SOLUTION 2008

GROUP-A
(Multiple Choice Type Questions)
1. Choose the correct alternatives for the following:
i) EDI FACT is a standard
a) for representing business forms used in e-commerce
b) for e-mail transaction for e-commerce
c) for ftp In e-commerce
d) protocol used in e-commerce

ii) EDI use

a) requires an extranet
b) requires value added network
c) can be done on internet
d) requires a corporate intranet

iii) The acronym DES stands for

a) Digital Evaluation system
b) Digital Encryption standard
c) Digital Encryption system
d) Double Encryption Standard.

iv) SET protocol is used for

a) credit card payment
b) cheque payment
c) e-cash payments
d) payment of small amounts for internet services.

v) Which of the following is a part of physical network which support

B2C e-commerce?
a) Internet
b) www
1 1 http I
d) LAN
\
 2008 515
Is an example C2B e-commerce
a) Amazon.com
b) ebay.com
c) Priceline.com
d) e-Steel.com

vii) EDI message is made up of

a) message header, a series of data elements, message trailer
b) message header, a series of messages, message trailer
c) message header, a series of data segments, message trailer
d) a series of data segments.

viii) In Public Key Encryption, the elements of security missing are

a) public safety, availability and non-repudiation
b) non-repudiation and availability
c) non-repudiation, authenticity and availability
d) non-repudiation, authenticity and integrity

ix) Digital envelope contains symmetric key encrypted with the

a) sender's private key
b) sender's public key
c) receiver's public key
d) receiver's private key

x) A hosting service for on-line merchants that charges setup, monthly

listing, and I or transaction fees is known as
a) search agent
b) auction broker
c) virtual mall
d) website

Note: J(b) should he 'Data Encryption Stamiani\ It was in

uctd
tjll ll •
 Solution 516
GROUP-B
(Short Answer Type Questions)
Answer any three of the following
2. What is E-commerce? Briefly describe different types of
E-commerce model.
Answer:
Refer to § 1.1 of chaptcr 1, refer to § 2.2. of chapter 2.

3. What is 'traffic' in context of internet and E-commerce?

Answer:
Refer to § 1.7.11 of chapter 1.

4. Which of the four market entry strategies in E-commerce is most

lucrative and why?
Answer:
Refer to § 7.1.5.1 chapter 7.

5. a) Contrast E-commerce with E-business.

b) What are the limitations of E-commerce? Do you think that they
outweigh the advantages of E-commerce?
Answer:
a) Refer to § 7.3.1 of chapter 7.
b) Refer to § 1.2.2. of chapter 1, refer to § 1.2,1 of chapter 1.

6. What is viral marketing? Define mobile commerce.

Answer:
Refer to § 7.3.32 of chapter 7, refer to § 1.7.5 of chapter 1.
516 2008 517 f
GROUP-C
(Long Answer Type Questions)
Answer any three of the following
7. a) What is CRM? Describe different types of CRM. I
b) Describe the main benefits and challenges of CRM.
c) Compare and contrast symmetric and asymmetric key
cryptography.
Answer:
a) Refer to § 5.1 of chapter 5, refer to § 5.1.5 of chapter 5.
b) Refer to § 5.1.3 and § 5.1.4 of chapter 5.
c) Refer to § 3.6.2 of chapter 3.

8. a) What is software agent? Describe different types of software

agent.
b) What is E-advertising? What do you mean by Cyber-buyers and
Cyber-consumers?
c) What are the main advantages of on-line marketing?
Answer:
a) Refer to § 3.3.4.2 of chapter 3.
b) Refer to § 7.2.10 of chapter 7.
c) Refer to § 7.2.7 of chapter 7.

9. a) What is B2B E-commerce? Name three B2B models of E-

commerce and very briefly explain how they work citing examples of
real companies.
b) What are the benefits of E-commerce? What role does Supply
Chain Management play in effective and efficient execution of E-
commerce?
Answer:
a) Refer to § 2.2.2.1 onwards of chapter 2.
b) Refer to § 1.2.1 of chapter 1, refer to § 4.8 of chapter 4.

10. a) What is VADS? Explain sequentially with diagram, how does

EDI interchange take place between companies using VADS facilities.
What are the two principal advantages of VADS?
b) What role EDI software plays in EDI implementation? What art
the pros and cons of internet EDI?
\t-ECOM
 A turner:
i ) Refer lt> § 8.9 of chapter 8, relet to § 8.9.3 of chapter 8.
b) Refer to 9 8.10, refer to 9 8.3. 9 8.3.1.

