SWOT Analysis Template

To complement our main - SWOT analysis page This page contains a variety of SWOT analysis templates for you to
use.
To save you the effort of copying and pasting from this site, visit our Resource Zone where these SWOT analysis
templates can be downloaded.

Please visit regularly as we add new material all the time.

SWOT Analysis on ____________________ (organization name or product/ service/ project)

Company/ organization Background/ situation ____________________________________________________

__________________________________________________________________________________________
__________________________________________________________________________________________
(usual business partners, relationships, channels to market, assumptions etc...)

Date PESTLE completed ____________________

Date of SWOT Analysis ____________________ ____________________v

INTERNAL

Under each of the PRIMO-F factors Strengths (PRIMO-F) Weaknesses (PRIMO-F)

list the relevant strengths and
weaknesses.
List the Opportunities and threats
from your PESTLE analysis below.
Then considering the combination of
these factors generate some options
or alternative strategies for action.
• People • People
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• • Resources
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• Innovation & Ideas
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• Marketing
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• Operations
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• Finance
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E Opportunities SO Alternatives / Strategies WO Alternatives / Strategies
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• Innovation & Ideas
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• Marketing
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Threats ST Alternatives / Strategies WT Alternatives / Strategies

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SWOT Analysis Template / Worksheet 2
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 SWOT Analysis on ____________________ (organization name or product/ service/ project)

Company/ organization Background/ situation _____________________________________________________

__________________________________________________________________________________________
__________________________________________________________________________________________
(usual business partners, relationships, channels to market, assumptions etc...)

Date PESTLE completed ____________________

Date of SWOT Analysis ____________________v

INTERNAL

Under each of the PRIMO-F factors list the relevant Strengths Weaknesses
strengths and weaknesses.
• •
List the Opportunities and threats from your PESTLE • •
analysis below. • •
• •
Then considering the combination of these factors
generate some options or alternative strategies for action. •

E Opportunities SO Alternatives / WO Alternatives /

X Strategies Strategies
T •
E • • •
R • • •
N • • •
A •
L •
•

Threats ST Alternatives / WT Alternatives /

 Strategies Strategies
•
• • •
• • •
• • •
• • •

• •

SWOT Analysis Template / Worksheet 3

SWOT analysis - Strengths, Weaknesses, Opportunities and threats

Date

Company/ Department
name

Internal Factors
Our Strengths Ways to exploit Our Weaknesses Ways to reduce

• •
• •
• •
• •
•
• •
• •

• •

External factors

Our Opportunities Ways to exploit Our Threats Ways to reduce

• •
• •
• •
• •
• •
• •
•
•
•
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 Template / Worksheet 4 - SWOT Analysis Matrix
Below is an analysis matrix that may help you to assess your competitors' competencies against those of your
company, with respect to Critical Success Factors. These become your Strengths and weaknesses:

The list of activities provided is a general guide covering the main areas of an organization, and should serve as a
checklist only.

You may substitute the specific Critical Success Factors and ranking from your previous analysis to provide a more
accurate evaluation.

Analysis matrix to assess your competitors' competencies against those of your company.

Your performance rating against your competition

Much Worse Worse Equal Better Much Better

People and Organization

Visionary capable leadership

Dedicated employees

Entrepreneurial orientation

Flexible/responsive

Resources
Innovation

Marketing

Company reputation

Market share

Quality reputation

Service reputation

Manufacturing costs

Distribution costs

Promotion effectiveness

Sales force effectiveness

R&D and innovation

Geographical coverage
Operations

Economies of scale

Capacity

Able, dedicated workforce

Ability to deliver on time

Technical manufacturing skill

Finance

Financial stability

Facilities

Cost/availability of capital

Profitability

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 SWOT Analysis:
Opportunities/Threats Analysis:
Following is an analysis matrix that may be helpful in assessing threats and opportunities relevant to your business
or market segment.

The list of threats and opportunities provided is a general guide covering some common examples to consider, and
should serve as a checklist only. You will want to substitute the specific threats you identified in your Competitive
Forces Analysis to provide a more accurate evaluation.

Keep in mind that what may be perceived as a threat to one competitor may be an opportunity to another. For
example, lowering of entry barriers would be a threat to established competitors but an opportunity for new
entrants. Also remember that market opportunities often are available for only a limited time. Failure to pursue an
opportunity quickly may result in a competitor gaining a strong foothold, which may be difficult to displace.

Threat Magnitude

Very Small Small Large Very Large

Reactions from
existing competition

New competitors likely

to enter

Competition by
vertical integration

Channel co-operators
being competing

Decreased entry costs

Price/promotion war
Change in consumer
tastes and values

Increasing power of
buyers

Increasing
segmentation

Technological change

Material availability
and supplier prices

Economic stagnation

Inflation

Regulatory changes

Foreign exchange
fluctuation

Political/social
changes

Environmental
pollution

Takeover/merge

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Application of a SWOT analysis

Business and Market Segment Opportunities:
Opportunity Magnitude

Very Small Small Large Very Large

Merger

Technological change

Political, economic or
social trends

Size of market

Growth of market

Unfulfilled customer
needs

Gaps in existing
product positions

Market not segmented

High margins

Few or weak
competitors

Stable price structure

Vulnerability to entry

Low entry cost

Low exit barriers

High response to
sales, advertising,
promotion

Transfer cost
experience

Low investment

Low risk

Matches our strength