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Original Article

Legal issues in mobile banking


Rolf H. Weber
is Ordinary Professor of Civil, Commercial and European Law at the University of Zurich and Visiting
Professor at the University of Hong Kong. He is at the head of the project ‘Law, Regulation and Finance’,
which is one specific topic of the research programme ‘Finance and Financial Market’ at the University of
Zurich. He is Director of the European Law Institute and the Center for Information and Communication Law
at the University of Zurich. In addition, he is engaged as an attorney-at-law and as a Member of the Editorial
Board of several Swiss and international legal periodicals.

Aline Darbellay
is a research assistant at the University of Zurich. She has been active in the topic ‘Law, Regulation and
Finance’ of the research programme ‘Finance and Financial Market’. She is currently working on projects in
financial market regulation. She holds a Master’s of Law from the University of Lausanne.
Correspondence: Rolf H. Weber, University of Zurich, Rämistrasse 74/38, Zurich 8001, Switzerland
E-mail: rolf.weber@rwi.uzh.ch

ABSTRACT The use of mobile phones in order to effectuate banking transactions is bound to increase
in a significant way in the near future. This growth in mobile financial services not only depends on
technological advances, but also on consumer confidence in the provided services. Mobile financial services
can be divided into mobile banking and mobile payment; therefore, legal certainty must be established as to
what supervisory regime applies to the various activities involving banks and non-banks. Mobile banking
activities fall within the scope of the banking business, and oversight is provided by the competent financial
market authority for prudential supervision, if the definition of banking activities encompasses all relevant
mobile banking activities. Furthermore, legal aspects also play a role in the evolution of mobile banking as
far as the need to enhance customer trust in the offered services is concerned. Major issues arise in relation
to data security and consumer protection. Moreover, the outsourcing of certain key activities to mobile
operators deserves further attention, as mobile operators can, under specific circumstances, become deeply
involved in mobile banking.
Journal of Banking Regulation (2010) 11, 129–145. doi:10.1057/jbr.2009.16
Keywords: mobile financial services; mobile banking; prudential supervision; customer trust; data
security; consumer protection

INTRODUCTION and obtaining information regarding specific


Customer mobility has become enhanced in securities.2 The use of mobile phones is indeed
modern financial markets as bank customers burgeoning in the field of financial services.
wish to trade independently of their location. Great business opportunities result from the
Insofar as electronic banking has already diffusion of mobile phones. The broader usage
enabled bank customers to trade any time, of mobile telephony has encouraged banks as
mobile banking has additionally allowed them well as non-banks to develop new payment
to trade anywhere, thereby implying even services for their customers.3 The banking
more flexibility to the benefit of innovative industry is not primarily driven by the
customers (p. 26).1 A new development has opportunity for new gains resulting from
therefore been the growing investor interest the mobile financial services, but rather by
in mobile telephony as a means of trading the projection of an image as an innovative

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Weber and Darbellay

bank. In the industrialised economies, the The success of mobile banking depends to
additive model implies that banking appears a large extent on the user-friendliness of the
as an additional channel for already banked offered services. The idea of providing financial
customers. Mobile banking is now accelerating services through mobile phones attracts custo-
across Europe, as most major banks are using mers owing to its convenience. Moreover,
this communications form to make all their the services can be widely used only if they
services available through multiple channels, imply a reduction in costs as compared to
thereby attracting new customers.4 Further, traditional banking tools. Further, if data
the transformative model aims at offering transmission using WAP technology was too
unbanked persons access to banking services. slow in the past, the technology has recently
The financial product linked to the use of become appropriate for customers since the
mobile telephony is thus targeted at unbanked transmission speed increased.2 In sum, custo-
customers, who are largely low-income persons mers are keen on adopting the mobile services
(p. 3).5 This model especially corresponds as soon as three key requirements are met:
to the needs of developing countries, in which simplicity, cheapness and rapidity (p. 61).12
mobile telephony has spread much faster Apart from these, security is also essential in
than the use of computers. For instance, in order to promote customer trust in the
Africa, four in ten people now have a mobile provided services. To some extent, the security
phone.6 Therefore, mobile banking may even requirement can come into conflict with the
enhance the adoption of banking services by simplicity, cheapness and rapidity of the
people in remote areas. services; however, customer adoption does not
After a troublesome start, mobile banking go without guaranteeing customer confidence.
is on the way to growth as technology has Customers are particularly concerned about
matured and favourable conditions have been data security in the banking field.
assembled. Especially in industrialised coun- The growth of mobile banking also depends
tries, the trend to be observed consists in the on the suitability of the legal framework for
convergence of wireless communications and mobile banking. Regulators must comply
the Internet (p. 92).7 For instance, standards with the various requirements of the industries
such as the wireless application protocol (WAP) and users and create an attractive environment
and iMode are considered key building blocks in order to satisfy customers’ needs. The
towards enabling the delivery of Internet distinctive feature of mobile banking is the
services via mobile phones (p. 94).7 The fact that another medium is used than in
commercialisation of 3G phones also fosters traditional banking.13 There is general agree-
the advancement of mobile financial services.8 ment among banks and bank supervisors that
These technological developments offer new mobile banking activities should be appro-
perspectives for the growth of mobile com- ached similarly to traditional banking practices
merce. In the developing world, mobile (p. 2).14 The financial market regulator pro-
financial services are often provided through vides an oversight of all banking activities,
short message services (SMS). Text-based mobile banking services included. However,
services have the potential to unlock a range there are specific risks related to mobile
of social and economic benefits to users even banking and merely its unique characteristics
based on the most basic mobile phones.9 give rise to further concerns. First and fore-
Therefore, mobile phones are now seen as a most, legal aspects have a role to play, as the
vital tool of development.10 In the future it relationship between the bank and its custo-
is not the innovativeness of technology, but the mers appears to be very loose in mobile
innovativeness of users and uses that will drive banking. Legislators must focus on the dangers
mobile commerce growth to a new level.11 inherent in mobile banking. The question

