Professional Documents
Culture Documents
Partnerships Between
Employers and Communities
Information on skills-based Employer Supported Volunteering
brokerage for local volunteering infrastructure organisations
What is Volunteering England?
Volunteering England is an independent charity and membership
organisation, committed to supporting, enabling and celebrating
volunteering in all its diversity.
Our work links policy, research, innovation, good practice and
programme management in the involvement of volunteers. We have a
diverse membership drawn from the public, private and voluntary and
community sectors. These include national charities, further and higher
education, NHS Trusts, arts and sports organisations, Volunteer Centres
and local community projects. On behalf of our members and the wider
volunteering movement, we work with local and central Government,
national agencies and infrastructure partnerships.
Volunteering England is at the centre, bringing ideas and people
together, developing better networks and structures, and initiating
projects to support volunteering in a wide range of fields, such as health
and social care, sport and employer-supported volunteering.
Copyright information
© 2010 Volunteering England
This guide has been produced by Volunteering England as a free resource for
volunteering infrastructure organisations.
Users may share this material – by distributing copies of the electronic edition, or
reproducing extracts in print or other media – provided they make no changes to the
content, and distribute it at no charge. We ask users to ensure that they attribute this
document to Volunteering England when sharing it.
Although all possible care has been taken, and the publishers believe the contents to
be accurate and correct, no guarantee can be given.
October 2010
882
Contents
Introduction 4
Section 1: 7
About Employer Supported Volunteering
Section 2: 11
Employer Supported Volunteering landscape and trends
Section 3: 15
Skills-based Employer Supported Volunteering –
the business case
Section 4: 19
About Employer Supported Volunteering brokerage
Section 5: 22
Top tips for a successful brokerage scheme
Section 6: 25
Time & Talents Network – the story so far
Section 7: 31
Time & Talents Network – key achievements
Section 8: 37
Next steps – Employer Supported Volunteering
in your organisation
Useful links 39
388
Introduction
About this guide
The guide covers a range of information on Employer Supported
Volunteering with a focus on skills-based brokerage models.
It also showcases the development of a network of skills-based
Employer Supported Volunteering brokerage services based within
Volunteer Centres, led by Volunteering England, called the
Time & Talents Network.
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Modernising Volunteering
Working at a national level, the Modernising Volunteering workstream
is funded by Capacitybuilders through the National Support Services
programme. It aims to develop the skills and performance of people
and organisations supporting locally based social enterprises, charities
and voluntary groups. Resources, information and learning gathered
and developed by the Modernising Volunteering workstream are
shared with support providers through the Improving Support website,
magazine and e-bulletin. To find out more, visit:
www.improvingsupport.org.uk
The Nationwide Foundation is a registered charity (number 1065552)
which makes grants to other UK charities. The Foundation chose to
fund Volunteering England for this project to discover why businesses
and charities, which have so much to offer one another for mutual gain,
did not access these benefits as much as they could, and what could
be done to forge greater links.
The Nationwide Foundation’s principle benefactor is Nationwide
Building Society. To find out more about the work of the Nationwide
Foundation, visit: www.nationwidefoundation.org.uk
588
Acknowledgements
Volunteering England would like to thank Capacitybuilders
and the Nationwide Foundation for funding this work.
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Section 1
888
About skills-based Employer Supported Volunteering
Skills-based Employer Supported Volunteering (SBESV) describes
employers supporting their staff to volunteer their time and professional
talents, or wider skills, to support charities and community groups.
A highly skilled workforce is key to the success of a business, and
SBESV provides worthwhile opportunities for employees to engage
their skills for the benefit of others as well as developing new skills
which they can take back to their workplace. Charities and community
groups benefit from the valuable expertise of employees which builds
capacity and increases service delivery as well as developing
relationships across the sectors.
There are a wide range of SBESV roles that employee volunteers can
participate in, from mentoring and trusteeship to IT support and
fundraising. Employees can give anything from a few hours to help run
a one-off activity – such as a workshop on finance or CV writing –
through to a regular weekly/monthly commitment or a longer placement
as a volunteer secondee.
