mood board

This was used to create the overall feeling

and atmosphere for the identity of the bike
program.
 Apple Tree BIKE PROGRAM

logo development
Experimental logo type and the refinement of Apple Tree BIKE PROGRAM

thumbnail concept.
final logo
The concept is based on living a healthy
active lifestyle. It combines an apple, an
iconic image of health, with a bicycle, the
active life style. This is done in an abstract
way using Gestalt principles to create a
visual tug of war between the bike and the
apple. The use of rounded edges on the logo
and logo type adds a friendly more inviting
atmosphere for the identity of the bike
program.
storage
The bikes will be stored in a low cost,
low maintenance racking system. Within
each racking system is a tree, not only for
aesthetics, but to keep continuity with the
identity of the bike program and promote the
greener aspects of the community. Trees can
either be planted or preexisting. The biking
system would be based on the honor system
with a time limit. The time limit acts as an
initiative to bring the bikes back to keep
them circulating.
disk wheels
Cost effective disks will be implemented on
the bikes to help create program awareness
and also to deter theft through public
awareness.
final bike
The bike will be fully covered in red paint to
keep corporate unity, creating community
awareness of the program. The red paint will
also decrease the street value of the bicycle
helping with the prevention of theft.
way finding

Bikes will be located in a central location

downtown. This will be an equal commute
for everyone exspecially those using
Sudbury Transit. The system is based off
of a colour coded timing system to let the
participant know how far away they are from
the central location. It is there as a reminder
of the time limit and as an initiative to bring
the bikes back to keep them in circulation
for others to use.

Note: Not the final map used for the system.

Rough Draft to visually help with the system.
 Down Town Down Town Down Town
Sudbury Sudbury Sudbury

racks and recycling

Application of wayfinding on bike rack and
recycling bins to help promote a cleaner
greener community.

Note: The bike racks could be located by

local businesses who chose to adopt a rack.
This will promote the bike program and the
local business.
promotional posters
One of a two poster series. The posters
help create public awareness of living a
healthy life style through the community bike
program. The posters are done in a style
that is local to Sudbury and it’s younger
demographic.
promotional posters
The second poster in a two part poster
series.
 www.appletreebikes.com

promotional website
home page

Left side: introductory text welcoming new

comers to the site and to the program.

Right side: introduce links to new updates

and events involving the biking community
to keep them informed of what is happening
in Sudbury.
 www.appletreebikes.com

about page
Left side: explains what the community
program is about and what they are trying to
accomplish.

Right side: has the informative links like the

home page.
 www.appletreebikes.com

maps
Contains links to the location of the
community bike program using google
maps.
 www.appletreebikes.com

blog
This allows people from the community
to voice their opinions and ideas and help
contribute to the program.

Left side: contains the information about

how to contribute. This contains links with
some of the main topics concerning the
program. Once topic is clicked refer to blog
second page.
 www.appletreebikes.com

blog second page

Once the topic is clicked information about
that topic will appear along with previous
comments of people who have similar
interest with that portion of the program.
 www.appletreebikes.com

donate
Contains contact information for those who
are interested in donating a bike or wanting
to help contribute to the program.