS & DISTINCTIONS ]

▪ COLLEGE:
- College Scholar (Dean’s Lister) -- 1st Semester, College of Arts & Sciences, UP
Los Baños [1978]
- President, Sama-Sining Cultural Group, UP Los Baños [1975 – 1976]
- President, Student’s Public Relations Society (under Prof. Lupita Calupitan), UP
Los Baños [1978]
▪ HIGH SCHOOL:
- FINALIST, Gerry Roxas Leadership Award [1974]
- MODEL STUDENT OF THE YEAR—awarded by the Community Chest
Foundation, Ateneo de Naga [1973]
- MODEL STUDENT OF THE YEAR—awarded by the Community Chest
Foundation, Ateneo de Naga [1973]

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- President, High School Student Organization, Ateneo de Naga [1974]

- Provost Marshall, High School Corp of Cadets, Ateneo de Naga [1974]
- Vice-President, High School Organization, Ateneo de Naga [1973]
- P.R.O., High School Organization, Ateneo de Naga [1971]
▪ ELEMENTARY:
- BOY CITY MAYOR, Boy Scout Foundation Week, Naga City [1969]
- Consistent Honor Student (Grade IV to Grade VI), Naga Parochial School

PERSONAL INFORMATION.
Date of Birth: 25 November 1957 Place of Birth: Naga City

Civil Status: Married Spouse: Ma. Asuncion Agtarap-Agawa

Children: J o a n E l i z a b e t h (25), P h o e b e (22), A n n e P a u l i n e (21)

Citizenship: Filipino Religion: Born Again Christian

Height: 5 feet 10 inches Weight: 175 lbs.

CHARACTER REFERENCES.
(Available upon request.)

BIOGRAPHICAL DATA OF MOSES CARLOS B. AGAWA