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arises as to whether the bank’s fiduciary duties, activities. Third, the issuance of electronic
such as the duties of loyalty, advice and money also deserves to be treated separately,
diligence, can be applied. Further, consumer as it does not automatically correspond to a
protection deserves attention in terms of trans- banking activity. Electronic money institutions
parency requirements. Finally, mobile operators may be subject to a specific regulation and
perform a crucial function in the mobile supervision if they are not a credit institution
commerce value chain. They may be directly receiving funds from the public (para. 5, 6
or indirectly involved in mobile banking and 7 of the preamble).16
services, for instance through billing. This In the developing world, the substantial
trend makes it important to analyse the position growth in mobile phone penetration implies
of mobile operators in the mobile banking that there are much more mobile phones and
field. sellers of mobile airtime than cash machines
and bank branches.9 Therefore, a high potential
of developing financial markets through the
OVERVIEW OF THE MOBILE use of mobile devices is to be expected. Mobile
FINANCIAL SERVICES financial services have essentially developed
Finance-related services being offered by outside the regulated banking area, as non-
employing mobile telecommunication technol- banks are much more involved than banks
ogies are generally referred to as mobile financial in the offering of services and because of the
services (p. 69).1 It is very important to define fact that customers bring low amounts of
the various types of mobile financial services in money into the scheme. The enormous social
order to ascertain which regulatory and super- and economic benefits resulting from mobile
visory regimes apply to them. Mobile financial banking might induce regulators to allow
services include mobile payment and mobile mobile banking to grow besides the regulated
banking. The limit can be drawn between the banking segment, that is without formal
different domains while determining whether a regulatory approval. Consequently, this fact
banking activity or a sheer mobile payment is facilitates the creation of innovative mobile-
concerned. money schemes and contributes to the creation
First, mobile payment has already become of more efficient financial markets even in
widely expanded in industrialised as well as remote areas. After noticing the success of
developing countries. Mobile payment usually these mobile-money schemes, banks realised
implies financial services providers fulfilling that teaming up with a mobile operator to
an intermediary function between buyers and launch a mobile-money service would allow
sellers in order to facilitate the purchase of them to reach many more customers; then
goods or services with the help of mobile the banks’ involvement in mobile-money
devices. The particularity of the issues related schemes has in turn reassured banking
to payment services leads to the necessity of regulators.9 This results in a mixed regulatory
implementing a supervisory regime specifically approach which recognises the distinctive
applicable to payment institutions, which is less features of mobile-money schemes. For in-
stringent as compared to the regime applicable stance, the customer identification process is
to banks (para. 7 of the preamble).15 Second, more formal than for buying a Subscriber
mobile banking is growing slowly and is much Identity Module (SIM) card, but less rigorous
more regulated than mobile payment. Mobile than for opening a bank account.9 Technically,
banking services are always associated with a a great part of these mobile-money schemes
banking activity. The competent authority of belongs to mobile payment. Yet they tend to
financial market supervision is responsible for be confounded with mobile banking, mainly
the prudential supervision of mobile banking because they reach unbanked customers,

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thereby being considered as a means of making an authorisation from the banking supervisor
banking services available to a broader range as a payment institution before providing
of people. payment services, such as mobile payment
services (art. 5).15 The activities of the mobile
Mobile payment operator include the payment transactions
Mobile payment refers to the range of mobile for the provided goods or services. The
commerce services involving payment transac- European legal framework applies in cases in
tions initiated or confirmed by using a mobile which the operator acts only as an intermediary
phone. The use of mobile telephony is who simply arranges for payment to be made
particularly promising in the field of micro- to a third-party supplier (para. 6 and art. 3
payments. Small purchases of goods or services let. l).15
tend to be increasingly operated via the mobile In practice, the use of mobile telephony
phone. Credit card processing is not a viable to effectuate mobile payments is already wide-
option for too little payments because of spread because of the simplicity of the service.
the minimum credit card transaction costs; to There are two basic forms of payment
the contrary, mobile payment systems have mechanisms: First, the easiest practice of
inherent advantages achieving low transaction implementing the data transfer consists in
costs.17 including mobile payments directly in the
The distinction between mobile banking phone bill, that is, the customer pays for
and mobile payment is very important because the goods or services later together with the
of the fact that different regulatory and super- mobile phone bill. Mobile operators are well
visory systems apply to the corresponding equipped at handling small payments and at
activities. The regulatory and supervisory over- billing.20 In these cases, the mobile operator
sight of mobile payment gives rise to a less acts only as an intermediary who simply
stringent regime than the prudential super- arranges for payment to be made to a third-
vision of mobile banking services, as the risks party supplier (para. 6 of the preamble).15
in banking are substantially higher. National jurisdictions allow these payments
In the field of mobile payment, two via the phone bill up to a limited amount.
alternatives exist: On the one hand, mobile Second, mobile payment can be conducted
operators can provide value-added services over customers’ prepaid accounts. If a prepaid
apart from their core telecommunications account is used, electronic money may be
services. Value-added services may be offered issued in parallel. The demarcation line cannot
by a content provider and are at any case billed be easily drawn between prepaid accounts
by the mobile operator. Telecommunications and deposit accounts. Both may be considered
services and value-added services are supervised as payment accounts and criteria must be
under the same roof, though more stringent established in order to determine whether a
duties apply to value-added services. The banking activity is involved or not. Managing
regulatory systems require the registration of a deposit account is a banking service whereas
telecommunications service providers. In the the bank typically pays interest to depositors.
European Union, the competent authorities Providers of mobile prepaid accounts do not
are the National Telecommunications Com- pay interests. Further, the bank engages in
missions.18 In Switzerland, the notification to banking activities with the funding providing
the Federal Office of Communications is from the deposits. Providers of mobile prepaid
necessary before providing telecommunications accounts must keep the entrusted money aside
and value-added services.19 On the other hand, for the sole purpose of executing customers’
a specific regime applies to payment institutions transactions and limit their activities to fulfilling
in the European Union. They have to apply for this purpose.

