Professional Documents
Culture Documents
^INTRODUCTION
Before getting into the Intricate details of mall development and management, we need to
know the basic overview of mall culture.
I.I.I Definitions
The difference between a shopping centre and shopping mall will get clear once we have a
look at both these terms, as many a times these are used interchangeably.
"Shopping Mall": The Cambridge Dictionary defines a "mall" as a large, usually enclosed
shopping area.
"Shopping centre": Is commonly referred to open-air retail. In simple terms, a number of
stores situated close to each other in an unenclosed (open) area.
History of Malls
Period Description
• Retail Districts: Combination of big box at one place. This one is the latest trend in the retail
market.
• Vertical Malls: These are in the form of buildings and are created when the land price is high.
Therefore, the space allocated to retail is configured over a number of stores accessible by
escalators linking the different levels of the mall. In this cases the challenge is how to encourage
shoppers to move upwards and downwards.
USA 34.5 Wide range of retail formats - from malls to power centres to high
streets
Australia 25.8 Has followed trends from the US. Highly concentrated retail ownership
Singapore 21.5 Evolved from shop houses to western - style malls. High provision
reflects regional role
Kuala Lumpui 12.9 Retail offer has expanded rapidly in recent years
Dubai 8.6 Attempting to emulate Singapore's success and become retail hub for the
Middle - East region. Huge increase in supply - will have 3 of the
world's 5 largest retail malls by 2008
Hong Kong 6.5 Few opportunities for large malls and constrained by increasing retail
offer in PRC
Shanghai - 2.2 First western - style malls have opened over past 5 years
3. Average salaries hike of 15+ per cent: there will be lot more consumption.
4. Leading retailers sales' growth : 50-100% in 2005-06.
3. Education
4. Urban Infrastructure
5. Quality of Life
6. Tourism
Tier I Cities
Mumbai
Delhi
Bangalore
Tier II Cities
Hyderabad Chennai
Pune Kolkata
Chandigarh Indore
RPG Planning IPO, 450+ Music World, 50+ Spencer's Hyper covering 4 mn sq.ft.by2010.
Lifestyle $ 90 mn investment in next 5 years, expand on Max Hypermarkets & value retail stores. Home
& Lifestyle Centres.
Rahejas Shoppers' Stop, Crossword, Inorbit Mall, 'Home Stop' and recently launched hypermarket
named 'Hypercity'. 55 hypermarkets across India, by 2015.
Piramyd 1.75 mn sq. ft. of retail space and 150 stores in next 5 years.
Trent Trent to open 27 more stores, retail formats adding 1 mn sq. ft. of space in the next 12 DLF
malls.
Trinethra Recently acquired by the AV Biria group, Trinethra (currently two formats - Trinethra,
Fabmall) plans 220 stores with a turnover of over $667 mn this fiscal.
Vishal Group An IPO and investment of $ 278 mn by 2010, targeting 220 outlets, taking its cumulative retail
space to 5 mn sq. ft. and sales turnover to $ 1 bn
Bharati Group Ties up with Walmart. Plans US$ 7bn Investment in creating retail network in the country
including 100 hypermalls and several hundred small stores.
what planners call " a mix of uses" - a bit of housing, some offices and occasionally actual people living in
apartments above the stores.
Shopping-mail developers believe that lifestyle centres will Improve the fortunes of medium-sized
malls, which have been losing customers to the mega malls. Ever since Victor Gruen constructed the first
Indoor shopping centre in a Minneapolis suburb the mall has been super - sizing Itself. Over the years, they
have become behemoths that serve entire regions, such as the King of Prussia Mall in Pennsylvania and the
Mall of America in Minnesota. All of these malls turn their backs to their surroundings and concentrate
activity in and on them. By contrast, lifestyle centres gesture toward their environments. With their street
grids and sidewalks, they convey a sense of being out and about in the world. Developers hope that, by
emphasising convenience and entertainment, people will visit lifestyle centres more often and stay there
longer.
Unlike the previous reinvention of the mall as a "festival marketplace", lifestyle centres do not
attempt to evoke some idyllic past. Faneull Hall in Boston, which opened in 1976, and the South Street
Seaport in New York, which opened in 1983, grafted a mall onto historic market, hoping to make shopping
feel tourism. At lifestyle centres, the most discernable theme is urbanism itself. Their developers recognise
that "shopping" is only one urban entertainment, among many, like eating at restaurants, people-watching,
open-air concerts, or looking at art. More incredibly. lifestyle centres do all the things that urban planners
have promoted for years as ways of counter-acting sprawl: squeeze more into less space, combine a mix of
activities, and employ a fine-grained street grid to create a public realm - a "sidewalk ballet", in Jane
Jacobs' alluring phrase. The irony is almost too perfect: Malls are now being designed to resemble the
downtown commercial districts they replaced. What sweet vindication for urban sophisticates!
(A) Design
With regards to design the following parameters if followed by mall developers, would lead to
success.
External Design
MARKET SCENARIO
Competition Current
Competition
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4. Use best resources from Central pool, cost of which is diluted on number of existing operational
mall on the new player, if they consider that mall a threat.
5. If they find any USP, they will replicate the same Immediately with lightning speed.