INTRODUCTION

NAME OF BUSINESS: Froozy “The Frozen Sweet Experience”

LOCATION: MVL Building, J.P. Laurel National Highway, Lipa City in front of De La

Salle Lipa College Lobby

CONTACT NUMBERS: 757-6315/09153031063

EMAIL ADDRESS: froozythefrozensweetexperience@yahoo.com

WEBSITE: www.froozythefrozensweetexperience.com

OWNERS: Jennilyn Bañas

Emmanuel Sambayan
 Section 1

The Business

I. Description/Service

Froozy is a service-type of business which offers delicious desserts, sweets and

frozen delights for the customers craving for sweets on their taste buds. Unlike the

typical food shop nowadays, the business grants the customers the freedom to choose

over the ingredients and experiment with it to create their own recipes that suits their

tastes. The ingredients are presented on a food area and customers can choose over a

certain amount of toppings, ice cream tops, crushed ice, and many more to create their

own personalized frozen delight, all just to enjoy by the customer.

The business is located at J.P. Laurel National Highway Lipa City near Zagu

where target customers are the students and employees of De La Salle Lipa. The

business offers high quality food services at cheap and affordable prices. The business

also possesses high quality and state of the art facilities with nice and pleasing

employees. The business also gave emphasis on comfortable area and great promos

and offers. These are all for the customer’s satisfaction and comfort. The business is

open for customers from Monday to Saturday, 9:00 a.m. to 8:00 p.m.

Partnership is the appropriate nature of business for “Froozy” because the

business can be easily managed and there is no need for a large group of people to

manage it because it will only cause a wastage of manpower and salary for people who

will benefit. Partnership is an arrangement where entities and/or individuals agree to

cooperate to advance their interests. It is formed between one or more businesses in

which partners (owners) collaborate to achieve and share profits or losses.

II. Products/Services

Froozy is a service type business that offers desserts and frozen delights. In this

food shop, the ingredients are presented on the food area and the customers are free to

choose over those ingredients to create their own recipes. Imagination is just the limit.

Also, customers are granted the right to decide on what kind of finished product they

want to have (ex: shakes, ice cream toppings, crushed ice syrups, etc). They are also

free to get as how much or how many they can, meeting up with certain prices. The

ingredients, toppings and all add-ons are the following:

FRESH FRUITS HALO-HALO ADDITIVES OTHER ADD-ONS

MANGO COOKED UBE CRUSHED ICE

BANANA COOKED BANANA CRUSHED GRAHAMS
APPLE COOKED CAMOTE CHOCOLATE SYRUP
PINEAPPLE SAGO STICK-O’S
NATA DE COCO FOOD SYRUP

(DIFFERENT FLAVORS
PINIPIG SPRINKLES
NIPS
ICE CREAM (DIFFERENT

FLAVORS)

The business buys ingredients from Lipa City Public Market. Public Market was

chosen to be the major source of ingredients and products needed by the business

because of its location convenience, have less transportation expenses, assurance that

products are kept in good condition and are maintained fresh, were some of the

advantages brought by short distance of the business from the market source. Also,

products from the Public Market are somehow cheap so then the business can assure
acceptable profit while offering affordable products to their customers. The main

supplier from the market is located at the back of the former “Play Planet Lipa City”

called “Mang-Arthuro’s Store.” The store offers whole selling instead of retailing and

offers high discounts to the business. With assurance from the main source, the

business can confidently sell products of good quality because the ingredients

purchased are freshly harvested and are of high quality.

III. Market

A. Nature of the Market

Froozy is a service-type business. The business will give satisfaction to the

customers through presenting them the ingredients (nips, ice, ice-cream, etc) and
giving them freedom to produce their own choice of delight. The business is unique

because of it’s service strategy of giving customers the freedom of making their own

recipes based on their choice of ingredients. Not only it is delicious, but nutritious

because of the additives (fruits –freshly picked). Target customers are students of

De La Salle Lipa, its workers and staff. It can also be a way for customers to love the

foods they hate because if they put an ingredient that suits their taste, for sure they

will start to love the food and crave for it more. The pricing of ingredients are based

on the scoops (amount) of the ingredients the customer prefers. It is affordable

because some ingredients are common; furthermore, it is served, delicious and

freshed. Because the business is unique, there is a high possibility of the business

to survive in a long run because people crave for new things that best eases their

lifestyle.

Filipinos love to eat, and since they’re naturally hospitable and gregarious,

food is the basis of their social life. ( http:// www.globalgourmet.com/ destinations/

Philippines/phileat.htm/#axzz0zqduFoUm). The interviewers had done the following

survey on different areas based on the nearness on the location of the business that

will be established. A)Inside De La Salle Lipa – 12 out of 15 students (ages 8-20

years old) chose ice cream as a dish rather than having beef steak, an orange juice,

or an ice tea (based on the survey) B)Interview with the Ice Cream Vendor – on an

average number of customer ( 20 customers a day) on a location inside De La Salle

Lipa, the ice cream vendor makes 17 cups a day which makes it 17 out of 20

customers will possibly buy an ice cream, a frozen delight. Based on the online

research that the researchers had done, -- 1) more ice cream is sold on Saturday
 than any other day of the week, 2) ice cream consumption is highest during July and

August. 3) Children ages 2-12 and adults age 45 plus eat the most ice-cream per

person. ( http:// www.makeicecream.com/contriv.html)

B. Demand

Froozy offers great tasting and affordable frozen delights for all ages. The

business is established in front of De La Salle Lipa to serve the whole population of the

campus, nearby residents and bystanders. Based on the survey conducted individuals

that has the age ranging of about 17 to 6 years old are eager to buy the product in a hot

weather on precisely 4 to 8pm, the time when they are dismissed on their classes.