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In the developing world, mobile-money regulations should apply to the offered


schemes are very innovative. Mobile payment services.22
especially benefits from a favourable environ-
ment in the developing countries having less Mobile banking
experience with traditional banking services. In Mobile banking includes the whole range
such countries, mobile payment is likely to be of services in which a banking activity is
the path to the adoption of mobile financial involved.23 Mobile banking services are regu-
services while lower adoption of mobile bank- lated similarly to traditional banking practices
ing is expected (p. 16).21 Mobile financial in the sense that the same regulatory and
services can indeed have enormous social and supervisory treatment applies to them. Regula-
economic benefits. Traditionally, people who tions empower national authorities to supervise
want to send money need to travel to deliver the financial markets. Providers of mobile
the cash in person or ask an intermediary, such banking services are considered as credit
as a bus driver, to deliver the money. Mobile institutions required to obtain authorisation
payment can make it easier, quicker, cheaper before commencing their activities (art. 6).24
and safer to transfer money while allowing Therefore, mobile banking falls under financial
customers to pay money into the system by market regulations.
handing cash to an agent, usually a mobile Broadly speaking, various types of financial
operator’s airtime seller, who credits the money services can be offered in mobile banking.
to the customers’ mobile-money account.9 The mobile banking segment encompasses
Customers can transfer money with the help mobile accounting, mobile brokerage and
of a SMS containing a special code which can mobile financial information. Relating to the
be taken to an agent to withdraw cash.9 technological tools, credit institutions provid-
Therefore, non-banks are deeply involved in ing mobile banking services rely on one or a
offering mobile financial services. Launched combination of the following three strategies:
in 2007 by Safaricom, Kenya’s largest mobile text messaging, browser-based programmes
operator, M-Pesa has in 2009 nearly 7 millions or downloadable mobile banking applications
users, which is not bad for a country of 38 (p. 6).21
millions people, 18.3 millions of whom have
mobile phones.9 M-PESA is primarily used
to transfer money, is also used to pay for Mobile accounting
everything from school fees to taxis, and is Mobile accounting includes transaction-based
eventually used as a form of savings account, banking services revolving around a standard
even though it does not pay interest.9 Poor bank account (p. 57).12 The deposit and credit
people generally save in order to deal with businesses are at the core of the banking
unexpected events by buying livestock, which activities. The deposit business of a credit
can get sick or die, or buying gold, which can institution implies the acceptance of funds from
be stolen, or investing in community-based the public. The credit business implies the
schemes, which may be fraudulent.9 Therefore, granting of loans and the acceptance of credits.
mobile financial services offer a more reliable These banking activities can be accomplished
alternative. Especially, this use of M-PESA through the use of mobile devices as a tool to
gives rise to concerns about qualifying the facilitate transactions.
target service as a mobile banking service rather Various banking activities fall under mobile
than a mere mobile payment service. There- accounting. Bank customers principally take
fore, it is necessary to draw a demarcation advantage of mobile accounting in order to
line between mobile payment and mobile monitor their transactions. Among others,
banking in order to know when banking bank customers may be able to use their

