Professional Documents
Culture Documents
T.A. Pai Management Institute (TAPMI) was established in 1980 and its PGDM
programme was inaugurated in 1984. TAPMI is one of the few institutes to be ac-
credited by the National Assessment and Accreditation Council (NAAC) with five
stars and by the National Board of Accreditation (NBA) of the All India Council for
Technical Education (AICTE) with an ‘A’ rating. It is currently in the process of ac-
quiring AACSB accreditation and consistently ranks among the premier Business
Schools in India.
In the twenty nine years of its existence, TAPMI has developed a reputation of
having one of the most rigorous management programmes in the country. The insti-
tution strives to foster in its students continuous learning, achievement-
orientation, creative interdependence and respect for diversity along with a holistic
concern for ethics, the environment and society.
A Atharva, the annual management festival of TAPMI, attracts the finest
talent from business schools as well as from the corporate world. It tests the
u
Atharva 2009-10 was a defining year for the decade old festival in more
ways than one. The festival achieved new heights by including international
participation from a reputed international college: Sheffield Hallam, UK. Last
t year also marked the beginning of ‘Pre-Atharva’, a host of games and events
planned and designed exclusively for TAPMI students.
T figures stand testament to the scale and appeal of the phenomenon that is
Atharva.
H
A
R
V
A
“They say that time changes things, but you actually have to change them
yourself”
-Andy Warhol
The world today is one devoid of balance and harmony. Corporate affairs and
actions are based on false premises and false goals leading to crippling disillusion-
ment. The consequences are pollution, environmental destruction and their social
counterparts, emotional turmoil, war and hatred.
pleasure with the status quo induces man to search for alternatives. The business
and sustainable living are the way to achieve our common goals and find harmony.
At Atharva we applaud the courage to veer from the beaten path. We want to
contribute to the development of ideas and celebrate this new-found conscious-
ness. Atharva 2011 strives to seek Alternatives.
We thus invite the brightest of minds to work with us in our crusade for
change, to leave the easy comfort of passive behavior behind and to join us in our
effort to make a difference!
The sand in your toes, the wind in your hair, the
stately lighthouse in the background…the perfect place
to relax?? Think again!!
SANKALP
This is a business plan formulation
contest and the perfect opportunity for
wannabe entrepreneurs to interact
with industry experts and academia and
get expert feedback and evaluation for
their business ideas.
Tatva is the search for the new age team of business leaders. Spread over a span of 2
days, the contest will have different components with varying levels of rigour, each
contestant.
SAHAYOG
The concepts of Kotler and Krajewski being applied for the betterment of the
society? ‘Sahayog’ gives the participant a chance to solve grass root level
problems. This is one of the rare events where the winning team would not only
take away the prize and accolades but at the same time give a solution that
organization.
M
GLOBAL
A
INVESTOR
N
A
Do you have the courage to
battle risk, uncertainty, dynamic
G
market environments and still
manage to garner maximum pay
E offs??
S
ing to occur and go to the TAPEX
(TAPMI Stock Exchange) for the
transfer of assets.
Who said finance can’t be fun?
M
A CHAKRAVYUH
N Trapped in the dilemmas of
A
marketing, whether to penetrate or
not, how to enter into the target
G
segment or be the category killer,
all this will be answered in a very
E
only the skilled and smart will get
out of this circle of death, victori-
N
ous.
T
AVVENTURA
G
The game presents you with a
challenging problem currently ex-
A
isting in a Mangalore based SME. It
requires the participant to visit and
SME as a team of two to understand
and analyze the reasons for the
M
problem. So if you think, you have
the strategic bent of mind and can
E
think analytical and out of the box,
an interesting challenges awaits
S
you!!
ABHIVYAKTI
Nurturing academic talent through extensive research has always been one of
the prime objectives of TAPMI. Abhivyakti is one such step in our continuing search
for excellence and new paradigms. The event, which will be launched this year, will
serve as a platform for international students to present research papers on ground
breaking ideas. We plan to hold the event through video conferencing facilities for
the benefit of the international participants.
XPRESSIONS
Xpressions represents the fun
aspect of Atharva, allowing par-
ticipants to loosen their ties, roll
up their sleeves and unwind
ciation with the festival and the Institute. The various avenues for associating with
Atharva includes sponsorships liaisons and providing live cases and projects for vari-
ous events.
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Past Associations