Celeste Jonson presents

Transformational
Leadership Coaching
Equipping Leaders. Transforming Lives

For most leaders,

the great challenge is
not understanding
the practice of leadership,
it is practicing their
understanding of leadership.
Leadership Today:
Moving from Brawn & Exclusivity
to Adaptability & Inclusion.

Essential Transformational Leadership Skills:

Relationship Building
Team Development and Engagement
Emotional Intelligence
Comprehensive Thinking Skill Set
Coaching, Counseling, and Mentoring
Listening -- Ability and Willingness to
Problem Solving / Decision Making
Adaptability and Flexibility
www.celestejonson.com ~ 312.841.0400
 THE PREMISE:
Transformational Leadership:
Todayʼs Indispensable Leadership Model
“The leader of the past was a person who knew how to tell.
The leader of the future will be a person who knows how to ask.” Peter Drucker

Fact: The world stage is being reset.

Fact: Competing in an interconnected global, competitive, and warp speed technologically
advancing society requires an innovative, educated and highly skilled workforce.
Fact: The nature of the U.S. workforce is also changing significantly and the pressure is mounting
for companies to employ a new leadership model.

In 2007 the business newspapers and publications were reporting the need for this new type of corporate
leadership. New York Times business writer Joe Nocera put it this way:

“...the age of the authoritarian C.E.O. is over, and chief executives today need to have the whole range of ‘softer
skills.’ They need to be good listeners, consensus builders, ambassadors to the larger world, and leaders who others
follow not because they have to but because they want to...Informality is important. Charisma is important.
Empathy is important. Admitting mistakes is important. (June 9, 2007 Talking Business Article, “Running GE”...an
interview with GE Chairman and CEO Jeffrey Immelt)

The old leadership profile, which might have sufficed in a stable world, simply wonʼt work as well now.
Todayʼs demands require leaders who embrace and employ “new transforming” values, mindset, skill set,
and agenda priorities rather than the conventional ones. The country needs real change agents who can
build and run competitive companies with a workforce that is more engaged, committed, inspired,
inventive, and productive than ever.

www.celestejonson.com ~ 312.841.0400
 THE PREMISE CONTINUED:
Transformational Leadership:
Todayʼs Indispensable Leadership Model
Leadership is the art of getting people to do what you want because they want to.

Everyone knows we need leaders who...

• Are talented, intelligent, competent, and honest

• Have a vision and are able to communicate it to the team
• Are open minded decision makers
• Are able to get things done
• Exhibit character, wisdom, integrity, and courage

But these leadership basics are no longer enough. Leaders today also
need to... Women, in general
have a built-in future-
oriented set of shared
• Practice asking and listening as much, if not more than deciding
values and fresh ideas
and telling
to meet changing
• See diversity and inclusion as strengths and know how to engage
times and fit the talent
those who are different
profile for the new
• Be commitment to people building, fostering competence, leaders we need.
confidence, and self-sufficiency
Smart companies will
• Be inspirational and empowering expand thier focus
• Seek universal good vs. selective preferential priorities with this group.
• Demonstrate a healthy life-integration model/valuing life balance
• Be flexible and adaptable

www.celestejonson.com ~ 312.841.0400
 THE PROPOSITION
Historically, a great deal of leadership development has focused on the importance of an event i.e. a training
program, a motivational speech, or an offsite executive meeting....real leadership development involves a process
that occurs over time, not an inspiration or transformation that occurs in a meeting.
Marshall Goldsmith and Howard Morgan

A Development Program Designed for Sustained Behavioral Change and Results

When considering any type of leadership training a key question to ask is, “How can the participants
achieve and maintain positive long-term changes in behavior? What processes, systems, or actions
foster optimal results? Review of varied leadership development programs at eight major corporations
revealed several answers. The overarching conclusion was that personal contact mattered--and mattered
greatly. Itʼs the on-going engagement / personal accountability / regular follow-up and support of peers
and co-workers that yielded striking improvements. This program incorporates all of these and more to
assure optimal results.