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mobile phone to make money remittances, appropriate frameworks which deal with
giving payment instructions, executing pay- relevant issues such as depositor protection.
ment transactions, or cancelling orders. Text The idea is to recognise mobile-money
messaging can serve the purpose of initiating schemes as mobile payment services up to a
and confirming mobile payments. For instance, certain amount by limiting balances and
Postfinance in Switzerland enables its customers transfers; as far as larger sums are concerned,
to transfer money to another postal account by the offered services should be considered as
text message, in the amount of up to 100 Swiss mobile banking and a more stringent regula-
francs per day and recipient.25 Another service tory treatment should apply as compared to
consists in the confirmation of direct payments the less formal regulatory treatment applied to
via the phone’s microbrowser. Mobile account- mobile payment.
ing also enables bank customers to transfer
funds from one sub-account to another, for
instance from savings account to securities Mobile brokerage
account and vice versa (p. 75).1 Further, the Mobile brokerage refers to intermediary ser-
line between mobile banking and mobile vices such as selling and purchasing stocks,
payment is especially difficult to draw when bonds, funds, derivatives and foreign exchange
bill payments are comprised. The distinctive instruments; mobile brokerage allows the
feature is that mobile banking covers transac- placing and the cancellation of orders to sell
tions revolving around a bank account while and purchase securities or other financial
mobile payment is executed through the phone instruments (p. 77).1 In this area, credit
bill or a prepaid account. Banks are involved in institutions act on their own name for the
mobile banking, as its strength lies in managing account of others. They provide banking
account-based payments or macropayments, services primarily related to trading in the
and in mediation of payments.20 Mobile stock markets. Mobile services can also help
operators tend to be the key actors in mobile to operate and administer a securities account.
payment. Trading is made available through mobile
In the developing world, the widespread devices. This is especially suitable for modern
adoption of mobile payment can be seen as a bank customers, as mobile trading matches
transition towards the adoption of banking their lifestyles. For instance, the Saxo Bank,
services. As many poor people do not have a which has its headquarters in Denmark,
bank account, these new customers are inclined focuses on its image as an innovative bank
to rapidly use mobile financial services as a while advertising its SaxoMobileTrader to its
way of saving money. Mobile banking is customers.26 The SaxoMobileTrader is a flex-
therefore gaining momentum in developing ible trading platform enabling clients to trade in
countries. Moreover, banks increasingly team currency markets, stock markets and derivatives
up with mobile operators in order to reach markets. The key aspect lies in delivering
more potential customers.9 For instance, professional trading tools to private investors.
MTN, the South Africa-based multinational By this means, the bank wishes to satisfy its
telecommunications company, launched a mo- customers as well as attract new customers.
bile-money service in Uganda in March 2009, In the developing world, focus is not put on
in partnership with Stanbic Bank, also based in Web browser applications but rather on SMS.
South Africa.9 Money can be easily transferred For instance, Google Trader is a marketplace
through text messages and money can be stored application which allows customers to buy and
on mobile devices. As increasing amounts are sell goods and services on their mobile phone
at stake, regulators should be aware of the fact using SMS.9 To a certain extent, Google acts
that they have a role to play in establishing like a non-depository financial intermediary

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while performing the brokerage function of Finally, mobile financial information can be
bringing buyers and sellers together in order used to make investment decisions, bank
to allocate resources more efficiently. Google customers receiving manifold information,
Trader costs twice as much as a standard SMS such as share prices or stock prices.
and is an especially valuable service for In the developing countries, focus is put on
matching buyers and sellers of agricultural agricultural information; valuable agricultural
products and commodities; sellers send a information includes market prices, weather
message giving information on where they data and farming tips.9 Customers are ready to
are and what they have to offer, which will pay fees to receive these services. For instance,
be available to potential buyers within 30 km Nokia, the world’s largest handset-maker,
for 7 days.9 Further examples are TradeNet launched its own information service, Nokia
in Ghana and CellBazaar in Bangladesh.9 Life Tools, in India.9 These services help
These innovations contribute to make financial farmers and make markets more efficient.
markets more efficient.
Electronic money issuance
Electronic money is considered as an electronic
Mobile financial information surrogate for coins and banknotes, which is
Only mobile financial information provided stored on an electronic device and which is
by credit institutions and other financial generally intended for the purpose of effecting
services institutions fall within the scope of electronic payments of limited amounts (para. 3
mobile banking. They are meant to provide of the preamble and art. 1 para. 3 lit. b).16,28,29
the customers with anytime, anywhere access It is worth mentioning that the issuer of
to information and may either concern the electronic money is not allowed to create
bank and securities accounts of the customer money. Electronic money can therefore only
or it may be regarding market developments be issued on receipt of funds not less in
with relevance for that individual customer value than the monetary value issued. Thus
(p. 79).1 Mobile accounting and mobile electronic money must always be prepaid. The
brokerage cannot be developed successfully monetary value corresponds to a claim on
without guaranteeing access to the related the issuer. To make transactions possible,
information. Therefore, relevant information electronic money must also be accepted by
for decision making should be made available the counterparty as a means of payment.
through the mobile phone. This, in turn, Technically, mobile electronic money is trans-
allows customers to make informed judgments. ferred via the wireless network. Electronic
Information related to the bank account can money institutions are the key actors taking real
be delivered via mobile devices. Mobile phone money in order to issue electronic money.
users see when payments have been credited They first receive real money from the
and have the possibility to check their balances customer and then exchange the money for
at anytime and anywhere. Moreover, there are points loaded on the prepaid account of the
alert services which warn customers as soon as customers, who will be able to use their points
they approach their account limit, or when to make payments through their mobile
large amounts are debited. For instance in phone.
the United Kingdom, First Direct sends to the The regulatory and supervisory regime
customers mini statements as text messages and depends on the activity performed by the
alerts them to keep the accounts up-to-date issuer of electronic money. If the entity issuing
with their funds.27 Further, the mobile phone electronic money is a credit institution accept-
is a convenient tool to help customers to ing deposits from its customers, the regulatory
locate branches or Automated Teller Machines. and supervisory function will be conducted by

