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RECOMMENDATION
REPORT

Employee Recommendation Report

Chelsea Roehl
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Employee Recommendation Report

English 320
12:30pm

By Chelsea Roehl
October 9, 2010
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Executive Summary

This report is to help you make a decision between three job choices. The criterion that

I found most important was how this job would help you reach your future goals of working in

the fashion industry and becoming a CEO. I also focused on family because you said it was your

top priority. You mentioned you wanted a large family and to live nearby a bigger city in the

south. All of your jobs were located in large cities and in the south. I thought that since family

was so important that safety would be factor to take into consideration before moving. I also

compared cost of living between each city because having a large family is not cheap. I thought

that E Michaels Marketing was the best job to help you work towards your career. E Michaels

works with a wide-based high end clientele. I think these are the best kind of people to be

networking with to get your foot in the fashion industry or well-known sports teams.

Of the three cities, I found Birmingham to have the lowest cost of living. Dallas and

Atlanta were pretty close for the pricing index. But, Birmingham was the overall winner with

housing having a much lower cost than the other two cities. Dallas had the lowest crime rate,

but only by a one percent difference. Birmingham and Atlanta were pretty much tied as the

only flip-flopped between property and violent crime. Living in a suburb in any of these cities

would reduce the crime exposure and would be a much safer environment.

After looking at all this information, I would recommend the E Michaels Marketing

position. It seems to best fit what you are looking for in a career and home.
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TABLE OF CONTENTS

Executive Summary..............................................................................................3

List of Figures.......................................................................................................5

Introduction............................................................................................................6

Job Opportunities...................................................................................................6

True North...........................................................................................6

Atlanta Business Consulting...............................................................7

E Michaels Marketing………..............................................................7

Communities...............................................................................................8

Dallas, TX............................................................................................8

Atlanta, GA......................................................................................8

Birmingham, AL…………………………………………………………………………….10

Conclusion and Recommendation.......................................................................11

Final Recommendation..............................................................................11

Works Cited.........................................................................................................13
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List of Figures

1.1 Atlanta v. Dallas…………………………………………………………………………………………………9

2.2 Atlanta v. Birmingham………………………………………………………………………………………..9

3.3 Birmingham v Dallas…………………………………………………………………………………………….10

4.4 Crime Rates…………………………………………………………………………………………………………11

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Introduction

Your career is a major part of one’s life. It determines where you live and where you

will be spending a large part of your time. So, choosing one out of three job offers can be a

difficult task. This written report is for Tiffany Peterson to help her narrow down her job

choices and pick the best one that suits her needs. There are many important questions that

need to be answered. First does the job meet her needs? Most importantly, does it help her

reach her future goal? Other important things to consider are the community, cost of living,

and salary comparison. We will go into further detail below about each of these and narrow

down Tiffany’s job choices.

Tiffany is a recent graduate from North Dakota State University. She just finished her

Bachelor’s degree in marketing. Her next step is finding a job in marketing and sales. Her ideal

company would be in the fashion industry or some corporation. She aspires to someday

become a CEO. Family is very important to Tiffany. She puts it at the top of her priorities right

before her career. She wants to raise a large family. She is looking to live in a small safe

community near a larger city. In her spare time, she is involved with Habitat for Humanity and

Children’s Miracle Network. She wants to stay involved in her community wherever she goes.

Job Opportunities

True North

The first company is for True North it is located in Dallas, TX. True North is focused on

marketing for clients. They work with business to business marketing. Their industries range

from manufacturing companies to healthcare and emerging technologies like green energy and
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medical research. True North helps create strategies and plan marketing campaigns. They also

work with companies to help them to dive into new markets. For example True North, works

with the environmental industries to spread the word about recycling and new green practices.

True North gives you the chance to work with a variety of companies and even different

industries. They also work with many different size companies and work with many Fortune

500 companies as well. True North has offered Tiffany the campaign development position.

She will get the chance to work on a team and help develop marketing strategies and

communication materials.

Atlanta Business Consulting

The next company is for Atlanta Business Consulting. They are located in Atlanta, GA.

They offer marketing consulting specializing in service-based Fortune 500 companies. Their

main emphasis is on brand-loyalty to increase the client’s revenue . ABC focuses on close

relations in a professional manner. They value cost effectiveness, fast and aggressive

campaigns, and commitment to fast results. ABC has a great opportunity for advancement

within twelve months and will have many managerial opportunities available for the next few

years. ABC places high value on motivation, willingness to learn, and social skills. This company

has offered an entry-level marketing position. She will get a chance to network and meet

various customers one-on-one and create marketing plans and develop ideas.

E Michaels Marketing

The last company is with E Michaels Marketing Inc. in Birmingham, Alabama. They are a

marketing firm that works with a variety of high-end clientele for sports teams, restaurants and

movie theaters. They are a fast growing company and looking for more places to grow. E
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Michaels Marketing also has a strong focus on loyalty and obtaining results. They specialize in

client representation, client acquisition, and retention. They aim to get their client’s name out

and drive customer’s to their door. E Michaels will assist in all marketing and sales needs. Their

main marketing strategy is grass roots marketing which is a face to face approach instead of

mass media advertising. This puts them at an advantage to other companies because most use

mass media which isn’t as effective in today’s world. E Michaels is offering a job in

marketing/advertising and client relations.