Celeste Jonsonʼs Transformational Leadership Coaching program is more than an event. Itʼs indeed a
transforming experience. This 12-month program is structured to facilitate the development of the critical
success habits needed for optimal success in todayʼs marketplace. More specifically it is designed to
equip the participants with needed information and required skills to succeed; inspire paradigm shifts in
character and mindset, and most importantly facilitate the development of internal relationships that will
bolster their effectiveness and yield sustained results.

The experience is a blend of various learning methods and approaches including:

• Weekly Group Coaching Sessions (via a blend of webinars and conference calls)
• Books with Assigned Exercises
• Weekly Accountability e-mail Reminders
• Follow-up / Co-Worker Engagement Forms
• Electronic Thought Stimulating Newsletters
• Access to a Private “Members Only” Online Community
• In-person or Telephone Coaching Sessions
• Quarterly In-person Training (organizations)
• and other supporting materials

www.celestejonson.com ~ 312.841.0400
 THE PARTICIPANTS
“People are always blaming their circumstances for what they are.
I don’t believe in circumstances. The people who get on in this world are the people who get up
and look for the circumstances they want, and if they can’t find them make them.”
George Bernard Shaw

Who will benefit most from a program like this?

The short answer is those committed to excellence. This leadership coaching program will be a great
experience for those who want to examine and fully leverage their personal brand and power, become
adept at the critical leadership competencies needed today, and desire to drive their performance and
productivity to an optimal level. Participants will walk away understanding themselves and their strengths
better, engaging more confidently and effectively with people of all backgrounds, and will have developed
essential success habits that will serve them well for a lifetime. This group would include:

Mid-Level Managers (Preparing for a Desired Promotion)

Aspiring Leaders (Develop Foundational Skill Set)
Seasoned Leaders (Update Skill Set)
Affinity Group or Other Sub Group Leaders
Supervisors / Team Leads
Recently Transferred Leaders (new team relationship building)
Challenged / Burned Out Leaders (need a refreshing boost)
Community Engaged Leaders
...and anyone else who wants to be better equipped to connect, influence, and inspire cooperation.

“Never doubt that a small group of thoughtful, committed people can change the world.
Indeed, it is the only thing that ever has!”
Margaret Meade

www.celestejonson.com ~ 312.841.0400
 THE PROGRAM
There may be such a thing as a born leader but there are so few of them that they make no
difference in the big scheme of things. Peter Drucker

The Transformational Leadership Coaching Program is a comprehensive, engaging and accountability

driven approach to optimal results. It is especially structured for leaders with the goal of yielding prompt,
long-lasting and bottom line results. The series is made up of three highly interactive quarterly modules
and one of rest and renewal:

Program Content Outline

Module 1: The Transformational Leadership Essentials

• D.A.R.E. to Succeed: Foundational Cornerstones for Optimal Success

THINK

• Essential People Skills: Principles & Practices for Engaging, Embracing, and Empowering
Diverse Relationships
• Itʼs All in Your Mind: Paradigm Shifting, Mental Conditioning & Thinking Strategies

Module 2: Self & Situational Mastery

PREPARE

• Mastering Your Image: Personal Branding and Business Protocol

• New Balance: Keys to Life Integration & Success Sustainability
• Change Mastery: How to Respond To and Initiate Change Masterfully

Module 3: The Art of Transformational Leadership: Engaging & Influencing

INFLUENCE

• Extraordinary Communication: Ask, Listen & Leverage all Communication Opportunities

• Is Your “Net” Working?: Enhancing Your Connections for Optimal Visibility, Support, &
Bottom Line Results
• Power!: Itʼs Origin, Usage, & Ultimate Mission - Avoid Career-Ending Missteps & Misuses

Module 4: Reflect, Relax, Recharge

REVIEW

• Guided Review: What have you learned? How else can it be applied?
• Relaxation Ideas & Techniques: Keys to Life Integration, Sustained Energy, & Optimal Performance.
• Visioneering for the Future: Whatʼs next? Guided Journal Writing will be Strongly Encouraged.

www.celestejonson.com ~ 312.841.0400
 THE PARTICULARS
The Transformational Leadership Coaching Series is designed for “high-potential” and emerging
leaders. It is ideal for both the mid-level leader youʼd like to groom for the next step as well as the
executive who may need to become more familiar with the Transformational Leadership style. It is
perfect as a system to foster co-worker engagement and investment.