Based on the survey conducted individuals with the age of 18 to 40 are willing to buy

the product on the time of their lunch or breaks up to the time of their end of work given

that there is a hot weather. Based on the survey conducted almost all of them will not

buy the product if the time is 6 to 8am and of course if the time hits their office hours.

The costumers definitely will not buy the product if the weather is cold or the weather is

unpleasant.

C. Competitive Position

Frozen sweets offering business are commonly perceive to brought up diversity

by creating stylish and fashionable products but its core is only by turning a single good.

The location of Froozy can’t shun Zagu, Seven Eleven and even icescramble stands as
a rigid competition. Zagu offers only one good, shakes and they get customers by

contriving it. Seven Eleven is a convenient store that offers frozen drinks such as

Slurrpy with different colors and normal ice cream or soft drinks. They are considered as

walls to reach success but can be withstand by the uniqueness of the business.

Food service type of business can easily be distinguished by the product they

offer. Typically, well prepared and fixed dishes or menu are presented. Froozy focuses

on frozen delights which are served in a different way or manner that can be barely

seen in other restaurants or food service businesses. Froozy presents various variety of

ingredients that the customer will enjoy and choose. Froozy will complement the climate

change which is more or warm weather by means of replenishing the customers. Froozy

had made the following ways on how it can stay not only in the competition but also in

the business world.

C.1. Uniqueness/Manner of Food Service

Froozy had made ways on how to be unique. Froozy grants the liberty to the

customers to choose any prepared ingredients and make their own menu. By using this

kind of technique it’ll be talked about all over because curiousity would roam the area

and making customers aware of it and be encouraged to try or even buy the products.

In Lipa, this business is the first so far that offers this kind of food service to the people,

mainly producing frozen delights and sweets.

C.2. Price of the Products

Other businesses offers products with fixed prices, due to the price, customers

tend to buy from establishments which offers high quality foods in affordable prices. In
this business, prices depend on the amount and kind of ingredients they had chosen,

meaning even a short budget can give you a way to enjoy Froozy delights.

The business offered these so they will not be left behind to the strong

competition among the location of the business. Since, there are a lot of established

businesses that offers products that can also satisfy customers (like 7-Eleven, Zagu,

etc) Froozy offers products in a different manner to outstand and establish a name in

the food industry.

C.3. Competitive Plan

THE FOOD QUALITY. The business offers ingredients that are served fresh,

delicious and affordable clean and also satisfies our taste.

THE BUSINESS LOCATION. This business was placed near De La Salle Lipa

because the main target customers are students, staff and workers of De La Salle Lipa.

It is perfect enough for customers to easily see the establishment. Additionally, the logo

of the business can add attraction and convincement to buy the products of the

business. Also the business location is suited for a barkada bonding, a chat with

colleagues and friends, or even with employees because of its peaceful aura.

THE BUSINESS SERVICES. All the employees will serve customers and feel to

them that they are special. Customers will be treated equally in any aspect the business

will provide.

IV. Management

A. Organizational Structure
 Manager

Production Sales Service Service

Manager Manager Crew (1) Crew (2)

B. Personnel

• Manager

• Production Manager

• Sales Manager

• 2 Service Crews

C. Job Description and Salary/Wages

Manager

The manager manages the business, is in charge of budgeting the capital,

hires and screens employees, makes business advertisements such as flyers,

tarpaulins, etc. prices the food products, takes inventories, maintains business

records and prepares form and reports for taxes or other financial purposes

(budget, revenue, expense, payroll entries, invoices and other accounting

documents), prepares a balance sheet t be submitted to the owner every month,

and accomplishes bank deposits, pays bills and secures and loans. The manager

receives salary amounting to Php 10,000.00 per month.

Production Manager
 The Production Manager manages the transportation and delivery of

goods and raw ingredients, makes a record of the delivered raw ingredients to be

submitted to the manager, keeps the bills of raw ingredients from the source, its

transactions and makes negotiations of dealing with the ingredients’ source. The

Production Manager receives salary amounting to Php 5,000.00 per month.

Sales Manager

The Sales Manager manages the products and raw ingredients delivered,

makes a record of the delivered ingredients to be submitted to the manager and

for comparison of records from the Production Manager, checks for the quality of

ingredients, prepares and cooks the ingredients, keeps the ingredients in the

right place and are good for consumption. The Sales Manager receives salary

amounting to Php 5,000.00 per month.

Service Crew (2 persons)

The service crew manages the food area and in charge of dealing with the

customers from their orders and seats, checks for customer’s dissatisfaction for

certain kind of emergencies, keeps money (cashier) and reports to the manager

ever end of the working day, assists the customers from their orders, and in

charge of the sanitation of the business. The Service Crew receives salary

amounting to Php 3,000.00 per month.

D. Fringe Benefits

Benefits are given to the employees of Froozy for this is a right of every

employee on the business. For all employees, they are given government

benefits, (SSS and PHIL HEALTH Benefits), a vacation leave (maximum of 15

days for manager, production manager – maximum of 10 days for sales manager

– maximum of 8 days for service crew), bonuses on Special Holidays

( Christmas, Year End Bonus, etc) and a 1 day off per month.
 Project in T.L.E.

Section 1 of

Froozy: The Frozen Sweet Experience

( Business Proposal )

Submitted by:

Jennilyn Bañas

Emmanuel Sambayan

Desiree Dimaano

Marchy Luck Tubigan

Anily Faye Alcantara

Joanna Marie Sobida

Shane Baet

Louie Valerio

Albien Rynel Bautista

Mark Jay Lajarca

Bon David Garcia