RAVI RANJAN SRIVASTAVA

Mobile: 09792222270
E-Mail: ravi9oct@rediffmail.com

Challenging assignments in Sales and Marketing/ Business Development/Channel

management/Customer relation/After sales service with a reputed organization

PROFILE SNAPSHOT

 A dynamic professional with nearly 9 years of experience in Sales & Marketing and Business Development.
 Presently associated with Birla Tyres as Sr. Sales Engineer.
 Possesses knowledge of commercial aspects(Invoice, Payments, A/c Statements),Dispatch Plan, Preparation Of
Section Budgets & Control, Manpower Management & Development Skills, Co-ordination with sales, logistics &
Accounts.
 Skilled in managing teams to work in sync with the corporate set parameters & motivating them for achieving
individual & business goals.
 An ardent planner with proven abilities in devising and implementing sales & marketing activities and
accelerating the business growth.
 Adroit in networking with reliable and financially strong channel partners for achieving business excellence.

AREAS OF EXCELLENCE

Sales & Marketing / Business Development

 Formulating & implementing strategies / policies for capital equipments & technical sales and reaching out to
the unexplored market segments / customer groups for business expansion.
 Organizing promotional campaigns / technical presentations for new product development; focusing on brand
establishment & market penetration.
 Gathering market intelligence, tracking competitors’ activities and providing valuable inputs for fine tuning
sales & marketing strategies.

Team Management
 Mentoring & developing the team members to ensure high operational / sales efficiency & product knowledge.
 Monitoring the performance of team members to ensure efficiency in Retail Sales Operations and meeting of
individual & group targets and Corporate goals.
 Creating and maintaining a healthy & learning environment while ensuring operational development of the
employees.

ORGANIZATIONAL SCAN

Since Apr’09 Birla Tyres, Varanasi Sr. Sales Engineer

Accountabilities:

• Actively involved in handling sales and service of company products as well as supervise marketing & sales.
• Actively involved in generating/managing Channel Partners in Varanasi Region and carried out weekly and
monthly reporting to Head Office.
• Conduct new product training for the sales force and dealer network including providing test units to branch
managers and key dealers for use in demonstrations. Exhibit products at trade shows and attend trade shows
to review competitors’ products.
• Perform a variety of sales activities from prospecting and closing through after-sales and relationship
building.
• Monitor and evaluate relevant trends and best practices in sales.
• Identify and evaluate the applicability of sales initiatives into the business.
• Implement and monitor sales strategies and activities.
• Evaluate actual performance vs. sales targets and budgets; identifies gaps and bridges these gaps.
• Develop and submit proposals to existing and potential clients, subject to approval of authorized entity /
group and within set guidelines and procedures.
• Initiate and contract new customer accounts; maintains and grows existing customer accounts.
• Leading the efforts across creating brand awareness and providing technical support to end customers on
their queries.
• Explore and monitor market trends for establishing new channel partners to get new business opportunities
and developing new as well as existent markets for higher levels of sales and revenues .
• Utilizing technical skills to conclude how products and services could be designed or modified to suit the
consumer's needs and sell them accordingly. Also involved in advising customers on how best to use the
products or services provided.

Significant Highlights:

 Actively involved in handling sales and service of company products as well as supervise marketing & sales.
 Actively involved in generating/managing Channel Partners and carried out weekly and monthly reporting .

Apr’07-Apr’09 J K Tyre & Industries Ltd., Chhatarpur (Gwalior) Sales Officer

Accountabilities:

 Managing C & F operations i.e. staff, inventories, distribution, sales & collection,
communications, etc.
 Enhancing sales volume, market share and achieve assign target.
 Building relationships with key customers, channel partners and financiers.
 Handling sales process planning and implementing of sales system at dealerships.
 Driving demand generation activities, expanding, monitoring channel distribution and dealer
network.
 Developing short term as well as Long term Plans for the Area in line with the company sales
objectives.
 Generating system of planning and review at dealer for week, month & quarter.
 Analyzing competitor performance and provide timely feedback to AM / RM proposing corrective
actions.
 Co-ordinating with HO to resolve pending issues with Area Office / to expedite actions.

Significant Highlights:
 Credentials of holding Best SO Award for Customer Focus
 Achieved 60% growth in Sales Volume of Branch/Territory

Aug’06-Apr’07 Kinetic Motor Co. Ltd., Karnal (Haryana) Sr. Sales

Officer

Accountabilities:

 Driving retail sales through effective Dealer management to ensure boost in sales volume.
 Ensure that Infrastructure, Sales Processes & Manpower at dealership are as per KMCL
norms.
 Achieve targeted sales volume & market share.
 Retail finance management by monitoring liquidation of the stock at assigned dealerships
to ensure timely payments.
 Provide necessary product training at dealership.
 Monitoring sales process planning and implementing of sales system at dealerships.
 Driving demand generation activities.
 Handling daily reports and supporting the expectations to enhance the image, earn confidence
in ethos and elevate internal efficiency.

Sep’04- Jul’06 Pharmed Ltd., New Delhi Technical Sales

Officer
Accountabilities:
 Developing and executing sales plans to meet the assigned revenue and market share targets
for consistence growth.
 Mapping the market, identifying / developing key accounts, conducting presentations and
preparing proposals.
 Initiating and nurturing relationships with decision-makers at all levels and with influencers.
 Conceptualizing and organizing market building and brand awareness programs.
 Providing overview of analysis of the current territories and planning including, competitive
analysis.

Significant Highlights:
Awarded medal for highest market share in zone for a specific product, and for best area
development in terms of sales and customer relation.

COMMENCED CAREER

May’02- Aug’04 Mexcel Pharmaceuticals (India)., NEW DELHI Sr.

Territory Manager

ACADEMIA

MBA (Marketing and IT) from Guru Gobind Singh, Indraprastha University, Delhi in 2002.
B.A. (Economics-Hons.) from Patna University in 1999.

IT Skills-Proficient in MS Office, Window and Internet & SAP.

PROJECTS UNDERTAKEN

 Media effect on business enterprises for 2 months with A & M communications Pvt. Ltd.( Just
Dial Services-Delhi)
 Measuring, analyzing the benefits and attributes of FMCG products (dairy products) for 6
months.

PERSONAL DOSSIER
Date of Birth: 15th July, 1977
Languages Known: English, Hindi & Bhojpuri
Address: C/o Dr. Rampal Singh, H. No. B /30/79 B, Nagawa Road,
Lanka, Near Lanka Thana, Varanasi(UP).
Permanent Address: S/o. Sh A. P Srivastava, Vill. & At. Kirtoopur, Dist. Ballia (U P),
PIN-277202

(Ravi Ranjan
Srivastava)