iDeas & Exam in eCommerce

Hajrë Hyseni
University of Hertfordshire

Jan 2011

Friday, 14 January 2011

 eCommerce Systems
Customer experience
Marketing
Next in eCommerce
Analytics & tools
eCommerce career
What to take away?
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 postcodes availability
Systems are
web 2.0 interconnected mashups
through web
services
fulfilment payment

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 lower cost
Shopify, Magento

eCommerce
Amazon Microsoft
systems

multi-tiered architecture systems from IBM

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 engagement
personalisation

customer
experience!

decision support rich media

Friday, 14 January 2011

 reputation building

Reviews Follow

Marketing
PPC advertising
Social Media

Search engine marketing

This demonstrates the dominance of search

engines and especially Google & Social Media
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 Next...

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 Next...
Centre of the conversation
Brand monitoring (social media)
Simplify or reconstruct the brand (mobile, web, tv)
Allow your customers to help you with your brand

Be ready for the next big things, apple mac store, twitter
push notifications and more mashups

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 Video playback, apps, geolocation, drag-and-drop
media and more are all built-in

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 Video playback, apps, geolocation, drag-and-drop
media and more are all built-in

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 PCI compliance
http://www.pcicomplianceguide.org/
makes designing and building secure
ecommerce more difficult as measures are
taken to try and stamp out Internet fraud

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 monitoring/tracking

Conversion rate Business Intelligence A/B testing

optimisation using analytics

central to any business that wants to

maximise its results online
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 Consider eCommerce as a career
Prepared to get behind the scenes (Shopify + mashups
+ marketing + CSS + business)
Marketing (SEO, reputation, PPC, analytics, social
computing)
Can you be a good systems administrator (Linux,
Cloud computing, virtualisation, performance tuning,
system configuration)
Can you design great visitor/customer journeys as an
information architect or usability engineer
A good strategist/analyst (competitor research,
analytics, business intelligence, A/B test design)
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 ay ?
a w
ke
o ta eCommerce is easier & harder than it

t t looks
h a Reputation is everything
W Web services connect systems &
partners
Landing pages form the starting points
for visitor journeys
Google makes the most from PPC
Learn to prototype and create mashups
Create outline budgets
Develop skills for analysing the good &
bad features of sites
Be prepared to make recommendations
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 Exam!
Time: 14.15, 18/01/2011 in N201, N206, N208.
Exam Timetable: http://sitem.herts.ac.uk/examtimetable/
Note that you are not allowed to take anything else on the
exam apart from the Research File as described in the
module handbook.

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Friday, 14 January 2011

 eCommerce Systems
Customer experience
Marketing
Next in eCommerce
Analytics & tools
eCommerce career
What to take away?
16

Friday, 14 January 2011

 All the best!

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