11. a) With the help of ii diagram, briefly explain how public key
cryptography works. Explain with ti diagram how does the addition
of it digital signature change the proem*
b) What Is digital cash of K-Vmh't Kxphiln with the help of a diagram
how does an on-line stored value payment system work.
Answer:
a) Relet to 9 3.6.1 of chaptcr 3 , refer to 9 3.9.4 of chapter 3.
b) Refer to 9 6,4 of chaptcr 6, refer to 9 6.4.5,of chapter 6,

12. What are the K-supply chain components? Describe the benefits of
electronic supply chain management Illustrate the supply chain
Integration In K-commcrcc environment with exumples.
Answer:
Refer to 9 4.1,6 of chaptcr 4, refer to 9 4.1.7 of chapter 4,
Refer to 8 4.9 of chapter 4.
 SOLUTION 2 0 0 T

GROUP-A
(Multiple Choice Type Questions)
1. Choose the correct alternatives for any ten of the following:
i) is a process umbrella under which products are
created and delivered to customers.
a) SCM
b) B2B
c) B2G
d) None of these
Answer: (a)

ii) The process of sending e-mail messages to people who have

requested information about a particular topic or about a specific
product is called opt-in e-mail and is a part of a marketing
strategy called
a) Brand-leveraging
b) Affiliate-Marketing
c) Permission-Marketing
d) Viral-Marketing
Answer: (c)

iii) A attack is an attack on a network that is designed to

disable the network by flooding it with useless traffic or activity.
a) Denial-of-Service
b) Viruses
c) Hacking
d) None of these
Answer: (d)

iv) Among below which is not a primary component of a firewall?

a) Network policy
b) Packet filtering
 2007 511
c) Application gateways
d) Data hiding
Answer: (d)

v) Among below which is not an agent?

a) S/W agents
b) Collaborative agents
c) Mobile agents
d) Marketing agents
Answer: (a)

vi) Among below which is not an E-Commerce?

a) B2B
b) B2C
c) B2G
d) B2D
Answer: (d)

GROUP-B
(Short Answer Type Questions)
Answer any three of the following
2. a) Define Dynamic Pricing.
b) Describe the Info-mediary model.
Answer:
a) Refer to § 7.2.13 of chapter 7.
b) Refer to § 2.2.1 of Chapter 2.

3. a) What are the components of e-SCM?

Answer:
Refer to § 4.1.6 of chapter 4.

b) Write down some benefits of e-SCM.

Answer:
Refer to § 4.1.7 of chapter 4.
M-ECOM
 4. Illustrate some Interesting features of IT Act, 2000.
Answer:
Refer to § 3.3.5.2. of chapter 3.

5. What is 'traffic' in the context of e-commerce? Explain.

Answer:
Refer to 51.7.11 of chapter 1.

6. Describe digital signature for e-payment systems.

Answer:
Refer to § 3.9. of chapter 3.

GROUP-C
(Long Answer Type Questions)
Answer any three of the following
7. a) Define Supply Chain Management. What are its characteristics?
What are the benefits of SCM.
b) What is E-marketing? Distinguish it from tele-marketing.
c) What are the advantages of E-marketing? What is E-advertising?
Answer:
a) Refer to § 4.1.1, § 4.1.2, § and § 4.1.4.
b) Refer to § 7.2.4 and § 7.2.8 of chapter 7.
c) Refer to § 7.2.7 of chapter 7 and refer to 7.2.10 of chapter 7.

8. a) Write down some factors that makes the Internet a vulnerable

concept with respect to e-business.
b) What is a Denial of Service attack and how does it affect a business
organization?
c) Define digital signature and digital envelope.
d) Describe the security schemes adopted in SSL and SET.
Answer:
a) Refer to § 1.2.2 and § 1.2.1.1 of chapter 1.
b) Refer to § 1.3 of chapter 1.
c) Refer to and refer to § 3.10 and § 6.5.4 of Chapter 6.
d) Refer to § 6.6 and § 6.7 of Chapter 6.
 2007 513

9. What arc the key differences between traditional commerce and

e-commerce? What are the different e-commerce business models
based on the relationship of transaction parties? What are the major
advantages of B2B model? What advantages do you see in the web
ordering to a company?
Answer:
i) Refer to § 1.2, i.2. i , 1.2. U, i .2.2 of chaptcr 1.
ii) Refer to § 2.2,2.2.2 of chaptcr 2.
iii) Refer to § 2.2.2.1.4 of chaptcr 2.
iv) Refer to Q 34 of Miscellaneous Questions and Answers.