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the financial market authority. If no banking mobile banking services. As far as a banking
activity is involved but only a mere payment activity is concerned, the general rules for
system, no banking licence will be required to credit institutions and banks also apply to
issue electronic money. In particular, the mobile banking services providers. National
receipt of funds does principally not constitute regulators proceed on the assumption that
a deposit if the funds received are immediately banking services are concerned and that the
exchanged for electronic money (art. 2 para. particularity of mobile banking merely relates
3).16 The investment activities of sheer electro- to the fact that banking services can be
nic money institution cannot be similar to delivered electronically through mobile de-
those of credit institutions. This fact pleads vices.31 Therefore, designing the regulatory
for the introduction of a separate prudential and supervisory regime depends less on the
supervisory regime which should be less use of mobile telephony to undertake banking
cumbersome and more targeted than the transactions than on the targeted banking
supervisory regime applying to credit institu- activity, such as deposit taking or brokerage.
tions (para. 7 of the preamble).16 In the This regulatory model suits especially well for
European Union, there is thus a specific banks integrating mobile banking services in
regulation applied to electronic money institu- their range of activities. Nevertheless, regula-
tions which are no credit institutions. Electro- tors and supervisors should be aware of
nic money institutions are regulated less than several distinctive features in mobile banking.
banks. However, business activities of electro- Emphasis is put on keeping technological
nic money institutions must be restricted more innovations under supervisory oversight in
than those of credit institutions. The limitations the sense that mobile banking has to remain
on their investments are aimed at ensuring that in the regulated area. Regulators need to take
their financial liabilities related to outstanding into account the elevated risks relating to
electronic money are backed at all times by innovations coming from outside the banking
sufficiently liquid low risk assets (para. 12 of the system. Furthermore, the localisation of custo-
preamble).16,30 mers gives rise to specific concerns related to
In the European Union, there are still data security and consumer protection.
electronic money institutions which can escape
from the regulatory treatment. A waiver indeed Involvement of financial market
exists when only limited amounts are con- authorities
cerned (art. 8).16 The European regulator The prudential supervision of the banking
proceeds on the assumption that the super- business means that financial market authorities
visory regime would be to burdensome on provide oversight of the regulated area. First
very small electronic money institutions. In and foremost, supervisory authorities grant the
Switzerland, there are no specific rules regard- right to carry on the business of a credit
ing the issuance of electronic money.29 institution. Before engaging in banking activ-
Switzerland often adopts the European provi- ities, credit institutions must apply for permis-
sions on an autonomous basis, however, the sion to carry on the regulated activities. Credit
Swiss legislator decided not to transform the institutions receive deposits or other repayable
Electronic Money Directive. funds from the public and grant credits for their
own accounts (art. 4 para. 1).24 National
authorities are empowered by regulation to
PRUDENTIAL SUPERVISION OF supervise credit institutions.
MOBILE BANKING SERVICES Depending on regulation, the supervisory
International regulatory frameworks have not oversight amounts to integrated financial mar-
established a specific supervisory regime for ket authorities or an array of decentralised

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authorities. If there is a consolidated financial development of new tools such as mobile


oversight, the financial market authority super- banking services may help to achieve an
vises banking, securities and related financial increased globalisation in rendering the finan-
markets including issues related to money cial services, which also corresponds to an
laundering. Indeed enhanced money launder- objective of international trade agreements.38
ing risks arise from having new channels for Globalised finance may foster the expansion of
depositing and transferring funds. This fact is international trade, thereby supporting trade
relevant for mobile banking. Insofar, the issues liberalisation. In the European Union, con-
related to mobile banking services are entirely cerns have been raised about the role of finance
under the roof of a single authority in in the creation of an internal market. Customer
jurisdictions having adopted the system of an confidence in the use of new techniques for the
integrated financial market authority. distance marketing of financial services is
The European Community legislation states considered as a key aspect to allow distance
that Member States must require credit institu- selling.39 Convergence is therefore crucial to
tions to obtain authorisation before commen- the success of the mobile banking business and
cing their activities (art. 6).24 The choice of must be supported by appropriate government
the supervisory system and the requirements policies.40
for the authorisation fall within the scope of The best response in terms of supervision
the Member States. For instance in the United seems to arise from home country control
Kingdom, the consolidated supervisor is the (p. 82).41 The financial market authority
Financial Services Authority (FSA).32 In competent to approve credit institutions shall
Germany, the integrated financial market also supervise their cross-border activities. As
authority is the Bundesanstalt für Finanzdiens- it is extremely difficult for them to provide
tleistungsaufsicht (BaFin).33 In France, the a complete oversight of credit institutions’
Commission Bancaire (CB) is the supervisor activities, they also need to co-operate with
of the banking industry and the Autorité des other financial market authorities, for instance
Marchés financiers (AMF) the supervisor of the while facilitating the exchange of information.
securities sector;34 these two authorities have The risk of coordination failure must be
several cross-sector supervisory powers and minimised in order to avoid inconsistent or
partly share the responsibility for the banking contradictory regulatory approaches. Further,
and securities segments. In Switzerland, the a certain harmonisation of the regulatory
various sectoral authorities are under the roof provisions would foster cross-border banking
the Financial Market Supervisory Authority services, to the benefit of globalised financial
(FINMA); the FINMA is in charge of giving services. For instance, regulators should devel-
the authorisation to the supervised entities op common principles regarding mobile
needing the authorisation under the specific banking transactions. This may help to reduce
financial market laws.35–37 impediments to the development of an efficient
The existence of many supervisory autho- market for the electronic delivery of banking
rities poses problems as regards cross-border services (p. 1).14
banking services. These concerns are especially
relevant in the field of mobile banking, thereby Scope of mobile banking activities
tackling new challenges for the financial market The competent financial market authority is
authorities. Indeed, the customers can under- entitled to specify the scope of banking business
take transactions from anywhere and their executed by a financial institution. Only
funds can basically be directed anywhere. authorised persons are allowed to carry out a
These facts make the localisation of mobile regulated activity as far as they get an
banking transactions complicated. Further, the authorisation (art. 19 para. 1).32 As they fall