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Employer Supported Volunteering and corporate
social responsibility
For many employers, Employer Supported Volunteering lies within
a wider programme of corporate social responsibility. This work
usually covers a range of areas, including environment and
sustainability, diversity in the workplace and community engagement,
with Employer Supported Volunteering at the heart of the community
engagement strategy.
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Section 2
1
N. Low et al (2007) Helping out: a national survey of volunteering and charitable giving,
Cabinet Office.
2
J. Davis Smith (1998) The 1997 national survey of volunteering, Institute for Volunteering Research
3
Low et al, 2007
4
J. Neuberger (2009) Employer-supported volunteering in the civil service – A review by
Baroness Neuberger, the Prime Minister’s Volunteering Champion, Cabinet Office
12
88
Employer Supported Volunteering and staff skills development
Employers are increasingly A sign of the shift in emphasis
recognising that supporting their towards linking Employer Supported
employees to volunteer is not only Volunteering with skills development
a cost-effective way to meet their is the increasing number of
corporate social responsibility employers that are positioning
objectives, but also a good way responsibility for ESV within
to develop staff skills and improve Human Resources or Learning &
motivation, alongside more Development teams as well as, or
formal training. instead of, within Corporate Social
Skills-based activities, such as Responsibility teams.
mentoring, volunteering as a “Within the [Employer
trustee or school governor or Supported Volunteering]
planning and delivering a skills- Programme we offer a range of
sharing workshop, offer clear and different volunteering activities,
identifiable opportunities to learn and plan to develop more.
and develop in a different arena. An increasing percentage are
Pro-bono activities, in which skills-based, enhancing the
volunteers engage their day-to-day contribution we can make to
professional skills such as project our partner charities as well
management, law and accountancy, as helping BT people to
offer yet more opportunities to link practice existing skills in a
ESV with skills development in different context, learn new
new or unfamiliar environments. skills and grow in confidence
and motivation.” 5
Helen Simpson, Director,
Volunteering, BT Group
5
J .Lloyd (2010) More than CV Points? The Benefits of Employee Volunteering for Business and
Individuals, The Social Market Foundation
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Employer Supported Volunteering and the Big Society
The changing political landscape presents opportunities for promoting
Employer Supported Volunteering as a way of connecting communities.
Some key points from the Big Society agenda include plans to:
• Lead by example, transforming the civil service into a ‘civic
service’ by encouraging civil servants to volunteer and participate
in social action projects
• Launch an annual Big Society Day to celebrate the work of
neighbourhood groups and encourage more people to take part in
social action
• Empower communities to come together to address local issues.
There is clearly scope for all involved to monitor how ESV can
contribute to these areas as the Big Society concept continues
to develop.
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Section 3
15
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Skills-based Employer Supported
Volunteering – the business case
Why should employers engage in skills-based Employer
Supported Volunteering?
The benefits of skills-based It can also provide organisations
volunteering to employers are with a cost-effective method of
significant and participation is meeting corporate social
especially relevant in the context responsibilities and help to
of the current economic climate. develop an enhanced reputation
Skills-based volunteering can and increased profile in the
provide a greater return on community. This can lead to longer
investment than team challenges term impacts like security in the
and arguably deliver greater and local economy and building
more sustainable impacts to the bridges between businesses and
community. the community they operate in.
One of the key benefits identified “As a representative of 25,000
is the personal development small and medium-sized firms
opportunities for employees, across the UK, the Forum of
potentially saving money on Private Business (FPB) wholly
corporate training programmes in recommends volunteering…
the short term, and leading to an It doesn’t have to cost much,
up-skilled workforce, greater but the benefits – for both the
employee satisfaction, higher businesses and their
retention rates and increased respective communities – can
morale in the longer term.6 be significant.”
