Professional Documents
Culture Documents
ASSIGNMENT
Management Information System
“Credit card Management Information System for ICICI Bank”
Prasnna K (042)
The Credit Card from ICICI Bank provides the card bearer, the benefits of owning an
exclusive Credit Card for his/her convenience and usage. The card includes special deals to
complement the bearer's lifestyle. The Credit Card includes Super Gold Credit Cards,
Platinum Credit Cards along with Travel Cards for Airmiles, the best holiday packages and air
tickets. A Golf Credit Card comes with a free membership of the Indian Golf Union along
with special Golfing benefits.
EMI Credit Card provides unique credit facility, where the customer's monthly EAD (EMI
Amount Due) is fixed and inclusive of all charges. Any incremental purchases will not
increase the EAD paid by the cust
customer
omer but only result in the proportionate increase in the
tenure of repayment.
India's only internationally valid Value for Money Photo Card offers an unmatched
combination of features and convenience. Thus as the introduction on ICICI credit card
facilityy has brought about a revolution in the world of purchases, the ICICI has only taken
this facility to the next level much to the convenience of its millions of users worldwide.
The Credit card system works the following way as explained below:
SALES CORPORATE
SOURCE PHONE OR
CUSTOMER
TELEMARKETING
NO OTHER
CARD LOST 1ST TIME
DEPT.
USER
YES
FORM FILLING
1st LEVEL
SCREENING
CREDIT TEAM
VERIFICATION TEAM
IS IT OK
ISSUE NEW YES, IF CARD LOST IF NO
CARD
YES
DECIDE CREDIT
LIMIT
PRODUCT
DESIGN TEAM
CARD FORMATION
COURIER TO CUSTOMER
3 Management Information System Assignment
Credit card management information System for ICICI Bank
BANK’S DATA
CENTER
VERIFIED VERIFIED
VERIFICATION
CREDIT TEAM (MIS) (MIS) VERIFICATION TEAM
SYSTEM
NOT VERIFIED NOT VERIFIED
DESIGN
CARD FORMATION
COURIER TO CUSTOMER
Customer Sourcing:
The First process is the CUSTOMER SOURCING which consists of dealing with
customers in three ways:
a) RECOMMENDED
b) WALK-IN
c) PHONE (Database)
Product Department:
Product Department mainly involves designing the card. It also decides the following
features of the card
Type of card.
The quality of plastic to be used
Target customer base(Lower, Middle or Upper class)
Design the form needed to filled for issue
Statutory approval(Government basic conditions)
Co-ordinating with the marketing department for the sales strategy of the
card.
Ratio of default (repair of cards, lost and found or dues)
The utility rate of the card.
The above are the activities carried out by the product department. After the
final verification is done, all the features decided by the product department for that
particular card type are integrated and final order is placed.
Sales department:
Now after getting the customer details form the customer sourcing process sales are
activated. The sales are carried out in two ways
a) CHANNEL SALES
b) DIRECT SALES
CHANNEL SALES: In this process the data base of the other department are used.
Customers of these departments are then contacted by the credit card department
to sell the credit cards.
DIRECT SALES: In this process door to door marketing is applied. Also if any corporate
tie ups exist the employees of the respective company are contacted for the credit
card sales.
The FORM is then FILLED by the customer to accelerate the further activities
Levels of screening:
The form , completely filled in all aspects along with necessary attested and original
documents is forwarded/submitted to the credit card issue counter . The file of the
applicant is then transferred to the credit team.
The credit team accesses all the information filled in the form. The information include
personal details, financial background, the education qualification, whether the customer
lives in a rented house or is the owner, what is the type of occupation private or
government servant or is a business man, the salary slip, the pan card details, id proof etc.
The credit team then decides the credit limit which can be approved for this applicant.
Once the credit team sets the credit limit, the file is then transferred to the verification
team. The verification team then calls up the client and confirms the details. The verification
team also informs the client that they will personally visit them to complete the verification
process.
Once the verification process is over the file is then transferred again to the credit team
Immediately after the documents are found to be valid and genuine by the above
departments, the Credit Card Limit is allotted to the customer’s profile. This information is
used to generate the plastic and the magnetic strip with the allotted card limit. The stripe
on the back of a credit card is a magnetic stripe, often called a magstripe. The magstripe is
made up of tiny iron-based magnetic particles in a plastic-like film. Each particle is really a
tiny bar magnet about 20-millionths of an inch long.
Lost Card:
In case the credit card is lost, the customer has to call the 24hr customer service
center and request to block the card. The credit card is immediately blocked and carries
zero credits . The customer has to go to the bank and fill up a form which is again verified by
credit team . Once the form is verified satisfactorily , a new credit card is generated and
issued to the customer .
To overcome this we have suggested that the data must flow simultaneously in both
the teams namely Credit team and Verification team this would reduce the time and also
working of both the teams would independent to each other.
The flow chart of the modified system is shown on the next page. There are no
changes in the DFD as the information remains the same only the flow changes
Operations Feasibility:
The first flaw was recognized in the internal process of the credit card issuing
system. The changes suggested are feasible enough to implement as they are related only to
internal process. Here, no technical glitches are present, only the flow of data is changed.
Thus, the client file is now simultaneously passed on to the credit team as well as
verification team instead of credit team and then verification team.
All that needs to be done is that the client has to submit 2 copies of all the documents so
that 2 different files can be created and simultaneously sent to both the departments.
1. A lot of time is saved since two simultaneous processes are running at the same
time.
2. Even if one process e.g. data verification process gets stuck , credit team can finish
its work and generate its report .
3. Errors can be easily detected and it can be stopped from further entering the
process.
Show below is the modified FLOW CHART which has incorporated all the above
mentioned suggestions. The above modification imposes no alteration in the existing
DFD as we are just changing the flow of information and not incorporating any new
department.
SALES CORPORATE
SOURCE PHONE OR
TELEMARKETING
CUSTOMER
NO OTHER
CARD LOST 1ST TIME
DEPT.
USER
YES
FORM FILLING
1st LEVEL
SCREENING
IS IT OK
ISSUE NEW YES, IF CARD LOST IF NO
CARD
YES
DECIDE CREDIT
LIMIT
PRODUCT
DESIGN TEAM
CARD FORMATION
COURIER TO CUSTOMER
8 Management Information System Assignment
Credit card management information System for ICICI Bank