Participants will receive:

• 48-Weeks of Live Leadership Training and Coaching

• 9 of my Skill Developing Books (Hard copy and E-book option) plus discussions on other best-selling
leadership books.
• 12 Monthly Webinars on Leadership Principles and Practices
• 36 Mid-Week “Momentum Sustaining” Coaching Calls (40-60 minutes)
• 48 Weekly Accountability E-Mails, V-Mails, or Text Reminders to keep you focused and on task
• 48 Motivating/Appreciation Note Cards to facilitate weekly acknowledgment of direct reports or other
key people
• 4 Quarterly E-Newsletters chock full of articles on best-practice strategies, best-selling book reviews,
and a resource list of other leadership materials to consider
• A 30-Day Power Focus Action Plan / Planner to facilitate the principle and power of focus
• A Success Journal (with over 100 motivating quotes) to capture thoughts, ideas, reflections and plans.
• Co-worker engagement Conversation Starters (questions) and Feedback Forms
• Access to my Private “Members Only” Online Community
• Certificate of Achievement awarded upon completion of full year

Plus get 2 Free Bonuses

• A 30-Minute Personal Coaching Session with Celeste Jonson plus a goal defining intake questionnaire
(valued at $275)
• Complimentary registration to My S.P.A. (Strategic Plan of Action) Webinar Series (valued at $495)

www.celestejonson.com ~ 312.841.0400
 THE PARTICULARS continued.
The Transformational Leadership Coaching Series is designed for “high-potential” and emerging
leaders. It is ideal for both the mid-level leader youʼd like to groom for the next step as well as the
executive who may need to become more familiar with the Transformational Leadership style. It is
perfect as a system to foster co-worker engagement and investment.

Available Options:

• Access to recordings of the Mid-Week “Momentum Sustaining” Coaching Calls

• Access to other leadership materials via my website, some at discounted rates.
• One-on-One Coaching Services available at special member rates
• A 3-Ring Binder to hold your notes from the sessions. downloads, forms, newsletters, etc.
• An Inspirational Wall Calendar with coordinating quotes & messages of encouragement.
• Additional Motivating/Appreciation Note Cards
• Additional Action Planner Pages
• Discounts on future associated paraphernalia i.e. coffee mugs, t-shirts, hats, etc.
• Discounted Registration Fee to our Leadership Conferences and Workshops held around the country
• 1 Energizing and Engaging In-Person Session i.e. training session, lunch & learn, etc.--your choice
(Corporate)

“Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever
tools you may have at your command, and better tools will be found as you go along.”

Napoleon Hill

www.celestejonson.com ~ 312.841.0400
 THE PROMISE
Companies that excel at developing leaders tend to achieve higher long-term profitability.
Marc Effron and Robert Gandossy

Value to the participant

This program will help you identify and solidified many critical success habits that will serve you well for a lifetime.
Additionally it will facilitate the development of an amazing support community of other high-achieving leaders and
invested colleagues. More specifically, you can expect the following:

• Gain greater awareness and clarity of your leadership strengths, challenges, values and guiding principles
• Strengthen your resolve to be disciplined in three areas critical for optimal success
• Learn key guidelines, strategies, and exercises that will enhance and expand your overall thinking capabilities
• Know how to influence others and build a powerful network of relationships, advocates, and invested team
members
• Be more engaging and captivating in your communication and presentation efforts. Speak more clearly and
confidently--with tact and finesse
• Receive consistent coaching to enhance your overall leadership competency and ultimate results
• Be challenged and empowered to raise the bar of excellence, expectation, and endurance
• Learn ways to consistently and effectively engage your team with passion and excitement inspiring action and
optimal results

Value to the organization

• Create a high-performance leadership team and a more inspired and engaged workforce
• Achieve your desired results more quickly avoiding unnecessary leadership mistakes
• Develop competent, transforming leaders to facilitate your organizational change
• Elevate the importance and practice of accountability enabling more immediate course corrections
• Develop a team of leaders who communicate more clearly and effectively to direct reports about performance
expectations resulting in improved productivity
• Fill your succession planning pipeline
• Simplify your search for leadership development solutions by enrolling in this comprehensive baseline program

www.celestejonson.com ~ 312.841.0400
 THE PRICE & GUARANTEE
Companies that excel at developing leaders tend to achieve higher long-term profitability.
Marc Effron and Robert Gandossy

So what is the investment for such an awesome program?