10. a) What do you mean by CRM?

b) What are the stages in the strategic development of e-CRM?
c) What are the advantages of Web-based customer support?
d) What is Business Process Re-engineering? Write down the major
areas in which E-commerce supports BPR.
Answer:
a) Refer to § 5.1 of chap 5 of chapter 5.
b) Refer to § 5.1.11 of chapter 5.
c) Refer to § 5.1.12 of chapter 5.
d) Refer to § 2.32 and § 2.3 of chapter 2.

11. Write short notes on the following:

a) VPN
b) Software Agent
c) EDI
d) Digital envelope
e) e-wallet
Answer:
a) Refer to § 8.9.2 of chapter 8.
b) Refer to § 3.3.4.2 of chapter 3.
c) Refer to 8.1 of chapter 8.
d) Refer to § 6.5.4 of chapter 6.
e) Refer to § 6.5.3 of chapter 3.

m-ecom
 SOLUTION 2006
Group - A
(Objective Type Question)
1. i) What proxy server is used for?
ii) Define digital envelope.
ill) What is firewall?
iv) What is EDI?
v) Define common gateway interface.
vi) What are the important concepts introduced In IT Act, 2000?
vii) What is a portal?
viii) What is e-cash?
Answer:
i) Refer to Q128 of miscellaneous questions and answers.
ii) Refer to § 6.5.4 of chapter 6.
iii) Refer to § 3.5 of chapter 3.
iv) Refer to § 1.8 of chapter 1.
v) Refer to § 8.16 of chapter 8.
vi) Refer to § 3.3.5.1 of chapter 3.
vii) Refer to § 1.7.12 of chapter 1.
viii) Refer to§ 6.4 of chapter 6.

Group - B
(Short Answer Question)
Answer any three questions.
2. Explain why traditional payment systems are inadequate for
commerce.
Answer:
Refer to 6.1.1 of chapter 6.

3. What are the advantages of online marketing?

Answer:
Refer to § 7.2.7 of chapter 7.
 m Solution 508
4. What role does Business Process Re-Engineering play in e-
commerce? Is it necessary for a new e-commerce organization?
Explain your answer.
Answer:
Refer to § 2.3, § 2.3.1, § 2.3.2, § 2.4. of chapter 2.

5. Describe ROI in brief. How ROI is important in e-commerce?

Answer:
Refer to § 7.2.12 of chapter 7.

6. Explain the e-commerce trade cycle for regular transaction.

Answer:
Refer to § 2.1 of chapter 2.

Group - C
(Long Answer Questions)
Answer any three questions.
7. a) What is an e-business model? Name and briefly describe the
three most important model based on the relationship of transaction
parties.
b) What are the mqjor advantages of company to adopt B2C e-
business model over traditional company?
c) 'Saving in distribution costs.' Discuss in the light of B2B model.
Answer:
a) i) Refer to § 2.2 of chapter 2.
ii) Refer to § 2.2.2 onwards of chapter 2.
b) Refer to Q 23-26 of miscellaneous questions.
c) refer to Q 145 OF FAQ.

8. a) State five major advantages of online marketing over traditional

marketing.
b) What is the reason for the growing importance of e-advertisement?
What is the different medium use in e-advertisement?
c) Describe online market Research.
 2006 509
Answer:
a) Refer to § 7.2.7 of chapter 7. '
b) Refer to § 7.2.10 of chapter 7.
c) Refer to § 7.2.11 of chapter 7.

9. a) What role does cryptography play in e-commerce?

b) Distinguish between Symmetric and Asymmetric Cryptosystem.
c) Describe the working principles of RSA and DES algorithms for
ensuring Security.
Answer:
a) Refer to § 3.6. of chapter 3.
b) Refer to § 3.6.2 of chapter 3.
c) Refer to § 3.8.8.3 and § 3.8.8.4 of chapter 3.

10. a) Describe two communication protocol.

b) What are the concepts behind the internet?
c) Describe CRM.
Answer:
a) Refer to § 8.14 of chapter 8.
b) Refer to § 1.6.2.2 and § 1.6.2.2.1 of chapter 1.
c) Refer to § 5.1 of chapter 5.

11. What is e-supply chain management? What are the real time
benefits of E-SCM?
Answer:
Refer to § 4.1.5. and § 4.1.7 of chapter 4.