Phil Orford, Chief Executive,
FPB
6
A. Braybrooks and L. Carter, (2009), Forging Sustainable Partnerships Between Businesses and
Communities, Volunteering England
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Why should charities and community groups engage in skills-based
Employer Supported Volunteering?
The key benefits for organisations
that take on skills-based employer “The benefits [of involving
supported volunteers are access employer supported volunteers]
to professional skills and services are exposure to a more
which they would otherwise be commercially-oriented way of
unable to afford, support to develop thinking, and mainly getting
infrastructure, improved capacity stuff done that you can’t afford
and increased service delivery. to resource for.”
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88
Why should employers work more closely with local volunteering
infrastructure organisations?
Research by Corporate Citizenship7 shows that the majority of
employers generally find opportunities for skills-based volunteers
through three main channels: working with existing volunteer involving
organisation (VIO) partners, using specialist brokers and making direct
approaches to VIOs.
The use of existing VIO partners to source skills-based opportunities
has great benefits, such as knowledge of the organisation and its cause
and a well-established relationship. However, there are also significant
opportunities to be exploited if an employer widens its range of partners
beyond existing relationships.
Local infrastructure organisations are ideally placed to broker effective
Employer Supported Volunteering. As a hub for local charities and
community organisations, they have an ear to the ground and are up to
date with real community issues. Their combination of local knowledge,
contacts and volunteering expertise is ideal to source opportunities for
employer supported volunteers which make a real difference and meet
genuine need.
7
Corporate Citizenship (formerly The Smart Company) (2007) Developing understanding around
non-financial support
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Section 4
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• Can listen and respond to questions and negotiate to ensure
mutually beneficial outcomes and partnership working
• Are able to participate in and advise on local networks and key
community and voluntary infrastructure groups
• Are up to date with good practice and policy developments
• Are able to provide specialist tools and resources to manage and
coordinate volunteering activity and can provide additional consultancy.
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Section 5
22
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Top tips for a successful
brokerage scheme
Top tips on brokering effective Employer Supported Volunteering
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Top tips for engaging employers
1. Research the local business landscape and build a business database.
2. Do your homework. Before approaching employers, search their
websites to look for evidence of involvement in corporate social
responsibility or Employer Supported Volunteering (ESV), or
commitment to charitable causes.
3. Keep your active prospect list of employers up to date, reflecting
local economic and political developments.
4. Always keep your word. Agree actions and dates and stick to them;
make deadlines realistic and build in room for unexpected eventualities.
5. Ask for referrals. There is nothing more powerful than a
recommendation from someone a potential new business knows
or respects.
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Capacitybuilders, photography by Paul Doyle, taken at the Magic Carpet art exhibition at Westerly Exeter BMW/Mini
Section 6
26
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Overview of the Modernising Volunteering National Support
Services programme
In year one, Volunteering England commissioned Corporate Citizenship
to undertake research into existing levels of skills-based Employer
Supported Volunteering (SBESV) across the country. Research
demonstrated the substantial benefits of skills-based volunteering to
both employers and volunteer involving organisations (VIOs). However,
it found that the majority of activity was confined to large employers and
VIOs, and mostly in London. Research findings and recommendations
are documented in the report Forging Sustainable Partnerships
between Businesses and Communities.8
Acting on the research findings and recommendations from the year
one report, years two and three of the programme have seen a high
level of activity in planning, recruiting and setting up three SBESV pilot
brokerage services. The pilots were based at Darlington, Exeter and
Oxfordshire Volunteer Centres, within their respective CVS’, and
funded from July 2009 – September 2010.
Dedicated Local Business Partnership Coordinators were recruited at
each of the three Volunteer Centres. They manage the work locally and
are supported by an experienced national team, led by Volunteering
England and with mentoring support from Time & Talents for
Westminster at Volunteer Centre Westminster.