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under the regulated area, these authorised banking activity, regulators should intervene
persons must then comply with provisions and make clear that the targeted mobile
made by the competent financial market regulators must get a banking licence. Practi-
authorities. cally, this requirement could be concretised
The greatest concern of financial market with the help of upper limits as regards mobile
authorities is to make sure that every banking payments; above a certain amount, the activity
activity is encompassed in financial market would be considered as a banking activity.
regulations and does not stay apart from the Second, when prepaid accounts are created
supervisory frameworks. For this purpose, in order to facilitate mobile payments, the
emphasis must be put (i) on determining what proceeding typically implies the issuance of
constitutes a banking activity; and (ii) on electronic money. This activity is normally not
defining banks. Banks are primarily active in considered as a banking activity. Nevertheless,
the financial sector. If a company’s balance the entity gathering the money of customers
sheet looks similar to a bank’s balance sheet, the may obtain a great amount of funds at its
target institution should be regulated like a disposal. If this activity is growing, it could
bank. Further, there are specific banking come close to the deposit taking activity of
activities that only regulated banks are allowed banks. Consequently, the establishment of clear
to perform. The core principle is that only criteria determines whether the offered services
banks are authorised to publicly take deposits constitute banking activities or not. For
and grant credits. Accordingly, depositor pro- instance, deposit taking typically involves
tection is an important aspect of banking interest rates, but not always. The classification
regulation. of the provided services as a banking activity or
Above all, banking activities include the not depends to a major extent on how the
taking of deposits and the granting of cred- entity manages the risks related to the money
its.34,42,43 An adequate definition of banking received in exchange for electronic money.
activity makes sure that relevant activities do no There are limits on the activities of electronic
grow outside the regulated segment. This money institutions which are no credit institu-
concern deserves particular attention in mobile tions. If they want to invest the money that
banking, as – as mentioned – a subtle they obtain in the same way like banks, they
demarcation line must be drawn between would have to get a banking licence. Apart
mobile banking and mobile payment. To some from that, the issuance of electronic money is
extent, the two systems of making mobile in principle not considered as a banking activity
payments can come close to a banking activity. in Switzerland.44–46 The financial market
First, when a mobile operator charges custo- authority could decide to change the practice
mers through the phone bill in the process of in cases in which electronic money institutions
collecting a payment for a provider of goods or grow to a considerable extent and develop
services, the mobile operator acts as a mere similar practices to banks. Broadly speaking,
intermediary. The mobile operator takes a regulators could fix limits above which the
certain risk and has to worry about the provided service would be considered as a
creditworthiness of the customer. In such cases, banking activity; it seems to be adequate that
the mobile operator is remunerated while financial market regulations apply as soon as
sharing a part of the gain with the content considerable amounts of money are at stake.
provider. The mobile operator makes a trans- Otherwise, financial market participants could
action possible between the customer and the exploit the regulatory gap in order to bypass
provider of goods or services while acting as an financial market regulations.
intermediary. If this activity attains considerable In the developing world, the establishment
proportions and ends up being considered as of clear criteria and rules defining the different

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Legal issues in mobile banking

types of mobile financial activities is especially of the mobile banking adoption. Growing trust
important because of the fact that the demarca- is the key issue in this regard. The experience
tion line between mobile banking and mobile of bank customers in the hands of a few reckless
payment is extremely blurred. Mobile-money providers may cause them to distrust all similar
schemes have developed outside the regulated offerings in the market; providers may there-
banking sector. This trend is not problematic as fore enjoy positive externalities from creating
long as mobile-money schemes limit balances appropriate levels of consumer protection
and transfers and as long as mobile-money which help create trust, leading to more rapid
services do not pay interest when used like adoption (p. 29).5 Therefore, the market as a
savings accounts.9 However, the activities of whole benefits from the establishment of high
mobile operators resemble banking activities as standards enhancing customer trust. In the
soon as the balance sheet of a mobile operator context of the liberalisation of financial ser-
looks similar to a bank’s balance sheet. An vices, national states are entitled to take the
addition of small amounts can eventually imply necessary measures to protect bank customers
that large sums are collected by a non-bank. as long as they are not used as a means of
The fact that people use mobile-money avoiding states’ commitments resulting from
schemes like savings accounts implies risks international agreements (para. 2 let. a).38 For
which should be taken into account by this purpose, national states may establish
regulators. Collectors of money through mo- regulatory and legal frameworks to ensure
bile devices should be supervised like financial customer confidence in mobile banking services.
institutions if their customers are considered as
depositors. For instance, it would make sense Data security
that the rules related to depositor protection The duty of banks relating to data security and
apply to them. Regulators cannot content data protection includes two aspects: On the
themselves with only looking at the limits of one hand, banks are not allowed to disclose
balances and transfers imposed on single personal data to third parties. On the other
customers, but must also look at the nature of hand, data security implies that banks must
mobile operators’ balance sheet. Otherwise, prevent unauthorised persons from betraying
non-banks could exploit the regulatory breach their customers while misusing their personal
in order to be increasingly involved in banking data. The banks have to protect their customers
activities. Further, banks could even associate against the threat of malware on mobile
with mobile operators as a means to circumvent devices. These duties apply to mobile banking
the stringent banking regulations. Therefore, similarly as to traditional banking. Data security
clear rules must be established in order to contributes to the protection of bank custo-
avoid that financial institutions bypass regula- mers. The general rules on data protection
tions. Even though the creation of mobile- apply to financial services providers even when
money schemes is extremely promising and a mobile phone is used to undertake banking
beneficial to the developing world, limits must transactions.47–50
be drawn in order to keep the growth of the The adoption of mobile banking services
mobile sector under an appropriate regulatory primarily depends on customer trust. The
oversight. security issue is crucial to the success of the
provided services. For instance, users want
assurance that their sensitive wireless commu-
CUSTOMER TRUST IN MOBILE nications and transactions are not intercepted;
BANKING before fully accepting the wireless financial
Financial services providers take advantage of applications, they require financial data to be
establishing a favourable environment in view made secure.51 Security comprises customer

