MUKESH KUMAR

Contact Details: (+91)-895-666-9168

E-mail: kumarmukesh185@gmail.com

Seeking assignments in Product Management, Business Development, Brand

Management Sales & Marketing and Channel Management

PROFESSIONAL SNAPSHOT
 A result oriented professional with work experience in Product Management, Sales,
Business Development, Key Account Management, Dealer’s Management & Client
Relationship Management.
 Working in Management Trainee In product Management Group, Mahyco
Seeds Ltd Jalna(MH)
 Skilled in overcoming business challenges and making high stake decisions using
experience based judgment, strong work ethic and inapproachable integrity.
 Expertise in tapping prospects, analysing their requirements, rendering technical
guidance to the client and negotiating (commercially) for the orders.

CAREER GRAPH
Mahyco Seeds Ltd. Jalna (MH)
Jan 09 Grade Management
Trainee in Product Management Group, Based at Pune -Jalna.
Area of operation: National Level
Exposure Area: Maharashtra, Punjab, Haryana, Rajasthan, Bihar, Jharkhand and Andhra
Pradesh, Gujarat and Madhya Pradesh
Current CTC: 3.75 lacs/annum(Including LTA and Mediclaim)
NOTABLE ACHIEVEMENT

 Study of Market Potential, Competitor Share and Buying Behavior of MRM 3838(Maize)
in Nashik and Ahmednagar in Maharashtra.
 Qualitative and Quantative Study of Pratham 7070 (Wheat) with improved wheat
Varieties in Maharashtra
 Study on Mustard Sales (2009-10) and Campaign at Alwar, Bikaner and Hanumangarh
in Rajasthan.
 Study on Scope of Volume expansion of Fodder Jowar Business and Linkages with
other Business partners in Maharashtra
 Study of different market segments, Segment wise total market size, consumer
behavior, top products portfolio and future trends five years down the line of Paddy in
UP, Orissa and WB.

 Conceptualization, Planning, Information gathering and designing of Blue Book of

Field crop.
KEY AREA

Market Research
 Study of current market size, market potential and share of major players.
 Understanding of different market segments, exploring segment gaps and drawing
market trends.
 Study of future demand and buying behavior of end users.
Business Development / Brand Management
 Exploring business potential, opportunities & clientele to secure profitable business
volumes.
 Actively involved in sales presentations and promotional negotiations.
 Designing & implementing marketing plans for augmenting the business volume by
enhancing brand visibility & recall.
 Arranging for press meet and address the media at local and regional level; giving
advertisements in print and electronic media.
Key Account Management
 Initiating and developing relationships with key Business partners for business
development.
 Understand client behavior in order to frame strategies for continuous lead generation
through consultation with regional head.
Channel Management
 Identifying and networking with financially strong and reliable dealers, resulting in
deeper market penetration and reach.
 Monitoring dealer sales and marketing activities; implementing effective strategies to
maximize sales and accomplishment of targets.
Team Management
 Developing and managing team with strong acumen and aggression for sales in order
to achieve targets.
 Establishing cordial relations with sub-licensees and conducting fundamental analysis
of different product portfolio of Field crop of different companies, their supply and
demand patterns, suitability to various soil conditions and marketing strategies for
establishing the brand.
Sales and Marketing
 Managing the sales and marketing operations and accountable for increasing sales
growth.
 Driving sales initiatives to achieve business goals & managing the frontline sales team
to achieve them.

ACADEMIA
PGP ICT-ARD from Dhirubhai Ambani Institute of Information and Communication
Technology
Gandhinagar, Gujarat with 8.6/10 OGPA
B.Sc. (Agriculture) from College of Agriculture, Kolhapur, Mahatma Phule Krishi
Vidyapeeth, Rahuri, Maharashtra OGPA of 8.21/10.00
Intermediate of Science from L.S College Muzaffarpur, 81.8%
IT SKILL

Language: HTML, UML

Skill application: M.S office, Open office, Macromedia flash, Inkscape, Microsoft
project.
Adobe Photoshop 7, Dream weaver, Rational rose
Business Intelligence: BIRT, Sugar CRM
Remote sensing and GIS: Arc GIS
Operating system: Linux and Window 98/2k/Xp/vista/unlimited 7

PROJECT
Industrial project
Title: Study of Customer behavior, Market potential, competitor share about
Forage Jowar (MFSH-4) in
Punjab, Haryana and Rajasthan
Duration: Six month
Organization: Access Livelihoods Consulting India Pvt. Ltd
Duration: 6 weeks
Summer Project:
1. NREGS-AP-Evaluation of Horticulture Programe in Anantpur district
State: Andhrapradesh Under: Department of Rural Development (AP)
2. Online subscription of magazine Transforming India
Web site: www.transformingindia.org
Tool: Joomla
3. Content development and management of web portal
e-livelihoods finance, e-Livelihoods jobs.
Web sites: www.livelihoodjobs.org
www.livelihoodsfinancing.org
Title : RAWE (Rural Agriculture Work Experience Programme)
Duration : 6 months
Description : The project was to monitor and guide the farmers in crop advisory and
fertilizer management activities and preparing budget of family of farmers and studying
the ratio of various expenses in a year.

OTHER ACCOLADES
 Received scholarship for
o PG Agri Biotechnology Scholarship by Jawahar Lal Nehru University, New
Delhi
o National talent Scholarship by Indian Council of Agricultural Research, New
Delhi
o Junior Research Fellowship by Indian Council of Agricultural Research, New
Delhi
 Worked as a Placement Coordinator of DAIICT Gandhinagr.
 System Administrator of e- Magazine “Transforming India”.
 RJ on intra campus radio of DAIICT Gadhinagar.
 Guest article writer in Transforming India and Lokmat
 Working as an Associate with ALC India Hyderabad (AP)
PERSONAL DOSSIER
Date of Birth : 3rd Dec 1983
Current Address : Flat No. T-8 Sridhar Mohini Parisar Sector-C Indrapuri Bhopal
Permanent Address : Bangla no. 2/6, BWEL Colony, Muzaffarpur
Bihar-842002
Linguistic Ability : English, Hindi, Marathi and Gujrati (Can read and understand)

REFERENCE
1. Dr. Balbir Singh Shekhwat (Product Manager,
Maharashtra Hybrid Seeds Ltd)
Contact No. (+91)992-375-2052, (+91) 2482-262-374
2. Dr. Prabhakar Dubey (Sr. Product Manager Maharashtra Hybrid Seeds Ltd)
Contact No. (+91) 931-584-4486, (+91) 2482-262-374
3. Mr. Sanjay Singh (Regional Manager, Western Maharashtra, Maharashtra Hybrid
Seeds Ltd)
Contact No. (+91)988-173-4875, (+91) 20-242-502-68
4. Dr. Anil Roy (Professor. Dhirubhai Ambani Institute of Information and
Communication Technology, Gandhinagar)
Contact No. (+91) 937-616-3094, (+91) 79-3051-0613