The shocking answer: Less than the cost of a cup of a Starbucks tall, decaffeinated vanilla soy latte a day!
(Thatʼs my favorite Starbucks coffee drink priced at $3.76 a cup in small town USA--more in the airports!)

My private clients would pay a very reasonable $2,470 for the same leadership coaching system
included in this program. One-on-one coaching and a la carte, this same package would be over $8,000!

When you enroll today during this special pre-launch promotion period, youʼll get full access to everything in
the Transformational Leadership Silver Coaching Program for just $1,196
(over 50% off my best base retail price.) Thatʼs only $23 per week. Payment terms are available.

Optional Payment Plan

Our One-Time Payment Option provides the greatest overall value.
You can, however, choose to take advantage of our Easy Payment Option:
Just $99 Down, and $99 per month for 12 months

My Personal Guarantee
I believe in the strength of this program so much that I offer a 100%, iron-clad, no-risk guarantee for a full 30
days. Itʼs simple. If you are not fully satisfied during the first 30 days of the program, just let us know and
weʼll issue a 100% refund of your tuition, no questions asked. Try the program and see for yourself.
Remember the saying, “Nothing ventured, nothing gained.” Backed by the guarantee, there is nothing to
lose and increased leadership effectiveness and optimal success to gain

To get started, just give us a call at 312.841.0400. ...and remember, as Les Brown has often said, “You must
be willing to do today what others wonʼt do in order to have tomorrow what others wonʼt have. Call today!

* Speaking/Training Fee waived. Travel expenses will be required.

www.celestejonson.com ~ 312.841.0400
Are You Facing These Business Challenges?
• Did you recently downsize and need to encourage and re-energize those retained who now have two to three times the
workload?
• Did you recently complete a 360° assessment process and determined some staff members need a comprehensive
development plan?
• Does your increasingly diverse workforce demand adept leaders who are more adaptable and skilled at engaging with a
variety of people, personalities, and circumstances?

Well, Just Imagine...

...your leadership team is inspired and consistently reminded to operate in the spirit of excellence delivering superior
results every time.
...your team is energized and equipped to optimize their effectiveness resulting in greater efficiencies.
...your team exudes confidence and competence and skillfully deals with any change that comes their way.
...your team operates from a point of strength and is driven by values like accountability, trust, empathy, and integrity, and
has a direct report team inspired by their authenticity.
...your leadership team transforms their direct reports from ordinary to extraordinary--from good to great!

The concrete dividends are an adept leadership team (able to navigate and lead through challenging times); less wasted
talent (an efficient use of manpower); more inspired and engaged workforce (optimizing the output of ideas and effort); a
deeper human capital bench (contributing to sustainability); and family-friendly/life-integrating policies (fostering a healthy
and nurturing culture) all strengthening your position to compete in this challenging business environment and win!

The Transformational Leadership Coaching program

will prepare you and your team to be leaders ready
to take a seat at todayʼs table. Sign up today!

Celeste Jonson is a recognized expert at energizing and inspiring people

to open their eyes to their potential. Sheʼs president of celeste jonson
international, inc., a leadership development company created to facilitate
optimal and intentional living. Celeste has more than 25 years experience
in leadership, sales, marketing and district management.

For more than two years she worked with internationally known speaker Les
Brown as road manager, co-presenter and co-host of a talk radio show in
Chicago. She recently hosted a nationally syndicated radio show called
Focus on Women which aired in 70 markets for two years and is currently
For more information, considering other media venues.
please contact:
She has coached leaders in Ghana, West Africa, and was a member of a
celeste jonson international, inc. team who facilitated a Peak Performance Leadership Development
230 Graham Street Program in Kenya, East Africa in 2006. This Michigan State University
Saginaw, MI 48602 graduate is also a marathoner. She ran the New York City Marathon twice
312.841.0400 and uses the lessons learned to inspire others to become champions in
celestejonson@mac.com their lives. She has authored seven books and has two additional releases
pending. Individual 12/8
www.celestejonson.com