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Weber and Darbellay

identification and authorisation through all the mobile telecommunication sector.54 Together
stages of wireless transmission. For security with interceptions or mobile viruses, already
purposes, customer authentication means that in circulation, dangers of the identity stealing
the banks needs to know whether the customer type can appear by mobile phone phishing,
is authorised to undertake the targeted transac- phreacking and hacking.54 While the use of
tion.52 As an example, it can be foreseen that mobile banking services has been spreading,
after the transaction has been undertaken by the interest of fraudsters in developing new
bank customers, the Mobile Transaction Num- techniques is increasing, thereby leading to
ber process would involve transaction con- new dangers for mobile customers. To a certain
firmation through the mobile phone (p. 219).53 extent, mobile operators can play a role in
Thereby, transactions-related data are sent to avoiding that unauthorised persons can betray
customers via their mobile phone; this check customers during the transmission of data
enhances security and customer confidence in over the mobile network. Mobile operators
the offered services. must take technical and organisational measures
If bank customers undertake transactions to protect personal data against accidental or
over wireless networks, the problems relating unlawful destruction, unauthorised disclosure
to online banking apply in the same way or access because of the fact that the processing
in mobile banking. When customers use involves data transmission over the mobile
their mobile phone to undertake transactions network. Accordingly, mobile personal devices
through the Internet, the typical malware are well positioned to provide a technical
scenarios known in online banking can occur. solution for reducing fraud. A certain degree
Phishing and Pharming are the most common of security is already part of the identification
cases of fraud. They occur when customers are mechanisms of existing mobile phones as a way
deceived through the means of a falsified to prevent call theft; moreover, it is relatively
website which looks similar to the online easy and inexpensive for device manufacturers
banking portal (p. 218).53 Customers are to incorporate additional mechanisms to ensure
generally able to conduct financial transactions secure transaction authorisation.55
on a secure website. Technically, they need a Consequently, electronic banking increases
Personal Identification Numer (PIN) and a banks’ dependence on information technology,
Transaction Number (TAN). Fraud occurs if thereby increasing the technical complexity
a falsified website invites the bank customers of many operational and security issues and
to give their PIN and TAN and the swindler furthering a trend towards more partnerships,
can use these confidential data later in order to alliances and outsourcing arrangements with
operate an unauthorised banking transaction. third parties, many of whom are unregulated
In order to avoid these types of fraud, the bank (p. 5).56 This development has been leading
customers must make sure that they write the to the creation of new business models
correct domain name of their bank website and involving banks and non-bank entities, such
that they do not click on any link in order to as Internet service providers, telecommunica-
access their online banking portal. Customer tion companies and other technology firms
due diligence may help avoid fraud cases. For (p. 5).56 In particular, as an open network
this purpose, the bank has the duty to inform accessible from anywhere in the world by
its customers on the risks associated with online unknown parties, with routing of messages
banking. through unknown locations and via fast
In mobile banking, specific concerns have evolving wireless devices, the Internet signifi-
been raised if transactions are undertaken over cantly magnifies the importance of security
the mobile network. The attackers of informa- controls, customer authentication techniques
tion have partly adapted their methods for the and customer privacy standards (p. 5).56

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Legal issues in mobile banking

Customer identification their customers. As a part of identifying its


It is essential in banking to assure that a customers, the bank has to know their profile.
particular communication, transaction, or
access request is legitimate. For this purpose, Consumer protection
banks should use reliable methods for verifying Consumer protection goes beyond the require-
the identity and authorisation of new custo- ments resulting from data security and custo-
mers as well as authenticating the identity and mer identification. Generally, the bank owes a
authorisation of established customers seeking fiduciary duty to its customers. The bank shall
to initiate electronic transactions (p. 13).56 In comply with its duties in order to gain
this regard, digital signatures play a crucial role. customer trust. In mobile banking, the close
The various methods used by banks include bank-customer relationship does not exist any
PIN numbers, passwords, smart cards, digital longer. Therefore, the question arises as to
certificates as well as biometric identifiers whether the bank’s fiduciary duties can be
(p. 29).5 The security mechanisms such as materialised in mobile banking. For instance,
Public Key Infrastructure (PKI) contribute the duties of loyalty, information, advice and
to the creation of a safety environment.54 PKI diligence cannot be fulfilled exactly in the
are arrangements needed to manage digital same way like in traditional banking. Owing
certificates; they bind public keys with respec- to the fact that these duties must be present in
tive user identities. all types of banking services, a satisfying way
In the future, biometric technology will has to be found in order to incorporate them in
play an increasing role in data security and mobile banking.
customer authentication related to the execu- The rationale for developing consumer
tion of financial services. Promising tools protection standards depends on various aspects.
are the use of fingerprints and voice recogni- On the one side, customer identification is
tion. Fingerprints can be an easy way to imposed on banks for a public purpose, namely
identify bank customers. In Africa and India, to combat money laundering. The requirement
pilot projects aim at introducing fingerprints that the customer must go personally to the
in mobile banking with the objective of bank office while opening a new account
supporting poor and uneducated people.57 In relates more to public security than to
developing countries, substantial funds still consumer protection. Therefore, the purely
remain outside the banking system. Attempts electronic opening of a bank account through
to develop mobile banking services correspond mobile devices cannot materialise in practice.58
to the transformative model, as targeted On the other side, consumer protection is also
customers are unbanked people. The technol- in the interest of banks. If the bank acquires
ogy has already been developed sufficiently. customer confidence, customers adopt the
Mobile phones could be easily equipped with mobile banking services more easily.
fingerprint readers. However, the use of Specific concerns have been raised in the
fingerprints as digital signatures has not yet virtual world in terms of ensuring consumer
spread in mobile banking. This could be a protection. In particular, mobile accounting
possible trend in the future, not only in or mobile brokerage cannot be conceived
developing countries but also in industrialised without mobile financial information. The
countries. use of mobile telephony makes information
Apart from that, the Know Your Customer easily available from anywhere and at anytime.
(KYC) rule applies across all types of bank If banks develop their system of providing
accounts (p. 32).5 This rule also applies in financial information through mobile devices
mobile banking in order to avoid too loose in a sufficient way, the provided services can
contractual relationships between banks and have a high value and replace the close

