We are the Students of BBA (Hons.

) in GIFT University; we are going to start

exertion on the project of Consumer Behavior to analyzing the consumers in the
Plastic Industry. It’s really gratifying for us to give us your opinion regarding this
valuable project by filling this simple Questionnaire.

1. Have you used Plastic Furniture?

1. Yes

2. No

2. Do you use the BOSS plastic Products?

1. YES

2. NO

3. You buy plastic furniture for which purpose?

1. Home use

2. professional use

4. Where do you prefer to buy Plastic Furniture?

1. Branded stores (Dealers)

2. Shopping Malls

3. Local store

5. How often do you change your Plastic Furniture?

1. Less than one year

2. 1-3 years

3. 3-5 years

4. Greater than 5 years

6. How likely is that you buy a BOSS Plastic Furniture in your next buy?

1. Strongly

2. Fairly

3. Not sure

4. Never
7. The amount of rupees you wish to spend on buying a BOSS Plastic Furniture
Products?

1. Less than 1000

2. 1000-3000

3. 3000-5000

4. More than 5000

8. Where did you get the information about BOSS Plastic Furniture when you
purchase BOSS in the first time?

1. Friends and classmates

2. Teachers

3. Salesman

4. Internet

5. Newspaper and magazine

6. Television and broadcast

7. Personal experiences

8. to see the Plastic Furniture in other’s house

9. Others___________________

9. Where do you like to buy your BOSS plastic Furniture?

1. Authorized Dealers

2. Factory Outlets

3. Department store

4. Super Market

5. Malls

6. Others____________________
10. As per you, the most effective medium for the advertisement for a Plastic
Furniture is?

1. Print Media

2. Television

3. Internet

4. Public Display (i.e. Bill Boards)

11. How do you perceive BOSS Plastic Furniture?

1. Trendy

2. Affordable

3. Premium Class

4. Reliable

12. What image in your mind for the BOSS Plastic Furniture?

1. Value for Money

2. Durable

3. Fashionable

4. Other________________

13. For which class do you think the BOSS Plastic Furniture is made for?

1. Upper Class

2. Middle Class

3. Lower Class

4. All Above

14. When you are purchasing BOSS Plastic Furniture, which attributes in the
following list do you think are important? And which are not important?
 very
importa avera unimport very
Attributes importa
nt ge ant unimportant
nt

1.weight

2.material

3.Design
4.color

5.quality

6. overall shape

7.brand

8.price

9.Availability
10.convenient to
buy

11.Durability
12. Guarantee

13.Reliability
14. personal
experience

15. Age__________

16. Gender ◊ Male ◊ Female

17. Income Level

1. Below 10,000

2. 10,000-25,000

3. 25,000-45,000

4. 45,000-65,000

5. Above 65,000
18. Occupation

1. Students

2. Professional

3. Employee

4. Business Man

5. Other_______________

19. Location (Geography)

1. Gujranwala Cantt

2. Peoples Colony

3. Satellite Town

4. Wapda Town

5. Other_______________

20. (For Distributors) The Consumer made his/her Buying decision on which basis?

1. Price Factor (Price Sensitive)

2. Quality Factor

3. Color Combination

4. Style

5. Other___________________