8
Braybrooks and Carter, 2007 (available via www.volunteering.org.uk/improvingsupport)
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About the Time & Talents Network
The Time & Talents Network has been created to provide a common
brand and identity for the new SBESV pilot brokerage schemes. This
sits alongside their regional operating names: Time to InVOLve in
Darlington, Time & Talents Network Exeter and InVOLve in Oxfordshire.
The Time & Talents Network engages employers positively with the
community through the brokerage of innovative and sustainable
volunteering partnerships. It works by matching the skills and expertise
of employees with the needs of charities and community organisations.
Time & Talents Network pricing model
A pricing model has been developed for use across the three pilot
projects. Employer members are charged an annual fee to join the
schemes based on their number of employees. The membership fees
contribute towards the cost of funding the schemes.
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Project timeline
Inputs Outputs
Summer 2009
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Inputs Outputs
Winter 2009 – Spring 2010
Summer 2010
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Section 7
32
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33
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Employees give time to create healthy eating allotment for
local school
In June 2010, time to inVOLve The project was planned by
Darlington celebrated national Groundwork Northeast, with help
Volunteers’ Week by organising from pupils and teachers. time to
an educational gardening event, inVOLve then helped to involve
bringing employers and voluntary employers within the town,
and community organisations encouraging them to offer the
together to build an allotment for professional and wider life skills
a local school. of their employees to bring the
The school is located in the centre allotment to life.
of a busy town and some pupils do The Department for Education and
not have access to a garden so the Darlington College Agricultural
the allotment provided the whole Department took part on the day
school with an opportunity to learn and financial support was offered
about sustainable and healthy by Darlington Borough Council
food sources. It has also proved to and Durham and Darlington NHS.
be an exciting ongoing task for the The day was a great success with
school’s gardening club. 27 people taking part overall.
Plans have already been put in
place for Darlington College to
return to the school and use their
skills to construct a greenhouse.
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Learnings since 1996
Back in 1996, five employers Charging and shared
decided that they wanted to work responsibility: Each employer
in partnership with Volunteer takes a shared responsibility for
Centre Westminster to ensure that the Time & Talents for Westminster
their volunteering projects would partnership. By paying an annual
be both sustainable and strategic. contribution to fund the small staff
Before that, volunteering had been team, there is a commitment to
on an ad-hoc basis, primarily and investment in addressing local
around Christmas and summer issues together.
challenges. There was a desire to Co-creation: The best projects
link up and pay greater attention to are usually those that have been
local needs. The key learnings developed jointly, where all sides
remain as important today as they have listened to one another and
were at the very beginning: have created something new
around specific needs and wants.
Partnership ethos; leading &
learning together: Partners meet
regularly at events and forums to
openly discuss challenges, what
has worked well, case studies and
toolkits. This has resulted in a rich
peer-learning environment where
everyone learns more quickly.
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Thoughts from our pilot projects
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Section 8
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Useful links
Volunteering England
Volunteering England is committed to supporting, enabling and
celebrating volunteering in all its diversity. The website contains lots of
useful information, including a comprehensive Employer Supported
Volunteering section.
www.volunteering.org.uk
InVOLve
Skills-based Employer Supported Volunteering Brokerage scheme,
based at Oxfordshire Volunteer Centre.*
www.oxnet.org.uk/involve
Time & Talents Network Exeter
Skills-based Employer Supported Volunteering Brokerage scheme,
based at Volunteer Centre Exeter.*
www.timetalentexeter.org.uk
Time to inVOLve
Skills-based Employer Supported Volunteering Brokerage scheme,
based at Volunteer Centre Darlington.*
www.evolutiondarlington.com
Time & Talents for Westminster
Time & Talents for Westminster is a not-for-profit partnership working
with private, public and voluntary sector organisations to facilitate
Employer Supported Volunteering projects, with a particular focus on
skills-based and sustainable work.
www.ttw.org.uk
* These schemes are initially funded by Volunteering England, through the Modernising
Volunteering National Support Service.
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please email: communications@volunteering.org.uk
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8 All Saints Street
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N1 9RL
www.volunteering.org.uk
020 7520 8900