Communities

Dallas, TX

Dallas is the ninth largest city and the fourth largest metropolitan area in the United

States. “Live Large, Think Big”, it is a modern and sophisticated city. It has one of the best

shopping areas in the southwest. It is leading city for business meetings and many Fortune 500

companies. It is a great place for opportunity. Dallas is a very diverse city with a mix of food,

culture, and religion. The crime rate is Dallas, TX is very high. It has a crime index of two, which

means it is 2 percent safer than other U.S. cities. It is most likely that suburb is the best spot to

live and Carrellton, TX is located right outside Dallas. It has a great school called Vista Academy

of Coppell that has a 10 out of 10 rating. Dallas also has the highest cost of living. (This is in

comparison to the other three jobs but is a relatively small difference.)

Atlanta, GA

Atlanta is the ninth largest metropolitan area in the United States. Atlanta is another

large business city, and it holds the headquarters for Coca-Cola and many Fortune 500
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companies. This is another diverse city with a variety of arts, culture, music, and nightlife. The

crime rate is extremely high. It has a crime index of 1, so it is 1 percent safer than all over the

U.S. According to greatschools.org, the best schools are in Atlanta like Brandon School

elementary. Some of the suburbs are a bit more expensive; when looking at Avondale Estates

Cost of Living Indexes Atlanta Dallas

Overall 98 97
Food 96 99
Housing 100 87
Utilities 86 108
Transportation 99 101
Health 102 107
Miscellaneous 99 103
the cost of living was 113% higher (this is compared to the national average).

Figure 1.1

Cost of Living Indexes Atlanta Birmingham

Overall 98 79
Food 96 103
Housing 100 44
Utilities 86 101
Transportation 99 94
Health 102 98
Miscellaneous 99 98
This is a table of the cost of living index between Atlanta and Dallas. Overall cost, Dallas is one
percent less expensive. And housing is thirteen percent lower in Dallas.

Figure 2.2
This graph is comparing Atlanta and Birmingham. Birmingham is overall nineteen percent cost
of living index. While the house index is fifty-six percent lower. Birmingham is by far the lower
cost of living.

Birmingham, AL
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Birmingham, Alabama or the “Magic City” is the largest city in the state. It is the 48 th

largest metropolitan area in the U.S. There is a variety of business and industrial growth here.

It has placed a huge focus on medical research, banking, and service-based companies. It has a

crime index of 2 on a scale of 10.

Cost of Living Indexes Birmingham Dallas

Overall 79 97
Food 103 99
Housing 44 87
Utilities 101 108
Transportation 94 101
Health 98 107
Miscellaneous 98 103
100=national average
Figure 3.3
Last, we compare the two lower costs of living and Birmingham is eighteen percent lower
overall. Birmingham is the winner with 43 percent lower cost of housing.

Conclusion and Recommendation

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We have looked at many different criteria throughout this report. Now that we have

gone through all the information, we must best judge which job is the best fit for Tiffany. Some

things I hold to strong consideration are the cost of living and crime rate for each town. I think

these qualities are important and should be put at highest priority. All the jobs have a same

basic starting salary of around 30,000. They use the same type of entry level marketing skills.

Tiffany dreams to work in the fashion industry. None of these jobs are related in the fashion

industry, but E Michaels Marketing works with a variety of high-end clientele. E Michaels works

with sports teams, movie theatres, and restaurants. I think that networking with these types of

clients can be a great stepping stone towards the fashion industry.

E Michaels Marketing is located in Birmingham. Birmingham has the lowest cost of

living compared to Dallas and Atlanta. Crime rates are pretty close in all three areas.

Comparison of Crime Rates

United
Atlanta Birmingham Dallas States
Violent Crime 10 9 8 4
Property Crime 9 10 8 4

Figure 4.4

Dallas has the lowest crime. But it is only slightly lower than Birmingham and Atlanta. Looking

back over my information, I conclude that E Michaels Marketing is the best choice. It seems like

a good chance for networking with high-end business people. The location is great with low

cost of living. Crime is pretty high, but it seems like wherever you go crime will be there. More

than likely she won’t live in the city anyway which is where a majority of the crime takes place.
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This report went through a lot of information and hopefully addressed all areas of

importance for Tiffany. I hope she can take all this into consideration and make a great choice

for herself.
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Works Cited

Abc inc. (2009). Retrieved from http://www.abcinc.net/

College grad. (2010). Retrieved from http://www.collegegrad.com/

E michaels marketing inc. (2010). Retrieved from http://www.emichaelsmarketinginc.com/

Neighborhood scout. (2010). Retrieved from http://www.neighborhoodscout.com

Peterson, Tiffany. (2010, September 27). Personal Interview.

Sperling's best places. (2010). Retrieved from http://www.bestplaces.net

True north. (2010). Retrieved from http://www.true-north.biz/

U.s. bureau of labor statistics. (2010). Retrieved from http://www.bls.gov/