PURPOSE OF THE PROJECT

The purpose of this project is to enhance the ability of understanding the

important factors, matrix, strategy of business. And also to encourage to
know more about the telecommunication sector in Pakistan.

Ufone is one of cellular company. Over the past few years Ufone
developed dynamically.

FINDINGS
INTERNAL & EXTERNAL ANALYSIS
INTERNAL ENVIORNMENT
Human Resource Management

Marketing Department
Commercial Department
Sales Department
Finance Department
Payroll Department
Information Technology Department
Engineering Department
Administration
Auditing Department
Customer Care

EXTERNAL ENVIORNMENT

Economic Conditions
Social Conditions
Culture
Demographics
Environmental
Competitive
Technological
Consumer Attitude
Globalization

SWOT ANALYSIS
Strengths
1. Second Large Market Share
Although Ufone’s market share has dropped due to current economic
and political
circumstancesit but is still very much competitive at 20 percent.
2. Worldwide Cheap call Experience

As explained above even with Ufone’s recent decline they still have the
market share and the experience to bounce back. They have been a
nationwide company for nearly ten years now and have established
themselves as the national leader for most of them.

3. Variety of Value Added Service

Provide variites of value added services as compared to other cellular
networks
4. Representing PTCL name
As it is the subsidiary of PTCL.
5. Coverage on GT Road 60%
Now covering Pakistan business highway upto
73%
Weaknesses
1. Behind on Excessive Demand
This is Ufone's biggest weakness is not
attempting to meet the demands
2. Poor Organizational Structure
Centralized structure failed to provide proper guidance over instruction
and policies
3. Stagnant Profitability
As compared to financial assets, Ufone is not close to expected
profitability
4. Overly Dependent on PTCL.
Subsidiary of PTCL, it is dependent on PTCL

Opportunities
1. Can target Corporate
It is obvious that GM was behind its competition with regards to the
research and development of hybrid vehicles. However hybrid
technology is still very much new giving GM the opportunity to once
again become the automotive industry's leader in innovation and
technology.
2. Continuing to Expand Globally.
Ufone have the ability to expand globally. But due to current economic
condition all its operation
are on halt
3. Publicity and Marketing
With the right marketing strategy they can acquire much more.
4. Develop New Value Added Service
This is an opportunity that will never be satisfied, meaning that Ufone
should always be

attempting to keep improvising new valued added services, and as we

know, what is in today will be out tomorrow.

Threats
1. Govt. Interference
Govt. Interference will always be treated as
a threat in terms of taxes.
2. PTCL cellular license
Ufone is nothing just a cellular license to PTCL. PTCL should provide
more financial support to
enhance profitability of its subsidiary company.
3. Pension Payouts.

Part of this threat is their own doing and the other is simply unavoidable.
Ufone is responsible for providing generous pension benefits to its
employees, which at the time seemed like a great idea, however they are
now experiencing problems as more and more people begin to collect.

4. Increased Health Care Costs

Ufone, like many large companies with quality employee health care
benefits, is experiencing a
large financial hit that only gets worse as time continues as compare to
other cellular firms.
INTERNAL FACTOR EVALUATION
BCG

DETAILS OF PRODUCTS
Ufone understands the value of words and the need to communicate
effectively and efficiently at
all levels of society, which is why company’s primary focus is on U.
Ufone offers,Prepay &
Postpay services in the Telecom sector.

The telecom market’s growing rate in Pakistan is higher than any Asian
country. Ufone offers lower rates and better network then other already
established cellular companies. All living standards have been captured
by Ufone, like Students, Labour and Businessmen, etc.

Ufone aims to provide with wider coverage, superior connectivity, clear

signals & voice quality
to their valued customers
QSPM