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Weber and Darbellay

bank-customer relationship to some extent. intensively the mobile operator interferes in


The advantage of financial information through the banking process. With respect to a pure
mobile devices consists in the fact that bank-driven model, mobile operators only
customers are kept up-to-date with the status take care of the mobile network. They stay
of their funds. They can, for instance, receive outside the banking business involving bank
alerts as soon as they approach their account accounts. At any rate, through generating
limit, which is a very valuable information. more traffic on the network, mobile banking
Through mobile phones, banks can reach may make mobile operators more profitable
their customers efficiently. Moreover, mobile (p. 34).5 If mobile operators effectuate mobile
phones may help customers locate the next payments through the phone bills or a prepaid
branch office easily, making it easier for account, they may come closer to the banking
customers to access their bank if needed. business. If mobile operators pool individual
Therefore, mobile phones can become a help- deposits into one aggregated account at a
ful instrument enabling customers to make bank, the boundaries between financial and
informed judgments. non-financial institutions may become blurred.
Last but not least, the banking industry Thereby, emphasis must be put on the risks
recognises the need for transparency to pro- taken by mobile operators in order to evaluate
mote confidence and acceptance of electronic their role in the banking process. Even if
commerce, such as mobile banking (p. 14).14 they do not directly exert a banking activity,
Transparency is highly valued by customers, as the risk profile of the business of mobile
they wish to obtain access to relevant market operators may change as they become increas-
information in the easiest and the most ingly involved in making banking services
comprehensible way possible (p. 87).41 Mobile available. Lastly, mobile operators may techni-
banking offers banks broader perspectives as cally act like short-term deposit banks if they
regards the means to disclose appropriate perform payment processing functions tradi-
information to customers. Therefore, the new tionally carried out by banks between their
information channel provided by the use customers and third parties. In such cases,
of mobile devices in banking may even help mobile operators should be required to obtain a
banks to reduce some information asymmetries banking licence before engaging in banking
between them and their customers. With mobile activities.
devices, bank customers can be reached with Regardless of the chosen model, mobile
relevant information rapidly and independently operators take increasingly part in mobile
of their location; the additional means of financial services. They play a crucial role in
communication available help to cover the the expansion of the business. From a regula-
customers’ need for specific information and tory and supervisory point of view, this fact
to enhance the transparency of the bank’s implies that telecommunication regulators will
practices. inevitably have to coordinate and share in-
formation with bank regulators (p. 34).5 From
a banking perspective, the arrangements bet-
MOBILE OPERATORS’ ween banks and mobile operators lead to an
POSITION IN MOBILE BANKING outsourcing of the front end of the deposit
Mobile operators can play different roles in the taking business. In some regimes, the deposit
mobile commerce value chain. They may taking function is viewed as being so core to
appear as collectors and payment agents of cash banking business that deposit taking outside
not only for themselves but also for third secure bank premises is prohibited; even in
parties. As far as mobile banking is concerned, regimes where there are no explicit prohibi-
various models are possible depending on how tions, regulators may be very cautious in respect

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Legal issues in mobile banking

of outsourcing the collection of deposits to sufficiently developed, the next step consists in
agents because of the risk of fraud and loss of enhancing customer trust in the offered
reputation of the banking sector (pp. 31–32).5 services. Regulatory and legal frameworks
Furthermore, the specific aspects relating to may be able to respond to this objective.
consumer protection play a role in cases in In particular, it is in the interest of mobile
which mobile operators try to serve as financial banking that the demarcation line is properly
institutions by granting credit for micropay- drawn between mobile banking and mobile
ments.20 If mobile operators are allowed to payment. Mobile banking services fall under
provide mobile phone holders with a loan, legal a more stringent regulatory treatment and
provisions have to apply in order to comply confidence in mobile banking may increase if
with customers’ needs. Notably, legal frame- bank customers understand the distinction.
works must protect consumers against unfair or Furthermore, the regime applied to mobile
misleading practices.59–61 Credit agreements payment should not be too loose either.
concerning mobile payment may fall within Typically, customers first execute mobile
the scope of the EC Directive if they involve an payments and they would not adopt mobile
amount over 200 Euros, if they do not have to banking afterwards if they are not satisfied
be repaid within 1 month and if they are not with mobile payments. Mobile banking may
granted free of interest (art. 2 let. c, e and f ).59 thus enjoy positive externalities from the
success of mobile payments in the light of the
customers’ expectations.
CONCLUDING REMARKS
In sum, the use of an innovative technology
can be considered as a great opportunity in REFERENCES AND NOTES
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